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CAR HMI TRENDS & FORCES 2014 - SURVEY REPORT
Survey
Report 2014
CAR HMI Trends & Forces
HMI Concepts for Autonomous Driving | Augmented Reality | Voice Control
& Speech Recognition | Multimodal Interface Management
Serina Gummert | Marketing Manager
serina.gummert@we-conect.com
http://car-hmi2014.we-conect.com Copyright by we.CONECT Global Leaders GmbH | no reproduction without permission 3
HMI Innovation | Interface | Systems | Design | Technology
INDUSTRY OVERVIEW
• Best-in-Market Innovations
• Challenges in HMI rated by the Respondents
• Time Needed for Developing a new HMI System
IMPLEMENTATION & ANALYSIS
• Role of Voice-Control-Based systems in CAR HMI
• Impact of the latest NHTSA regulation on driver Distraction
• Impact of Consumer Electronics on In-vehicle User Experience
THE FUTURE OF CAR HMI
• Most Influential Trends to Impact HMI
• Future Developments & Trends in CAR HMI
SURVEY – RESPONDENT PROFILE
• Sector Overview
• Responsibility & Job Position of Survey Respondents
• Target Market Specification & Company Size of Survey Respondents
‘Companies such as
BMW make some
interesting HMI
concepts, but the
automotive industry
overall is few years
behind the consumer
electronics…’
INDUSTRY OVERVIEW
Most Innovative HMI Concepts Rated by the Respondents
AUDI
Tesla Motors
BMW
GM
Ford Apple
Google
Visteon
DAIMLER
Mitsubishi
Preh
http://car-hmi2014.we-conect.com Copyright by we.CONECT Global Leaders GmbH | no reproduction without permission 4
HMI Innovation | Interface | Systems | Design | Technology
INDUSTRY OVERVIEW
Challenges in HMI as Rated by the Respondents
Avoiding Driver
Distraction
Development of
Personalized HMI
Development of
holistic HMI system
HMI Product
Development
against diverse legal
guidelines in local
markets
Voice Control HMI Standardization Commercialization
0%
5%
10%
15%
20%
25%
30%
35%
Significant challenges in HMI
at the Moment
http://car-hmi2014.we-conect.com Copyright by we.CONECT Global Leaders GmbH | no reproduction without permission 5
HMI Innovation | Interface | Systems | Design | Technology
INDUSTRY OVERVIEW
Time Needed for Developing a New HMI System
1 to 2 years more than 2 years car life-cycle of up to 5
years
more than 5 years
0%
10%
20%
30%
40%
50%
60%
Time needed for
Developing a
New HMI System
as experienced
by Respondents
http://car-hmi2014.we-conect.com Copyright by we.CONECT Global Leaders GmbH | no reproduction without permission 6
HMI Innovation | Interface | Systems | Design | Technology
IMPLEMENTATION & ANALYSIS
Impact of the latest NHTSA Regulation on Driver Distraction
‘It is only the beginning!’
‘Some items are vague, others are unrealistic. It will not solve the
problem, only create additional hurdles.’
‘The latest NHTSA regulation is the reverse-camera mandate. No
effects on distraction. Others like "texting while driving bans" may
prevent some - but not all - distraction issues.’
‘Same effects as the alcohol prohibition of 1920´s - It will make
people use smart devices even more while driving‘
‘The guideline is counter-productive - it will hopefully never impact
any real development!’
 Positive Effects
& Awareness
Problematic
Hurdles
‘It could change the design of many existing systems, but it is
unclear how many OEMs will strictly adhere to the guidelines.’
‚Forces awareness and action.‘
‘The latest guidelines show a more mature project where the
user distraction due to the display should be controlled but
remain useful for the driver.’
‘These are essential guidelines and they address a very important
issue. It's a step in the right direction, but the regulations will need
to be further refined.’
Impact of the
latest NHTSA
Regulation on
the Issue of
Driver
Distraction?’
http://car-hmi2014.we-conect.com Copyright by we.CONECT Global Leaders GmbH | no reproduction without permission 7
HMI Innovation | Interface | Systems | Design | Technology
IMPLEMENTATION & ANALYSIS
Role of Voice-Control-Based Systems in CAR HMI
Voice
Control
Systems
Positive
Accuracy, ease-of-use, robustness
Partly Advantageous
Useful, promising, yet erroneous
Disadvantageous
Insufficient, not clear, misused
Negative
Badly implemented, inaccurate, distracting
http://car-hmi2014.we-conect.com Copyright by we.CONECT Global Leaders GmbH | no reproduction without permission 8
HMI Innovation | Interface | Systems | Design | Technology
IMPLEMENTATION & ANALYSIS
Impact of Consumer Electronics Trends on In-vehicle User Experience
Internet of Things & Internet of People
Wireless Charging of Portable
Devices
Big Data Collection &
Management
Augmented
Reality
Google Glass
Personalization
3D Gestures / Touch
Detection
Wearable devices
Upgradability
Hybrid content for the user
Natural eye 3D displays &
projection methods
Haptic screen technology
Usage of Apps in the car
Connectivity
(GPS + 4G)
Mirroring the HMI of the
User Smartphone
(Mirrorlink and Apple Carplay)
‘Car HMIs are
usually about
5 years behind
the curve, so even
past trends
(invention of the
iPhone or iPad etc.)
