Coca-Cola is exploring partnerships with startups to help with its digital transformation efforts through a co-creation model. Some startups it has partnered with include Wonolo for on-demand staffing which provided 25x more reach, 80% cost savings and 30-40% revenue growth, and Hivery for predictive analytics which resulted in 17% revenue growth, 15% cost savings, and $480 additional operating income per machine. Coca-Cola has partnered with 12 startups over 2 years across 10 countries as part of its digital transformation efforts through a co-creation model with founders and venture capitalists.

1. Coca-Cola
Founders
Marius Swart - April 2016

2. All established, industrial
companies are struggling with
“digital transformation”

5. Acquire?
Accelerate?
Act like?

6. Co-creation model
Startup
VCFounders

9. Wonolo
On-demand staffing
25x more reach
80% cost savings
30-40% revenue growth

12. Hivery
Predictive analytics
17% rev. growth per machine
15% cost savings per machine
$480 additional OI per machine

13. 2 years
12 companies
10 countries

14. Imagine how big
this could be?