This document provides details of Parth Gupta's internship at Globuzz Events in Dubai from March 4th to April 2nd 2015. It outlines 9 projects Parth worked on during the internship, including developing marketing campaigns for retailers, coming up with ideas to increase student enrollment at a school, and creating PR concepts. The internship helped Parth gain experience in project management, idea generation, and learning about various business operations in Dubai. Overall, the internship provided valuable practical learning opportunities for Parth as a marketing student.
Puneet Bhatnagar is the chief faculty of Creative Commandoes, an organization that provides creativity and innovation training. He has over 25 years of experience working in creative roles for companies like Star News and Bates Asia Mumbai. As the founder of Creative Commandoes, he has trained thousands of people from various industries on creative thinking using exercises, games and tools. Testimonials praise Puneet's engaging teaching style and ability to get participants actively involved in workshops on topics like finding creativity within yourself and innovative solutions to challenges.
Mashak is my Final Graduation Project from Unitedworld Institute of Design. I worked under Please See, a boutique design company based in Mumbai. This project is based in packaging and branding design for Portside Cafe's new line of accessories.
Daniel Matros is applying for a producer position. He has a background in game development and has worked at EA and DICE where he led teams and delivered projects on time. He is ambitious, innovative, and enjoys solving problems from different angles. He works well independently and in teams. He is looking for a job without rigid 9-5 hours and prefers a positive work environment that encourages creativity, experimentation, and caring for employees.
IJERA (International journal of Engineering Research and Applications) is International online, ... peer reviewed journal. For more detail or submit your article, please visit www.ijera.com
This portfolio document provides information about Prashant Gandhi including testimonials from past mentors, partners, subordinates, clients, and the work he has done building brands from scratch and reinvigorating existing brands. The testimonials praise his leadership, creativity, strategic thinking, ability to understand consumer insights, passion, and skills in motivating teams. Examples are provided of campaigns and projects he led to launch new brands as well as boost existing brands, often through clever marketing concepts tailored to current trends, consumer mindsets and problems.
This document provides information about Grey Group, an international advertising agency. It discusses Grey Group's history, philosophy of being "famously effective", rankings, services provided, client list, and departments. It then focuses on the intern's work experience in client servicing for Sensodyne, VLCC, and Volvo. For Volvo, it discusses background research, SWOT analysis, PEST analysis, Ansoff matrix, competitor analysis of BMW, Audi and Mercedes Benz, and ideas for Volvo's new product launch. It also describes the intern's work in Grey Group's planning and strategy department on new business pitches for clients like BJP, PCRA, Opera, Weber Grills and Apollo Munich Health Insurance
The Ingenio programme is a voluntary and free entrepreneurship programme at Deusto University that aims to foster an innovative and entrepreneurial spirit among final-year students. The programme looks for willing and positive students who enjoy taking initiatives and are enthusiastic, optimistic, and eager to actively participate, commit to the group, and generate new ideas. It uses workshops, seminars, and other training to develop competencies like communication, team building, creativity, self-motivation, and turning ideas into business plans.
Puneet Bhatnagar is the chief faculty of Creative Commandoes, an organization that provides creativity and innovation training. He has over 25 years of experience working in creative roles for companies like Star News and Bates Asia Mumbai. As the founder of Creative Commandoes, he has trained thousands of people from various industries on creative thinking using exercises, games and tools. Testimonials praise Puneet's engaging teaching style and ability to get participants actively involved in workshops on topics like finding creativity within yourself and innovative solutions to challenges.
Mashak is my Final Graduation Project from Unitedworld Institute of Design. I worked under Please See, a boutique design company based in Mumbai. This project is based in packaging and branding design for Portside Cafe's new line of accessories.
Daniel Matros is applying for a producer position. He has a background in game development and has worked at EA and DICE where he led teams and delivered projects on time. He is ambitious, innovative, and enjoys solving problems from different angles. He works well independently and in teams. He is looking for a job without rigid 9-5 hours and prefers a positive work environment that encourages creativity, experimentation, and caring for employees.
IJERA (International journal of Engineering Research and Applications) is International online, ... peer reviewed journal. For more detail or submit your article, please visit www.ijera.com
This portfolio document provides information about Prashant Gandhi including testimonials from past mentors, partners, subordinates, clients, and the work he has done building brands from scratch and reinvigorating existing brands. The testimonials praise his leadership, creativity, strategic thinking, ability to understand consumer insights, passion, and skills in motivating teams. Examples are provided of campaigns and projects he led to launch new brands as well as boost existing brands, often through clever marketing concepts tailored to current trends, consumer mindsets and problems.
This document provides information about Grey Group, an international advertising agency. It discusses Grey Group's history, philosophy of being "famously effective", rankings, services provided, client list, and departments. It then focuses on the intern's work experience in client servicing for Sensodyne, VLCC, and Volvo. For Volvo, it discusses background research, SWOT analysis, PEST analysis, Ansoff matrix, competitor analysis of BMW, Audi and Mercedes Benz, and ideas for Volvo's new product launch. It also describes the intern's work in Grey Group's planning and strategy department on new business pitches for clients like BJP, PCRA, Opera, Weber Grills and Apollo Munich Health Insurance
The Ingenio programme is a voluntary and free entrepreneurship programme at Deusto University that aims to foster an innovative and entrepreneurial spirit among final-year students. The programme looks for willing and positive students who enjoy taking initiatives and are enthusiastic, optimistic, and eager to actively participate, commit to the group, and generate new ideas. It uses workshops, seminars, and other training to develop competencies like communication, team building, creativity, self-motivation, and turning ideas into business plans.
