This portfolio document provides information about Prashant Gandhi including testimonials from past mentors, partners, subordinates, clients, and the work he has done building brands from scratch and reinvigorating existing brands. The testimonials praise his leadership, creativity, strategic thinking, ability to understand consumer insights, passion, and skills in motivating teams. Examples are provided of campaigns and projects he led to launch new brands as well as boost existing brands, often through clever marketing concepts tailored to current trends, consumer mindsets and problems.
The document provides an overview of a workshop on strategic planning. It discusses key components of strategic planning including assessments, baselines, gaps, and the strategic planning model. The workshop covers environmental scans, SWOT analyses, organizational profiles, mission and vision statements, goals, objectives, and performance measurement. The goal is to provide a common strategic planning process and model for an organization.
The document discusses the role and personality of a Conversation Manager. Some key points:
1) A Conversation Manager's goal is to manage word-of-mouth and integrate it into all marketing activities, as word-of-mouth is the main driver of growth.
2) To be effective, the Conversation Manager needs strong communication skills and the ability to tell stories and detect trends from consumer conversations.
3) Most importantly, the Conversation Manager must have a personality characterized by openness, passion, and the ability to balance emotional and rational perspectives.
4) Through creating frameworks and gaining support from top management, the Conversation Manager can help drive organizational change towards prioritizing customer happiness and feedback.
Employee engagement meetings are powerful experiences.
Done well, corporate meetings can have a transformative effect on an organization, unifying employees and elevating the company’s goals and objectives.
However, meetings that don’t live up to their potential can be damaging, with a negative effect on morale, a failure to deliver key messages, and provide little in the way of ROI.
At Jack Morton, we’ve been elevating corporate meetings and engagements for over 75 years, and we’re sharing our thoughts on four principles that are proven to deliver extraordinary results for our clients.
Read our POV, and make your meetings extraordinary.
The document provides guidance on writing an effective creative brief to help creative teams successfully develop marketing projects. It emphasizes that briefs should connect objectives to strategies, build consensus among stakeholders, clearly define goals and metrics. Key elements to include are background on the company/product, target audience insights, brand attributes, objectives, call to action and approval process. The brief writing process should involve stakeholders, be concise, use insights to inspire teams and not focus solely on features or demographics.
SURIA DIGITAL MEDIA RESOURCES provides a complete collection of 77 professional development programs on DVD for individuals and groups at all levels. The programs feature top American speakers and trainers, covering topics like leadership, customer service, sales, communication skills and more. Seminars on DVD has been producing live seminar recordings since 1988, capturing speakers through high-quality video equipment so customers worldwide can access the content. Companies and organizations use the DVDs for training employees as an alternative to live seminars, saving thousands of dollars in the process.
Business Education for Designers - AIGA Business Perspectives for Creative Le...Robin Tooms
An article from 2007 on the AIGA program now titled "Business Perspectives for Creative Leaders" http://www.aiga.org/business-perspectives/
When written, the program was hosted at Harvard Business School, but currently resides at the Yale School of Management
This document provides summaries of articles in a PR magazine. It discusses how design thinking processes can be applied to PR to foster innovation. It also discusses how thinking like an entrepreneur can help PR embrace opportunities. Additionally, it provides tips on using video in PR to engage audiences, such as through storytelling and testimonials. The magazine issue also previews an upcoming PR festival and provides an overview of the annual West End Festival in Scotland.
The document provides an overview of a workshop on strategic planning. It discusses key components of strategic planning including assessments, baselines, gaps, and the strategic planning model. The workshop covers environmental scans, SWOT analyses, organizational profiles, mission and vision statements, goals, objectives, and performance measurement. The goal is to provide a common strategic planning process and model for an organization.
The document discusses the role and personality of a Conversation Manager. Some key points:
1) A Conversation Manager's goal is to manage word-of-mouth and integrate it into all marketing activities, as word-of-mouth is the main driver of growth.
2) To be effective, the Conversation Manager needs strong communication skills and the ability to tell stories and detect trends from consumer conversations.
3) Most importantly, the Conversation Manager must have a personality characterized by openness, passion, and the ability to balance emotional and rational perspectives.
4) Through creating frameworks and gaining support from top management, the Conversation Manager can help drive organizational change towards prioritizing customer happiness and feedback.
Employee engagement meetings are powerful experiences.
Done well, corporate meetings can have a transformative effect on an organization, unifying employees and elevating the company’s goals and objectives.
However, meetings that don’t live up to their potential can be damaging, with a negative effect on morale, a failure to deliver key messages, and provide little in the way of ROI.
At Jack Morton, we’ve been elevating corporate meetings and engagements for over 75 years, and we’re sharing our thoughts on four principles that are proven to deliver extraordinary results for our clients.
Read our POV, and make your meetings extraordinary.
The document provides guidance on writing an effective creative brief to help creative teams successfully develop marketing projects. It emphasizes that briefs should connect objectives to strategies, build consensus among stakeholders, clearly define goals and metrics. Key elements to include are background on the company/product, target audience insights, brand attributes, objectives, call to action and approval process. The brief writing process should involve stakeholders, be concise, use insights to inspire teams and not focus solely on features or demographics.
SURIA DIGITAL MEDIA RESOURCES provides a complete collection of 77 professional development programs on DVD for individuals and groups at all levels. The programs feature top American speakers and trainers, covering topics like leadership, customer service, sales, communication skills and more. Seminars on DVD has been producing live seminar recordings since 1988, capturing speakers through high-quality video equipment so customers worldwide can access the content. Companies and organizations use the DVDs for training employees as an alternative to live seminars, saving thousands of dollars in the process.
Business Education for Designers - AIGA Business Perspectives for Creative Le...Robin Tooms
An article from 2007 on the AIGA program now titled "Business Perspectives for Creative Leaders" http://www.aiga.org/business-perspectives/
When written, the program was hosted at Harvard Business School, but currently resides at the Yale School of Management
This document provides summaries of articles in a PR magazine. It discusses how design thinking processes can be applied to PR to foster innovation. It also discusses how thinking like an entrepreneur can help PR embrace opportunities. Additionally, it provides tips on using video in PR to engage audiences, such as through storytelling and testimonials. The magazine issue also previews an upcoming PR festival and provides an overview of the annual West End Festival in Scotland.
If you want to Successful AGENCY MANAGER focus on life insurance then make sure to read these tips for recruiting life insurance agents. Without further ado, let’s go through 12 tips on attracting the talent you’re looking for to recruit insurance agents to your agency. Table of Contents. Work With Local Colleges; Find Candidates on LinkedIn ; Specialized Recruitment Agencies; Find Recruits on Other Social Platforms; Hire Temporary Agents and Freelancers; Train Sales and Marketing People; Test Personality, Positivity ..
This program is not for people who are not willing to sharpen their skills..... Click to Fill the forms ..........
https://forms.gle/KHiuUdBdmA2dw2Ri7
Watch me on FACEBOOK page of ADARSH AMDAVAD
https://www.facebook.com/AadarshAmd/videos/383543729581403/
https://www.facebook.com/therravindrakumar
https://fb.watch/2iQXIJPVYy/
https://msngr.com/dourwqquftkp
Like me on Instagram
https://www.instagram.com/p/B-w-Wu2DrdU/
Follow my Blogs https://rravindrakumar.blogspot.com/
https://www.blogger.com/blog/posts/3065184067613145236
Like My YouTube Channel
https://www.youtube.com/watch?v=nlKRun5NAXE&feature=youtu.be&fbclid=IwAR30lZpmAB0ebbs9nG39PbUv0IOfo4BqQ9ymoD6VUaxbQ-kNz31cGauBvto
https://www.facebook.com/groups/1564341083836807/?ref=share https://twitter.com/rravindrakumar/status/900472567181578243/
https://www.picuki.com/profile/rravindrakumar https://www.linkedin.com/pulse/situation-really-problem-our-perception-makes-chief-mentor/
Share &👍 Like ME on Facebook, YouTube and Instagram and Get FREE One to One Personal Counselling for 1 Hour WhatsApp me on 9726351246
TrancendOrb Brand Consulting & Design 2015-16 deck of work Prathish Nair
At TrancendOrb, we believe that a brand is an important intangible asset and if nurtured well could have some tremendous paybacks to meet the challenges of the category, competition and economy as a whole. Trancend believes in developing transformations to create path breaking brands for business growth . Our interventions in KLF Nirmal, Livpure , Minera Group & Loiee Foods, Coconad, Sonarome, Livguard, FifthGear Gizmotronics and many more.
