Postmodern TextsViral VideosBy: Luara Pires
1. Harlem ShakeWhat?Harlem Shake is an Internet meme in the form of avideo in which a group of people perform a comedysket...
The Harlem shake song.o Harlem Shake" is a song recorded by AmericanDJ and producer Baauer.o It was released as his debut ...
2. Friday By Rebecca Black- differentparodies.What?It is a song about how Friday hasfinally arrived.When?March 14, 2011Who...
3.Telephone Lady Gaga ft. Beyoncé –Parody BananaphoneWhat?A song about preferring the dancefloor then answering the phone ...
Similar Viral videos.Gagman Style. – YouTube style.Similar Because:IntertextualitySimulacraHyper realParodyBricolageThe go...
Different Viral Videos.Knife RouletteDifferent because:- Not a music clip.- Is not a parody.- No intertexuality.- Simulacr...
Hybridisation/Juxtaposition• Harlem ShakeIt mixes different genres together such as, comedy, dance,parody entertainment an...
Hybridisation/Juxtaposition.• Official music of Friday:It has hybridisation because it mixes the genres of musicvideo, com...
Hybridisation/Juxtaposition.• Official music of Telephone:It has hybridisation because it mixes the genres ofmusic video, ...
Intertexuality• In Harlem shake.It is intertextual because it is simply re-recordingsomething that has already been invent...
Intertexuality• In Wednesday and Monday video clips.They are both intertexual due to the fact that they are a parodyfrom F...
Web 2.0• What is Web 2.0? : the ability to interact and give youropinion on social networks.• Considered democratic as we ...
Web2.0 in relation to technologicalconvergence.• Technology has increased so much that wenow have the ability to create th...
Audience theory.When it comes to talking about viral videos, the audience isvery active. Known as pluralism.The audience g...
Technologies used to create these viralvideos.You tube was the maintechnology used, this is thereason why it went viral,th...
Theorists - Braudillard.RealBeing at the place where the video is being recorded.Simulation:Watching the video not actuall...
Theorists. FoucaultPanoptican – we all have the ability to watch all the time : this is whathappens to viral videos, we ha...
• Jean Francois Lyotard: argues that theres nosingle unifying truth in the postmodern worldbut different truths and storie...
DebatesFor AgainstViral videos can link the world together People become too obsessed withtechnologies and do not socialis...
Viral videos in relation to differenttime periods.• In the past:tvThe TV would show videostherefore the media woulddetermi...
Links to the future• It can be considered that we already live in thefuture, as it is so easy to simply upload a video onY...
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Viral videos luara

  1. 1. Postmodern TextsViral VideosBy: Luara Pires
  2. 2. 1. Harlem ShakeWhat?Harlem Shake is an Internet meme in the form of avideo in which a group of people perform a comedysketch accompanied by a short extract from the song"Harlem Shake".When?this rapidly led to it becoming viral in early February2013Who?by five teenagers known on YouTube as The SunnyCoast Skate.Where?Australia, but went viral on YouTubeWhy?Started off as something to just make fun, but also wasinvolved in serious issues, like the hundreds ofprotesters chanting Leave! Leave! as they performedthe Harlem Shake outside the headquarters of EgyptsIslamist President Mohammed Morsi.
  3. 3. The Harlem shake song.o Harlem Shake" is a song recorded by AmericanDJ and producer Baauer.o It was released as his debut single on May 22,2012, by Mad Decent imprint label Jeffreys.o The up-tempo song incorporates a mechanicalbass line, Dutch house synth riffs, a dancemusic drop, and samples of growling-lionsounds.
  4. 4. 2. Friday By Rebecca Black- differentparodies.What?It is a song about how Friday hasfinally arrived.When?March 14, 2011Who?Rebecca BlackWhere?Anaheim Hills, CaliforniaWhy?Black’s mother paid a recordingstudio to record her daughter and doa video clip just for fun.What?A Wednesday parody of the FridaysongWhen?27 Mar 2011Who?Various peopleWhere?InternetWhy?To make fun of the Friday version,which was highly criticized.What?A Monday parody of the Friday songWhen?18 Apr 2011Who?Brooks BarryWhere?InternetWhy?To make fun of the Friday version,inthis version they talk aboutMonday and how they like going toschool.
  5. 5. 3.Telephone Lady Gaga ft. Beyoncé –Parody BananaphoneWhat?A song about preferring the dancefloor then answering the phone toyour partner.When?January 26 010Who?Lady Gaga ft. BeyoncéWhere?LAWhy?Inspired by her "Fear of SuffocationMonster“. The lyrics of the song is, inreality, a person telling her tocontinue working harder.What?Parody of telephone calledbananaphone where the banana isthe centre is replacing the phoneWhen?28 march 2010Who?Peter CofinWhere?LAWhy?To make fun of the song telephone,and criticize the context of the clip.What?Parody of telephone calledchromosome where students ofbiochemistry change the lyrics to suitmore scientific words.When?15 Oct 2010Who?Josephine CoburnWhere?LAWhy?To make fun of the song telephone,and also to educate the others in theclass.
