The document summarizes an upcoming conference on automotive cockpit human-machine interfaces (HMI) to be held May 19-21, 2015 in Detroit, Michigan. The conference will focus on the latest HMI designs and solutions to differentiate brands. It will include presentations from industry experts on topics like HMI trends, connected vehicles, automated driving, driver distraction research and guidelines. There will also be workshops and opportunities for networking. Attendees can save up to $400 by registering and paying by April 24, 2015.

1. SAVE
up to $ 400,- with our
Early Bird if you book and
pay by 24 April 2015!
19 – 21 MAY 2015 | Crowne Plaza Detroit Downtown Riverfront, DETROIT, MI
To Register | T +49 (0)30 20 91 33 88 | F +49 (0)30 20 91 32 10 | E eq@iqpc.de | www.automotive-hmi-usa.com/MM
2nd International Conference
Automated Drive – Multi-Modal HMI Solution – Connectivity Solutions
– Driver Distraction Research - Usability
Confirmed speakers and delegates:
Automotive Cockpit
HMI USA 2015 © little.eagle - Fotolia.com
Workshop Day
Thursday, 21 May 2015
A | Estimating compliance with
the NHTSA visual-manual
distraction guidelines
B | Human Factors and HMI
issues for Autonomous
driving
C | How to achieve confidence in
designing, developing and
bringing transformational
product ideas to market
D | HMI challenges for the
connected vehicle
Insights and solutions on the latest HMI designs
to win the battle for brand differentiation
Learn from these leading experts amongst others:
Chairman:
Paul Green, Research Professor and Leader Driver Interface Group,
University of Michigan Transportation Research Institute, USA
Dr. Andreas Keinath, Head of Concept Quality,
BMW AG, Germany
Mark Duer, Design Researcher, User Experience,
Ford Motor Company, USA
Jennifer Wahnschaff, Vice President, Instrumentation and Driver HMI Business
Unit, Continental Automotive Systems, Inc., USA
Chris Monk, Chief Human Factors Division,
National Highway Traffic Safety Administration (NHTSA), USA
Shannon Chiarcos, Human Factors Engineer and
Interaction Designer, General Motors, USA
Andrew W. Gellatly, Ph.D., GM Technical Fellow –
User Experience, General Motors, USA
Jennifer Wahnschaff
Head of Instrumentation & Driver HMI, North America
Interior Division
Continental AG
Jennifer Wahnschaff is Vice President of Instrumentation and Driver HMI Business Unit in North
America. A position she has held since March 2013, following an international delegation with
Continental in Germany. In this role, Ms. Wahnschaff is responsible for guiding the product
development, technology roadmap and overall organization for the Business Unit in the North
American market.
Ms. Wahnschaff joined the company in April 2001 as a Senior Mechanical Engineer in the
Interior Division, Instrumentation & Displays Business Unit. Since then she has held numerous
leadership positions within Quality, Project and General Management. In 2011, Ms. Wahnschaff
and her family relocated to Babenhausen, Germany where she served as the company’s
Director of GM and Fiat Global Customer Center.
Ms. Wahnschaff began her distinguished career in the automotive sector with GM/Delphi as a
technical student in 1989. She was later promoted to Senior Mechanical Engineer in the Interior
Division with GM/Delphi. In 1998, she joined Irvin Takata as Senior Mechanical Engineer and
Team Leader for Interior Seating and Sun Visors.
Wahnschaff earned a Bachelor of Science in mechanical engineering degree from Michigan
State University. She currently resides in Rochester Hills, Michigan with her husband, Olaf and
has two children.
# # #
Executive Biography
Sponsors

2. To Register | T +49 (0)30 20 91 33 88 | F +49 (0)30 20 91 32 10 | E eq@iqpc.de | www.automotive-hmi-usa.com/MM
Automotive Cockpit HMI USA 2015 © little.eagle - Fotolia.com
Dear Colleague,
The way drivers interact with their cars is evolving, driven by changes in a number of related domains – personal mobile devices,
car technology, consumer electronics, demography and economics.Therefore, the ultimate
challenge for HMI experts is the creation of an interface that is both engaging, functional and easy to reach and use. This has
become even more important in the automotive cockpit where the number of instruments and functions directly accessible to
the driver has kept rising steadily over the years.