ULIP CREATE WEALTH AND PROTECT FAMILY WITH LIC PLANS Why you should buy this plan
Tax-free* market-linked returns
Life Cover Partial/Regular withdrawals without any cost3
Extra Wealth Boosters at 3.25%2
This program is not for people who are not willing to sharpen their skills..... Click to Fill the forms ..........
https://forms.gle/KHiuUdBdmA2dw2Ri7
Watch me on FACEBOOK page of ADARSH AMDAVAD
https://www.facebook.com/AadarshAmd/videos/383543729581403/
https://www.facebook.com/therravindrakumar
https://fb.watch/2iQXIJPVYy/
https://msngr.com/dourwqquftkp
Like me on Instagram
https://www.instagram.com/p/B-w-Wu2DrdU/
Follow my Blogs https://rravindrakumar.blogspot.com/
https://www.blogger.com/blog/posts/3065184067613145236
Like My YouTube Channel
https://www.youtube.com/watch?v=nlKRun5NAXE&feature=youtu.be&fbclid=IwAR30lZpmAB0ebbs9nG39PbUv0IOfo4BqQ9ymoD6VUaxbQ-kNz31cGauBvto
https://www.facebook.com/groups/1564341083836807/?ref=share https://twitter.com/rravindrakumar/status/900472567181578243/
https://www.picuki.com/profile/rravindrakumar https://www.linkedin.com/pulse/situation-really-problem-our-perception-makes-chief-mentor/
Share &👍 Like ME on Facebook, YouTube and Instagram and Get FREE One to One Personal Counselling for 1 Hour WhatsApp me on 9726351246
Gsk creative development approach final2 lesliemaudipernet
The document outlines strategies for building brand love by focusing on penetrating consumer insights, understanding culture, crafting distinctive brand characters, optimizing creative ideas through consumer feedback, and activating brands across all touchpoints. It provides case studies on how these strategies were applied to help brands like Tums, Advil, Pampers, Nature Valley, and Martell drive deeper connections with consumers through more profound cultural understanding, compelling creative concepts, and fully integrated 360-degree brand experiences.
NDR Consult - Corporate Profile - July 2016Aalaap Roy
NDR Consult is a boutique marketing and startup consulting firm that provides strategic guidance to businesses. They take a consumer-centric approach called the "NDR 6C Model" which focuses on understanding consumers and bridging the gap between business objectives and rapidly changing consumer realities. NDR Consult helps businesses with services like goal-setting, product development, marketing strategy, and expansion planning to align with today's pull economy where consumers dictate what businesses produce. Their team of experts uses insights into consumer behavior and markets to develop tailored strategies enabling clients to achieve their goals.
The brand document provides guidelines for a training authority brand. It outlines the brand message as empowering individuals to achieve their dreams through educational resources and inspiration. It establishes the brand personality as royal, knowledgeable, and motivating. Visual identity elements including colors, fonts, logo, and image style are presented. Tone of voice guidelines emphasize an authoritative yet accessible style. Storytelling topics and word banks are included to inspire and educate audiences through remarkable learning experiences. Actions steps are suggested to bring the brand to life through websites, photoshoots, and networking opportunities.
Motivational Speakers in Malaysia, Top motivational speakers in Malaysia, Li...Simerjeet Singh
Simerjeet Singh is an international motivational speaker, corporate trainer, and life coach based in India with over a decade of experience working with multinational companies around the world. He has experience speaking in over 9 countries and can inspire audiences on topics related to leadership, inspiration, and people skills. Simerjeet aims to stimulate self-reflection and help participants unlock their potential through interactive workshops and stories from his diverse professional background.
Motivational Speakers in Kuala Lumpur, Top motivational speakers in Kuala Lum...Simerjeet Singh
Simerjeet Singh is an international motivational speaker, corporate trainer, and life coach based in India with over a decade of experience working in leadership roles in the hospitality industry across multiple countries. He gives inspiring and engaging presentations on topics related to leadership, personal development, and customer service. Simerjeet aims to stimulate self-reflection in his audiences and uses interactive exercises and storytelling to tailor his message to different cultures and age groups. He has significant experience speaking at conferences and training events across Asia and the Middle East.
How to Create Your Version of Success with The Online Business PassionistaDebi Lee
I’m on a mission to ensure that you live life by design, create your future and achieve your version of success by embracing the possibilities online business offers you.
This is my vision (in Painted Picture format) for Awaken Dreams Success Coaching, Consulting & Design; Designs by Debi; and Hawaii Escape to Paradise (divisions of my company, Makana Mai Akua, Inc.) and how I'm going to achieve that by the end of 2016.
Sharing it with you helps it become a reality and holds me accountable. I hope it inspires you to see what's possible and write a Painted Picture of your own.
Thank you for reading and sharing.
http://www.Makana-Mai-Akua-Inc.com
Motivational Speakers in Bangladesh, List of motivational speakers in Banglad...Simerjeet Singh
Are you looking for:
A credible, dynamic speaker at your next conference or event?
An inspiring speaker to captivate your audience with thought-provoking stories?
A world-class speaker with the ability to tailor his message to meet your needs?
Then look no further!
An inspirational speaker or keynote speaker is easy to find, but a business motivational speaker that can connect heart and soul with business audiences and deliver a motivational message with substance and a unique style is rare.
Simerjeet always engages, entertains, challenges and creates a memorable experience that inspires crowds. Simerjeet will hold your audience spellbound while sharing with them solid strategies to help them reach their professional and personal goals
Motivational Speaker in Bangladesh Mr. Simerjeet Singh brings together his unique insights in Motivation, NLP, Stress Management, Teamwork and Leadership to offer you an exciting, innovative, stress busting program that will synergize and energize your team for Peak Performance.
Our Core Expertise Areas are Motivation, Inspiration, Positive Thinking, NLP, Excellence in Customer Service, Inter Personal Skills, Team Building (Indoor and Outbound), Leadership Training, Faculty Development Programs, Faculty Motivation Programs, Youth Empowerment Programs, Student Motivation Program, Communication, Ethics, Stress Management and Inner Peace.
To book Simerjeet to speak at your next conference or event in Bangladesh, please email Tarveen Singh today at info@simerjeetsingh.com or cels.jalandhar@gmail.com. Reach Tarveen Singh on +91- 9216229268 or +91-9878529268
This presentation includes the profile of International Motivational Speaker and Corporate Trainer and Keynote Motivational Speaker - Simerjeet Singh.
Official Website - www.simerjeetsingh.com
Face book – http://www.facebook.com/cuttingedgeINDIA
Twittter - http://twitter.com/SimerjeetSingh
Testimonials & Feedback – http://www.slideshare.net/cuttingedgeINDIA/documents
Live Videos- Official YouTube Channel- http://www.youtube.com/cuttingedgeINDIA
Global ExpertBase –http://www.globalexpertbase.com/659.htm
Indian Speaker Bureau - http://www.indianspeakerbureau.com/
Simerjeet’s Official Blog - http://simerjeet.wordpress.com/
Media Partner - Pragya TV - http://pragya.tv/
Thrive Strategy is a multi-tiered strategic methodology created by Andre le Roux and Thys de Beer to help brands grow and thrive in today's competitive environment. It focuses on building brands in four areas: making them more human-centered, having societal impact, developing strong stakeholder relationships, and continuous innovation. The methodology uses models grounded in social sciences to more effectively build memory structures and attachment to the brand, leading to increased performance. Thrive Strategy aims to create robust, strategic programs that resonate deeply with people and drive long-term behavior change and attachment to the brand.