  6. 6. Similar Viral videos.Gagman Style. – YouTube style.Similar Because:IntertextualitySimulacraHyper realParodyBricolageThe goat video.Similar Because:IntertextualityParodyBricolage
  7. 7. Different Viral Videos.Knife RouletteDifferent because:- Not a music clip.- Is not a parody.- No intertexuality.- SimulacraGirl Defending BritneySpearsDifferent because:- Does not have anyparody.- intertexuality
  8. 8. Hybridisation/Juxtaposition• Harlem ShakeIt mixes different genres together such as, comedy, dance,parody entertainment and others therefore it a mixtures ofgenres , which implies that you cant make anything newanymore.
  9. 9. Hybridisation/Juxtaposition.• Official music of Friday:It has hybridisation because it mixes the genres of musicvideo, comedy, pop music, entertainment together.• Wednesday and Monday Version:They both have the mix of music video, comedy , pop,dance, , this 3 are considered genres, and this can beconsidered postmodernist due to the fact that they cannotcreate anything new.
  10. 10. Hybridisation/Juxtaposition.• Official music of Telephone:It has hybridisation because it mixes the genres ofmusic video, pop music, entertainment, together.• Bananaphone and chromosome Version:They both have the mix of music video, comedy , pop,dance, singing, and this can be considered postmodernist
  11. 11. Intertexuality• In Harlem shake.It is intertextual because it is simply re-recordingsomething that has already been invented.It might change a little but the concept ofpeople dancing all around keeps the same.
  12. 12. Intertexuality• In Wednesday and Monday video clips.They are both intertexual due to the fact that they are a parodyfrom Friday by Rebecca Black. They change some bits, but theystill keep the video with the same context which is making fun,and talking about the stereotypes of each day of the week.• In Bananaphone and Chromosome.In Bananaphone there intertexuality is seen just in the lyrics ofthe song,where instead of saying ‘telephone’ he says‘bananaphone’ however in chromosome, the girls imitate thedance keeping the same dance choreography and keep it lookingvery similar to the original one, but changing the location .
  13. 13. Web 2.0• What is Web 2.0? : the ability to interact and give youropinion on social networks.• Considered democratic as we have the ability to saywhat we think.• Prosumers – the producers are now the consumers.• For viral videos : We are the producers because weproduce the videos, and we consume them because wewatch them ourselves.e.g.: the creators of the parodies are people with anormalyoutube account who record these videos just for fun.
  14. 14. Web2.0 in relation to technologicalconvergence.• Technology has increased so much that wenow have the ability to create this videosand upload them ourselves.You can record a videoon your phone.Upload it directly to asocial network.It goes viral.
  15. 15. Audience theory.When it comes to talking about viral videos, the audience isvery active. Known as pluralism.The audience give their point of view.E.g.:VideouploadedPerson4Person3Person2Person2Person1People watchingthe video.People respondingto the video.Explanation:Someone uploads avideo, many peoplewatch it , and are able torespond to it, with thisother people watch theirresponse and respond totheir response.
  16. 16. Technologies used to create these viralvideos.You tube was the maintechnology used, this is thereason why it went viral,this is the place where theyuploaded the video, andwatched others.Camera was one othertechnology, this varied, fromphone camera, iPad camerasand others, but they allneeded a camera to producetheir video.Video editing programs,this was used to deletefootage they might notwant, but mostimportantly puteverything together.
  17. 17. Theorists - Braudillard.RealBeing at the place where the video is being recorded.Simulation:Watching the video not actually beingthere.SimulacraIt has lost the reality because you are watching it on TVwith Is a already a simulation but it has already beensimulated when it was recorded again and again..Hyper realityIt lost its reality because it has been re-recorded somany times, it does now have any reality in the videoanymore.
  18. 18. Theorists. FoucaultPanoptican – we all have the ability to watch all the time : this is whathappens to viral videos, we have the ability to watch them anytime. -Youtube (Voyarism)Knowledge and Power : we have the ability to produce the videosaswell.
  19. 19. • Jean Francois Lyotard: argues that theres nosingle unifying truth in the postmodern worldbut different truths and stories.Theorists. LyotardThis links to viral videos, as people give their ownopinions, and creates parodies, and in each one ofthese people insert what they believe is true andscience does not explain everything.The telephone became a bananaRebecca Black became a drawingFriday – Wednesday.
  20. 20. DebatesFor AgainstViral videos can link the world together People become too obsessed withtechnologies and do not socialise.We are more culturally aware of things. We might not get the right informationViral videos can help in certain situationsjust like Harlem shake was done to take ofthe headquarters of Egypts IslamistPresident Mohammed Morsi.It can create violence.
  21. 21. Viral videos in relation to differenttime periods.• In the past:tvThe TV would show videostherefore the media woulddetermine what is viral video, thisdoes not happen today anymore.e.g.: when Britney spears kissedMadonna, it was showed on TV.So they decided it would goviral.
  22. 22. Links to the future• It can be considered that we already live in thefuture, as it is so easy to simply upload a video onYouTube, Facebook, or other social networks andin minutes a video can go viral.• Continue to be a total mess with everyone givingtheir own opinion.

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