This document is an internship project report submitted by Manishanker and Abubakar Siddique to the Indian Institute of Planning & Management in partial fulfillment of an MBA degree. The report details a marketing survey conducted of Zebronics, an electronics company. It includes an acknowledgement, table of contents, company profile of Zebronics, findings from surveys of retailers and customers on new product sales and satisfaction, and conclusions and recommendations.
Effect of Quality of Service and Location on Satisfaction Customer at Pt. Per...YogeshIJTSRD
This study uses qualitative research methods that contain numbers. The population in this study is all customers who shop at PT. Pertamina Retail Bright Store HM. Yamin Medan. Sampling using a kusioner spread with a likert scale that has 5 alternative answers. And analyzed using multiple linear regressions and coefficients of R2 determination with SPSS software for windows version 16. The results showed the following 1 Service Quality has a positive and significant effect on Customer Satisfaction at PT. Pertamina Retail Bright Store HM. Yamin Medan, 2 Location has a positive effect, but not significant to Customer Satisfaction at PT. Pertamina Retail Bright Store HM. Yamin Medan, 3 There is a positive and significant influence between the quality of service and location on customer satisfaction at PT. Pertamina Retail Bright Store HM. Yamin Medan with coefficient of coefficient of collation R of 0.393 and coefficient of determination R2 of 0.155 this means that 15.5 of customer satisfaction is in PT. Pertamina Retail Bright Store HM. Yamin Medan, influenced by the quality of service and location, while the other 84.5 is determined by other variables not described in this study. Kepler Sianturi | Rezkiyana | Riomas Sinurat "Effect of Quality of Service and Location on Satisfaction Customer at Pt. Pertamina Retail Bright Store Hm. Yamin Medan" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-4 , June 2021, URL: https://www.ijtsrd.compapers/ijtsrd41240.pdf Paper URL: https://www.ijtsrd.comother-scientific-research-area/other/41240/effect-of-quality-of-service-and-location-on-satisfaction-customer-at-pt-pertamina-retail-bright-store-hm-yamin-medan/kepler-sianturi
This is my college Research Project for M.Com.
Customer Satisfaction in Reference to Asian Paints ltd.
by: Reeha(Ayesha) V.Shaikh, M.com in Buss. Admin., Pune University , India.
The purpose of this study is to find out how service quality, brand image, and product quality
affect customer loyalty through customer satisfaction. This study is a census-based study, the object of research
used in this study were 100 respondents
Effect of Quality of Service and Location on Satisfaction Customer at Pt. Per...YogeshIJTSRD
This study uses qualitative research methods that contain numbers. The population in this study is all customers who shop at PT. Pertamina Retail Bright Store HM. Yamin Medan. Sampling using a kusioner spread with a likert scale that has 5 alternative answers. And analyzed using multiple linear regressions and coefficients of R2 determination with SPSS software for windows version 16. The results showed the following 1 Service Quality has a positive and significant effect on Customer Satisfaction at PT. Pertamina Retail Bright Store HM. Yamin Medan, 2 Location has a positive effect, but not significant to Customer Satisfaction at PT. Pertamina Retail Bright Store HM. Yamin Medan, 3 There is a positive and significant influence between the quality of service and location on customer satisfaction at PT. Pertamina Retail Bright Store HM. Yamin Medan with coefficient of coefficient of collation R of 0.393 and coefficient of determination R2 of 0.155 this means that 15.5 of customer satisfaction is in PT. Pertamina Retail Bright Store HM. Yamin Medan, influenced by the quality of service and location, while the other 84.5 is determined by other variables not described in this study. Kepler Sianturi | Rezkiyana | Riomas Sinurat "Effect of Quality of Service and Location on Satisfaction Customer at Pt. Pertamina Retail Bright Store Hm. Yamin Medan" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-4 , June 2021, URL: https://www.ijtsrd.compapers/ijtsrd41240.pdf Paper URL: https://www.ijtsrd.comother-scientific-research-area/other/41240/effect-of-quality-of-service-and-location-on-satisfaction-customer-at-pt-pertamina-retail-bright-store-hm-yamin-medan/kepler-sianturi
This is my college Research Project for M.Com.
Customer Satisfaction in Reference to Asian Paints ltd.
by: Reeha(Ayesha) V.Shaikh, M.com in Buss. Admin., Pune University , India.