This document discusses branding, including what branding is, the elements and types of branding, statistics about branding, and the power of branding. It defines branding as the process of creating a relationship between a company's product and the emotional perception of the customer. The key elements of branding include visual elements like logos, taglines, and slogans, as well as customer and stakeholder experiences and consistency. It provides statistics about the effectiveness of branding, such as color improving brand recognition by 80%. The document discusses how branding can make or break companies, and influence sales, growth, customer recall, and more. It also covers branding for startups, branding blockbuster companies, branding blunders, personal branding, and developing an individual's
Motivational Speakers in Sri Lanka, Motivational Keynote Speaker in Sri Lanka...Simerjeet Singh
Are you looking for:
A credible, dynamic speaker at your next conference or event?
An inspiring speaker to captivate your audience with thought-provoking stories?
A world-class speaker with the ability to tailor his message to meet your needs?
A leadership speaker with a global outlook and extensive international experience?
Then look no further!
An inspirational speaker or keynote speaker is easy to find, but a business motivational speaker that can connect heart and soul with business audiences and deliver a motivational message with substance and a unique style is rare.
Simerjeet always engages, entertains, challenges and creates a memorable experience that inspires crowds. Simerjeet will hold your audience spellbound while sharing with them solid strategies to help them reach their professional and personal goals.
Motivational Speaker in Sri Lanka Mr. Simerjeet Singh brings together his unique insights in Motivation, NLP, Stress Management, Teamwork and Leadership to offer you an exciting, innovative, stress busting program that will synergize and energize your team for Peak Performance.
Our Core Expertise Areas are Motivation, Inspiration, Positive Thinking, NLP, Excellence in Customer Service, Inter Personal Skills, Team Building (Indoor and Outbound), Leadership Training, Faculty Development Programs, Faculty Motivation Programs, Youth Empowerment Programs, Student Motivation Program, Communication, Ethics, Stress Management and Inner Peace.
To book Simerjeet to speak at your next conference or event in Sri Lanka, please email Tarveen Singh today at info@simerjeetsingh.com or cels.jalandhar@gmail.com. Reach Tarveen Singh on +91- 9216229268 or +91-9878529268
This presentation includes the profile of International Motivational Speaker in Sri Lanka and Corporate Trainer and Keynote Motivational Speaker - Simerjeet Singh.
Official Website - www.simerjeetsingh.com
Face book – http://www.facebook.com/cuttingedgeINDIA
Twittter - http://twitter.com/SimerjeetSingh
Testimonials & Feedback – http://www.slideshare.net/cuttingedgeINDIA/documents
Live Videos- Official YouTube Channel- http://www.youtube.com/cuttingedgeINDIA
Global ExpertBase –http://www.globalexpertbase.com/659.htm
Indian Speaker Bureau - http://www.indianspeakerbureau.com/
Simerjeet’s Official Blog - http://simerjeet.wordpress.com/
Media Partner - Pragya TV - http://pragya.tv/
This document provides information and guidance for developing and assessing ideas for a client project. The client requires promotional materials for their massage therapy business.
The document outlines three initial ideas - a trifold brochure, a two-sided handout, and an unspecified third idea. Each idea is then evaluated based on criteria such as meeting client requirements, feasibility, and available resources.
The second idea of a two-sided handout is selected to develop further. Additional items like business cards and a Facebook banner are also proposed. Research is then presented on the client's target audience and competitors to help inform the project development.
It does not matter if you plan to start a multi-million-dollar international business or a small shop in your neighborhood. You need a plan to set it up. This book will teach you how to write a business plan smartly, meaning you will learn how to make a plan with a comprehensive view and from different angles which you can use to start your business or boost sales of your existing business.
The document summarizes the student's contributions and reflections on a group advertising project. The student designed the product name, slogan, and logo. They felt the name emphasized the gum's qualities and the short slogan ensured it was catchy. For their print ad, the student made it vibrant to stand out in an underground station and used an image of a smiling woman to make the gum seem tasty. Overall, the group worked well together despite not moving quickly, and the final presentation went well by delivering all necessary information cohesively.
Growth Advance is a business and lifestyle magazine and app. We wanted to build a mixture of the Hero and Explorer Brand Archetype into the brand strategy.
This document discusses the significance of brand ambassadors. It provides details on the job profile, skills, qualifications, and roles of a brand ambassador. It specifically discusses Shah Rukh Khan as a prominent brand ambassador for many major brands such as ICICI Bank and PepsiCo in India. The document emphasizes that brand ambassadors are an important part of a company's promotional and marketing strategies to increase awareness and connect with consumers.
This document provides an update on the progress of ideas generated through an initiative called "together" at Aggregate Industries. It discusses the types of ideas submitted, including some that are already implemented in some form within the business. Over 2,000 ideas have been submitted so far. The document highlights some exemplar ideas that have been implemented, such as providing UV beads to warn workers of increased sun exposure and including safety measures in a new road construction project. It encourages continuing to submit, review, and implement ideas to improve the business.
Daniel Matros is applying for a producer position. He has a background in game development and has worked at EA and DICE where he led teams and delivered projects on time. He is ambitious, innovative, and enjoys solving problems from different angles. He works well independently and in teams. He is looking for a job without rigid 9-5 hours and prefers a positive work environment that encourages creativity, experimentation, and caring for employees.
10 Most Powerful Leaders of Successful Companies to Follow in 2022.pdfSwiftnlift
We are an Enterprise solution provider, powered by our zeal to provide nothing but the best to our clients. We provide a number of business software solutions that are reliable, customizable, quick and pocket-friendly.
We, at Payinc are a team of passionate professionals with the common drive of encouraging and promoting entrepreneurship ! With our 60+ years of combined experience in the Software Industry, backed by technical expertise, we bring the best to the table in the shortest possible time with minimal investment.
If you want to Successful AGENCY MANAGER focus on life insurance then make sure to read these tips for recruiting life insurance agents. Without further ado, let’s go through 12 tips on attracting the talent you’re looking for to recruit insurance agents to your agency. Table of Contents. Work With Local Colleges; Find Candidates on LinkedIn ; Specialized Recruitment Agencies; Find Recruits on Other Social Platforms; Hire Temporary Agents and Freelancers; Train Sales and Marketing People; Test Personality, Positivity ..
This program is not for people who are not willing to sharpen their skills..... Click to Fill the forms ..........
https://forms.gle/KHiuUdBdmA2dw2Ri7
Watch me on FACEBOOK page of ADARSH AMDAVAD
https://www.facebook.com/AadarshAmd/videos/383543729581403/
https://www.facebook.com/therravindrakumar
https://fb.watch/2iQXIJPVYy/
https://msngr.com/dourwqquftkp
Like me on Instagram
https://www.instagram.com/p/B-w-Wu2DrdU/
Follow my Blogs https://rravindrakumar.blogspot.com/
https://www.blogger.com/blog/posts/3065184067613145236
Like My YouTube Channel
https://www.youtube.com/watch?v=nlKRun5NAXE&feature=youtu.be&fbclid=IwAR30lZpmAB0ebbs9nG39PbUv0IOfo4BqQ9ymoD6VUaxbQ-kNz31cGauBvto
https://www.facebook.com/groups/1564341083836807/?ref=share https://twitter.com/rravindrakumar/status/900472567181578243/
https://www.picuki.com/profile/rravindrakumar https://www.linkedin.com/pulse/situation-really-problem-our-perception-makes-chief-mentor/
Share &👍 Like ME on Facebook, YouTube and Instagram and Get FREE One to One Personal Counselling for 1 Hour WhatsApp me on 9726351246
TrancendOrb Brand Consulting & Design 2015-16 deck of work Prathish Nair
At TrancendOrb, we believe that a brand is an important intangible asset and if nurtured well could have some tremendous paybacks to meet the challenges of the category, competition and economy as a whole. Trancend believes in developing transformations to create path breaking brands for business growth . Our interventions in KLF Nirmal, Livpure , Minera Group & Loiee Foods, Coconad, Sonarome, Livguard, FifthGear Gizmotronics and many more.