Indiana Jones and the BPI project of doomKevin Watt
Indiana Jones learns from Kevin Watt at Westaedt about identifying dubious business process improvement projects. Some signs of dubious projects are if they have more than 7 team members or take more than 8 months, provide no increased revenue/reduced costs/risk management, lack a willing executive sponsor, or have a "cardboard" sponsor in name only. Indy advises breaking large projects into smaller ones, requiring tangible benefits, finding a committed sponsor, and making sponsors accountable for successful business change.
Jesse Body has extensive experience in graphic design, illustration, and freelance work. They have interned at a design agency, completed freelance projects for various clients including bands, non-profits, and small businesses, and are currently studying for a Bachelor's degree in graphic design and animation. Their education includes diplomas in graphic design and digital media as well as relevant certificates.
Nirvah W11 | Key metrics and acquisition plan RahulDedhia5
Nirvah aims to promote sustainable packaging in the FMCG sector through raising awareness of cradle-to-cradle approaches and supporting a circular economy. The document discusses Nirvah's mission and team, identifies problems such as the lack of cost-effective sustainable packaging options and awareness of alternatives, and proposes an online consulting service to address these issues by enabling comparison of sustainable materials and consultation services.
1) Established companies are increasingly adopting design thinking approaches like empathy, rapid prototyping and visualization to better understand customers and drive innovation and growth.
2) Leaders like Indra Nooyi of Pepsico, Vishal Sikka of Infosys, and Nisa Godrej of Godrej Industries are embracing design thinking culture and practices.
3) Adopting design thinking allows companies to reconnect with customers, reinvent brands, and boost sales and profitability in today's fast-changing markets.
1st Conference - Catherine Hills - Service Design and Design ThinkingCatherine Hills
“Speaking with people. How to collaborate with and deliver value for your customers.”
It’s easy to say that we need to have “customer collaboration”, but how can we do this effectively? One way is by speaking to people, but what do you do with the information gathered to deliver valuable outcomes for them?
What does “human centred design”, “service design” and “design thinking” mean? How can we use “design sprints” and how can this be revalidated through the shorter feedback loops and frequent delivery that working with agility insists upon?
It’s all connected to human factors so let’s learn how these can combine to help us get closer to our customers and really deliver!
Catherine Hills is UX and Service Design Director at RMIT Online.
An accomplished and collaborative agile human-centered experience designer and research lead, she has worked for a range of businesses including ANZ Banking Group, SEEK, REA Group, Thoughtworks, 99designs, Envato and the University of Melbourne. Catherine is a seasoned Agile UX practice, delivery lead and people coach, with experience in product discovery and innovation.
Catherine entered industry as a graphic and interaction designer and front-end engineer. Since then, her experience has been gathered in organisations in both the United Kingdom and Australia. Catherine has led design and research in digital agencies, publishing companies, education, technology and startups.
https://www.1stconf.com/speakers/#catherineh
DIVINE GROUP is a full-service creative design and production firm located in Pune, India. It offers services including graphic design, pre-press, printing, publications, artworks, and social campaigns. The document provides details on the various studios and firms under the DIVINE GROUP umbrella, including their areas of expertise and founders' backgrounds. It also shares information on DIVINE GROUP's client portfolio and contact information.
TrancendOrb Brand Consulting & Design 2015-16 deck of work Prathish Nair
At TrancendOrb, we believe that a brand is an important intangible asset and if nurtured well could have some tremendous paybacks to meet the challenges of the category, competition and economy as a whole. Trancend believes in developing transformations to create path breaking brands for business growth . Our interventions in KLF Nirmal, Livpure , Minera Group & Loiee Foods, Coconad, Sonarome, Livguard, FifthGear Gizmotronics and many more.
How to build a startup new frontiers 2017Raomal Perera
This document provides an overview of strategy and business models for a startup module. It introduces concepts like identifying customer problems, developing minimum viable products, and qualitatively and quantitatively validating solutions. It discusses frameworks like the business model canvas and value proposition canvas that can be used to organize thinking and gather customer feedback. Finally, it covers examining the business environment including trends, market forces, macroeconomic factors and industry forces that influence business models. The goal is to help students build successful startups by first discovering problems and then inventing, designing and building business models to solve them.
The document discusses Nirvah, an organization aiming to promote sustainable packaging in the FMCG sector. It provides biographies of Rahul Dedhia and Yagya Gulati, the creative founders of Nirvah. It also details Nirvah's mission and team members' skills. Further, it outlines Nirvah's customer development process including primary research conducted through interviews and insights gathered. It presents Nirvah's hypothesis that the FMCG sector needs a centralized platform for sustainable packaging and certification. Finally, it discusses next steps around validating the hypothesis through additional research.
