This document discusses multimodal mobility and enterprise mobility through SMS, voice, mobile apps, and mobile web. It outlines the key modes of mobile access and delivery such as SMS, voice, Bluetooth, WiFi, and USSD. It then provides more details on SMS, voice, mobile web, and apps as modes of delivery. It also discusses some use cases for enterprise mobility and the challenges in implementing it such as return on investment, security, device management, and policy.

1. Multimodal Mobility SMS, Voice, Mobile Apps, Mobile Web as key enablers of Enterprise Mobility VeerChand Bothra Ravience Digital Pvt Ltd Interop, 2009

2. Many Stats – Two Facts

3. Time to Act

4. IT or Island?

5. Enterprise Mobility Value Chain

6. Modes of Mobile Access & Delivery SMS Voice Mobile Apps Mobile Web Bluetooth Wifi USSD

7. SMS Outbound Bulk SMS Unicode messages A2P using HTTP Inbound Longcode: Standard rate Virtual number Shortcode: Premium rate number P2A using HTTP

8. Voice Voice site is an IVR system Access through a Toll-free, Standard-rate or Premium-rate number Can be in any language and work across handsets Navigation through Touchtone input Speech recognition Automated Outbound Dialing (OBD) Recorded voice prompt (clip) Dynamic patching of data through text-to-speech Numbers are automatically called and the voice prompt is played out to them 30 or 60 second pulse The call can be interactive and user’s response can be stored

9. Mobile Web and Apps Made for Mobile Web browser sites Mobile websites are not the same as PC websites Rs 3,000 price point for GPRS handsets Cost of data download is relatively high – approx. Rs 5-10 per MB Constrained device: small screen, lower processor speed and memory Mobile Apps Greater control over UI and Experience Requirements planning e.g. Need to access to contacts Device planning Technology planning Java (J2ME) Symbian Windows

10. Use Cases Field Force Automation Order Tracking & Production Planning Incentive schemes for B2B channels Self-service for students Stock Broking Risk Management automation Alerts for Airlines Critical message delivery for ATM monitoring Voicesite for complaints & feedback Mobile donation collection

11. Use Case: Field Force Automation

12. Challenges RoI? Security Devices Management Application Portability Middleware Mobile Policy

13. Thank You! VeerChand Bothra +91 98198 39790 veer@ravience.com http://www.mobilepundit.com