This document provides an overview of Big Bazaar, a large discount department store chain in India operated by Future Group. It discusses Big Bazaar's history, operations, products, advertising campaigns and marketing initiatives. Big Bazaar was launched in 2001 and has expanded to over 90 cities across India. It uses various retail formats and store concepts to provide a wide range of grocery, apparel, home goods and other products at discounted prices.
Reliance Fresh is the convenience store format of Reliance Industries' retail division. It has over 850 stores across India selling groceries, fresh produce, and other goods. The company aimed to source fruits and vegetables directly from farmers, but has faced challenges developing a robust supply chain. It now plans to de-emphasize fresh produce and position stores as general supermarkets instead. Reliance Fresh competes with other Indian retail chains and faces difficulties in real estate costs, workforce training, and supply chain infrastructure.
PRAN-RFL Group is a large conglomerate in Bangladesh with 17 associated companies in food and beverages, property, agro, and plastics. Their mission is to reduce poverty through profitable enterprises and employment. They produce a wide range of products from juices to building materials. PRAN has established strong brand recognition in Bangladesh and exports products to over 70 countries. While PRAN-RFL has strengths in distribution and resources, opportunities exist in exports, franchising abroad, and pursuing competitors' weak distribution channels.
1) The document is a survey report on the effects of demonetization in India. It includes an abstract, objectives, methodology, questionnaire, and analysis of the survey results.
2) The survey found that most respondents believe that black money exists in India and needs to be eliminated. Over half saw Modi's banning of high-value banknotes as a great move, and half thought demonetization would have an immediate impact on curbing black money.
3) The majority of respondents were younger students and most were male. The report analyzed the responses to gauge public perceptions of demonetization and its potential impacts.
The document provides an executive summary and introduction about organized retail stores in India. It discusses that organized retail stores are market leaders in retailing that have been successful in upgrading consumers and introducing new products. It also discusses that most respondents prefer branded products and purchase items based on brand name. The document then discusses the importance of customer satisfaction for businesses in a competitive marketplace.
A study on buying behavior of customers in big bazaarPrakash Royal
This document provides a report on a research project studying customer buying behavior at Mega mart stores. It includes an introduction outlining the objectives and importance of the study. Chapter 1 discusses the research methodology, which involved a survey of 350 customers using both primary and secondary data collection. Chapter 2 provides theoretical background on the retail industry in India and trends in organized retailing. Chapter 3 discusses the data collection and analysis, which involved questionnaires and statistical analysis of customers' expenditures, preferences, satisfaction levels and more. The findings, recommendations and limitations of the study are presented in subsequent chapters.
ProJecT RePorT On BuYinG behAvioR of CusTomerS In BiG BazAaRSonu Sah
The Project Report is duly outcome of my hardwork for the future Viewers/Reader who is in the need to make the project report as their partial fulfillment for their academic purpose from where you can get the idea about the Big Bazaar and the Consumer Buying Behavior. Please do Like and Share if you find it fruitful.
This document provides an overview of Varun Beverage (International) Ltd and PepsiCo's operations in India. Some key points:
- Varun Beverage Ltd is a franchise of PepsiCo and manufactures Pepsi brands in India.
- PepsiCo entered the Indian market in 1989 and has since grown to become one of the largest food and beverage companies in the country.
- PepsiCo owns and operates 40 bottling plants in India and sells over 200 million cases annually, generating $700 million in retail sales.
- PepsiCo's major brands sold in India include Pepsi, 7UP, Mirinda, Mountain Dew, Lay's, Doritos, Tropic
This document provides an overview of Big Bazaar, a large discount department store chain in India operated by Future Group. It discusses Big Bazaar's history, operations, products, advertising campaigns and marketing initiatives. Big Bazaar was launched in 2001 and has expanded to over 90 cities across India. It uses various retail formats and store concepts to provide a wide range of grocery, apparel, home goods and other products at discounted prices.