Car companies are starting to think more and more like electronic and high tech companies. Automotive HMI design has become
the ultimate tool for brand differentiation for all automotive segments. The arrival of the connected car and the development of
automated driving are main drivers. Information technology and software that enables next generation multimodal, multi-
touch and multizone HMI design is the key for OEMs.
Our conference provides perfect opportunity to reach out to your potential clients and observe your competition, while net-
working among a targeted participant field and personal interaction is at the forefront.
I look forward to meeting you in Detroit..
Kind regards
Monica Wick
Senior Project Manager
Media Partners
Inaugurated in April 2013, www.m2mpaper.com is a world-class news and resource portal of latest machine-to-machine (m2m) and internet of
things (iot) information. m2mpaper.com is an initiative in the domain of machine-to-machine (m2m) technologies and internet of things (iot) and
its applications on key Industry Verticals namely, Agriculture, Automotive, Automation, Electronics, Healthcare, Oil & Gas, Security, Supply Chain,
Telecom, Transportation, Telematics and Utility. m2mpaper.com has a very high quality collection of resources and references such as; articles,
case studies, white papers, videos, and interviews from across verticals of the machine-to-machine (m2m) and internet of things (iot) eco-system
and value chain. The portal is an interactive medium for machine-to-machine (m2m) and internet of things (iot) stakeholders to connect through
several innovative mediums like Facebook, Google+, Linkedin and Twitter. m2mpaper.com is a part of Origin Business Services Private Limited.
You can contact us by email at info@m2mpaper.com
Vehicle Electronics is a free monthly magazine for electronics engineers working in the automotive industry. To register, go to http://vehicle-
electronics.biz and enter your details and the magazine will arrive in your inbox each month.
Sponsors Fujitsu Semiconductor Embedded
Solutions Austria GmbH
Semmelweisstraße 34
4020 Linz
Austria
Phone: +43 732 90 305 0
Fax: +43 732 90 305 101
E-Mail: roberto.hofer@at.fujitsu.com
www.cgistudio.at
Who’s who
Learn about your peers. Discover who
else is participating in the conference.
The matchmaking wall will help you
identify the delegates you want to
meet at the conference.
Speed networking
Take your chance and meet your
industry peers in this series of
fast-paced 1-1 meetings.
Make sure to bring a stack of business
cards and to find new business
contacts!
Speakers´corner
With your questions and
comments you will actively steer the
direction of this interactive panel
discussion.
Interactive Workshops
Get an in depth approach to these
hands-on themes. Discuss, brainstorm,
elaborate and work together in this
interactive session. Workshops are
also an excellent chance to interact with
other people in your area of interest.
Interactive networking sessions
The Connected VehicleTrade Association (CVTA) is a non-profit business league established to facilitate the interaction, and advance the interests,
of the entities involved in the vehicle communication environment. The Connected Vehicle Trade Association enables the collaboration of companies,
organizations, and governmental bodies engaged in developing bidirectional vehicle communications. Membership is open to any corporation, public
entities, standards and specification organizations and educational institutions.
www.connectedvehicle.org
Crank Software Inc.
4017 Carling Ave. Suite 302
K2K 2A3
Canada
Phone: +1 613 595 1999
Fax: +1 613 701 0204
E-Mail: jason@cranksoftware.com
www.cranksoftware.com
ustwo
62 Shoreditch High Street
E1 6JJ
UK
Phone: +44 20 7613 0433
E-Mail: david@ustwo.com
www.ustwo.com

3. Conference Day One | Tuesday, 19 May 2015
08:45 Registration & welcome coffee
Who is Who
Learn about your peers. Discover who
else is participating in the conference.
The matchmaking wall will help you
identify the delegates you want to
meet at the conference.
09:30 Chairman´s welcome & opening address
Paul Green,
Research Professor and Leader Driver Interface Group,
University of MichiganTransportation Research
Institute, USA
User Experience, Global HMI Trends
09:40 HMI Trends 2015 - Focus on innovative secondary input
technologies like gestures and output modes like AR
on HUD
• Recap of key connected car and HMI related trends in
2014 at a global level -Provide a detailed overview of
gestures and other innovative input HMI modes like
handwriting recognition
• Provide a detailed overview of instrument cluster displays
and head up display focus at OEMs
• Understand how OEM HMI mix is changing - BMW for
example is integrating touch screens after years of
avoiding it
• Key takeaways and future outlook with consumer
interest and willingness to pay
Praveen Chandrasekar,
Research Manager Automotive & Transportation,
Frost and Sullivan, USA
10:20 Speed Networking
The perfect opportunity to speak
directly with your peers and network
effectively.
