Interview Automotive Apps 2014 – Wayne Brillhart, Artificial Intelligence Laboratory, Wayne State University / USA

1. Interview Wayne State University / USA
Wayne Brillhart
Artificial Intelligence Laboratory
Wayne State University / USA
Prior to the Auto Apps Evolution 2014, we.CONECT spoke with Wayne Brillhart, Artificial Intelligence
Laboratory at Wayne State University / USA about striking tasks in the automotive apps evolution.
we.CONECT:
Mr. Brillhart, what role does your company play in the field of auto- motive apps and content develop- ment?
Wayne Brillhart: The main focus at Wayne State University in relation to automotive apps would be the enablers. Areas of research include Data Mining and Knowledge Discovery; Database and Multimedia Systems; Machine Vision & Pattern Recognition, Mobile and Internet Systems, and many more. In the Artificial Intelligence Lab the focus is on the design and evolution of cultural frameworks for complex multi-agent systems consisting of intelligent interactive agents.
we.CONECT:
What is your company’s most significant project with relation to auto-motive apps, user experience and content integration at the moment?
Wayne Brillhart: Currently a project is in progress to study the process of predicting potholes which would enhance many existing apps that only recognize potholes by running over them. Our research focuses on advanced recognition/anticipation.
we.CONECT:
Which critical trends and innovations can you identify in the evolution of auto apps and content development to play a growing role in the auto sector?
Wayne Brillhart: Bandwidth is a big issue. Both volume and speed require bandwidth. The fifth generation IEEE Wireless LAN standard 802.11ac and subsequent advancements will provide higher data rates and throughput; but experience has shown that there will always be a demand for ‘more’.
we.CONECT:
Which issues do you consider poorly developed or unresolved within the area of auto apps?
Wayne Brillhart: In any evolving environment there is a need for standardization. The more platforms there are, the higher the cost of the applications to cover all platforms. This was experienced when IBM chose DOS for its PC operating system and made it the de facto standard. Costs for DOS (later windows) applications were much less than for the proprietary Apple operating system. Compatible platforms would aid developers in producing apps more quickly and less costly.
we.CONECT:
From your point of view - Which are the conflicts arising between current and upcoming players in the auto app industry? How should they be handled?
Wayne Brillhart: As new players enter it should be the marketplace, not a government that decides the winners and losers. IEEE has been a source for standardization and should continue.
we.CONECT:
Can you name the most significant keys to a safe and fast integration of apps and mobile devices in the automotive cockpit?
Wayne Brillhart: A common standard infrastructure would provide for safe and fast integration. The difficulty is that as completely new apps are envisioned the required infrastructure may not exist. Standards usually come after the research and development phases so that seeing the future would help provide the standards needed for swift deployment. Lacking a crystal ball, standards will emerge after the fact, but the sooner the better for developers.
we.CONECT:
In your opinion, how will the dynamics in the automotive apps market change within the next 5 years? Which potentials do you see?
Wayne Brillhart: Since new market growth is exponential the automotive apps in five years may not yet be in the minds of the developers. I can envision a proliferation of map information including ‘what to see’ with a plethora of accompanying ads. Other developing apps would be in the realm of Road safety.
we.CONECT:
Please explain in brief the topics and key issues of the presentation you will be holding at the 3rd Auto Apps Evolution 2014 congress in Berlin?
Wayne Brillhart: The presentation will focus on road safety for the comfort of the passengers, the protection of the vehicle and integrity of the road surface. It proposes auto apps that would save money for road maintenance and vehicle repairs in addition to providing a safer and smoother ride for the occupants. How? Predict where the potholes are and will be developing.
we.CONECT:
What expectations do you have regarding the Auto Apps Evolution 2014? Which outcomes and benefits do you expect to gain from the exchange with participating OEMs, developers and research institutions?
Wayne Brillhart: I am looking forward to learning about auto apps that I am not familiar with in addition to learning the state of the art in developing infrastructure. I expect to gain knowledge of leading research activities that might relate to my own research.

2. we.CONECT:
Thanks a lot for this interview! We look forward to a thriving community and event with you!
Interview Partners: Serina Gummert and Wayne Brillhart
CV Wayne Brillhart: Wayne Brillhart has an A.B. in mathematics and physics from the University of Michigan, a M.A. in Educational Administration, Supervision and Higher Education from California State University, Northridge, and a M.S. in Computer Science (Artificial Intelligence) from Michigan State University. He has done computer vision and image processing research at Wayne State University where he developed a system for monitoring freeway traffic providing real time alerts for incidents that employed freeway video cameras. Currently a consultant at a major automotive company where he has provided significant savings by improving processes and designing user interfaces, he is also doing research in artificial intelligence at Wayne State University. Auto Apps Evolution 2014 is the leading global automotive congress for industry executives and pioneers focused on the pressing tasks and challenges around automotive apps, sophisticated content and user experience. In 2014, invited speakers and delegates will discuss the advances in the design & development process, gamification and content integration, as well as the traditional HMI versus APP ecosystem. The latest state-of-the-art in auto apps interfaces will be assessed, together with innovative approaches to workload mana- gement, latest platform technologies and modern processing and consumer requirements.
Find more Information about the event and we.CONECT online:
http://automotive-apps2014.we-conect.com
Contact Event Production: Dr. Klaudia Malowitz
Senior Product Manager
Phone: +49 (0)30 52 10 70 3 – 48
Fax: +49 (0)30 52 10 70 3 – 30
Email: klaudia.malowitz@we.conect.com
Contact Marketing: Serina Gummert
Digital Marketing Manager
Phone: +49 (0)30 52 10 70 3 – 83
Fax: +49 (0)30 52 10 70 3 – 30
Email: serina.gummert@we.conect.com
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