ULIP CREATE WEALTH AND PROTECT FAMILY WITH LIC PLANS Why you should buy this plan
Tax-free* market-linked returns
Life Cover Partial/Regular withdrawals without any cost3
Extra Wealth Boosters at 3.25%2
This program is not for people who are not willing to sharpen their skills..... Click to Fill the forms ..........
https://forms.gle/KHiuUdBdmA2dw2Ri7
Watch me on FACEBOOK page of ADARSH AMDAVAD
https://www.facebook.com/AadarshAmd/videos/383543729581403/
https://www.facebook.com/therravindrakumar
https://fb.watch/2iQXIJPVYy/
https://msngr.com/dourwqquftkp
Like me on Instagram
https://www.instagram.com/p/B-w-Wu2DrdU/
Follow my Blogs https://rravindrakumar.blogspot.com/
https://www.blogger.com/blog/posts/3065184067613145236
Like My YouTube Channel
https://www.youtube.com/watch?v=nlKRun5NAXE&feature=youtu.be&fbclid=IwAR30lZpmAB0ebbs9nG39PbUv0IOfo4BqQ9ymoD6VUaxbQ-kNz31cGauBvto
https://www.facebook.com/groups/1564341083836807/?ref=share https://twitter.com/rravindrakumar/status/900472567181578243/
https://www.picuki.com/profile/rravindrakumar https://www.linkedin.com/pulse/situation-really-problem-our-perception-makes-chief-mentor/
Share &👍 Like ME on Facebook, YouTube and Instagram and Get FREE One to One Personal Counselling for 1 Hour WhatsApp me on 9726351246
Gsk creative development approach final2 lesliemaudipernet
The document outlines strategies for building brand love by focusing on penetrating consumer insights, understanding culture, crafting distinctive brand characters, optimizing creative ideas through consumer feedback, and activating brands across all touchpoints. It provides case studies on how these strategies were applied to help brands like Tums, Advil, Pampers, Nature Valley, and Martell drive deeper connections with consumers through more profound cultural understanding, compelling creative concepts, and fully integrated 360-degree brand experiences.
NDR Consult - Corporate Profile - July 2016Aalaap Roy
NDR Consult is a boutique marketing and startup consulting firm that provides strategic guidance to businesses. They take a consumer-centric approach called the "NDR 6C Model" which focuses on understanding consumers and bridging the gap between business objectives and rapidly changing consumer realities. NDR Consult helps businesses with services like goal-setting, product development, marketing strategy, and expansion planning to align with today's pull economy where consumers dictate what businesses produce. Their team of experts uses insights into consumer behavior and markets to develop tailored strategies enabling clients to achieve their goals.
The brand document provides guidelines for a training authority brand. It outlines the brand message as empowering individuals to achieve their dreams through educational resources and inspiration. It establishes the brand personality as royal, knowledgeable, and motivating. Visual identity elements including colors, fonts, logo, and image style are presented. Tone of voice guidelines emphasize an authoritative yet accessible style. Storytelling topics and word banks are included to inspire and educate audiences through remarkable learning experiences. Actions steps are suggested to bring the brand to life through websites, photoshoots, and networking opportunities.
Motivational Speakers in Malaysia, Top motivational speakers in Malaysia, Li...Simerjeet Singh
Simerjeet Singh is an international motivational speaker, corporate trainer, and life coach based in India with over a decade of experience working with multinational companies around the world. He has experience speaking in over 9 countries and can inspire audiences on topics related to leadership, inspiration, and people skills. Simerjeet aims to stimulate self-reflection and help participants unlock their potential through interactive workshops and stories from his diverse professional background.
Motivational Speakers in Kuala Lumpur, Top motivational speakers in Kuala Lum...Simerjeet Singh
Simerjeet Singh is an international motivational speaker, corporate trainer, and life coach based in India with over a decade of experience working in leadership roles in the hospitality industry across multiple countries. He gives inspiring and engaging presentations on topics related to leadership, personal development, and customer service. Simerjeet aims to stimulate self-reflection in his audiences and uses interactive exercises and storytelling to tailor his message to different cultures and age groups. He has significant experience speaking at conferences and training events across Asia and the Middle East.
How to Create Your Version of Success with The Online Business PassionistaDebi Lee
I’m on a mission to ensure that you live life by design, create your future and achieve your version of success by embracing the possibilities online business offers you.
This is my vision (in Painted Picture format) for Awaken Dreams Success Coaching, Consulting & Design; Designs by Debi; and Hawaii Escape to Paradise (divisions of my company, Makana Mai Akua, Inc.) and how I'm going to achieve that by the end of 2016.
Sharing it with you helps it become a reality and holds me accountable. I hope it inspires you to see what's possible and write a Painted Picture of your own.
Thank you for reading and sharing.
http://www.Makana-Mai-Akua-Inc.com
Motivational Speakers in Bangladesh, List of motivational speakers in Banglad...Simerjeet Singh
Are you looking for:
A credible, dynamic speaker at your next conference or event?
An inspiring speaker to captivate your audience with thought-provoking stories?
A world-class speaker with the ability to tailor his message to meet your needs?
Then look no further!
An inspirational speaker or keynote speaker is easy to find, but a business motivational speaker that can connect heart and soul with business audiences and deliver a motivational message with substance and a unique style is rare.
Simerjeet always engages, entertains, challenges and creates a memorable experience that inspires crowds. Simerjeet will hold your audience spellbound while sharing with them solid strategies to help them reach their professional and personal goals
Motivational Speaker in Bangladesh Mr. Simerjeet Singh brings together his unique insights in Motivation, NLP, Stress Management, Teamwork and Leadership to offer you an exciting, innovative, stress busting program that will synergize and energize your team for Peak Performance.
Our Core Expertise Areas are Motivation, Inspiration, Positive Thinking, NLP, Excellence in Customer Service, Inter Personal Skills, Team Building (Indoor and Outbound), Leadership Training, Faculty Development Programs, Faculty Motivation Programs, Youth Empowerment Programs, Student Motivation Program, Communication, Ethics, Stress Management and Inner Peace.
To book Simerjeet to speak at your next conference or event in Bangladesh, please email Tarveen Singh today at info@simerjeetsingh.com or cels.jalandhar@gmail.com. Reach Tarveen Singh on +91- 9216229268 or +91-9878529268
This presentation includes the profile of International Motivational Speaker and Corporate Trainer and Keynote Motivational Speaker - Simerjeet Singh.
Official Website - www.simerjeetsingh.com
Face book – http://www.facebook.com/cuttingedgeINDIA
Twittter - http://twitter.com/SimerjeetSingh
Testimonials & Feedback – http://www.slideshare.net/cuttingedgeINDIA/documents
Live Videos- Official YouTube Channel- http://www.youtube.com/cuttingedgeINDIA
Global ExpertBase –http://www.globalexpertbase.com/659.htm
Indian Speaker Bureau - http://www.indianspeakerbureau.com/
Simerjeet’s Official Blog - http://simerjeet.wordpress.com/
Media Partner - Pragya TV - http://pragya.tv/
Thrive Strategy is a multi-tiered strategic methodology created by Andre le Roux and Thys de Beer to help brands grow and thrive in today's competitive environment. It focuses on building brands in four areas: making them more human-centered, having societal impact, developing strong stakeholder relationships, and continuous innovation. The methodology uses models grounded in social sciences to more effectively build memory structures and attachment to the brand, leading to increased performance. Thrive Strategy aims to create robust, strategic programs that resonate deeply with people and drive long-term behavior change and attachment to the brand.
This document discusses branding, including what branding is, the elements and types of branding, statistics about branding, and the power of branding. It defines branding as the process of creating a relationship between a company's product and the emotional perception of the customer. The key elements of branding include visual elements like logos, taglines, and slogans, as well as customer and stakeholder experiences and consistency. It provides statistics about the effectiveness of branding, such as color improving brand recognition by 80%. The document discusses how branding can make or break companies, and influence sales, growth, customer recall, and more. It also covers branding for startups, branding blockbuster companies, branding blunders, personal branding, and developing an individual's
Motivational Speakers in Sri Lanka, Motivational Keynote Speaker in Sri Lanka...Simerjeet Singh
Are you looking for:
A credible, dynamic speaker at your next conference or event?
An inspiring speaker to captivate your audience with thought-provoking stories?