11:00 Refreshment break & networking
11:30 The evolution of the human machine interface, a
holistic approach
• HMI trends
• Solutions
• The user experience
• The most challenging issues drivers face today as it
relates to distraction
Jennifer Wahnschaff,
Head of Instrumentation & Driver HMI,
North America, Interior Division,
Continental Automotive Systems, Inc, USA
12:10 Consumer trends in connectivity and HMI
• Consumer perceptions of in-vehicle user experience
• Evaluation of current connected systems
• Analysis of current and future HMI
• Consumer input and display preferences
Chris Schreiner,
Director User Experience Practice,
Strategy Analytics, USA
12:50 Networking luncheon
02:20 Common pitfalls in automotive UX teams and lean UX
solutions
• Team structure, hiring the right people and the impact of
Rock Stars and Ninjas
• Small teams: How to be effective with large workloads
and tight deadlines
• Waterfalls and simultaneous, iterative design and
development
• Collaboration and having vision
• Risk aversion vs inspiration and innovation
• Focusing on outcomes and not outputs
• Understanding core principles UX design in the vehicle
• Investing in employees and understanding needs
Shannon Chiarcos,
Human Factors Engineer and Interaction Designer,
General Motors, USA
Andrew Gellatly,
Technical Fellow - User Experience,
General Motors, USA
Driver Distraction Research, Guidelines + Regulations
03:00 How a connected car’s instrument cluster can be
redesigned for contextual empathy
• The new instrument cluster needs to start with people and
their need for the right information or functionality at the
right time in the very specific environment of a car. This
means having what we call ‘contextual empathy’.
• An empathy for context, rather than a love for contextual
data, almost certainly means ‘less’ overall: Fewer types
of data feed than envisaged will find a place in what will
become recognised as the ‘new normal’ model for the auto
motive human-machine interface (HMI). But paradoxically it
could also mean ‘more’ in specific circumstances and with
appropriate design considerations.
• The right information at the right time has the potential to
increase situational awareness for the driver
• Insights through visualisations, not just raw data
• Adaptive hierarchy: Elements based on action and user
behaviour, agnostic to display
David Mingay,
Creative Director and Product Lead,
ustwo, United Kingdom
03:40 Human factors research and design principles for
driver-vehicle interfaces
• An overview of the research conducted by NHTSA on key
driver-vehicle interface issues under the connected
vehicles program
• A snapshot of the resulting design principles for the
broad spectrum of driver-vehicle interfaces and warnings
• A short review of the results from NHTSA’s recently
completed study on L2 and L3 automated vehicles and
resulting design principles
• Bringing it all together: NHTSA’s role in producing better
warnings and driver-vehicle interfaces
Chris Monk,
Chief, Human Factors/Engineering Integration Division,
Vehicle Safety Research,
NHTSA, USA
04:20 Refreshment break & networking
04:50 Foundation of HMI design: Function prioritization and
driver distraction
• Customer feedback: which functions do drivers want to
use while driving?
• Which functions can be seen as critical for use while
driving according to new distraction guidelines
• Roadmap of future guidelines and standards concerning
driver distraction
Dr. Andreas Keinath,
Head of Concept Quality,
BMW AG, Germany
05:30 Low-cost HMI evaluation methods to assess distraction
and workload
• Historical data from industrial engineering predetermined
time systems
• SAE recommended practice J2365 (current version) -
visual manual intefaces
• Pettitt’s method
• Improvements to J2365
• Calculated speech interface task times
Paul Green,
Research Professor and Leader Driver Interface Group,
University of MichiganTransportation Research Institute,
USA
06:10 End of conference day one
06:10 IQPC invites you to an informal evening get-together
following the first conference day
Jennifer Wahnschaff
Head of Instrumentation & Driver HMI, North America
Interior Division
Continental AG
Jennifer Wahnschaff is Vice President of Instrumentation and Driver HMI Business Unit in North
America. A position she has held since March 2013, following an international delegation with
Continental in Germany. In this role, Ms. Wahnschaff is responsible for guiding the product
development, technology roadmap and overall organization for the Business Unit in the North
American market.