This document provides an overview of developing a culture of innovation within an organization. It outlines four phases of innovation: idea generation, idea elaboration, idea championing, and idea implementation. For each phase, examples are given of how specific companies like IDEO, Amazon, Apple, and 3M approach that phase. The document also discusses key aspects of culture that enable innovation, such as transparency, empowerment, and communication. It concludes by offering questions and techniques for assessing a company's current approach to innovation and brainstorming ways to improve.
The document discusses a design company called The Futur based in California. The Futur is a design company that handles design clients as well as teaches the business of design to creatives. The company The Futur was found for design work.
Innovation and Design Thinking - Idris MooteeIdris Mootee
The document outlines 10 design thinking principles for business and strategy innovation presented by Idris Mootee, CEO of Idea Couture Inc. The principles are: using creativity to organize problems; bringing customer empathy; using conceptual drawings to discover relationships; breaking challenges into manageable chunks; focusing the organization with a common mission; creating tangible prototypes; using storytelling to articulate customer scenarios; immersing cross-functional teams in challenges; uncovering unmet customer needs through research; and using design as a language to describe new concepts.
Nirvah aims to promote sustainable packaging in the FMCG sector through raising awareness of cradle-to-cradle approaches and supporting a circular economy. The document outlines Nirvah's mission, team members, research findings from interviews, market sizing, and next steps to test solutions through an MVP experiment and explainer video.
The document provides an overview of a consultancy called Dosage that helps businesses grow by identifying weaknesses and opportunities for competitors to take them down. [1] Dosage runs workshops where they attack clients to uncover these vulnerabilities before competitors do. [2] They then work with clients to determine the best ways for the clients to address the vulnerabilities themselves through new products, strategies or other innovations. [3] This process is meant to help clients stay ahead of competitors by proactively addressing issues before competitors can exploit them.
Becoming agile with Peapod Labs Sr. Product OwnerPromotable
What is Agile and what does it have to do with Product Management? We always hear companies use jargon like Agile. We know it's important, however many people don't understand what it is, when or why to use it and how to get started implementing Agile into your company's processes.
Takeways:
What is Agile? A mindset, not just a process
How to get started?
Development Cycle: From Project to Backlog
Agile Product Development Live cycle
Building an Agile Mindset into a Company’s Transformation.
About the Instructor: Rodrigue Carneiro is a Senior Product Manager at Peapod Digital Labs. He was previously a Sr. Product Manager at Ahold Delhaize, a large European company with a total of 21 brands with 6500 stores. Including Peapod Digital Labs, Food Lion, and Giant grocery stores.
As part of the startup ecosystem, we believe in Synergy and Collaboration. We believe that the most important tasks for early-stage companies are to talk to their customers and work on distribution channels. Check out our approach.
We are proud to announce our thirtieth Innovation Excellence Weekly for Slideshare. Inside you'll find ten of the best innovation-related articles from the past week on Innovation Excellence - the world's most popular innovation web site and home to 5,000+ innovation-related articles.
This 14 Week Bootcamp starts 29th April 2020 and helps business owners tackle the widespread disruption to small and medium businesses dues to COVID 19. It is crucial to take measures and formulate action plans to mitigate risks on impacts to business operations.
For most businesses, this involves renewing business models, customer acquisition, finding new revenue streams and always, always be innovating.
This Innovation Program, designed by The Scale Institute at Charles Sturt University, is tailored to ensure your business not only can survive, but continues to thrive!
The cost is $150 per week and involves a 3-hour commitment from those who enrol in the program.
Intership report iwaydigital raja tiwariSUMANGTIWARI
The document provides an overview of search engine optimization (SEO). It defines SEO as improving a site to increase its visibility in search engines when users search for related products/services. The goal of SEO is to provide relevant, high-quality search results as quickly as possible. Search engines work by crawling websites to understand content, indexing keywords to categorize pages, and ranking results based on various factors like keyword relevance.
This document provides an update on the progress of ideas generated through an initiative called "together" at Aggregate Industries. It discusses the types of ideas submitted, including some that are already implemented in some form within the business. Over 2,000 ideas have been submitted so far. The document highlights some exemplar ideas that have been implemented, such as providing UV beads to warn workers of increased sun exposure and including safety measures in a new road construction project. It encourages continuing to submit, review, and implement ideas to improve the business.
This 14 Week Bootcamp starts 29th April 2020 and helps business owners tackle the widespread disruption to small and medium businesses dues to COVID 19. It is crucial to take measures and formulate action plans to mitigate risks on impacts to business operations.
For most businesses, this involves renewing business models, customer acquisition, finding new revenue streams and always, always be innovating.
This Innovation Program, designed by The Scale Institute at Charles Sturt University, is tailored to ensure your business not only can survive, but continues to thrive!
The cost is $150 per week and involves a 3-hour commitment from those who enrol in the program.
Indiana Jones and the BPI project of doomKevin Watt
Indiana Jones learns from Kevin Watt at Westaedt about identifying dubious business process improvement projects. Some signs of dubious projects are if they have more than 7 team members or take more than 8 months, provide no increased revenue/reduced costs/risk management, lack a willing executive sponsor, or have a "cardboard" sponsor in name only. Indy advises breaking large projects into smaller ones, requiring tangible benefits, finding a committed sponsor, and making sponsors accountable for successful business change.