A world-class speaker with the ability to tailor his message to meet your needs?
A leadership speaker with a global outlook and extensive international experience?
Then look no further!
An inspirational speaker or keynote speaker is easy to find, but a business motivational speaker that can connect heart and soul with business audiences and deliver a motivational message with substance and a unique style is rare.
Simerjeet always engages, entertains, challenges and creates a memorable experience that inspires crowds. Simerjeet will hold your audience spellbound while sharing with them solid strategies to help them reach their professional and personal goals.
Motivational Speaker in Sri Lanka Mr. Simerjeet Singh brings together his unique insights in Motivation, NLP, Stress Management, Teamwork and Leadership to offer you an exciting, innovative, stress busting program that will synergize and energize your team for Peak Performance.
Our Core Expertise Areas are Motivation, Inspiration, Positive Thinking, NLP, Excellence in Customer Service, Inter Personal Skills, Team Building (Indoor and Outbound), Leadership Training, Faculty Development Programs, Faculty Motivation Programs, Youth Empowerment Programs, Student Motivation Program, Communication, Ethics, Stress Management and Inner Peace.
To book Simerjeet to speak at your next conference or event in Sri Lanka, please email Tarveen Singh today at info@simerjeetsingh.com or cels.jalandhar@gmail.com. Reach Tarveen Singh on +91- 9216229268 or +91-9878529268
This presentation includes the profile of International Motivational Speaker in Sri Lanka and Corporate Trainer and Keynote Motivational Speaker - Simerjeet Singh.
Official Website - www.simerjeetsingh.com
Face book – http://www.facebook.com/cuttingedgeINDIA
Twittter - http://twitter.com/SimerjeetSingh
Testimonials & Feedback – http://www.slideshare.net/cuttingedgeINDIA/documents
Live Videos- Official YouTube Channel- http://www.youtube.com/cuttingedgeINDIA
Global ExpertBase –http://www.globalexpertbase.com/659.htm
Indian Speaker Bureau - http://www.indianspeakerbureau.com/
Simerjeet’s Official Blog - http://simerjeet.wordpress.com/
Media Partner - Pragya TV - http://pragya.tv/
This document provides information and guidance for developing and assessing ideas for a client project. The client requires promotional materials for their massage therapy business.
The document outlines three initial ideas - a trifold brochure, a two-sided handout, and an unspecified third idea. Each idea is then evaluated based on criteria such as meeting client requirements, feasibility, and available resources.
The second idea of a two-sided handout is selected to develop further. Additional items like business cards and a Facebook banner are also proposed. Research is then presented on the client's target audience and competitors to help inform the project development.
It does not matter if you plan to start a multi-million-dollar international business or a small shop in your neighborhood. You need a plan to set it up. This book will teach you how to write a business plan smartly, meaning you will learn how to make a plan with a comprehensive view and from different angles which you can use to start your business or boost sales of your existing business.
The document summarizes the student's contributions and reflections on a group advertising project. The student designed the product name, slogan, and logo. They felt the name emphasized the gum's qualities and the short slogan ensured it was catchy. For their print ad, the student made it vibrant to stand out in an underground station and used an image of a smiling woman to make the gum seem tasty. Overall, the group worked well together despite not moving quickly, and the final presentation went well by delivering all necessary information cohesively.
Growth Advance is a business and lifestyle magazine and app. We wanted to build a mixture of the Hero and Explorer Brand Archetype into the brand strategy.
This document discusses the significance of brand ambassadors. It provides details on the job profile, skills, qualifications, and roles of a brand ambassador. It specifically discusses Shah Rukh Khan as a prominent brand ambassador for many major brands such as ICICI Bank and PepsiCo in India. The document emphasizes that brand ambassadors are an important part of a company's promotional and marketing strategies to increase awareness and connect with consumers.
This document provides an update on the progress of ideas generated through an initiative called "together" at Aggregate Industries. It discusses the types of ideas submitted, including some that are already implemented in some form within the business. Over 2,000 ideas have been submitted so far. The document highlights some exemplar ideas that have been implemented, such as providing UV beads to warn workers of increased sun exposure and including safety measures in a new road construction project. It encourages continuing to submit, review, and implement ideas to improve the business.
Daniel Matros is applying for a producer position. He has a background in game development and has worked at EA and DICE where he led teams and delivered projects on time. He is ambitious, innovative, and enjoys solving problems from different angles. He works well independently and in teams. He is looking for a job without rigid 9-5 hours and prefers a positive work environment that encourages creativity, experimentation, and caring for employees.
10 Most Powerful Leaders of Successful Companies to Follow in 2022.pdfSwiftnlift
We are an Enterprise solution provider, powered by our zeal to provide nothing but the best to our clients. We provide a number of business software solutions that are reliable, customizable, quick and pocket-friendly.
We, at Payinc are a team of passionate professionals with the common drive of encouraging and promoting entrepreneurship ! With our 60+ years of combined experience in the Software Industry, backed by technical expertise, we bring the best to the table in the shortest possible time with minimal investment.
Trigger Agency Profile - Advertising and Digital Marketing ServicesTrigger Advertising
Trigger advertising agency profile presentation. Trigger is a creative advertising and digital marketing agency based out of New Delhi, India. From posters on the wall to talking on the only place where it’s fit to talk to a wall (Facebook, in case you were wondering), we cover the entire gamut from ATL, BTL to online services.
Personal Branding to the company portfolio is very essential to mark up your prominence. I have evolved a way to present yourself in a way which appeals to the company.
Devangg Karia is the founder of "Di CUBE", an organization focused on bringing happiness to people's lives. With over 14 years of experience working with major companies, Karia is a business motivational speaker, coach, and trainer specializing in sales, leadership, entrepreneurship, and personal development. Karia believes that lasting change comes from within and teaches people how to transform their mindset to achieve success. His workshops and training programs have helped many organizations and individuals improve performance and results.
The document is a presentation by Nishchal, founder of Deepfriedcolors, pitching his design services to potential clients. It begins by thanking the reader for their time and provides a brief overview of some client work samples. It notes that more designs can be sent separately for any particular client, industry or marketing element. At the end, it shares the types of design services offered and provides testimonials from past clients praising Nishchal's collaborative approach, attention to detail, and ability to understand their business needs and create unique, high-quality designs.
Dear Reader,
I would like to first thank you for taking the time to go through this presentation! I know there are many other things you could be doing right now for your business, but here you are. So thank you!
To keep this presentation short, I have shared only some select work done for clients. And a few design elements under each client work. This should give you an overview of what you can expect from us.
If you like to see more designs from a client, or from any particular industry or any marketing element in particular like brochures, logos etc, I can send it to you separately. I have, at the end of the presentation, shared the kind of services you can expect from us.
Thank you once again for the taking the time to go through this presentation!
I look forward to working with you in the future!
Regards, Nishchal
Founder & Principal Designer
nishchal@deepfriedcolors.com
Apppl Combine is a fast growing multinational marketing agency with offices in Singapore, UK, India, and Hong Kong. They have over 15 years of experience empowering brands and businesses across Asian and European markets. Their intelligent operations provide services virtually 24/7 across their global offices and networks. They offer a wide range of branding, advertising, and marketing services including brand design, management, advertising, creative services, events, research, audio-visual production, and consulting.
Creating an Unmistakable Talent Brand and World Class Recruitment TeamMary Pratt
A deep dive into creating an unmistakable Talent Brand and Rock Star Talent Acquisition Department working on focus points including Brand Awareness, Self Awareness, Steps to Creating Talent Brand Strategies, Steps to Rock Start Talent Acquisition Departments with a focus on companies who are doing it such as LV= in the UK and Menlo Innovations in the USA. Hope you enjoy! :)
Impact India Solution is a branding and PR agency specialized in visual communication and digital media. They aim to let brands speak for themselves through great design work. Though small, they offer dedicated customer service and brainstorming. Impact India Solution believes creative thinking can help brands succeed through original solutions rooted in culture that resonate with consumers. They bridge marketing strategies with market research to drive behavior change and market share.
A real brand dives deep into the soul with a BOLD & POLISHED experience that communicates, “I’m worth it.”