Ms. Wahnschaff joined the company in April 2001 as a Senior Mechanical Engineer in the
Interior Division, Instrumentation & Displays Business Unit. Since then she has held numerous
leadership positions within Quality, Project and General Management. In 2011, Ms. Wahnschaff
and her family relocated to Babenhausen, Germany where she served as the company’s
Director of GM and Fiat Global Customer Center.
Ms. Wahnschaff began her distinguished career in the automotive sector with GM/Delphi as a
technical student in 1989. She was later promoted to Senior Mechanical Engineer in the Interior
Division with GM/Delphi. In 1998, she joined Irvin Takata as Senior Mechanical Engineer and
Team Leader for Interior Seating and Sun Visors.
Wahnschaff earned a Bachelor of Science in mechanical engineering degree from Michigan
State University. She currently resides in Rochester Hills, Michigan with her husband, Olaf and
has two children.
# # #
Executive Biography
To Register | T +49 (0)30 20 91 33 88 | F +49 (0)30 20 91 32 10 | E eq@iqpc.de | www.automotive-hmi-usa.com/MM

4. Conference Day Two | Wednesday, 20 May 2015
08:30 Registration & welcome coffee
09:00 Chairman´s welcome
Paul Green,
Research Professor and Leader Driver Interface Group,
University of MichiganTransportation Research Institute,
USA
Smart HMI for automated drive
09:10 Human Factors issues for autonomous driving
• Error, adaptation and safety
• Risk acceptability
• Supervision and control
• Secondary tasks, situation awareness
Xavier Chalandon,
HMI Expert Leader,
Renault S.A., France
09:50 Driver expectations of an autonomous vehicle user
interface
• Automotive industry drive for autonomous vehicles
• Driver needs & expectations
• Who is in-charge
• Where are we now, and where are we headed
Dev S. Kochhar,
Technical Expert, Research & Advanced Engineering,
Ford Motor Company, USA
10:30 Refreshment break & networking
11:00 Driving automation: Lessons from an alternative
approach to the research and development of
automated driving solutions
• Lessons from an alternative approach to consumer-
centered research on driving automation
• Capturing driver behavior in complex scenarios and its
implications for vehicle experience design
• Blending real and virtual tools to obtain consumer
perceptions of HMI alternatives
• Considering an alternate perspective on the technical
levels of driving automation
Dr. Michael Tschirhart,
R&D Manager and Human Factors Technical Fellow,
Visteon Corporation, USA
11:40 Driven by design: Automotive interactions research at
Stanford
• Shared control with automation
• The emotional experience of automated driving
• Opportunities of learning and adaptation
• Using design-driven techniques that are generative and
user-centered
Dr. Wendy Ju,
Executive Director of Interaction Design Research at
Stanford’Center for Design Research,
Stanford University, USA
12:20 Networking luncheon
HMI Design: Multi-Modal HMI, Connectivity
01:50 The Art of Ennoia: How to achieve confidence in
designing, developing and bringing transformational
product ideas to market
• A structured process which reveals consumers latent
desires as it relates to a specific product or particular
user experience
• How these latent desires are translated to produce
consumer-derived and consumer-defined attributes
associated with a specific product or user experience
• Use these consumer-derived attributes as the foundational
and directional blueprint for creating a new design or
product concept
• Use these same attributes to numerically evaluate the
success potential of the new design before putting into
production or bringing it to market.
• Ultimately achieve confidence through tangible evidence
when presenting your new idea, product or concept to
management, simultaneously giving them the needed
assurance to bring a transformational idea to market, and
create that level of differentiation that is so passionately
desired
Mark M. Duer,
Design Researcher HMI,
Ford Motor Company, USA
02:30 Revisiting voice: An illustration of the complexities
involved in optimizing demands from multi-modal
driver vehicle interfaces
• MIT AgeLab studies of embedded vehicle and nomadic
voice interfaces
• Tradeoffs in demand: voice vs. visual-manual
• Quantifying driver attention to multi-modal interfaces
• Managing distraction in an increasingly automated vehicle
Bryan Reimer,
PhD Research Scientist, Associate Director New England
University Transportation Center,
MIT AgeLab, USA
03:10 Refreshment break & networking
03:40 What drivers want to say to cars: Naturalistic
conversational speech phrases?
