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Why corporates need to work with startups
November 2015
Every company is a technology company
2
Comparing
1990’s with the
last few years
≠ OrangesApple’s
Internet has
democratized tech
Entrepreneurship
Accelerators
Incubators
Crowdfunding/sourcing
Open Source
Makers Movement
Venture Capital
‘Software eats the world.’
Why is every company a technology company?
Every company is a digital company.
Every company is a technology company.
Entrepreneurs are everywhere.
Traditional R&D
=
……….
IT-Vendor
Places where people
live and breath
innovation
R&D Distributed
For Corporates
Be where innovation happens
Build intelligence gathering
functions
Partner, but build internal
capabilities in ideation,
prototyping, experimenting
and learning which project to
follow.
Collaboration between C -
Suite*
*PwC - 68% budget outside CIO/IT
For Startups
Engage with (multiple) corpdevs for
creating more options
Learning about what (big) competitors
are doing
Partnering (scaling, sales, distribution)
M&A
Talk with business units GM’s
Engage at the right time, > Series B
(don’t rely on one)
Both want to, but can’t find
each other (S 72 %, C 56 %).
Everybody wants to team up,
but superficially (S 71 %, C 88
%).
Unsophisticated reasons to
work together. Customer client
relation dominant by far.
If it would sting if collaboration
fails (S 65%, 27 %).
Institutions are the humanly
devised constraints that
structure human interaction.
Together with their enforcement
characteristics they define the
incentives structures of societies
and economies.
“ “
The devil is in the detail: work in
progress.
Understanding of incentive structure is
essential.
Partnership is a process of give and take and
alignment of incentives is key.
Startup ecosystems are glocal phenomena with a
dense local institutional framework.
The devil is in the detail (non-solliciation of
employees, not exposing entire team, level of
information exchanged, indemnification).

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Why corporates need to work with startups

  • 1. Why corporates need to work with startups November 2015 Every company is a technology company
  • 2. 2 Comparing 1990’s with the last few years ≠ OrangesApple’s
  • 3. Internet has democratized tech Entrepreneurship Accelerators Incubators Crowdfunding/sourcing Open Source Makers Movement Venture Capital ‘Software eats the world.’ Why is every company a technology company?
  • 4. Every company is a digital company. Every company is a technology company. Entrepreneurs are everywhere.
  • 6. Places where people live and breath innovation R&D Distributed
  • 7. For Corporates Be where innovation happens Build intelligence gathering functions Partner, but build internal capabilities in ideation, prototyping, experimenting and learning which project to follow. Collaboration between C - Suite* *PwC - 68% budget outside CIO/IT
  • 8. For Startups Engage with (multiple) corpdevs for creating more options Learning about what (big) competitors are doing Partnering (scaling, sales, distribution) M&A Talk with business units GM’s Engage at the right time, > Series B (don’t rely on one)
  • 9. Both want to, but can’t find each other (S 72 %, C 56 %). Everybody wants to team up, but superficially (S 71 %, C 88 %). Unsophisticated reasons to work together. Customer client relation dominant by far. If it would sting if collaboration fails (S 65%, 27 %).
  • 10. Institutions are the humanly devised constraints that structure human interaction. Together with their enforcement characteristics they define the incentives structures of societies and economies. “ “ The devil is in the detail: work in progress. Understanding of incentive structure is essential. Partnership is a process of give and take and alignment of incentives is key. Startup ecosystems are glocal phenomena with a dense local institutional framework. The devil is in the detail (non-solliciation of employees, not exposing entire team, level of information exchanged, indemnification).