Reliance Fresh is the convenience store format of Reliance Industries' retail division. It has over 850 stores across India selling groceries, fresh produce, and other goods. The company aimed to source fruits and vegetables directly from farmers, but has faced challenges developing a robust supply chain. It now plans to de-emphasize fresh produce and position stores as general supermarkets instead. Reliance Fresh competes with other Indian retail chains and faces difficulties in real estate costs, workforce training, and supply chain infrastructure.
PRAN-RFL Group is a large conglomerate in Bangladesh with 17 associated companies in food and beverages, property, agro, and plastics. Their mission is to reduce poverty through profitable enterprises and employment. They produce a wide range of products from juices to building materials. PRAN has established strong brand recognition in Bangladesh and exports products to over 70 countries. While PRAN-RFL has strengths in distribution and resources, opportunities exist in exports, franchising abroad, and pursuing competitors' weak distribution channels.
1) The document is a survey report on the effects of demonetization in India. It includes an abstract, objectives, methodology, questionnaire, and analysis of the survey results.
2) The survey found that most respondents believe that black money exists in India and needs to be eliminated. Over half saw Modi's banning of high-value banknotes as a great move, and half thought demonetization would have an immediate impact on curbing black money.
3) The majority of respondents were younger students and most were male. The report analyzed the responses to gauge public perceptions of demonetization and its potential impacts.
The document provides an executive summary and introduction about organized retail stores in India. It discusses that organized retail stores are market leaders in retailing that have been successful in upgrading consumers and introducing new products. It also discusses that most respondents prefer branded products and purchase items based on brand name. The document then discusses the importance of customer satisfaction for businesses in a competitive marketplace.
A study on buying behavior of customers in big bazaarPrakash Royal
This document provides a report on a research project studying customer buying behavior at Mega mart stores. It includes an introduction outlining the objectives and importance of the study. Chapter 1 discusses the research methodology, which involved a survey of 350 customers using both primary and secondary data collection. Chapter 2 provides theoretical background on the retail industry in India and trends in organized retailing. Chapter 3 discusses the data collection and analysis, which involved questionnaires and statistical analysis of customers' expenditures, preferences, satisfaction levels and more. The findings, recommendations and limitations of the study are presented in subsequent chapters.
ProJecT RePorT On BuYinG behAvioR of CusTomerS In BiG BazAaRSonu Sah
The Project Report is duly outcome of my hardwork for the future Viewers/Reader who is in the need to make the project report as their partial fulfillment for their academic purpose from where you can get the idea about the Big Bazaar and the Consumer Buying Behavior. Please do Like and Share if you find it fruitful.
This document provides an overview of Varun Beverage (International) Ltd and PepsiCo's operations in India. Some key points:
- Varun Beverage Ltd is a franchise of PepsiCo and manufactures Pepsi brands in India.
- PepsiCo entered the Indian market in 1989 and has since grown to become one of the largest food and beverage companies in the country.
- PepsiCo owns and operates 40 bottling plants in India and sells over 200 million cases annually, generating $700 million in retail sales.
- PepsiCo's major brands sold in India include Pepsi, 7UP, Mirinda, Mountain Dew, Lay's, Doritos, Tropic
The document provides an overview of the retail industry in India and analyzes retail trends and consumer behavior. It discusses the structure and key aspects of retail operations. The document also includes a case study of Vishal Retail Ltd, one of the largest retail chains in India, outlining its company profile, departments, products, and organizational structure.
This document summarizes a study on customer satisfaction with MY CAR vehicle service center. It includes the objectives to study customer satisfaction strategies of Maruti Udhyog Ltd. and analyze satisfaction levels. A questionnaire was administered to 50 MY CAR customers in Bhopal to assess satisfaction with various aspects of service like communication, wait times, staff interaction, service quality and charges. Data analysis found most customers received service reminders, had wait times of 2-5 minutes, and rated cleanliness and staff interactions positively. However, over half desired better settlements and claims. Most were convinced of on-time vehicle delivery and reasonable repair charges. The study aims to help MY CAR identify strengths and weaknesses to improve customer satisfaction.
This research paper considers the understanding of the customers’ satisfaction towards and perceptions towards D-mart;. Specifically this research will seek to identify which factors effect on satisfaction.