• Why do drivers need voice recognition in automotive
environment?
• What are the misconceptions related to drivers’
requirements for voice recognition?
• Do drivers really prefer Natural Language Speech
Recognition in a vehicle?
• What are the use cases for Natural Language Speech
Recognition inside a vehicle?
• Do drivers require completely natural conversations in a
vehicle?
• What are the enablers required by OEMs from speech
suppliers to satisfy drivers’ VR requirements?
Uma Arun,
Electrical Engineering - Uconnect Product Development
Senior Technical Specialist-Speech,
Fiat Chrysler Automobiles, USA
04:20 Speakers´corner
Millions of users – One solution?
• Different drivers have different
preferences and needs
• How do non digital natives assess
developments in cockpit design?
• Design trends and their suitability for different user
segments
05:00 Closing remarks by Paul Green and
end of conference day two
To Register | T +49 (0)30 20 91 33 88 | F +49 (0)30 20 91 32 10 | E eq@iqpc.de | www.automotive-hmi-usa.com/MM
Sponsorship
We have a variety of packages available to suit your require-
ments. For all Sponsorship and Exhibition opportunities call us
on: +49 (0)30 20 91 32 75 or email sponsorship@iqpc.de

5. Workshop Day | Thursday, 21 May 2015
A: 09:00-12:00
Estimating compliance with the NHTSA visual-manual distraction guidelines
The goal of this workshop is to give the attendees practice in using the calculation methods described in the presentation, specifically to
determine if a visual-manual interface complies with the NHTSA guidelines. For that purpose, one or more example interfaces will be selected (e.g,
a Garmin navigation system). Task completion times for several task will be determined by small groups in the workshop working together. Likely
tasks to be explored include a settings change, POI, and street address entry. The advantage of these estimation methods is that they take a
fraction of the time of the experimental methods specified by NHTSA. For this workshop, attendees will find having a laptop computer with Excel
to be helpful and we will need to able to transfer data (Excel macros, VB interface simulation) to each computer to use in the workshop.
Paul Green,
Research Professor and Leader Driver Interface Group,
University of Michigan Transportation Research Institute, USA
To Register | T +49 (0)30 20 91 33 88 | F +49 (0)30 20 91 32 10 | E eq@iqpc.de | www.automotive-hmi-usa.com/MM
B: 09:00-12:00
Human factors and HMI issues for autonomous driving
After a short warm-up on automated driving State of the Art HMI and the need and challenges for special HMI solutions we will directly
tackle the key questions:
1. How do we have to design and validate road interactions? With or without “minimum risk conditions”: is that the question?
2. How far Situation Awareness should be and could be sustained during autonomous driving phase?
3. How do we have to design transition from and into automated driving?
4. What could be a cockpit relevant to “non-driving tasks”?
Xavier Chalandon,
HMI Expert Leader,
Renault S.A., France
D: 01:00 – 04:00
HMI challenges for the connected vehicle
With more connected features and services available to consumers in the car, the user experience is a key differentiator. The ease with which driv-
ers will interact with the cloud in the car will determine how quickly these services will be adopted and will enhance customer satisfaction and
retention. Many current connected infotainment offerings fall short in specific areas of the user experience, including issues with discoverability,
poor HMI, and services not optimized for a driver’s needs. There is room for improvement and differentiation.
This interactive workshop will discuss how to optimize the user experience by designing compelling connected solutions, including:
• Best practices for enhancing the user experience
• Future HMI advances and their impact
• Driver distraction considerations
• Impact of autonomous vehicles on HMI
For further Information on this workshop visit www.automotive-hmi-usa.com/MM
C: 01:00 – 04:00
How to achieve confidence in designing, developing and bringing transformational product ideas to market
There is a persistent myth consumers cannot tell designers and engineers what they want.
If this is true, how do designers and engineers know what they create is what consumers want. This type of thinking has led to a common
misperception that consumers do not know what they want until a designer and engineer presents it to them.
