1. Social Enterprise Java
Apps

2. Safe Harbor Statement
Safe harbor statement under the Private Securities Litigation Reform Act of 1995.
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such
uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially
from the results expressed or implied by the forward looking-statements we make. All statements other than statements of
historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber
growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future
operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments
and customer contracts or use of our services.
The risks and uncertainties referred to above include - but are not limited to - risks associated with developing and delivering new
functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations
in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the
outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature
market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees
and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-
salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that
could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal
quarter ended. This documents and others containing important disclosures are available on the SEC Filings section of the
Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not
currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase
decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to
update these forward-looking statements.

3. @forcedotcom , #forcewebinar, @Heroku,
@anand_bn, @_JamesWard
Developer Force Group
facebook.com/forcedotcom
facebook.com/heroku
Developer Force – Force.com Community

4. Anand B Narasimhan
Senior Product Manager, Heroku
anand@heroku.com
@anand_bn
James L Ward
Principal Developer Evangelist, Heroku
jw@heroku.com
@_JamesWard

5. - Paul Cheesbrough
CIO, News International

6. In this webinar…
 What is a “Social Enterprise App”
 Heroku – a short intro
 Hands on with Java on Heroku
 Building a Social Enterprise Heroku app
 Coming soon to an IDE near you
 Q&A

7. The Social Enterprise
Customer
Social Network
Social
Profile
Collaborate Market
Work Service
Extend Sell

8. Market = Engage = Heroku
5 Years Ago Today
Static, Passive Marketing Relevant, Active Marketing

9. What are the
building blocks
of a
Social Enterprise App ?

11. Enterprise Apps
Failover, Clusteri App Server
ng, Load Availability Admins, Network
Balancers, SSL Admins
Domains
YOUR APP
App crashes,
Alerts, Logs mining Servers: Web Servers, App
Servers, Database servers
Visibility etc
Infrastructure
Ops,
System Admins, App server
Production support
Admins, DBAs
DR,Rollback,
Replication
Redundancy DBAs, Admins
System

12. Forget Run See Trust &
Servers Anything Everything Manage
$ heroku create worker: java –jar .. $heroku logs --tail $heroku ps

13. Heroku User
• Web browser Acces
Architecture • API access
http(s)
Elastic Load Balancing
Developer
Control Surface APIs
Code
•Java
•…
Deploy REST
•GIT
Manage
•Heroku CLI
•Scaling
•Monitoring

14. Social Enterprise App Architecture
Polyglot & Process Real time Addons
Open Model Visibiility
Social API Data API Metadata API
Access Management
Identity Profiles Permissions Record-Level Filtering
Data
Business Data Metadata Files

15. Getting started
with
Spring MVC app
on Heroku
( http://java.heroku.com )

16. DEMO / HANDS ON

17. Building a Social Enterprise
App
With
Heroku and Salesforce.com

18. Integrating with Salesforce.com
1.Setup OAuth
2.Update dependencies
3.Switch Entity to JSON
4.Switch DAO to Force REST API
5.Switch Spring Config to Force REST +
OAuth
6.Add Servlet Filter for Oauth
7.Add Oauth Keys to the environment

19. Dyno
1. Build
2. Slug Compile
3. Deploy to Dyno
Embedded Container
WAR
$ git push heroku
Dependencies
pom.xml
$ mvn install
Your code
Under the

21. Spring MVC app
With Heroku &
Salesforce.com
And
Chatter APIs

22. What’s possible…
Social
Feeds, Recommendatio Real time/ Push
ns Notifications
Social
Enterpris
e App
Streaming Analytics
Data

23. is GA
Java

24. Heroku Labs
• WAR deployment (http://bit.ly/war-deploy )
• Jenkins plugin for Heroku(http://bit.ly/heroku-ci
)
• Heroku.jar- Java Wrapper (http://bit.ly/heroku-
jar )
• Atlassian Bamboo plugin for Heroku (Email
anand@heroku.com for more details)
you can try these out now.
We would love your feedback

25. Coming Soon
+ = like

26. Coming Soon
All day
HEROKU ENTERPRISE DEVELOPER
WORKSHOP
Email anand@heroku.com if you are
interested

27. Resources
 Getting Started -
 http://java.heroku.com
 http://bit.ly/heroku-java
 Toolbelt (http://toolbelt.herokuapp.com )
 Heroku Dev Center : http://devcenter.heroku.com
 Heroku Add-ons: http://addons.heroku.com
 Git: http://help.github.com/
 Webinar Source code:
 Spring MVC - Force.com : http://bit.ly/KZB68y
 Chatter - http://bit.ly/KgMlPP
 Pusher integration - http://bit.ly/KMVInx