Jesse Body has extensive experience in graphic design, illustration, and freelance work. They have interned at a design agency, completed freelance projects for various clients including bands, non-profits, and small businesses, and are currently studying for a Bachelor's degree in graphic design and animation. Their education includes diplomas in graphic design and digital media as well as relevant certificates.
Nirvah W11 | Key metrics and acquisition plan RahulDedhia5
Nirvah aims to promote sustainable packaging in the FMCG sector through raising awareness of cradle-to-cradle approaches and supporting a circular economy. The document discusses Nirvah's mission and team, identifies problems such as the lack of cost-effective sustainable packaging options and awareness of alternatives, and proposes an online consulting service to address these issues by enabling comparison of sustainable materials and consultation services.
1) Established companies are increasingly adopting design thinking approaches like empathy, rapid prototyping and visualization to better understand customers and drive innovation and growth.
2) Leaders like Indra Nooyi of Pepsico, Vishal Sikka of Infosys, and Nisa Godrej of Godrej Industries are embracing design thinking culture and practices.
3) Adopting design thinking allows companies to reconnect with customers, reinvent brands, and boost sales and profitability in today's fast-changing markets.
1st Conference - Catherine Hills - Service Design and Design ThinkingCatherine Hills
“Speaking with people. How to collaborate with and deliver value for your customers.”
It’s easy to say that we need to have “customer collaboration”, but how can we do this effectively? One way is by speaking to people, but what do you do with the information gathered to deliver valuable outcomes for them?
What does “human centred design”, “service design” and “design thinking” mean? How can we use “design sprints” and how can this be revalidated through the shorter feedback loops and frequent delivery that working with agility insists upon?
It’s all connected to human factors so let’s learn how these can combine to help us get closer to our customers and really deliver!
Catherine Hills is UX and Service Design Director at RMIT Online.
An accomplished and collaborative agile human-centered experience designer and research lead, she has worked for a range of businesses including ANZ Banking Group, SEEK, REA Group, Thoughtworks, 99designs, Envato and the University of Melbourne. Catherine is a seasoned Agile UX practice, delivery lead and people coach, with experience in product discovery and innovation.
Catherine entered industry as a graphic and interaction designer and front-end engineer. Since then, her experience has been gathered in organisations in both the United Kingdom and Australia. Catherine has led design and research in digital agencies, publishing companies, education, technology and startups.
https://www.1stconf.com/speakers/#catherineh
DIVINE GROUP is a full-service creative design and production firm located in Pune, India. It offers services including graphic design, pre-press, printing, publications, artworks, and social campaigns. The document provides details on the various studios and firms under the DIVINE GROUP umbrella, including their areas of expertise and founders' backgrounds. It also shares information on DIVINE GROUP's client portfolio and contact information.
TrancendOrb Brand Consulting & Design 2015-16 deck of work Prathish Nair
At TrancendOrb, we believe that a brand is an important intangible asset and if nurtured well could have some tremendous paybacks to meet the challenges of the category, competition and economy as a whole. Trancend believes in developing transformations to create path breaking brands for business growth . Our interventions in KLF Nirmal, Livpure , Minera Group & Loiee Foods, Coconad, Sonarome, Livguard, FifthGear Gizmotronics and many more.
How to build a startup new frontiers 2017Raomal Perera
This document provides an overview of strategy and business models for a startup module. It introduces concepts like identifying customer problems, developing minimum viable products, and qualitatively and quantitatively validating solutions. It discusses frameworks like the business model canvas and value proposition canvas that can be used to organize thinking and gather customer feedback. Finally, it covers examining the business environment including trends, market forces, macroeconomic factors and industry forces that influence business models. The goal is to help students build successful startups by first discovering problems and then inventing, designing and building business models to solve them.
The document discusses Nirvah, an organization aiming to promote sustainable packaging in the FMCG sector. It provides biographies of Rahul Dedhia and Yagya Gulati, the creative founders of Nirvah. It also details Nirvah's mission and team members' skills. Further, it outlines Nirvah's customer development process including primary research conducted through interviews and insights gathered. It presents Nirvah's hypothesis that the FMCG sector needs a centralized platform for sustainable packaging and certification. Finally, it discusses next steps around validating the hypothesis through additional research.
This document provides an overview of developing a culture of innovation within an organization. It outlines four phases of innovation: idea generation, idea elaboration, idea championing, and idea implementation. For each phase, examples are given of how specific companies like IDEO, Amazon, Apple, and 3M approach that phase. The document also discusses key aspects of culture that enable innovation, such as transparency, empowerment, and communication. It concludes by offering questions and techniques for assessing a company's current approach to innovation and brainstorming ways to improve.
The document discusses a design company called The Futur based in California. The Futur is a design company that handles design clients as well as teaches the business of design to creatives. The company The Futur was found for design work.
