Campaigns are used to promote products, publicize events, raise awareness of issues, educate people, and provide public services. Campaigns include linked products that share slogans, images, logos, and styles to clearly target a specific audience. Campaign producers use carefully researched methods like slogans, images of famous people, and emotive messages to ensure their target audience sees and engages with the campaign.

1. WHAT IS A CAMPAIGN?

2. CAMPAIGNS ARE PRODUCED TO:
Promote a product
Publicise an event
Raise awareness of an issue
Educate people
Provide a public service

3. CAMPAIGNS INCLUDE
Linked products:
 Same slogans
 Similar images/pictures
 Use of the same logo
 Same contact details on all media texts
 House style
 Persuasive features
Clear purpose/intention
Clear target audience

4. TARGET AUDIENCE
 All campaigns have a specific target audience
 The target audience will be identified at an early stage in the
development of a campaign
 The target audience will be different for:
 the launch of a new mobile telephone
 a campaign to make people aware of their pension rights

5. CAMPAIGN METHODS
 Campaign producers will use a range of methods to reach their target
audience
• These methods will be carefully researched to ensure the target
audience will see the campaign and it appeals to them.
• Threat
• Shock
• Catchy music/slogans
• Enigma
• Famous/relevant people

6. CAMPAIGN METHODS
• Who do you think this
campaign by the NHS
to encourage people to
stop smoking is for?

7. CAMPAIGN METHODS
• Who do you think
this campaign by
Transport for
London is for and
what are they
trying to
encourage people
to do?

8. TODAY:
BLOG YOUR
WORK!
1. What are campaigns?
2. What methods of promotion are there (e.g. billboard)?
3. Brainstorm.
a) Types of campaigns.
b) Some well known campaigns. Find some examples
c) Advertising techniques.
4. What is meant by ‘copyright’, ‘Intellectual Property’, ‘file
sharing’ and digital piracy?
5. How are young people involved in piracy?
6. What methods of piracy and illegal sharing are there for
the various media forms?
7. Why is file sharing/illegal downloads etc wrong?
8. Find examples of where piracy/copyright have been in the
news and analyse what is learnt from these reports