This success is founded on sound BUSINESS strategies. It’s the head and heart of marketing to the common.
It’s what sets us apart.
WE DON’T SELL PRODUCTS. WE MAKE ICONIC BRANDS.
Zulfeqar Ali is a graphic designer from Moradabad, India with over 6 years of experience. He expresses himself through creative design and aims to create radical and transformative work. He has skills in Adobe Photoshop, AutoCAD, Illustrator, and Microsoft Office. He works closely with clients from concept to completion and values flexibility, hard work, and teamwork. His services include logo design, branding, print materials, packaging, web design, and social media graphics.
Really efficient integrated marketing teams by Jose Truchado (Expedia)Promodo
The document discusses how marketing teams can work more efficiently by moving away from siloed structures and integrating teams, highlighting how Expedia improved a Twitter campaign by collaborating across departments; it also emphasizes getting to know team members' skills and personalities, like through Myers-Briggs, to better distribute tasks.
The Corporate Profile for And All.
And All is a media, publishing and content outfit, run by Devangini M Chauhan.
Check us out on facebook: www.facebook.com/studioandall
Our Website: www.studioandall.com
Word-of-mouth is the key driver of growth, so let's manage it. To do so, you need a Conversation Manager. Someone who will drive change in the organization. The key to success: combination of skills & personality
- CrazyHead solutions is a student-based startup from Visakhapatnam that provides creative design, UI/UX, digital marketing, and branding services.
- It was one of the first and most successful student startups from Visakhapatnam, winning awards including fastest emerging digital media startup in Asia in 2014.
- The startup focuses on design and creativity, and prides itself on its young team and trusted work with over 100 global clients.
How to Manage Creative People – Top Tips from the ExpertsWebdam
We know why you’re here.
You manage creatives or at least you want to, and they’re a tough bunch to figure out. As much as you might want to sometimes, you can’t just treat them like everyone else. – they’re different and they do important work that the rest of us simply can’t replicate with any sort of quality.
So let’s figure this thing out: communication, motivation, criticism – the whole nine yards. To help us out with that, we called in dozens of the most incredible art directors, creative officers and brand managers on the planet. They were gracious enough to give us a little insight into how they get such impressive results from their creative teams.
And now we’re sharing that good stuff with you. Enjoy!
Prashant Gandhi has over 13 years of experience creating meaningful relationships through a digital-first mindset and approach. His leadership style focuses on 360-degree execution and expertise, with a passion that inspires others. Testimonials from mentors, partners, subordinates, clients, and others praise his determination, creative talent, ability to uplift teams, strategic thinking, and game-changing leadership. The document also outlines some of Prashant's work building brands from scratch, reinvigorating existing brands, and managing events and exhibitions.
Prashant Gandhi is a creative director with over 15 years of experience in advertising and digital marketing. He has worked with major brands such as Micromax, DishTV, British Council, Canon, and Samsung. Some of his accomplishments include crafting contextual ad banners for DishTV that drove 1.5+ million app downloads and ideating the successful Samsung Mobile pitch campaign. He is skilled in creating ideas that engage audiences across multiple platforms through effective use of words and visuals. Prashant holds a diploma in research and analytics from MICA and degrees in mass communications and arts.
The document provides examples of marketing campaigns and creative solutions developed by the author for various clients. It describes developing a "Break Free" platform for Samsung notebooks promoting mobility and flexibility. It also details campaigns for DishTV promoting their mobile app, creating engagement for the Delhi Daredevils cricket team, and developing political advertising banners for the BJP party in Delhi. The campaigns utilized various digital channels and customized creative assets to effectively promote the clients' brands and products.
ISA is an engineering consulting firm with over 150 government projects maintained at a 200% growth rate annually. With an electrical contractor license up to EHT levels, ISA is committed to customer satisfaction, quality of life for employees, and contributing to community success. ISA provides multi-discipline engineering solutions for electrical power generation, distribution, lighting, and other areas with a focus on engineering integrity and on-time delivery of end-to-end solutions.
Featuring Demystifying Copywriting on Direct Marketing Association, WashingtonPrashant Gandhi
The document provides tips for writing envelopes for direct mail marketing that will entice recipients to open them. It recommends focusing on the key benefit for the recipient, creating a sense of urgency with words like "Act Now", keeping the text simple with 6-7 words maximum, asking questions to engage the recipient, and using visuals to generate excitement. Tone should be professional but not too salesy. The envelope is important to set the right tone for the marketing piece and persuade the recipient to open it and learn more.
The document provides examples of marketing campaigns and creative solutions developed by the author for various clients. It describes developing a "Break Free" platform for Samsung notebooks promoting mobility and flexibility. It also details campaigns for DishTV promoting their mobile app, creating engagement for the Delhi Daredevils cricket team, and developing political advertising banners for the BJP party in Delhi. The campaigns utilized various digital channels and customized creative assets to effectively promote the clients' brands and products.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
2. a bit about me
13+ years
into creating meaningful
relationships
Digital first
mindset and approach
Together
is better
style of leadership
360°
execution & expertise
First in
last out
passion that inspires
3. what others say - my mentors
I met Prashant a long long time ago and
the first thing that struck me was his
determination. Here was a person with
talent, brains and patience that were all
fuelled by this unwavering passion to
succeed.
We have worked together as part of the
creative team at Iris Worldwide. Here he
displayed his creative talent in
numerous ways. He brought a good
heady mix of rational thinking and
creative leaps to the table. Always
leading from the front and supporting
the teams that worked alongside.
Over the years our paths have crossed
and every time we have met I have
seen that nothing has changed.
Prashant remains the same. Eager to
take charge, shoulder responsibility and
lead a team.
Prashant is a brilliant co-worker to
have. One of the key attributes for a
writer is the ability to decipher briefs
- to separate the marketing problem
and fashion a communication
response. Prashant did this with
aplomb. He would engage the
servicing team in dialogues on
strategy and uplift their level of
thinking and get a better brief from
them, according to me, this was his
reason for doing better work. It also
showcases his leadership ability.
According to me, leadership is not
just about designations but about
how you take yourself and your
team higher. Prashant would do it
almost on a daily basis. He was
ever smiling, indefatigable and ever
enthusiastic about creating great
communication. He is someone
who is a game changer in the team.
Murali Gopal
Wunderman
Kenneth
Augestine
Iris Worldwide
4. what others say - my art partners
A great copy partner to work
with. A very warm, with never
say die attitude towards work,
has energy levels that could
surpass anyone. An amazing
strategic presenter, who can
win hearts, and businesses,
w i t h h i s p o w e r f u l
presentations. Someone, who
writes ‘Dil Se’. A foodie. A
bicyclist. A lover of dogs. His
daughters Hero. Someone
whom you miss throughout.
All the best Prashant. Shine
wherever you go.
I worked with Prashant for around
two years and all I can say is that
he's a brilliant example of amazing
attitude at work & off it. He's quick
to come up with ideas/solutions
whenever needed. His proactive
approach towards brands makes
him every creatives favourite. His
integrated approach and solid
digital background makes him an
ever relevant creative partner. His
constant effort to evolve and make
things better makes him and
endearing team player. I wish
Prashant all the very best. Cheers
Ravinder
Matharu
NCPL
Hirendra
Madhukar
Iris Worldwide
5. what others say - my subordinates
An amazing leader, Prashant
energises his entire team
efficiently. The confidence he
put in me and others helped
us crack some really tough
briefs. In that process,
wonderful pieces were
created to adorn everybody's
portfolio.
Besides that, there's never a
dull moment with him and
work becomes fun. He also
backs his team professionally
and personally. It was a
pleasure learning the trade
from him and I wish him the
very best.
Prashant is a man who focuses
on creating leaders. His
creativity, ideas and taking
everything to the next level is
always spot on. Known for
creating a healthy, friendly
atmosphere at work place, he
believes in guiding everyone
and finding the potential and
best in every individual. His
appreciating and motivating
people to level up with their
work has ensured we all put in
that extra effort. I personally
recognise him as one of my
best mentors in the creative
field, who helped me to find my
quality of taking responsibilities
and become a lead.