Innovation and Design Thinking - Idris MooteeIdris Mootee
The document outlines 10 design thinking principles for business and strategy innovation presented by Idris Mootee, CEO of Idea Couture Inc. The principles are: using creativity to organize problems; bringing customer empathy; using conceptual drawings to discover relationships; breaking challenges into manageable chunks; focusing the organization with a common mission; creating tangible prototypes; using storytelling to articulate customer scenarios; immersing cross-functional teams in challenges; uncovering unmet customer needs through research; and using design as a language to describe new concepts.
Nirvah aims to promote sustainable packaging in the FMCG sector through raising awareness of cradle-to-cradle approaches and supporting a circular economy. The document outlines Nirvah's mission, team members, research findings from interviews, market sizing, and next steps to test solutions through an MVP experiment and explainer video.
The document provides an overview of a consultancy called Dosage that helps businesses grow by identifying weaknesses and opportunities for competitors to take them down. [1] Dosage runs workshops where they attack clients to uncover these vulnerabilities before competitors do. [2] They then work with clients to determine the best ways for the clients to address the vulnerabilities themselves through new products, strategies or other innovations. [3] This process is meant to help clients stay ahead of competitors by proactively addressing issues before competitors can exploit them.
Becoming agile with Peapod Labs Sr. Product OwnerPromotable
What is Agile and what does it have to do with Product Management? We always hear companies use jargon like Agile. We know it's important, however many people don't understand what it is, when or why to use it and how to get started implementing Agile into your company's processes.
Takeways:
What is Agile? A mindset, not just a process
How to get started?
Development Cycle: From Project to Backlog
Agile Product Development Live cycle
Building an Agile Mindset into a Company’s Transformation.
About the Instructor: Rodrigue Carneiro is a Senior Product Manager at Peapod Digital Labs. He was previously a Sr. Product Manager at Ahold Delhaize, a large European company with a total of 21 brands with 6500 stores. Including Peapod Digital Labs, Food Lion, and Giant grocery stores.
As part of the startup ecosystem, we believe in Synergy and Collaboration. We believe that the most important tasks for early-stage companies are to talk to their customers and work on distribution channels. Check out our approach.
We are proud to announce our thirtieth Innovation Excellence Weekly for Slideshare. Inside you'll find ten of the best innovation-related articles from the past week on Innovation Excellence - the world's most popular innovation web site and home to 5,000+ innovation-related articles.
This 14 Week Bootcamp starts 29th April 2020 and helps business owners tackle the widespread disruption to small and medium businesses dues to COVID 19. It is crucial to take measures and formulate action plans to mitigate risks on impacts to business operations.
For most businesses, this involves renewing business models, customer acquisition, finding new revenue streams and always, always be innovating.
This Innovation Program, designed by The Scale Institute at Charles Sturt University, is tailored to ensure your business not only can survive, but continues to thrive!
The cost is $150 per week and involves a 3-hour commitment from those who enrol in the program.
Intership report iwaydigital raja tiwariSUMANGTIWARI
The document provides an overview of search engine optimization (SEO). It defines SEO as improving a site to increase its visibility in search engines when users search for related products/services. The goal of SEO is to provide relevant, high-quality search results as quickly as possible. Search engines work by crawling websites to understand content, indexing keywords to categorize pages, and ranking results based on various factors like keyword relevance.
This document provides an update on the progress of ideas generated through an initiative called "together" at Aggregate Industries. It discusses the types of ideas submitted, including some that are already implemented in some form within the business. Over 2,000 ideas have been submitted so far. The document highlights some exemplar ideas that have been implemented, such as providing UV beads to warn workers of increased sun exposure and including safety measures in a new road construction project. It encourages continuing to submit, review, and implement ideas to improve the business.
This 14 Week Bootcamp starts 29th April 2020 and helps business owners tackle the widespread disruption to small and medium businesses dues to COVID 19. It is crucial to take measures and formulate action plans to mitigate risks on impacts to business operations.
For most businesses, this involves renewing business models, customer acquisition, finding new revenue streams and always, always be innovating.
This Innovation Program, designed by The Scale Institute at Charles Sturt University, is tailored to ensure your business not only can survive, but continues to thrive!
The cost is $150 per week and involves a 3-hour commitment from those who enrol in the program.
This document provides summaries of articles in a PR magazine. It discusses how design thinking processes can be applied to PR to foster innovation. It also discusses how thinking like an entrepreneur can help PR embrace opportunities. Additionally, it provides tips on using video in PR to engage audiences, such as through storytelling and testimonials. The magazine issue also previews an upcoming PR festival and provides an overview of the annual West End Festival in Scotland.
This document summarizes a 2-day entrepreneurship program taking place on March 29-30. The program will teach entrepreneurs how to evaluate business ideas and opportunities using the BOSS (Business Opportunity Sweet Spot) Model and Opportunity Identification-Execution Canvas. It is aimed at entrepreneurs who have unsuccessful grant applications, received grants but are unsure how to build a business, or are struggling to commercialize ideas. The program will provide tools to evaluate ideas and assess viability. It includes workshops, modules on opportunities and competition, and a session on Day 2 for entrepreneurs to pitch their ideas to coaches and receive feedback.