The purpose of this study is to find out how service quality, brand image, and product quality
affect customer loyalty through customer satisfaction. This study is a census-based study, the object of research
used in this study were 100 respondents
Effect of Satisfaction on Customer Loyalty in Bimbel Tiki Taka Bekasi IndonesiaIJAEMSJORNAL
This study aims to determine whether there is influence on customer loyalty limb bimbelTiki Taka Harapan Indah Bekasi and how much influence on loyalty customers.The research was conducted at the Tiki Taka Harapan Indah Bekasi. The method used is the library reseach and field reseach data collection using questionnaires with a population of 45 people from the total number of parents enrolled students, obtained a sample of 31 people. The result of linear regression test is a = 20,55, b = 0,57, y = 20,55 + 0,57x. The result of correlation coefficient is r = 0.57. The percentage of influence satisfaction on customer loyalty amounted to 32.49% while the rest of 67.51% influenced by other factors not involved in this study.Test t count 3.74 and t table for n = 31 with degrees of freedom (dk) is n-2 = 29 with error rate 5% (0.05) is 2.045. From the above value is known that t arithmetic 3.74> of t table 2.045 then Ha accepted and Ho rejected. It means that based on data research results then there is Influence between satisfaction with customer loyalty at BimbelTiki Taka Harapan Indah Bekasi.
Influence of Location and Quality of Service on Customer Satisfaction at PT. ...ijtsrd
This study aims to determine “The effect of location and service quality on customer satisfaction at PT. Transmart Carrefour Plaza Medan Fairâ€. This type of research uses explanatory research explanatory research . The population in this study are customers who come and shop at PT. Transmart Carrefour Plaza Medan Fair. The number of research samples used in this study was 60 people, the sampling technique used in this study was simple random sampling. Collecting data using a questionnaire with a Likert scale which has five alternative answers and distributed to respondents.The results of this study indicate that the location has a positive and significant effect on customer satisfaction because the t value is 4.269 t table 1.672 and a significant value is 0.000 0.05. significant 0.000 0.05. Location and service quality together have a positive and significant effect on customer satisfaction with a calculated F value of 20.619 F table 3.16 and a significant value of 0.000 0.05. From the results of the analysis, the adjusted R Square value of 0.399 means that the location and quality of service can simultaneously contribute as much as 39.9 while the remaining 60.1 is a variable not observed in this study. Nurlelawati Manurung | HD. Melva Sitanggang | Lasman Eddy Bachtiar "Influence of Location and Quality of Service on Customer Satisfaction at PT. Transmart Carrefour Plaza Medan Fair" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-6 , October 2021, URL: https://www.ijtsrd.com/papers/ijtsrd46412.pdf Paper URL : https://www.ijtsrd.com/management/consumer-behaviour/46412/influence-of-location-and-quality-of-service-on-customer-satisfaction-at-pt-transmart-carrefour-plaza-medan-fair/nurlelawati-manurung
E-customer loyalty in gamified trusted store platforms: a case study analysis...journalBEEI
Customer satisfaction, trust, and loyalty are the three most fundamental elements of e-marketing. Previous researchers have noted that satisfaction is a key factor in commanding loyalty. However, the relationship between satisfaction, trust, and loyalty is strongly dependent on the type of platform provided by digital stores. On the other hand, gamification in E-businesses has grown rapidly in recent years. In this context, it is necessary to explore the effects of gamification on e-customer satisfaction and loyalty. In this paper, it is argued that customer satisfaction alone cannot inspire loyalty. Simply speaking, customers’ satisfaction with gamified services can lead to developing trust and, in turn, loyalty. This research also presents a thorough review of the effect of store-related motivational factors, such as gamification, on trust. These factors include moderator and mediator variables. The hypotheses of this study are considered in the context of one of the largest online retail stores in Iran which enjoys a large market share in the Middle East. To this end, Lawshe content validity ratio is utilized and expert opinions are applied to the proposed model. Evaluation results, obtained through the smartPLS, established the robustness of our modeling in terms of reliability analysis, significance level analysis, discriminant validity analysis, coefficient of determination, model fitting, and cross-validation.