The purpose of this study is to find out overall satisfaction towards Dmart. Some people are satisfied about price, some people about product variety. Research was done through questionnaire and discus with some customers in college campus who are customers of D-mart. Retailers have recognized this trend and are of the view that customer satisfaction plays a role in the success of business strategies. Therefore it has become important for grocery retail stores to try and manage customer satisfaction. This paper was thus developed to investigate the satisfaction levels of customers in D-mart. Data was collected from D-mart in akurdi, pune. The study examined the importance of overall dimensions and specific elements of customer satisfaction towards the measurement of satisfaction levels.
A project report on retail industry in indiaProjects Kart
The document provides an overview of the retail industry in India. It discusses how retail is a large industry in India, accounting for 10% of GDP. It also describes how the retail industry is at an inflection point, with organized retail and consumption growth set to increase significantly. This is driven by India's young population and growing urbanization. The document then covers differences between organized and unorganized retail sectors in India, and how organized retail is growing and spreading, led initially by supermarket chains in Southern India.
The document discusses a project report submitted by Harleen Kaur on customer service at Big Bazaar, a hypermarket chain in India. It includes an introduction outlining the purpose and scope of the project report, as well as sections on the company profile of Big Bazaar, its marketing mix, customer services provided, SWOT analysis, research methodology, data analysis, findings, conclusions, and recommendations. The project was conducted under the guidance of Prof. Dr. Seema Girdhar at Guru Nanak Institute of Management.
MBA marketing (summer internship report)MANUJ SINGH
The document is a marketing internship report submitted by Manuj Singh to Dr. Sanjeev Arora at Graphic Era University in Dehradun, India. The report focuses on the marketing strategies of Mahindra & Mahindra, an Indian automaker, with special reference to their SUV model Mahindra Scorpio. The report includes sections on the company profile, milestone achievements, product profiles of various Mahindra vehicles, research methodology used in the study, data analysis and findings on marketing strategies.
This document provides an overview of a study on consumer behavior conducted at Big Bazaar. It includes an introduction to Big Bazaar as a leading Indian retail company. The study aimed to understand consumer buying behaviors and identify strategies to attract customers. A questionnaire was developed and surveys were conducted to collect data on consumer preferences, shopping habits, and factors influencing purchasing decisions. The results of the analysis provided insights into how Big Bazaar can better satisfy customer needs and improve customer retention.
PROJECT REPORT ON CONSUMER BUYING BEHAVIOUR IN INDIAN SHOPPING MALL) Mansi Tyagi
Vishal Retail Limited is an Indian retail company that operates hypermarket stores across India. It has 172 stores spread across 24 states, totaling around 2.4 million square feet of retail space. The company aims to expand further into new retail formats and regions while strengthening its supply chain operations. Organized retailing is growing in India due to factors like rising incomes, education levels, and exposure to global trends, but still only accounts for about 4% of the total retail sector.
Big Bazaar is a chain of hypermarkets in India owned by Pantaloon Retail India Ltd. The document analyzes an individual Big Bazaar store located in Kalyan, Mumbai. It provides an introduction to Big Bazaar and discusses the socio-economic importance of the store in Kalyan. It identifies Big Bazaar as a hypermarket and outlines the various product categories available.
A project report on customer satisfaction and its impact on sales at RCM mba ...Babasab Patil
This document provides an overview of a research project on customer satisfaction and its impact on sales for RCM Business. The project consists of 4 chapters that will cover an introduction, literature review, methodology, results and discussion, conclusions, and recommendations. The objectives are to study customer satisfaction levels, awareness, factors influencing sales, and customer opinions of RCM products. Primary and secondary data will be collected through a convenience random sample survey of existing RCM customers. Findings will provide insight into customer satisfaction and its impact on RCM sales. Recommendations will also be provided to increase satisfaction levels.
Patanjali is an Indian FMCG company founded in 2006 by Baba Ramdev and Acharya Balkrishna. The document provides an overview of Patanjali's history, products, marketing strategies, and environmental factors. It discusses Patanjali's introduction of the FMCG industry in India, the roles and importance of its marketing department, its use of the 4Ps marketing mix framework, and a SWOT analysis identifying its strengths in natural ayurvedic products and brand ambassador Baba Ramdev, weaknesses in promotions and rural distribution, opportunities in the domestic market and exports, and threats from competitors and economic slowdowns.
