Virgin Trains is one of the largest rail providers in England and has been using the customer service tool SoDash since December to manage customer interactions on Twitter and Facebook alongside their other channels. On average, Virgin Trains' Twitter handle receives 13,000 messages per month and sends 9,000 messages to customers through SoDash. A manager at Virgin Trains commented that SoDash has allowed them to effectively respond to customers quickly, solve problems constructively, and add value to the customer experience. Gatorade UK also used SoDash to engage marathon runners with targeted messages and offers based on their stage of training by analyzing message content to classify runners and confidently deliver ghost-written responses.

2. Case Studies
SoDash is a SaaS Customer Service tool bridging the
gap between Social Media and Customer Service.
• Virgin Trains is one of the largest rail providers in
England and have been using SoDash since
December.
• SoDash has been integrated into their customer
service function where Twitter and Facebook are
managed in conjunction with their other
customer service channels.
• On average the Virgin Trains Twitter handle
receives 13,000 messages per month and
approximately send 9,000 messages to
customers through SoDash.
• They have effectively built their customer base online
by:
- quickly responding to customers;
- solving problems constructively;
- adding value to customer journey.

3. Virgin Trains
Social Media has changed the way we interact with many
thousands of customers; we are building great relationships,
engaging with more passengers, and helping people out when
they have questions or queries. SoDash has allowed us to
listen to all this feedback, respond to our customers, and learn
what it is that they would like to see from us, every day. --
Helen Dunnginton, Customer Relations Information Manager
at Virgin Trains

4. Pepsico:
Gatorade
Consumers now have the choice of where they voice their questions, issues and complaints –
it is the brands responsibility to be wherever they are to respond.
The key to powerful consumer interactions is a richer
contextual understanding of where they are, what they're
doing and what they're interested in talking about.
Using our technology, Gatorade UK was able to engage
marathon runners with relevant messaging and offers based
on the stage they were at in their running journey.
SoDash listens to more sources than any other tool on the
market, so we knew no opportunity to engage was being
missed due to lack of coverage. Through careful analysis of
message content SoDash was able to classify runners into
four stages: training, pre-event, event day or post-event,
and deliver targeted ghost-written messages with
confidence.
Brands that understand consumer context have a real
opportunity to engage with the public in meaningful and
impactful ways. SoDash makes that possible.

5. Thank You