Akul Sharma
Pulp Strategy
Tapas K
Baruah
Pulp Strategy
6. what others say - my client facing team
Prashant has been one of the most
proactive, energetic and well articulated
creative people I have ever worked with.
Bubbling with energy and ideas, his
presence in the discussion room is
infectious.
He has an ability to understand problem
situations, is quick with ideas and is open to
discussions. He has, so many times,
inspired me to think differently. He definitely
is one person you would like to go and
bounce of your problems and ideas to get a
meaning full perspective.
It was a pleasure working with Prashant. I
will always cherish the appreciations for the
excellent work we have produced as a team.
Prashant is an amazing person to
work with. Despite being at a very
senior level, he still keeps himself
available to such an extent that
anybody can reach out to him with
their queries, ideas and suggestions
& he welcomes them with such great
respect and enthusiasm.
His interpretations are really exciting
and out of the box which usually
surprises people because of how
differently he puts things into
perspective without loosing the
actual sense of it. It has been a
pleasure working with him so far and
I look forward to learn even more
from him.
Sonal Gupta
NCPL
Koshiha Lal
Pulp Strategy
7. what others say - the clients
‘Ridiculously creative’ is the
phrase that comes to mind
when I think about Prashant.
He helped us launch the
Reboot Life brand to a global
audience.
I was always in awe of his
ability to understand the
consumer psyche and get
people on board with ideas—
even people who were initially
on different pages. As a brand
strategist and creative head
for any consumer brand, new
or old, Prashant earns my
highest recommendation.
I had a chance to interact with
Prashant, who at that time was the
Creative Director of the Digital
Marketing agency I was dealing with to
create a Digital Marketing strategy for
one of the liquor brands I was working
upon. His understanding on the
brand's personality was bang on, and
it was because of him and his
expertise in delivering the brand
communication with unique yet
creative campaigns that we were able
to tap into our target audience and
draw their attention towards the brand.
Prashant is your one stop shop for all
the creative needs. I would love to
collaborate with him in the near future.
Aditya
Khandelwal
Golfer’s Shot
Alcobrew
Nitin Sawhney
Reboot Life
10. Creative Challenge
Launch the first ever
two-in-one laptop by
Samsung.
Solution
Created a unique
Customisable video that
lets advocate,
BreakMilaNahi (a nod to
the popular Advocate Ram
Jethmalani) fight your case
to Break Free using just
your Facebook Account.
The video would play with
the new laptop at the
centre of all the evidence.
This video was the
beginning of the Break
Free Campaign that
extended to the complete
range and created a lot of
interest and excitement
SAMSUNG
Launch film
Facebook App & website
Apps created
Website Banners
11. Creative Challenge
In the competitive health
supplement market, create
a preference for an Indian
brand where the market
perception favoured
international brands.
Solution
While other brands
focussed on the core
heavy lifters, we chose to
have conversations with
the larger Fitness
Enthusiasts Community.
Instead of body building,
we created conversations
around Protein deficiency.
Hence, we came up with
#DeshKaProtein
Campaign. From myth-
busting to trends-jacking,
we did it all on every
relevant platforms
- on store, eCommerce
(A+ Content), online
and in-mobile (WhatsApp).
Results
Within the span of two
years, we were able to
capture the imagination of
the audience and were
awarded, Most Admired
Brand of 2018
Play Case Study
Proburst
Facebook Live Session
Launching influencer
Built product branding & amplified online
Offer-led posts
Launch video of an Influencer reached more than 2 M views
12. Trends jacking Moments marketing Launch video of Limited Edition pack
Moments marketing Behaviour focussed Created the festive design for White & Blue
Moments hacking
Moments hacking
Solution
As Whisky drinking is
extremely individualistic,
crafted a unique blend
of communication that
would be relatable and
delectable.
With the campaign line
#TheGoodLife, we explored
the many manifestations of
the phrase. To some it is a
way to liberate themselves
from the comforts of their
designations, to others it is
a time of relaxation and
find new ways to connect
with friends
Creative Challenge
With a highly regulated
market, capture the niche
audiences’ interest
and improve the brand
recall and ultimately
improve sales
Golfer’s Shot
13. Category launch Category launch
Launch video of the brand
Moments marketing Trends jacking Created the responsive website
Moments hacking
Moments hacking Brand website development
Product focussed GIF
Creative Challenge
Deliver a clutter-breaking
brand launch that brings
out the core USP of the
brand
Solution
We deep dived into the
consumer mindset and
realised that most buyers
are looking for maximum
features at minimum costs.
The campaign hence
showcases how Agaro
#BridgesTheGap between
your wants and needs.
Next, we came up with an
exciting back to college
campaign, Turn On that
ensured we broke all sales
records.
Agaro
14. Culture exchangePain point focussed
Celebrating the moments Experience focussed Prospects were then targeted with eDMs and Newsletters
Creative Challenge
Launch Reboot Life to the
Global audience of
travellers, remote workers
and Tech nomads who
would love to explore
12 months traveling to 12
exotic destinations across
the world
Solution
Each of our posts were
crafted to be a visual
delight and an opportunity
to explore the Reboot Life.
The prospects were
then targeted with monthly
Newsletters and follow-up
mails.
Working from anywhere in
the world and soaking in
the cultures while you are
at it, is what Reboot Life
was all about. To depict
this unique blend of
business and leisure, our
communications were
designed to tickle the
travel bug within.
Reboot Life
15. Creative Challenge
Build awareness about the
contraceptive pills and
burst the myths around it,
within 7 seconds of a pre-
roll non-skippable Ad
format.
Solution
Keeping the Tier II & III
audience in mind, we
created a series of videos
that was inspired by the
daily life moments.
ShopsPlus
16. Click on the picture to visit the Website
Created Logo Design, Brand Assets & Marketing Collaterals
Native Ad promoting mobile download
eMail marketing
USP focused
Moments marketing
Creative Challenge
Devise a comprehensive
go to market
communication plan for an
online solution that lets US
residents send cards,
letters to inmates, army
and anyone else they wish
to connect with
Solution
While deciding on the
logo, we deep dived into
the minds of the
consumer. He/She is
writing to someone who is
long absent from their
lives. Hence, the logo
depicts this coming full
circle and reconnecting
people through our
services.
The website as well as the
overall communication
was kept as simple as can
be, to enable more and
more people to use the
services
InCom Mail
17. Pump Co-brandingLogo revelation
Uniform design Created the responsive website
Creative Challenge
Deliver a brand identity
and brand story that
enthuse true essence
while being as simple to
be executed across the
platforms - Web, on the
uniform and CNG stations
Solution
As their 360 degree
partners, we delved
deeper than how we are
better alternative and what
we offer. We strived to
answer the ‘why’, hence
we came up with the logo
design that showcases the
complete circle of services
with a promise of ‘making
clean air accessible to all’
Think Gas
Launch video
18. Movie Review Websites
Sports Websites
Job Search Websites
Creative Challenge
For 15 years, Shiela Dikshit
had been at the helm of
transformation of Delhi.
Bring a fresh face like Dr.
Harsh Vardhan and contest
an election, where Am Aadmi
Party had already taken the
core conversation points
Solution
Geo-target the first time
voters (1.5 million) on their
favourite websites and
deliver hard-hitting
messages and take them
to Dr. Harsh Vardhan’s site.
Results
With over 2 million hits on the
website in just 15 days, we were
able to change the conversation.
Some Ad reviews:
https://twitter.com/rahulgrover88/
status/404690343368478720/
photo/1
https://twitter.com/asraghunath/
status/402872549429616640
https://www.reddit.com/r/india/
comments/1rd908/
arguably_bjps_best_online_ad_till
_date/?
https://twitter.com/tinucherian/
status/401206811342016512
https://twitter.com/rahulgrover88/
status/404690343368478720/
photo/1
Refer campaign results:
http://en.wikipedia.org/wiki/
Delhi_Legislative_Assembly_elect
ion,_2013
BJP
19. Geo targetted
Contexual Ads
Creative Challenge
Deliver a clutter-breaking
product launch of paid
Dish TV App (only for
Dish Users) when the
App world was flooded
with free TV Apps.