SIP Report: Understanding Brand Awareness for ClicktoFameZaheer Sayyed
The document presents a study on understanding brand awareness for ClicktoFame, a professional photography studio in Bangalore, India. It outlines the objectives of determining awareness levels, interest based on demographics, and competitor brands. An exploratory research design is proposed to collect primary data through questionnaires from 100 respondents in Bangalore to analyze awareness and make recommendations.
The document provides an overview of operations at retail industry in India. It discusses [1] the growing organized retail sector in India compared to the largely unorganized traditional retail sector, [2] the various formats of retail operations including trends in urban and rural retail markets, and [3] some of the key challenges in retail operations related to location and merchandise selection. The objective of the project report is to examine current supply chain and operations management practices in the retail industry.
Perception and buying behaviour of modern consumers towards personal care pro...Swamit Gupta
The document discusses the background and history of the personal care products industry in India. It outlines how the industry has grown rapidly in recent decades as demand has increased. More Indians now have greater purchasing power and are exposed to advertising through television and internet. While Indians spend less on personal care than other countries, the industry still has significant growth potential. Popular personal care categories in India include skin whiteners, hair oils, and color cosmetics. The ancient Egyptians, Greeks and Romans also used early forms of personal care products made from natural ingredients.
The document presents a study on customer satisfaction with the product range availability at Reliance Fresh stores. It discusses the retail industry overview and history. It also provides an overview of Reliance Fresh, including its history and performance. The study aims to determine if customers are satisfied with the fruits and vegetables available and examines customer perceptions of brands for rice, hair conditioners and blended spices. A survey was conducted with 150 respondents and results showed that most customers were satisfied with the product range overall and found the variety of fruits and vegetables to be good.
Project on D-Mart (A consumer buying behaviour with respect to D-Mart)Rajeshwari Chaudhari
Its very useful project to find out customer satisfaction with D-Mart, and its very important for the last years students who are searching for the new Project ideas. its made for the semester pattern exams.We use to check consumer buying behaviour regarding D-Mart. it will to find out the real growth as well as profit of D-Mart.
This document is a project report submitted by a student named S Athaullah for their MBA program. It discusses their summer internship project conducted at Future Group's Big Bazaar retail store. The report includes chapters on the retail industry analysis, company analysis of Big Bazaar, discussion of the training received, and analysis of the research conducted during the internship. A survey was administered to understand customer behavior and perceptions of Big Bazaar. The findings provide insights into factors influencing customer decisions and their satisfaction levels with various aspects of shopping at Big Bazaar.
Dissertation project on “MARKETING STRATEGY OF V-MART AND VISHAL MEGA MART :...amaan Khan
This document is a dissertation project report submitted in partial fulfillment of an MBA degree. It examines the marketing strategies of V-Mart and Vishal Mega Mart through a comparative study. The report provides background information on V-Mart, including its vision, products, and marketing approach focused on tier 2 and 3 Indian cities. It also outlines Vishal Mega Mart's profile, products, and marketing strategy targeting consumers in apparel, general merchandise and grocery. The research methodology for the comparative study is then described, which involves a survey of 100 respondents and analysis of the results.
This document provides details about a summer internship project report submitted by Mr. Arjun Jaideep to Amity University. The project examines various marketing strategies using below-the-line advertising for Reliance SMART stores. Reliance SMART is a convenience store format owned by Reliance Retail which aims to invest over 25,000 crores in retail over the next 4 years. The intern collected customer feedback from interacting with 8-10 customers per day at two assigned Reliance SMART stores. The report includes declarations, certificates, acknowledgements and introduces the company and retail industry in India. It provides a brief history of Reliance Retail's expansion and store formats.