Research Study based on Customer Loyaltysamjose009
A qualitative and Quantitative Method with traingular formula explaining the importance of maintaining customer loyalty and also explain ways in which customer evaluate the product for their purchase decision for the long term business performance
A study on after sales and services in tvsProjects Kart
A comprehensive study on providing the after sales and services with one of dealers of TVS motors in Hassan city. This project report covers all the aspects of after sales and services on increasing the brand visibility by providing the services. Visit http://www.projectskart.com/p/contact-us.html for more information
6. hapzi ali, et al., 2016, mercu buana univversity,iosr jbbHapzi Ali
Prof. Dr. Hapzi Ali, CMA
Universitas Mercu Buana (Mercu Buana University), Jakarta Indonesia
Bidang Ilmu: Marketing & Business Management, Research Method, MIS, Good Corporate Governance
www.mercubuana.ac.id.
email: hapzi.ali@gmail.com, hapzi.ali@mercubuana.ac.id
factors affecting to willingness to wait in Queues in Sri lankan supermarketskdore
Customer satisfaction is the measure of how the needs and responses are collaborated and delivered to excel customer expectation
Research Problem
How do the factors affecting to the waiting time of the customers in queues influence the customer satisfaction in Sri Lankan Retail Supermarket Industry?
Research Objectives
To Identify the real factors affecting to the waiting time of the customers in the queues in Sri Lankan Retail Supermarkets and how those factors effect to customers’ willingness to stay in the queues.
Effect of Satisfaction on Customer Loyalty in Bimbel Tiki Taka Bekasi IndonesiaIJAEMSJORNAL
This study aims to determine whether there is influence on customer loyalty limb bimbelTiki Taka Harapan Indah Bekasi and how much influence on loyalty customers.The research was conducted at the Tiki Taka Harapan Indah Bekasi. The method used is the library reseach and field reseach data collection using questionnaires with a population of 45 people from the total number of parents enrolled students, obtained a sample of 31 people. The result of linear regression test is a = 20,55, b = 0,57, y = 20,55 + 0,57x. The result of correlation coefficient is r = 0.57. The percentage of influence satisfaction on customer loyalty amounted to 32.49% while the rest of 67.51% influenced by other factors not involved in this study.Test t count 3.74 and t table for n = 31 with degrees of freedom (dk) is n-2 = 29 with error rate 5% (0.05) is 2.045. From the above value is known that t arithmetic 3.74> of t table 2.045 then Ha accepted and Ho rejected. It means that based on data research results then there is Influence between satisfaction with customer loyalty at BimbelTiki Taka Harapan Indah Bekasi.
Influence of Location and Quality of Service on Customer Satisfaction at PT. ...ijtsrd
This study aims to determine “The effect of location and service quality on customer satisfaction at PT. Transmart Carrefour Plaza Medan Fairâ€. This type of research uses explanatory research explanatory research . The population in this study are customers who come and shop at PT. Transmart Carrefour Plaza Medan Fair. The number of research samples used in this study was 60 people, the sampling technique used in this study was simple random sampling. Collecting data using a questionnaire with a Likert scale which has five alternative answers and distributed to respondents.The results of this study indicate that the location has a positive and significant effect on customer satisfaction because the t value is 4.269 t table 1.672 and a significant value is 0.000 0.05. significant 0.000 0.05. Location and service quality together have a positive and significant effect on customer satisfaction with a calculated F value of 20.619 F table 3.16 and a significant value of 0.000 0.05. From the results of the analysis, the adjusted R Square value of 0.399 means that the location and quality of service can simultaneously contribute as much as 39.9 while the remaining 60.1 is a variable not observed in this study. Nurlelawati Manurung | HD. Melva Sitanggang | Lasman Eddy Bachtiar "Influence of Location and Quality of Service on Customer Satisfaction at PT. Transmart Carrefour Plaza Medan Fair" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-6 , October 2021, URL: https://www.ijtsrd.com/papers/ijtsrd46412.pdf Paper URL : https://www.ijtsrd.com/management/consumer-behaviour/46412/influence-of-location-and-quality-of-service-on-customer-satisfaction-at-pt-transmart-carrefour-plaza-medan-fair/nurlelawati-manurung
E-customer loyalty in gamified trusted store platforms: a case study analysis...journalBEEI
Customer satisfaction, trust, and loyalty are the three most fundamental elements of e-marketing. Previous researchers have noted that satisfaction is a key factor in commanding loyalty. However, the relationship between satisfaction, trust, and loyalty is strongly dependent on the type of platform provided by digital stores. On the other hand, gamification in E-businesses has grown rapidly in recent years. In this context, it is necessary to explore the effects of gamification on e-customer satisfaction and loyalty. In this paper, it is argued that customer satisfaction alone cannot inspire loyalty. Simply speaking, customers’ satisfaction with gamified services can lead to developing trust and, in turn, loyalty. This research also presents a thorough review of the effect of store-related motivational factors, such as gamification, on trust. These factors include moderator and mediator variables. The hypotheses of this study are considered in the context of one of the largest online retail stores in Iran which enjoys a large market share in the Middle East. To this end, Lawshe content validity ratio is utilized and expert opinions are applied to the proposed model. Evaluation results, obtained through the smartPLS, established the robustness of our modeling in terms of reliability analysis, significance level analysis, discriminant validity analysis, coefficient of determination, model fitting, and cross-validation.