This interim report summarizes the work done by Rishab Taneja during his internship at Agile Ventures Pvt Ltd. The internship focused on digital and influencer marketing. Key tasks included creating a database of influencers, reaching out to convince them to collaborate, and helping generate social media content. Over the course of 55 days, 63 collaborations were secured reaching over 2,000 people and generating 6,500 clicks and 50,000 views. The report provides an overview of influencer marketing strategies used and statistics on the results. It also describes some mid-course corrections made to better achieve targets and motivate performance.
Mogul is a brand identity studio based in Northamptonshire. We approach everything with genuine curiosity and a research-lead process. Read more about how we work.
Here are the key methods I used for research during my internship:
- Secondary research: I conducted extensive research using GlobalData's internal databases and reports to understand the industries, companies, and trends. This helped provide background and context.
- Primary research: I reached out to various clients and prospects through phone calls, emails, and LinkedIn to gather first-hand information about their needs, pain points, and how GlobalData could help.
- Competitive analysis: I analyzed GlobalData's offerings compared to competitors to identify strengths and weaknesses. This helped identify opportunities to better position our services.
- Data analysis: I analyzed various metrics like website traffic, lead generation, sales pipelines to understand what is working and
This document analyzes the sales data of Navneet drawing books from October 2014 to September 2015 across different Indian states. Some key findings:
- Maharashtra and Gujarat had the highest sales of Navneet drawing books, with over 2.9 crore and 1.16 crore units sold respectively.
- Other top selling states included Karnataka, Bihar, Orissa, Goa and Madhya Pradesh.
- Navneet drawing books accounted for the majority of Navneet's total sales in most states.
- The data provides insights into where to target the Kellogg's Chocos and Navneet promotion based on existing sales performance of Navneet
The document discusses a training company called Outside In that provides expertise in customer insight and value proposition creation. They have trained over 35,000 people from 250,000 employees worldwide in disciplines innovation methods. Their training covers topics such as generating insights, creating value propositions, and deploying insights throughout an organization's innovation process.
Outside In - Innovation and Insights Consultancy CredentialsMat Shore
At outside InTM we believe passionately that you can teach the core language and skills of disciplined insight and value proposition creation to commercial teams and R&D folks alike. Glowing testimonials from a roster of global clients suggest that we are able to build competency in even the most complex markets and organisations.
Unlike other training consultancies we don’t teach anything else but value proposition creation,so we are the experts. Watch our video to find out exactly what we cover.
https://www.youtube.com/watch?v=WVcBcwnO1cQ
Engaging Communities around Co-Creation & CrowdfundingSimone Moriconi
How coworking spaces can be the honeycomb for co-creation process and successful crowdfunding campaigns: my presentation for H-CAMP Acceleration Program 2015 / Mentoriship Startup H-FARM.
During their winter internship at Pragati Foundation, an NGO that trains underprivileged women to make handcrafted jewelry, the student helped promote the jewelry brand "Laavanya Jewellery" online. They created an online store, attended an exhibition, and convinced local shopkeepers to sell the products. The internship exposed the student to how NGOs operate and provided experience in online marketing, business planning, and working in a team to overcome challenges like designing effective promotional materials and gaining supporters for the brand. It was a valuable learning experience about promoting social enterprises.
Impact Lab offers companies a unique opportunity to integrate their employee professional development plan with their corporate citizenship agenda.
We offer an intellectual bridge between the established world of corporates and the innovative world of social startups.
3. 2
Acknowledgement
Firstly, I would like thank Mrs. Gayatri Bhardwaj, the Founder and Management Director
and Mr. Shudhir Bhardwaj, the Chief Executive Officer of Globuzz Events for giving me
an opportunity to pursue an internship with Globuzz, Dubai.. For me it has been an
experience to be in Dubai and to work for the organization. It also helped in my interest
and make plans for my future.
I would really like to thank Mr. Chirag Soni our Mentor in the organization, Ms. Lolita
D’souza, Ms. Matilda, Ms Nicollette , M. Ajju Jose ,Mr. Vijeet Vijayan, Ms. Joan Castillo ,
Mr. Gowthoman Shanmugam, Ms. Rosmin Gonsalvez, Mr. Vinod, Mr. Ashish Patil , Mr.
Vinoj Venugopalan, Ms Kavita who worked in the Office. With their patience and
openness they created an enjoyable working environment. We experienced great things
and I enjoyed living in this country.
And I would like to express my thank to, Wing Commander Sudhir Saunkhe, Dean, iFEEL,
Prof. Deepa Dixit, Mr. Rudresh Agaskar, Ms Deepika for their constant support and
efforts to make this internship happen. And all my batch mates who supported me
throughout the internship.