ภูเขาคือคุณ
ในอดีต ภูเขา มีการใช้กันอย่างแพร่หลายในเชิงเปรียบเทียบ เพื่ออธิบายการตื่นขึ้นทางจิตวิญญาณ อุปสรรคที่มนุษย์ต้องเผชิญ หรือการขึ้นลงของชีวิต
The Mountain is You มุ่งเน้นไปที่สิ่งปิดกั้นระหว่างคุณกับชีวิตที่คุณต้องการ
ผู้ประพันธ์ใช้ภูเขาเพื่ออธิบายความไม่สมบูรณ์ ประสบการณ์ ความไม่มั่นคง และความยากลำบากทั้งหมดที่คุณเผชิญมาจนถึงตอนนี้ ที่ก่อตัวขึ้นตามเวลาและสร้างความท้าทายซึ่งคุณต้องเอาชนะเพื่อที่จะเติบโต
The Mountain Is You is a self-discovery book that aims to help its readers tap into their own power and discover their potential by overcoming trauma, life’s challenges, and working on their emotional damages, all through accepting change, envisioning a prosperous future, and stopping the self-sabotage.
Final report of square toiletries limitedkamrul_ict
Square Toiletries Limited is the leading Bangladeshi manufacturer of toiletries and cosmetics, operating with over 50 international quality products under 16 brands. It is part of the large Square Group conglomerate and has an annual turnover of $75 million. The company markets products in health & hygiene and toiletries categories under various brands such as Jui coconut oil, Meril baby products, Chaka washing powder, and Sepnil hand wash. Square Toiletries differentiates its products through features, performance, quality formulations, brand positioning, pricing, distribution channels, and extensive promotion strategies. It also differentiates through well-trained employees with strong competencies, courtesy, credibility, reliability, responsiveness, and communication skills.
The document provides instructions for students to work in groups of 3 to translate marketing terms from English to Spanish. It assigns different paragraphs from a glossary for each group to translate. The glossary contains over 100 marketing terms in English and their Spanish translations to study and practice.
The document provides an overview of the retail industry in India and analyzes retail trends and consumer behavior. It discusses the structure and key aspects of retail operations. The document also includes a case study of Vishal Retail Ltd, one of the largest retail chains in India, outlining its company profile, departments, products, and organizational structure.
This document summarizes a study on customer satisfaction with MY CAR vehicle service center. It includes the objectives to study customer satisfaction strategies of Maruti Udhyog Ltd. and analyze satisfaction levels. A questionnaire was administered to 50 MY CAR customers in Bhopal to assess satisfaction with various aspects of service like communication, wait times, staff interaction, service quality and charges. Data analysis found most customers received service reminders, had wait times of 2-5 minutes, and rated cleanliness and staff interactions positively. However, over half desired better settlements and claims. Most were convinced of on-time vehicle delivery and reasonable repair charges. The study aims to help MY CAR identify strengths and weaknesses to improve customer satisfaction.
This research paper considers the understanding of the customers’ satisfaction towards and perceptions towards D-mart;. Specifically this research will seek to identify which factors effect on satisfaction.
The purpose of this study is to find out overall satisfaction towards Dmart. Some people are satisfied about price, some people about product variety. Research was done through questionnaire and discus with some customers in college campus who are customers of D-mart. Retailers have recognized this trend and are of the view that customer satisfaction plays a role in the success of business strategies. Therefore it has become important for grocery retail stores to try and manage customer satisfaction. This paper was thus developed to investigate the satisfaction levels of customers in D-mart. Data was collected from D-mart in akurdi, pune. The study examined the importance of overall dimensions and specific elements of customer satisfaction towards the measurement of satisfaction levels.
A project report on retail industry in indiaProjects Kart
The document provides an overview of the retail industry in India. It discusses how retail is a large industry in India, accounting for 10% of GDP. It also describes how the retail industry is at an inflection point, with organized retail and consumption growth set to increase significantly. This is driven by India's young population and growing urbanization. The document then covers differences between organized and unorganized retail sectors in India, and how organized retail is growing and spreading, led initially by supermarket chains in Southern India.
The document discusses a project report submitted by Harleen Kaur on customer service at Big Bazaar, a hypermarket chain in India. It includes an introduction outlining the purpose and scope of the project report, as well as sections on the company profile of Big Bazaar, its marketing mix, customer services provided, SWOT analysis, research methodology, data analysis, findings, conclusions, and recommendations. The project was conducted under the guidance of Prof. Dr. Seema Girdhar at Guru Nanak Institute of Management.