Research Study based on Customer Loyaltysamjose009
A qualitative and Quantitative Method with traingular formula explaining the importance of maintaining customer loyalty and also explain ways in which customer evaluate the product for their purchase decision for the long term business performance
A study on after sales and services in tvsProjects Kart
A comprehensive study on providing the after sales and services with one of dealers of TVS motors in Hassan city. This project report covers all the aspects of after sales and services on increasing the brand visibility by providing the services. Visit http://www.projectskart.com/p/contact-us.html for more information
6. hapzi ali, et al., 2016, mercu buana univversity,iosr jbbHapzi Ali
Prof. Dr. Hapzi Ali, CMA
Universitas Mercu Buana (Mercu Buana University), Jakarta Indonesia
Bidang Ilmu: Marketing & Business Management, Research Method, MIS, Good Corporate Governance
www.mercubuana.ac.id.
email: hapzi.ali@gmail.com, hapzi.ali@mercubuana.ac.id
factors affecting to willingness to wait in Queues in Sri lankan supermarketskdore
Customer satisfaction is the measure of how the needs and responses are collaborated and delivered to excel customer expectation
Research Problem
How do the factors affecting to the waiting time of the customers in queues influence the customer satisfaction in Sri Lankan Retail Supermarket Industry?
Research Objectives
To Identify the real factors affecting to the waiting time of the customers in the queues in Sri Lankan Retail Supermarkets and how those factors effect to customers’ willingness to stay in the queues.
In this presentation, we explore the various challenges IKEA would face while setting up distribution in India and highlight the various strategies it could adopt to overcome the said challenges.
Using Kano Analysis to prioritise Business Requirements
Noriaki Kano, recipient of the Deming Prize, developed a model to work out what stakeholder requirements are mandatory, which ones are value for money proposition (i.e. more is better,) and which requirements will delight them. This talk introduces the Kano model in the business/software requirements context, and presents a step by step application of the model so that you can delight your stakeholders.
The Sustainable Performance Institute (SPI) Certification is the first independent program to evaluate the capabilities of design and construction companies to deliver consistent, high-quality sustainability services. From February 1-March 15, SPI is opening the first public comment period for the Certification program. The public comment period is an opportunity for the green building community to give feedback on the Certification criteria across five categories: 1) Leadership, Strategy & Policy, 2) Project Delivery, 3.) Infrastructure and Support Systems, 4) Partnering and Collaboration, and 5.) Outcomes and Performance.
This webinar is an opportunity to share your experiences and thoughts on the criteria and metrics used to evaluate company capability.
INTERNSHIP PROJECT REPORT SUBMITTED IN PARTIAL FULFILMENT OF
1. 2013
INTERNSHIP PROJECT REPORT SUBMITTED IN PARTIAL FULFILMENT OF
THE REQUIREMENT OF M.B.A IN THE
INDIAN INSTITUTE OF PLANNING & MANAGEMENT
MASTER OF BUSINESS ADMINISTRATION
Sublimated by:
MANISHANKER & ABUBAKAR SIDDIQUI
ID NO: (PGP1214CHN4CA10833)
THE INDIAN INSTITUTE OF PLANNING &MANAGEMENT
CHENNAI-600008
MARKETING SURVEY REPORTOF
ZEBRONICS
2. ACKNOWLEDGEMENT
I would like to express my whole hearted thanks to the almighty and our
parents first, the blessing of whom enabled us to finish this project successfully.
I wish to express my sincere thanks to The Dean who permitted me get
institutional training at Zebronics, Chennai for the period of 45 days.
I further wish to express my heartiest thanks to AMIT KISHORE. For
his inspiring guidance and continued encouragement throughout the course of
this internship and also my thanks to the staff of Zebronics for their co-
operation during this internship period.
Mr. Amit Kishore is currently the Strategic Manager of Zebronics. He
joined Zebronics in 2007 at Delhi branch as coordinator, later in September
2008 he was transferred to Chennai (H.O) as head coordinator all over India.