Often times when developing a new product - particularly user interfaces - designers and engineers use words like simple, intuitive, elegant,
sleek, high-tech, and cool to describe the attributes they want in their new design.
But what do these words actually mean? How can we measure the presence of these attributes in the design? Most importantly, are these
actually the attributes consumers are looking for in the product?
Most companies long to design products which will create unique products which will differentiate and elevate them from their competitors.
However, there is risk and uncertainty in bringing transformational and disruptive ideas to market, because it is difficult to assess their success
potential before they are put into production or brought to market.
In the interactive workshop attendees interact with some abstract tools so they get a better understanding and appreciation for how part of
the process actually works.
Mark M. Duer,
Design Researcher HMI,
Ford Motor Company, USA
08:30 Registration & welcome coffee
10:30 Refreshment break & networking
12:00 Networking luncheon
02:30 Refreshment break & networking
04:00 End of workshop day

6. 19 – 21 MAY 2015 | Crowne Plaza Detroit, DETROIT, MI
2nd International Conference
Automotive Cockpit
HMI USA 2015 © little.eagle - Fotolia.com
CAN’T MAKE IT TOTHE CONFERENCE? PURCHASETHE 2-DAY DOCUMENTATION FOR € 990,- +VAT.
Documentation will be sent 6 weeks after the event
PDFW
Cancellations and Substitutions
CANCELLATIONS AND SUBSTITUTIONS
DELEGATES MAY BE SUBSTITUTED AT ANY TIME. IQPC GESELLSCHAFT FÜR
MANAGEMENT KONFERENZEN MBH DOES NOT PROVIDE REFUNDS FOR
CANCELLATIONS. HOWEVER, SAVE WHERE WRITTEN NOTICE OF CANCELLATION
IS RECEIVED MORE THAN SEVEN (7) DAYS PRIOR TO THE CONGRESS, A CREDIT
TO THE VALUE PAID AT THAT DATE WILL BE ISSUED, WHICH MAY BE USED
AGAINST ANOTHER IQPC GMBH CONGRESS FOR UP TO ONE YEAR FROM
ITS DATE OF ISSUE. FOR CANCELLATIONS RECEIVED SEVEN (7) DAYS OR LESS
PRIOR TO AN EVENT (INCLUDING DAY SEVEN), NO CREDIT WILL BE ISSUED. IN
THE EVENT THAT IQPC GMBH CANCELS AN EVENT, PAYMENTS RECEIVED AT
THE CANCELLATION DATE WILL BE CREDITED TOWARDS ATTENDANCE AT A
FUTURE IQPC GMBH CONGRESS OR, IN THE EVENT OF A POSTPONEMENT BY
IQPC GMBH, A RESCHEDULED DATE. IF THE DELEGATE IS UNABLE TO ATTEND
THE RESCHEDULED EVENT, THE DELEGATE WILL RECEIVE A CREDIT IN LIEU
OF PAYMENTS MADE TOWARDS A FUTURE IQPC GMBH EVENT, VALID FOR
ONE YEAR FROM THE DATE OF ISSUE. IQPC GMBH IS NOT RESPONSIBLE
FOR ANY LOSS OR DAMAGE AS A RESULT OF A SUBSTITUTION, ALTERA-
TION, POSTPONEMENT OR CANCELLATION OF AN EVENT DUE TO CAUSES
BEYOND ITS CONTROL INCLUDING, WITHOUT LIMITATION, NATURAL DISAS-
TERS, SABOTAGE, ACCIDENT, TRADE OR INDUSTRIAL DISPUTES OR HOSTILITIES.
YOUR DETAILS
PLEASE CONTACT OUR CUSTOMER SERVICE MANAGER (TEL: +49 (0)30 20913330
OR VERTEILER@IQPC.DE) AND INFORM THEM OF ANY INCORRECT DETAILS
WHICH WILL BE AMENDED ACCORDINGLY OR IF YOU PREFER NOT TO GET
INFORMATION PER FAX EMAIL OR PHONE ANYMORE.
SPEAKER CHANGES
OCCASIONALLY IT IS NECESSARY FOR REASONS BEYOND OUR CONTROL TO
ALTER THE CONTENTS AND TIMING OF THE PROGRAMME OR THE IDENTITY OF
THE SPEAKERS.