4. 3
CONTENTS
Acknowledgement……………………………………………………………………………...02
1. A Month long Learning………………………………………………………..……………….04
2. Understanding…………………………………………………………………………………….04
3. Objective……………………………………………………………………………………………..04
4. About the Company……………………………………………………………………………..04
5. Project Worked On……………………………………………………………………………….05
6. SWOT Analysis……………………………………………………………………………………..18
7. Professional and Personal Experience…………………………………………………..20
8. Conclusion…………………………………………………………………………………………...21
9. Further projects …………………………………………………………………………………22
10.Recommendation ……………………………………………………………………………………23
5. 4
1. A Month long Learning Adventure: INTRODUCTION
Name : Parth Gupta
Specialization: Marketing
Email Id: parth.9318@gmail.com
Phone No. : +918879582578
DOB: 13th Jan 1993
Institute : Institute For Future Education Entrepreneurship and Leadership ( iFEEL )
Reporting Line : Mr. Chirag Soni
Internship Dates : 4th March 2015 to 2nd April 2015
Location : Dubai
6. 5
2. UNDERSTANDING:
Internship is like a job but includes lots of practical learning for a fresher. It is a kind of
practical experience which helps in expanding the Learning’s and helps in building a
prior knowledge in the field in which I am working. And the main thing is that if a work is
given to anyone in your team then it your responsibility automatically as he/she is on
your team.
3. OBJECTIVE
At the beginning of the internship I formulated several learning goals which I wanted to
achieve were:
o The functioning and working of the corporate world as I am a Fresher.
o What it is like to work in a corporate organization?
o What my limits can be?
o How capable am I?
o To learn about organizing and planning for any project.
o To go on the field and attend corporate meetings and experience the
same.
o To improve my communication in a professional work environment.
o Learn to Generate new ideas and try to Learn more about innovative
thinking
4. ABOUT THE COMPANY
Globuzz is a full service global management agency that develops strategic vision and
provides brand solutions that boost growth for clients. Their stunning creative work is
backed by an astute team of strategy thinkers who have strong experience in Marketing,
Creative Solutions, Events, Branding, Media and PR management. With several years of
expertise in handling high profile events, the team is equipped to deliver the right
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solution at the right time. Globuzz also provides social media solutions that will enhance
a brand's reach to the desired audience with impact.
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5. PROJECTS WORKED ON:
5.1 Project 1
Name of the Project: AbuDhabi ShoppingFestival
Projecttype:Festival,amonthlongactivity
Projectintroduction:The projectwasassociatedwithLuluHypermarketforthe shopping
festival.
ProjectObjective:ToDesigna campaignwhich isrelatedtoshoppingandwhichwill be amonth
longactivity.
Scope of work:Use the details providedforcreatingideas,activitiesandtoincrease the footfall
to attract the customers.
Accomplishment:We came upwith16 Ideasall togetherforAbu Dhabi ShoppingFestival
Experience:Itwasgoodexperience asthiswasthe firsttime we all sattogetherandtriedto
complete the firstprojectontime.The learningwastobe able to generate executionable ideas
ina limitedspanof time.
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5.2 Project 2
Projectname : Royal IndiaWellnessMagazine AdvertisementsProposal
Projecttype: Identifyingandcollatingdataof interestedTargetAudience, Gettingdetailsof the
marketingheadsof the companiesforthe “Royal IndiaMagazine”advertisements.
Projectintroduction:The Companywascomingupwith a new Magazine for itsUpcomingEvent
i.e.“The Royal IndiaWellnessShow”whichisgoingto be heldinJune,2015.
ProjectObjective:Togetthe email addressandthe contact no. of the marketinghead orthe
managerto whomwe can we can senda Proposal forOur Royal IndiaWellnessMagazine.
Scope of work:Providedwithlistof all the targetedhospitals,saloons,healthclubs,spaswith
more than 1150 contacts the workwas dividedbetween3people.
Accomplishment:made the pitchforthe advertisementproposal andwe made around1150
callsto Hotel,Spaand Saloonall together.The workwasdone on time withthe follow upof all
the contacts.
Experience:Helpedinknowinghow tododata generation of a companyi.e.how datafor
anythinginthe companyisgeneratedandhow importantitis to have a correct and simple pitch
of yourideaso thatother people canunderstandeasilyandcanconnectwithyou.
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5.3 Project 3
Projectname : CrescentEnglishSchool Al Qusais
Projecttype:GeneratingIdeasforCrescentSchool.
ProjectIntroductionandobjective: Create plansandactivityflowsothatthe school has more
visibilityand isknownbythe localities’,andto findwaystodouble the numberof Studentsper
Standard.
Scope of work: had to thinkbroader,hadfull accesstoany area inthe school,generating
activitieswhichwouldbe simpleandeffectivetechniques,consideringthe maintargetaudience
was ParentsandCorporate.
Accomplishment:Generated3mainIdeaswhichare Seminars,inter-school competitionand
SummerSchool.
Experience:thiswasthe firsttime workedalone onsucha bigproject.It wasa good experience
as it allowedme topushmyLimitsup andtestwhere I am and where Ican be.
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5.4 Project 4
Projectname:LuluGodrej Project
Projecttype:Retail activationof Cinthol,Haircare and AER products
ProjectIntroduction: Mainideawasto launchthe Cinthol productat “LuLu Hyper-
supermarkets”
ProjectObjective: The objective wastocreate the planfor the launchof the productsof Godrej
such as Cinthol soaps, AERroomfreshenerproductsandhairexpertproducts.
Scope of work: The scope of workwas creatingplansforactivationof the productsand
designingactivitiestointroduce the Godrej products tocustomers.
Accomplishment:Appliedconceptsforretail activationof Godrej inLuluHypermarketsand
storesand we came up withIdeas10 all togetherfor the PROJECT.
