The document summarizes Ankit Saxena's training experience at Hettich India Pvt. Ltd. as a sales trainee. It details his responsibilities of promoting Hettich screws to hardware shops in Delhi, Moradabad, and Bareilly. Key learnings included understanding customer focus on price over quality, negotiating with retailers, and analyzing the screw market. Ankit recommends reducing Hettich screw prices and increasing awareness and availability to boost sales. He concludes the training gave valuable corporate experience and he sold over 35,000 Hettich screws.

1. BY:-ANKIT SAXENA
MBA 3rd SEM

2. DETAILS OF TRAINING
 Name of the company :- Hettich India Pvt. Ltd.
 Position :- Sales Trainee
 Report To :- Dr. Manish Gupta
 Name of Company Supervisor: Mr. Divyankar Goel
 Contact Details of Supervisor:
Mobile No: 09599082312
Email Address: Divyankar_goel@in.hettich.com

3. INTRODUCTION
 Hettich is the world leading fittings specialist for the
furniture industry with over 125 years of expertise in
furniture hardware. The company was started by Karl
Hettich in 1888. Hettich has a presence in 110 countries.
 Hettich is the only brand worldwide, which has a
complete range of fittings and hardware like:- Hinges,
Drawer runner, Screws, Handles, folding and sliding
door System etc. It’s products set the benchmark for
function, quality and comfort.

4. HETTICH INDIA PVT. LTD.
 Hettich India Private Limited is a joint venture with the
Hettich Group, Germany, and was set up in 2000-01. It is
a market leader by a wide margin, with sustained
profitable growth, year after year.
 Hettich has more than1500 large and small Dealers,
Furniture and Kitchen manufacturers in India . It has six
registered offices in all metros across the country, like
Mumbai, New Delhi, Chennai, Kolkata, Bangalore &
Hyderabad.

5. VALUES PROVIDED BY THE HETTICH

6. HETTICH SCREWS
Hettich is offering the screws of different types
like:- Stainless Steel(SS), Econ Zink(MS), Econ
Zink PAN, Handle Fixing Screws, Etc.
There were Unique features and qualities In Hettich
Screws Like:-
 There were sword on the thread of screws.
 Only Hettich provides 410 Grid in the Screws.
 Screws which are in SS that are also magnetic
and rust free.

7. NEWS
HETTICH RANKS AMONG THE TOP 500
FAMILY BUSINESSES
The Foundation for Family Businesses has named the Hettich
Group as a top 500 family business for its outstanding business
achievements.
As an economically and politically independent initiative of
family businesses, the Foundation encourages dialogue among
family business owners, supports research activities and
institutions focusing on this type of business and promotes a
better perception of family businesses in the political and
public area.
Date :- (02/11/2016)

8. CONTINUE…
Studies are also regularly conducted in the family business
context. For the study on "The Economic Importance of
the Family Business", scientific institutes gathered key
data on the economic performance of Germany's largest
family businesses over a period of ten years. It revealed
that in 2012 the top 500 family businesses employed 4.6
million people worldwide. This is more than all employees
working in Gerrmany's skilled crafts. Family businesses
were shown to have continually created jobs: since 2006,
the top 500 family businesses generated 700,000 jobs
worldwide.

9. CONTINUE…
Family businesses are a mainstay of the German economy.
Worldwide, the Hettich group of companies employs
over 6000 members of staff, 3000 of these in Germany.
At the moment, 245 young people are completing an
apprenticeship or work-study programme (dual course of
study) at Hettich. Hettich is the largest employer in the
Herford district.
Source:- https://www.hettich.com/in_EN/news/press.html

10. REPORT 1
1. On the very first and second day I received the whole
description about screws of hettich by Mr. Mahesh
tiwari, sales manager hettich India pvt. Ltd.
1. On the third day I was sent to South Delhi at plywood
and hardware shops like Gupta and corporation, Taneja
group, shudarshan trader etc for Initial learning in the
market with Ankit and Rahul who were taking training
Since last 1 month

11. LEARNING
 I got good learning from the market and understood
how to influence the shopkeeper or purchaser to
purchase the product on the given prices which were
higher than other brands like Patta and Omni.

12. REPORT 2
I went to Moradabad with Mr. Mahesh Tiwari Sales
manager, Hettich India pvt. Ltd. On June 10, 2016. We
covered many plywood and hardware shops like Ganga
plywood, Bharat plywood Suneja plywood & h/w,
Raghav plywood & h/w and Sai hardware store etc. and
also received orders of screws form many shops.

13. LEARNING
I Became aware about the Plywood and hardware shops in
Moradabad. I used to interact with many Retailers and
Shopkeepers.
I got to know that how to make deals with the retailers and
how to build a good relationship with them

14. REPORT 3
I promoted the Hettich Screws in Bareilly market and
visited to many plywood and hardware shops like:-
National Hardware Store, Swadeshi Hardware Store,
M/s Delhi Hardware & Plywood, U.P Hardware and
agriculture Store, Shri Sai maulding and hardware, Shri
Guru Krpa Trader, Harshit and Siddharth Hardware, Bolt
Nut Center, Kapoor Plywood and Hardware and many
more and I also received some orders of Hettich Screws.

15. LEARNING
I understood the pricing war in Bareilly market, purchaser
or shop keeper told me that most of the customer are
looking for low prices of screws Rather than the Quality
of the Screws.

16. REPORT 4
I introduced about the company and their products to some
of the plywood and hardware stores who were not aware
about the company and their products.(Some small shops
were not aware about the company)

17. LEARNING
I learned how to face different type of retailers or
shopkeepers and how to negotiate with them Regarding
Price and Quality of Hettich Screws.

18. MY ROLES AND RESPONSIBILITIES
DURING TRAING WAS:-
 To go to retail shops and give the description about
Hettich Screws.
 To generate the demand of Hettich Screws through
influencing the retailers.
 To introduced about the company to those who were not
aware about the company.
 To analyze the Price bar of Screws in the market.
 To tell the orders details to the Distributer of Hettich.
 To ensure the availability of screws at Distribution
center.

19. RECOMMENDATIONS
 Prices of Hettich Screws are very high in comparison to it’s
competitors like Omni and Patta so the company should
decrease the price to attract more customer. (because most of
Indian customers look for the lower Prices of the product not
the quality)
 As Bareilly is a big City so there should be a distributor of
Hettich in Bareilly so that the Hettich Product can be easily
available in Bareilly.
 There is lack of awareness of the company Hettich in Bareilly
as well as in Moradabad therefore the company should focus on
the advertising and promotion of the Hettich company and it’s
products.

20. CONCLUSION
 This was my first experience to do work in the corporate
world.
 I became aware about the functioning of the company.
 I learned How to influence the Customers or Retailer to
purchase the Goods.
 How to negotiate with customer or Retailer.
 I Sold around 35,000 Screws of Hettich in the market.
 I Got the Certification of Hettich India pvt. ltd.