Then in 2010 he promoted as product manager (OCZ India). In September 2011
he promoted as Strategic Manager. He is a graduate of B.C.A & M.C.A with
Computer Management.
In my summer internship he is the mentor for our training program. He
helped us in doing our internship project successfully.
MANISHANKER
T.ABUBAKAR SIDDIQUE
CONTENTS
3. S.NO PARTICULARS PAGE
NO.
Review Of The Literature I
1
1.1 Introduction 1
1.2 Scope Of The Study 2
1.3 Objectives Of The Study 3
1.4 Data Collection
1.5 Research Design
4
1.6 Research Instrument
1.7 Contact Method
1.8 Data Analysis
1.9 Sample Size &Design
51.10 Geographical Coverage
1.11 Statistical Tools
2
2.1 Company Profile 6
2.2 Products 7
2.3 Company Strengths
8
2.4 Research & Development
2.5 Distribution Business
2.6 Constant Innovation
2.7 Corporate Vision 9
3
3.1 Marketing Survey On New Product Sales
Development 11
3.2 Review On Market Condition Of Zebronics 23
4 4.1 Zebronics Products Among Retailers View 24
4.2 Review 34
5 5.1 Marketing Survey Report For Customer
Satisfaction 35
6 Findings 46
7 Suggestions 47
8 Conclusion 48
9 Questionnaire 49
LIST OF TABLES
4. S.NO. PARTICULARS PAGE
NO.
1 -------------
2 2.1 Location 7
2.2 Product
3
3.1 Customer Are Known About Zebronics New
Launched Product
11
3.2 Reason Of Not Purchasing 12
3.3 Price Level Of Product Moves Faster 13
3.4 Felling About New Launched Product 14
3.5 Movement Of New Product 15
3.6 Reason Of Not Selling 16
3.7 Suggestion To Customer By Retailer 17
3.8 Reason Of Suggestion 18
3.9 Awareness Of Zebronics New Product 20
3.10 Swot Analysis 22
4
4.1 Customers View On Zebronics 24
4.2 Criteria On Product Purchase 26
4.3 Preference On Purchasing Zebronics Product 28
4.4 Insisting Customers To Purchase Zebronics Product 29
4.5 Market Share On Customers View 30
4.6 Problem While Selling Zebronics Product 31
4.7 Decision On Purchasing & Selling Of The Product 32
4.8 Purchase Of Zebronics Product In Bulk 33
5
5.1 Preference By Customer 35
5.2 Dislike About Zebronics 36
5.3 Zeb-Care Service Quality 37
5.4 Zebronics Comparing To Other Brand 38
5.5 Recommendation To Friends Circle 39
5.6 Reason For Recommending 40
5.7 Feelings On Product Support & Warranty 41
5.8 Rating To Zebronics 42
5.9 Service Quality 43
5.10 Zeb-Care Executive Quality 44
CHARTS & FINGERS
5. S.NO. PARTICULARS PAGE
NO.
1 ------------- --
2 2.1 Logos Of Zebronics Products 10
3
3.1 Customer Are Known About Zebronics New
Launched Product
11
3.2 Reason Of Not Purchasing 12
3.3 Price Level Of Product Moves Faster 13
3.4 Felling About New Launched Product 14
3.5 Movement Of New Product 15
3.6 Reason Of Not Selling 16
3.7 Suggestion To Customer By Retailer 17
3.8 Reason Of Suggestion 19
3.9 Awareness Of Zebronics New Product 21
4
4.1 Customers View On Zebronics 25
4.2 Criteria On Product Purchase 27
4.3 Preference On Purchasing Zebronics Product 28
4.4 Insisting Customers To Purchase Zebronics Product 29
4.5 Market Share On Customers View 30
4.6 Problem While Selling Zebronics Product 31
4.7 Decision On Purchasing & Selling Of The Product 32
4.8 Purchase Of Zebronics Product In Bulk 33
5
5.1 Preference By Customer 35
5.2 Dislike About Zebronics 36
5.3 Zeb-Care Service Quality 37
5.4 Zebronics Comparing To Other Brand 38
5.5 Recommendation To Friends Circle 39
5.6 Reason For Recommending 40
5.7 Feelings On Product Support & Warranty 41
5.8 Rating To Zebronics 42
5.9 Service Quality 43
5.10 Zeb-Care Executive Quality 45