Experience: Tryto empathize yourself withthe customer,sothatwhenyoustandthere youare
readyto buythe product,so the ideasshouldcome accordingly .
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5.5 Project 5
Projectname:Data GenerationForthe Event
Projecttype : Collectingdatafromalready heldevents
Projectobjective: Goonline lookforthe eventswhichtookplacedinDubai andgothroughtheir
websitesforcollectinginformation.
Scope of work: Generatingthe listof Exhibiterswhichparticipatedinthe eventsheldinDubai.
Generatinglistof contactdetailsof the headof purchasingdepartmentwiththeirEmail idso
that lateron we can tell themaboutthe serviceswhich the companycanprovide.
Accomplishment:Successfullygeneratedthe listof the companieswiththe details
Experience:Itwasa laboriousactivity,since itwasa huge listof exhibitersandgettingcontact
detailsof the Headswasnot so easy,learnedhow dataisgenerated andmade me think
appreciate the value of suchdata and wonderhow thiscan be made simplerinthe future
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5.6Project 6
Projectname:Simplylifeproject
ProjectType: Basedon Activation
Projectobjective: Tocome up withideasforADCBcreditcard activation.
Scope of work: to create activitiesand acreate tag line forthe launchwhichADCBcan use in
theirpremisesforthe activationof theircredit card.
Accomplishment:Successfullyprovidedwithideasandalsowiththe tag linesforthe same
Experience:Gottoknowaboutthe bankingoperationsinUAEandwhat all are the parameters
to openan account plustotake a loanand variousotherbankingrelatedoperationsinDubai
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6. SWOT ANALYSIS
6.1 SWOT Analysis Before Internship:
STRENGTHS
Communicationskills
Abilitytoinfluence
WEAKNESS
No priorworkexperience
Lack of awareness
OPPORTUNITY
Generate Ideas formanyproducts
Understandpeople frommanycultures
THREATS
Was workingina new geographyandhad little
understandingof peopleslikingand choices
6.2 SWOT AnalysisAfter Internship:
STRENGTHS
Communicationskills
UnderstandingOthersanddifferentperspectives
Abilitytolearnhasimproved
WEAKNESS
Abilitytojudge people
OPPORTUNITY
Able tochannelize mythinkingandideas
Developingmypersonality
Improvementinlanguage
THREATS
Competition
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6.3 SWOT ANALYSISFOR GLOBUZZ EVENTS MANAGEMENT:
STRENGTHS
Welcomingculture
Newcreative ideasare generated
WEAKNESS
Time Management
OPPORTUNITY
Try to complete whatyouhave committed
THREATS
Competitionfromotherswhoare providingthe
same services
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7. Professional and Personal Experience:
Organizing Project: During the internship I have done field work for “WOW MOM” at
“Al Wadha Mall”. Because of this I have seen aspects one needs to think of while
organizing a project (Equipments, permissions.) I have learned how an activity can be
set up to seek attention of the public.
Before internship I did not have any experience in events management and had no idea
how it works. Now I have an idea how to handle an event and what all are the aspects
regarding the same. In the near future I would like to work for the same.
Working in another Country: The internship was an opportunity to get immersed on a
deeper level in another culture. It was really inspiring to see how other people live. It
helped me to look at things with different perspective.
I did not felt difficulty in understanding the language; I did face difficulties caused by
different cultural background. An internship abroad was also a good way for me to see
whether I able to work outside the home country. I adjusted really fast to a different
way of living.
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8. Conclusion
On the whole this internship was a useful Experience. I gained new knowledge, skills and
met many new people. I achieved my learning goals.
I got insights into professional practice. I learned different facets of working in an Events
Management company. Learned that innovation and simplicity in the major factor for
the progress of the project. There is still lot to discover and to improve.
The internship was also good to find out what my strengths and weaknesses are. This
helped me to define what skills and knowledge I have to improve in the coming time.
Lastly this internship has given me new insights and motivation to pursue a career in the
marketing field.
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9.Further Projects:
I would love to work further more with your Organization as it has been a great
learning experience. I request to the organization to associate with our institution
and provide with projects for each specialization, so that everyone could have
those learning which I have experienced. If can learn why cannot my batch
mates/rivals/competitors so that the competition becomes more even.
The main thing I want that I want to see my institution growing with me as it is
just a 5yr young institution with lots of talent.
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10. Recommendation
Markets are demanding better and greater Innovation. Customers are having higher
expectations. May be this is the area where we are lacking behind. The company needs
lots of innovative thinking plus with the smart work. We all know people here are very
hard workers but the main point where we lack behind is the innovation due to one or
another issues. I would suggest there should an hour session in every organization
where we can sit together and the employees can brainstorm on the regular problems
that we are facing. So that they can work with their free mind.
Second thing would be that please try to manage and complete the task in the time
which the company has pitched.
Thirdly I think people here in the organization can do wonders, but they are not able to I
don’t know the insights as I am an intern, but from what I have observed and learned
this the thing which I like the most that people have the amazing quality and talent. May
be it is the motivation factor. Motivation is lacking in the eployess.
___________________________Thank You______________________________