Solution
Delivered a mix of
contextual ads with a
heady mix of Memes (first-
ever use of Memes in
marketing).
Sharp copy ensured that
the message reached and
action was taken on
impulse.
DISH TV
Results
Got 2 million downloads in
just 7 days. Blew all KPIs Some memes
created
for Social
20. Creative Challenge
Launch the Origo brand
on WhatsApp and Social
Platforms
Solution
Using WhatsApp for
Business, we engaged
farmers, stockists and
brand owners. Through
the messages the USPs
of storing at the premises
were highlighted.
Origo
23. Creative Challenge
Enable brand to have
conversations post
Covid19 lockdown
Solution
Research showed that
mothers were extremely
concerned about their
child’s immunity due to the
Covid19 and the upcoming
monsoon season. So, we
came up with an
interesting campaign that
delivered to the KPIs set
by the client in just one
week with a simple
concept of raising the
#PowerOfImmunity
Groviva
Launch Video of the Freedom Sale Product postsUSP focussed concepts Carousal Ads to ensure push
24. Creative Challenge
Flite Footwear is a
quintessential family brand.
As lockdown brought
people back to home, we
wished to turn this moment
up for the brand
Solution
While the whole world was
reeling under the
Lockdown we chose a
positive take on the same.
Instead of chorusing the
negative sentiments, we
asked people to enjoy
more of the we time that
they are enjoying together.
Flite
Launch Video of COVID19 Campaign Adding a bit of positive in every day
Moments captured Owning the Social day
25. Creative Challenge
Manforce launched a new
TVC with Sunny Leone that
was launched in the
beginning of the COVID19
Lockdown. We turned the
TVC idea to match the
current sentiment
Solution
As the Lockdown took
over, Manforce launched
their new TVC. Taking the
cue of the lone time most
lovebirds had, we chose to
ask them to #UpYourGame
during the lockdown.
Media Forums lit up calling
this a masterstroke of
sorts over Durex.
Manforce
Launch TVC of Manforce Moments captured Owning conversations
Festured on all popular forums
26. Creative Challenge
While the brand was here
for a while, they were not
considered anything
beyond the ‘dabba’ that
was loved by the Indian
progressive moms. Can
we play a bigger role?
Solution
Crisp concepts with
oodles of consumer insight
made the brand stand out.
The idea was simple,
create conversations
around core family values
and build them around our
products. Within two
years, we broke all sale
records and ensured 300%
increase in engagement.
Tupperware
Play Case Study
Launch Video of the Freedom Sale
Launch Video of the #MakeLifeEasy Campaign
Launch Video of the #LongestTable Campaign
Award winning news jacking through
Social Listening
Award winning ‘live tile’ video
innovation
Offer that started a movement
27. Play Case Study
Trends jacking
USP focused
USP focused
Geo-targeted content
Creative Challenge
Cheap Chinese
eScooters had flooded
and disseminated the
market. Make Electric
Scooting trend again.
Solution
Delivered a mix of
contextual ads with a
heady mix of smart social
posts. Made the Scooter
look good, both visually
and feature-wise
Hero Electric
28. Creative Challenge
Build brand presence
online with an aim to
create affinity with
miners, truckers, fleet
owners, farmers and two
wheeler drivers
Solution
Taking the 25 years legacy
forward, we created a
campaign that would
resonate with the masses.
Birla Tyres are popular with
off road heavy duty
vehicles. So, even when
roads were not there, Birla
Tyres were building the
nation. With this insight,
we developed the central
theme – Birla Tyres –
JisParDeshChaltaHai.
Through this campaign we
began our journey towards
building resonance and
emotional connect.
Birla Tyres
Product USP
Skip-able YouTube banner innovation
Created sharable WhatApp Series for fleet owners that was also shared on Facebook
Launch Video
Play Case Study
29. Creative Challenge
Create new ways to
connect with the Gen Zs
and engage better with
the Avon Community
Solution
Crafted insight driven
creative pieces that would
resonate better with the
current as well as the
prospective Gen Zs.
Avon
Engaging Reps and enabling their growth
Moments marketing with a twist
Created AR filters with visual programming
Live session to launch the new-face of Avon True – Parineeti Chopra
USP focused
Play Case Study
30. Creative Challenge
Launch Barco India on
Digital Platforms.
Solution
We began with creating
their Social presence,
ground up. To build
relevance in each industry
vertical, we used news-
jacking and shared the
Use Cases as a means of
showing how Barco
differentiated in delivering
positive outcomes, across
the world. Second, we
moved away from the
regular, boring
conversations around the
offerings and instead
created interactive content
that delivered the message
in fun, interesting way. The
Leads through the
campaigns were then
followed up by an emailer
campaign until the close of
sales. On-ground
activations and
participation in exhibitions
were also amplified
digitally.
Barco
Play Case Study
Building brand awareness
Product USP showcase
Live Session with Global CEO
Product USP Product USP
31. Creative Challenge
Create a campaign that
would educate B2B
Sellers as well as Buyers
the perils of using
counterfeit software.
Solution
Businessmen, small or
large, tend to do these
interesting ‘Totkas’ that
save them from bad luck.
Using Counterfeit Software
is a simple way to
harbinger bad luck, hence,
we came up with the
campaign; ‘Lucky You’
Microsoft
Poster
eMailers were created
Handouts were distributed
32. Creative Challenge
Deliver clutter-breaking
communication that
would make B2B
prospects sit up and
check out Sessions on
Cloud Computing
Solution
In India, while the
awareness about cloud
computing solutions was
low, businesses had
started realising its
importance. Oracle had to
find a way to educate the
consumers about their
products and garner leads
at the same time. Gone are
the days when B2B
communication was a
series of boring emailers
and a hamper of your
product samples. Oracle
realised this early on and
began to give their
communication an
interesting twist. Their
open rates shot up to 9%.
Oracle
Play Case Study
37. Creative Challenge
Create hype around the
new season of
Comicstaan amongst the
college goers with an
exclusive pre-screening
event.
Solution
We began with building
the momentum with pre-
hype in the college
campus which included
photo-ops, giveaways
and cool contests. On
the day of the screening
three of the judges and
two new contestants
graced the occasion.
Bigger giveaways and
cool contests made the
event even more brighter.
Amazon
Comicstaan 2
Play Case Study
38. Nestle
Creative Challenge
Nestle was relaunching the
Slim Milk that had all the
goodness of milk, but 15
times less fat. The
challenge was to find a
way to WOW the fitness
enthusiasts and tell them
that the milk is as good as
it can be, yet less in fat.
Solution
As most Indians drink milk
in a glass, we created a
visual where the glass
looked like it had toned up
and become stronger.
Armed with a Dietician and
Milk samples, we created
a Fitness Tracking Drive.
The team checked BMI of
people and recommended
the Milk. As a giveaway,
these Abs glasses were
given out to the prospects
too for better recall.
39. Creative Challenge
Excite the college going
students to join Truly
Madly, a dating APP for
the Single, ready to
mingle.
Solution
To create the excitement,
we came up with a unique
contest, My Truly Madly
DP Contest. The
contestants were to click a
really truly madly DP
(Display Picture) that
would be put up on their
profile. The one who gets
the maximum likes, wins
an iPhone. This way, we
initiated them into our
Truly Madly App and into
the database for other
singles to meet with them
Results
6,00,000 students
participated in the Contest
500% more Downloads
than the target
Truly Madly
40. Microsoft
Creative Challenge
Reach out to key
decision makers of the
SME audience and
demonstrate latest
technology solutions
from Microsoft
Solution
Instead of asking the
audience to come to a
neutral venue, we chose to
go to their doorstep and
showcase the offerings.
Results
15+ cities covering close
to 50 key SME clusters
across north, south and
west zones of our nation
ensured comprehensive
success.
41. We brought to life
the Dil Electric Hai
idea through the
marvellous curved
LED that told the
Hero Electric Story to
the world. The
unique design
delivered clean open
areas with that edgy,
electric look. The
Welcome Desk had a
live scooter standing
tall to claim the
spotlight the brand
needed in the first-
ever Auto-Expo stint.
Hero Electric
Play Case Study