MBA marketing (summer internship report)MANUJ SINGH
The document is a marketing internship report submitted by Manuj Singh to Dr. Sanjeev Arora at Graphic Era University in Dehradun, India. The report focuses on the marketing strategies of Mahindra & Mahindra, an Indian automaker, with special reference to their SUV model Mahindra Scorpio. The report includes sections on the company profile, milestone achievements, product profiles of various Mahindra vehicles, research methodology used in the study, data analysis and findings on marketing strategies.
This document provides an overview of a study on consumer behavior conducted at Big Bazaar. It includes an introduction to Big Bazaar as a leading Indian retail company. The study aimed to understand consumer buying behaviors and identify strategies to attract customers. A questionnaire was developed and surveys were conducted to collect data on consumer preferences, shopping habits, and factors influencing purchasing decisions. The results of the analysis provided insights into how Big Bazaar can better satisfy customer needs and improve customer retention.
PROJECT REPORT ON CONSUMER BUYING BEHAVIOUR IN INDIAN SHOPPING MALL) Mansi Tyagi
Vishal Retail Limited is an Indian retail company that operates hypermarket stores across India. It has 172 stores spread across 24 states, totaling around 2.4 million square feet of retail space. The company aims to expand further into new retail formats and regions while strengthening its supply chain operations. Organized retailing is growing in India due to factors like rising incomes, education levels, and exposure to global trends, but still only accounts for about 4% of the total retail sector.
Big Bazaar is a chain of hypermarkets in India owned by Pantaloon Retail India Ltd. The document analyzes an individual Big Bazaar store located in Kalyan, Mumbai. It provides an introduction to Big Bazaar and discusses the socio-economic importance of the store in Kalyan. It identifies Big Bazaar as a hypermarket and outlines the various product categories available.
A project report on customer satisfaction and its impact on sales at RCM mba ...Babasab Patil
This document provides an overview of a research project on customer satisfaction and its impact on sales for RCM Business. The project consists of 4 chapters that will cover an introduction, literature review, methodology, results and discussion, conclusions, and recommendations. The objectives are to study customer satisfaction levels, awareness, factors influencing sales, and customer opinions of RCM products. Primary and secondary data will be collected through a convenience random sample survey of existing RCM customers. Findings will provide insight into customer satisfaction and its impact on RCM sales. Recommendations will also be provided to increase satisfaction levels.
Patanjali is an Indian FMCG company founded in 2006 by Baba Ramdev and Acharya Balkrishna. The document provides an overview of Patanjali's history, products, marketing strategies, and environmental factors. It discusses Patanjali's introduction of the FMCG industry in India, the roles and importance of its marketing department, its use of the 4Ps marketing mix framework, and a SWOT analysis identifying its strengths in natural ayurvedic products and brand ambassador Baba Ramdev, weaknesses in promotions and rural distribution, opportunities in the domestic market and exports, and threats from competitors and economic slowdowns.
SIP Report: Understanding Brand Awareness for ClicktoFameZaheer Sayyed
The document presents a study on understanding brand awareness for ClicktoFame, a professional photography studio in Bangalore, India. It outlines the objectives of determining awareness levels, interest based on demographics, and competitor brands. An exploratory research design is proposed to collect primary data through questionnaires from 100 respondents in Bangalore to analyze awareness and make recommendations.
The document provides an overview of operations at retail industry in India. It discusses [1] the growing organized retail sector in India compared to the largely unorganized traditional retail sector, [2] the various formats of retail operations including trends in urban and rural retail markets, and [3] some of the key challenges in retail operations related to location and merchandise selection. The objective of the project report is to examine current supply chain and operations management practices in the retail industry.
Perception and buying behaviour of modern consumers towards personal care pro...Swamit Gupta
The document discusses the background and history of the personal care products industry in India. It outlines how the industry has grown rapidly in recent decades as demand has increased. More Indians now have greater purchasing power and are exposed to advertising through television and internet. While Indians spend less on personal care than other countries, the industry still has significant growth potential. Popular personal care categories in India include skin whiteners, hair oils, and color cosmetics. The ancient Egyptians, Greeks and Romans also used early forms of personal care products made from natural ingredients.