DATA PROTECTION
PERSONAL DATA IS GATHERED IN ACCORDANCE WITH THE DATA PROTECTION
ACT 1998. YOUR DETAILS MAY BE PASSED TO OTHER COMPANIES WHO WISH TO
COMMUNICATE WITH YOU OFFERS RELATED TO YOUR BUSINESS ACTIVITIES. IF
YOU DO NOT WISHTO RECEIVETHESE OFFERS, PLEASETICKTHE BOX BELOW.
PLEASE DO NOT PASS MY INFORMATIONTO ANYTHIRD PARTY.
Payment Terms
Payment is due on receipt of the invoice.
Venue and Accommodation
Crowne Plaza Detroit Downtown Riverfront
2 Washington Blvd
Detroit, Michigan 48226
Tel: 001 313 965 0200
Fax: 001 313 965 4557
www.ihg.com/crowneplaza/hotels/de/de/detroit/
dttnd/hoteldetail
Accommodation: A limited number of reduced rate rooms
are available at the conference hotel. Accommodation can
be booked by calling the central reservation number.
Please always quote the booking reference IQPC-Berlin.
Hotel accommodation and travel costs are not included
BOOKINGCODE
Fax: +49 (0)30 20 91 32 10
Post: IQPC Gesellschaft für
Management Konferenzen mbH
Friedrichstraße 94
10117 Berlin, Germany
Online: www.automotive-hmi-usa.com/MM
Email: eq@iqpc.de
For further information
Phone: +49 (0)30 20 91 33 88
4 Ways to Register
© IQPC GESELLSCHAFT FÜR MANAGEMENT KONFERENZEN MBH
CongresscodeDE123396.002
Delegate Details
PAY BY BANKTRANSFER QUOTING REFERENCE DE 23396.002:
IQPC Gesellschaft für Management Konferenzen mbH,
HSBC Trinkaus & Burkhardt AG,
IBAN: DE32 30030880 0430076019, SWIFT-BIC: TUBDDEDD
BY CREDIT CARD: Please debit my credit card
Card No
Expiry date Security code
Cardholder’s name
Signature
Card billing address (if different from Company address)
BY CHEQUE: Made payable to IQPC Gesellschaft für Management Konferenzen mbH
Please fill out in Capitals!
DELEGATE Mr Mrs Ms Dr
Family Name First Name
Position Email
Telephone Fax
Organisation
Address
Postcode/Town
Approving Manager:
Signature
I agree to IQPC Gesellschaft für Management Konferenzen mbH payment terms.
Yes, I would like to receive information about products and services via email.
Only one discount applicable per person.
Payment Methods
/
YOUR DETAILS: PLEASE CONTACT OUR DATABASE MANAGER (VERTEILER@IQPC.DE) AND INFORM THEM OF ANY INCORRECT
DETAILS WHICH WILL BE AMENDED ACCORDINGLY
3rd Early Bird
Book & pay until
24 April 2015
Standard Price
Special car manufacturer
price
Gold Package
2 day conference
+ 2 workshops
Save $ 400,-
$ 4.269,- +VAT
$ 4.669,- + VAT $ 2.769,- + VAT
Silver Package
2 day conference
+ 1 workshop
Save $ 200,-
$ 4.069,- +VAT
$ 4.269,- + VAT $ 2.569,- + VAT
Bronze Package
2 day conference
Save $ 150,-
$ 3.419,- +VAT
$ 3.569,- + VAT $ 2.369,- + VAT
Conference Packages
Sponsorship
We have a variety of packages available to suit your
requirements. For all Sponsorship and Exhibition
opportunities call James Walker:
+49 (0)30 20 91 32 75 or email sponsorship@iqpc.de
Special car manufacturer price
Contact us for special rates
under +49 (0)30 20 91 33 88
Please indicate your choice of workshop:
Workshop A I Workshop B I Workshop C I Workshop D
Every registration includes a complementary membership to Automotive IQ
Workshop Day:Thursday, 21 May 2015
A: Estimating compliance with the NHTSA visual-manual distraction guidelines
B: Human Factors and HMI issues for Autonomous driving
C: How to achieve confidence in designing, developing and bringing transformational product ideas to
market
D: HMI challenges for the connected vehicle