will continue
to have a huge
impact.’
http://car-hmi2014.we-conect.com Copyright by we.CONECT Global Leaders GmbH | no reproduction without permission 9
HMI Innovation | Interface | Systems | Design | Technology
THE FUTURE OF CAR HMI
Most Influential Trends to Impact HMI
Autonomous
Driving
55%
New Mobility
Concepts
28%
New Legal
Regulations
7%
Vehicle
Electrification
4% Other
4%
Which trends
will have the
biggest impact
on HMI
development?
http://car-hmi2014.we-conect.com Copyright by we.CONECT Global Leaders GmbH | no reproduction without permission 10
HMI Innovation | Interface | Systems | Design | Technology
THE FUTURE OF CAR HMI
Future Developments & Trends in CAR HMI
Personalization
Autonomous
Driving
Improvement of
Voice Recognition
Augmented RealityMulti-modal Control
Holistic Experience
Gesture Control
Significant
Future
Developments
& Trends
arising
in CAR HMI
http://car-hmi2014.we-conect.com Copyright by we.CONECT Global Leaders GmbH | no reproduction without permission 11
HMI Innovation | Interface | Systems | Design | Technology
SURVEY RESPONDENT PROFILE
Sector Overview
http://car-hmi2014.we-conect.com Copyright by we.CONECT Global Leaders GmbH | no reproduction without permission 12
Electronics
25%
OEM
23%
Infotainment
14%
Software
Engineering
13%
HMI Interface
Supply
7%
Research Institutes -
Universities
7%
Engineering
7%
Driver Assistance
Systems
2%
ECU
1% Other
1%
Sector
Distribution
of Survey
Respondents
HMI Innovation | Interface | Systems | Design | Technology
SURVEY RESPONDENT PROFILE
Responsibility of Survey Respondents Job Position of Survey Respondents
http://car-hmi2014.we-conect.com Copyright by we.CONECT Global Leaders GmbH | no reproduction without permission 13
Research &
Development
32%
Engineering
14%
Bussiness
Development
14%
Product
Management
10%
Innovation
Management
11%
Key Account
Management
9%
Other
6%
Design
3%
Information
Management
1% Manager/
Senior Manager/
Team Leader
50%
Engineer/
Researcher/
Senior
Researcher
38%
Board Member/
Director
9%
Other
3%
HMI Innovation | Interface | Systems | Design | Technology
SURVEY RESPONDENT PROFILE
Target Market Specification Company Size of Survey Respondents
Europe
76%
North
America
14%
Asia
10%
http://car-hmi2014.we-conect.com Copyright by we.CONECT Global Leaders GmbH | no reproduction without permission 14
Main Target Markets
of Survey Respondents
44%
41%
36%
31%
15%
up to 1.000 emloyees
1 - 5.000 employees
10 - 50.000 employees
more than 100.000 employees
5 - 10.000 employees
Number of Employees of
Respondents’ Companies
HMI Innovation | Interface | Systems | Design | Technology
The 3rd annual Car HMi concepts & systems 2014
featured executive attendees and pioneers from
OEMs & Tier 1-2s, Engineering & Software Firms to
discuss strategic approaches, new technologies and
ideas for improving automotive HMI. Topics of focus
were, among others, how to manage HMI in an
increasing application infrastructure in the car,
creating the ultimate user experience design and
handling trends such as automated driving for HMI.