28. Upcoming Events
• June 12 – Visualforce CodeTalk
 http://bit.ly/codetalkheroku
• June 13 – How Salesforce.com Uses
Hadoop Webinar
 http://bit.ly/hadoopheroku
• June 26 – Mobile CodeTalk
 http://bit.ly/mct-wr

29. Survey:
http://bit.ly/herokujavasurvey
Heroku Devcenter: http://devcenter.heroku.com
James Ward @_JamesWard Anand Narasimhan @anand_bn
Developer Evangelist at Heroku Sr. Product Manager at Heroku
jw@heroku.com anand@heroku.com

30. SFDC Integration Steps
APPENDIX

31. 1. Setup OAuth
i. Salesforce.com > Setup > Develop >
Remote Access
ii. Add Remote Access for Dev & Prod
• Dev Callback URL: http://localhost:8080/_auth
• Prod Callback URL: https://some-app-1234.herokuapp.com/_auth

32. 2. Update dependencies
<repositories>
<repository>
<id>force-rest-api</id>
<name>force-rest-api repository on GitHub</name>
<url>
http://jesperfj.github.com/force-rest-api/repository/
</url>
</repository>
</repositories>

33. 2. Update dependencies
<dependency>
<groupId>com.force.api</groupId>
<artifactId>force-rest-api</artifactId>
<version>0.0.15</version>
</dependency>
<dependency>
<groupId>com.force.sdk</groupId>
<artifactId>force-oauth</artifactId>
<version>22.0.8-BETA</version>
</dependency>
<dependency>
<groupId>com.force.sdk</groupId>
<artifactId>force-springsecurity</artifactId>
<version>22.0.8-BETA</version>
</dependency>

34. 3. Switch Entity to JSON
@JsonIgnoreProperties(ignoreUnknown=true)
public class Person {
@JsonProperty(value="Id")
private String id;
@JsonProperty(value="FirstName")
private String firstName;
@JsonProperty(value="LastName")
private String lastName;

35. 4. Switch DAO to Force REST
API
private ForceApi getForceApi() {
SecurityContext sc = ForceSecurityContextHolder.get();
ApiSession s = new ApiSession();
s.setAccessToken(sc.getSessionId());
s.setApiEndpoint(sc.getEndPointHost());
return new ForceApi(s);
}
// Add Contact
getForceApi().createSObject("contact", person);
// Query Contacts
getForceApi().query("SELECT Id FROM contact", Person.class);
// Delete Contact
getForceApi().deleteSObject("contact", id);

36. 5. Spring Config + OAuth
<fss:oauth>
<fss:oauthInfo endpoint="http://login.salesforce.com"
oauth-key="#{systemEnvironment['OAUTH_CLIENT_KEY']}"
oauth-secret="#{systemEnvironment['OAUTH_CLIENT_SECRET']}"/>
</fss:oauth>
<security:http use-expressions="true">
<security:intercept-url pattern="/people/*"
access="isAuthenticated()" />
</security:http>
<!-- https redirect support -->
<property name="redirectHttp10Compatible" value="false" />

37. 6. Add Servlet Filter for Oauth
<filter>
<filter-name>springSecurityFilterChain</filter-name>
<filter-class>
org.springframework.web.filter.DelegatingFilterProxy
</filter-class>
<init-param>
<param-name>contextAttribute</param-name>
<param-value>
org.springframework.web.servlet.FrameworkServlet.CONTEXT.spring
</param-value>
</init-param>
</filter>
<filter-mapping>
<filter-name>springSecurityFilterChain</filter-name>
<url-pattern>/*</url-pattern>
</filter-mapping>

38. 7. Add Oauth Keys
export OAUTH_CLIENT_KEY=CQ3gmEE53MVG99OxTyEMal8ytj1E3NF7...
export OAUTH_CLIENT_SECRET=0905539091246761180
heroku config:add OAUTH_CLIENT_KEY=CQ3gmEE53MVG99OxTyEMal8yt...
heroku config:add OAUTH_CLIENT_SECRET=0905539091246761180