Car HMi concepts & systems 2014 - What occurred? Related Upcoming Events 2014 / 2015:
• HMI Speaker – Panel 2014
• Agenda Highlights 2014
• Review of the Conference
• HMI Media Center
• Car HMi Concepts & Systems 2015
• Automotive Apps Evolution 2014
• Automotive Tech.AD Detroit 2014
• Automotive Tech.AD Berlin 2015
we.CONECT Global Leaders GmbH
Gertraudenstraße 10-12 | 10178 Berlin, Deutschland / Germany
Telefon: +49 (0)30 52 10 70 3 - 0 | Fax: +49 (0)30 52 10 70 3 -30
Email: info@we-conect.com | www.we-conect.com
we.CONECT YOU & YOUR PEERS
http://car-hmi2014.we-conect.com Copyright by we.CONECT Global Leaders GmbH | no reproduction without permission 16
HMI Innovation | Interface | Systems | Design | Technology

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CAR HMI TRENDS & FORCES 2014 - SURVEY REPORT

  • 2. Survey Report 2014 CAR HMI Trends & Forces HMI Concepts for Autonomous Driving | Augmented Reality | Voice Control & Speech Recognition | Multimodal Interface Management Serina Gummert | Marketing Manager serina.gummert@we-conect.com
  • 3. http://car-hmi2014.we-conect.com Copyright by we.CONECT Global Leaders GmbH | no reproduction without permission 3 HMI Innovation | Interface | Systems | Design | Technology INDUSTRY OVERVIEW • Best-in-Market Innovations • Challenges in HMI rated by the Respondents • Time Needed for Developing a new HMI System IMPLEMENTATION & ANALYSIS • Role of Voice-Control-Based systems in CAR HMI • Impact of the latest NHTSA regulation on driver Distraction • Impact of Consumer Electronics on In-vehicle User Experience THE FUTURE OF CAR HMI • Most Influential Trends to Impact HMI • Future Developments & Trends in CAR HMI SURVEY – RESPONDENT PROFILE • Sector Overview • Responsibility & Job Position of Survey Respondents • Target Market Specification & Company Size of Survey Respondents
  • 4. ‘Companies such as BMW make some interesting HMI concepts, but the automotive industry overall is few years behind the consumer electronics…’ INDUSTRY OVERVIEW Most Innovative HMI Concepts Rated by the Respondents AUDI Tesla Motors BMW GM Ford Apple Google Visteon DAIMLER Mitsubishi Preh http://car-hmi2014.we-conect.com Copyright by we.CONECT Global Leaders GmbH | no reproduction without permission 4 HMI Innovation | Interface | Systems | Design | Technology
  • 5. INDUSTRY OVERVIEW Challenges in HMI as Rated by the Respondents Avoiding Driver Distraction Development of Personalized HMI Development of holistic HMI system HMI Product Development against diverse legal guidelines in local markets Voice Control HMI Standardization Commercialization 0% 5% 10% 15% 20% 25% 30% 35% Significant challenges in HMI at the Moment http://car-hmi2014.we-conect.com Copyright by we.CONECT Global Leaders GmbH | no reproduction without permission 5 HMI Innovation | Interface | Systems | Design | Technology
  • 6. INDUSTRY OVERVIEW Time Needed for Developing a New HMI System 1 to 2 years more than 2 years car life-cycle of up to 5 years more than 5 years 0% 10% 20% 30% 40% 50% 60% Time needed for Developing a New HMI System as experienced by Respondents http://car-hmi2014.we-conect.com Copyright by we.CONECT Global Leaders GmbH | no reproduction without permission 6 HMI Innovation | Interface | Systems | Design | Technology
  • 7. IMPLEMENTATION & ANALYSIS Impact of the latest NHTSA Regulation on Driver Distraction ‘It is only the beginning!’ ‘Some items are vague, others are unrealistic. It will not solve the problem, only create additional hurdles.’ ‘The latest NHTSA regulation is the reverse-camera mandate. No effects on distraction. Others like "texting while driving bans" may prevent some - but not all - distraction issues.’ ‘Same effects as the alcohol prohibition of 1920´s - It will make people use smart devices even more while driving‘ ‘The guideline is counter-productive - it will hopefully never impact any real development!’  Positive Effects & Awareness Problematic Hurdles ‘It could change the design of many existing systems, but it is unclear how many OEMs will strictly adhere to the guidelines.’ ‚Forces awareness and action.‘ ‘The latest guidelines show a more mature project where the user distraction due to the display should be controlled but remain useful for the driver.’ ‘These are essential guidelines and they address a very important issue. It's a step in the right direction, but the regulations will need to be further refined.’ Impact of the latest NHTSA Regulation on the Issue of Driver Distraction?’ http://car-hmi2014.we-conect.com Copyright by we.CONECT Global Leaders GmbH | no reproduction without permission 7 HMI Innovation | Interface | Systems | Design | Technology
  • 8. IMPLEMENTATION & ANALYSIS Role of Voice-Control-Based Systems in CAR HMI Voice Control Systems Positive Accuracy, ease-of-use, robustness Partly Advantageous Useful, promising, yet erroneous Disadvantageous Insufficient, not clear, misused Negative Badly implemented, inaccurate, distracting http://car-hmi2014.we-conect.com Copyright by we.CONECT Global Leaders GmbH | no reproduction without permission 8 HMI Innovation | Interface | Systems | Design | Technology
  • 9. IMPLEMENTATION & ANALYSIS Impact of Consumer Electronics Trends on In-vehicle User Experience Internet of Things & Internet of People Wireless Charging of Portable Devices Big Data Collection & Management Augmented Reality Google Glass Personalization 3D Gestures / Touch Detection Wearable devices Upgradability Hybrid content for the user Natural eye 3D displays & projection methods Haptic screen technology Usage of Apps in the car Connectivity (GPS + 4G) Mirroring the HMI of the User Smartphone (Mirrorlink and Apple Carplay) ‘Car HMIs are usually about 5 years behind the curve, so even past trends (invention of the iPhone or iPad etc.) will continue to have a huge impact.’ http://car-hmi2014.we-conect.com Copyright by we.CONECT Global Leaders GmbH | no reproduction without permission 9 HMI Innovation | Interface | Systems | Design | Technology
  • 10. THE FUTURE OF CAR HMI Most Influential Trends to Impact HMI Autonomous Driving 55% New Mobility Concepts 28% New Legal Regulations 7% Vehicle Electrification 4% Other 4% Which trends will have the biggest impact on HMI development? http://car-hmi2014.we-conect.com Copyright by we.CONECT Global Leaders GmbH | no reproduction without permission 10 HMI Innovation | Interface | Systems | Design | Technology
  • 11. THE FUTURE OF CAR HMI Future Developments & Trends in CAR HMI Personalization Autonomous Driving Improvement of Voice Recognition Augmented RealityMulti-modal Control Holistic Experience Gesture Control Significant Future Developments & Trends arising in CAR HMI http://car-hmi2014.we-conect.com Copyright by we.CONECT Global Leaders GmbH | no reproduction without permission 11 HMI Innovation | Interface | Systems | Design | Technology
  • 12. SURVEY RESPONDENT PROFILE Sector Overview http://car-hmi2014.we-conect.com Copyright by we.CONECT Global Leaders GmbH | no reproduction without permission 12 Electronics 25% OEM 23% Infotainment 14% Software Engineering 13% HMI Interface Supply 7% Research Institutes - Universities 7% Engineering 7% Driver Assistance Systems 2% ECU 1% Other 1% Sector Distribution of Survey Respondents HMI Innovation | Interface | Systems | Design | Technology
  • 13. SURVEY RESPONDENT PROFILE Responsibility of Survey Respondents Job Position of Survey Respondents http://car-hmi2014.we-conect.com Copyright by we.CONECT Global Leaders GmbH | no reproduction without permission 13 Research & Development 32% Engineering 14% Bussiness Development 14% Product Management 10% Innovation Management 11% Key Account Management 9% Other 6% Design 3% Information Management 1% Manager/ Senior Manager/ Team Leader 50% Engineer/ Researcher/ Senior Researcher 38% Board Member/ Director 9% Other 3% HMI Innovation | Interface | Systems | Design | Technology
  • 14. SURVEY RESPONDENT PROFILE Target Market Specification Company Size of Survey Respondents Europe 76% North America 14% Asia 10% http://car-hmi2014.we-conect.com Copyright by we.CONECT Global Leaders GmbH | no reproduction without permission 14 Main Target Markets of Survey Respondents 44% 41% 36% 31% 15% up to 1.000 emloyees 1 - 5.000 employees 10 - 50.000 employees more than 100.000 employees 5 - 10.000 employees Number of Employees of Respondents’ Companies HMI Innovation | Interface | Systems | Design | Technology
  • 15. The 3rd annual Car HMi concepts & systems 2014 featured executive attendees and pioneers from OEMs & Tier 1-2s, Engineering & Software Firms to discuss strategic approaches, new technologies and ideas for improving automotive HMI. Topics of focus were, among others, how to manage HMI in an increasing application infrastructure in the car, creating the ultimate user experience design and handling trends such as automated driving for HMI. Car HMi concepts & systems 2014 - What occurred? Related Upcoming Events 2014 / 2015: • HMI Speaker – Panel 2014 • Agenda Highlights 2014 • Review of the Conference • HMI Media Center • Car HMi Concepts & Systems 2015 • Automotive Apps Evolution 2014 • Automotive Tech.AD Detroit 2014 • Automotive Tech.AD Berlin 2015 we.CONECT Global Leaders GmbH Gertraudenstraße 10-12 | 10178 Berlin, Deutschland / Germany Telefon: +49 (0)30 52 10 70 3 - 0 | Fax: +49 (0)30 52 10 70 3 -30 Email: info@we-conect.com | www.we-conect.com we.CONECT YOU & YOUR PEERS http://car-hmi2014.we-conect.com Copyright by we.CONECT Global Leaders GmbH | no reproduction without permission 16 HMI Innovation | Interface | Systems | Design | Technology