The document presents a study on customer satisfaction with the product range availability at Reliance Fresh stores. It discusses the retail industry overview and history. It also provides an overview of Reliance Fresh, including its history and performance. The study aims to determine if customers are satisfied with the fruits and vegetables available and examines customer perceptions of brands for rice, hair conditioners and blended spices. A survey was conducted with 150 respondents and results showed that most customers were satisfied with the product range overall and found the variety of fruits and vegetables to be good.
Project on D-Mart (A consumer buying behaviour with respect to D-Mart)Rajeshwari Chaudhari
Its very useful project to find out customer satisfaction with D-Mart, and its very important for the last years students who are searching for the new Project ideas. its made for the semester pattern exams.We use to check consumer buying behaviour regarding D-Mart. it will to find out the real growth as well as profit of D-Mart.
This document is a project report submitted by a student named S Athaullah for their MBA program. It discusses their summer internship project conducted at Future Group's Big Bazaar retail store. The report includes chapters on the retail industry analysis, company analysis of Big Bazaar, discussion of the training received, and analysis of the research conducted during the internship. A survey was administered to understand customer behavior and perceptions of Big Bazaar. The findings provide insights into factors influencing customer decisions and their satisfaction levels with various aspects of shopping at Big Bazaar.
Dissertation project on “MARKETING STRATEGY OF V-MART AND VISHAL MEGA MART :...amaan Khan
This document is a dissertation project report submitted in partial fulfillment of an MBA degree. It examines the marketing strategies of V-Mart and Vishal Mega Mart through a comparative study. The report provides background information on V-Mart, including its vision, products, and marketing approach focused on tier 2 and 3 Indian cities. It also outlines Vishal Mega Mart's profile, products, and marketing strategy targeting consumers in apparel, general merchandise and grocery. The research methodology for the comparative study is then described, which involves a survey of 100 respondents and analysis of the results.
This document provides details about a summer internship project report submitted by Mr. Arjun Jaideep to Amity University. The project examines various marketing strategies using below-the-line advertising for Reliance SMART stores. Reliance SMART is a convenience store format owned by Reliance Retail which aims to invest over 25,000 crores in retail over the next 4 years. The intern collected customer feedback from interacting with 8-10 customers per day at two assigned Reliance SMART stores. The report includes declarations, certificates, acknowledgements and introduces the company and retail industry in India. It provides a brief history of Reliance Retail's expansion and store formats.
ภูเขาคือคุณ
ในอดีต ภูเขา มีการใช้กันอย่างแพร่หลายในเชิงเปรียบเทียบ เพื่ออธิบายการตื่นขึ้นทางจิตวิญญาณ อุปสรรคที่มนุษย์ต้องเผชิญ หรือการขึ้นลงของชีวิต
The Mountain is You มุ่งเน้นไปที่สิ่งปิดกั้นระหว่างคุณกับชีวิตที่คุณต้องการ
ผู้ประพันธ์ใช้ภูเขาเพื่ออธิบายความไม่สมบูรณ์ ประสบการณ์ ความไม่มั่นคง และความยากลำบากทั้งหมดที่คุณเผชิญมาจนถึงตอนนี้ ที่ก่อตัวขึ้นตามเวลาและสร้างความท้าทายซึ่งคุณต้องเอาชนะเพื่อที่จะเติบโต
The Mountain Is You is a self-discovery book that aims to help its readers tap into their own power and discover their potential by overcoming trauma, life’s challenges, and working on their emotional damages, all through accepting change, envisioning a prosperous future, and stopping the self-sabotage.
Final report of square toiletries limitedkamrul_ict
Square Toiletries Limited is the leading Bangladeshi manufacturer of toiletries and cosmetics, operating with over 50 international quality products under 16 brands. It is part of the large Square Group conglomerate and has an annual turnover of $75 million. The company markets products in health & hygiene and toiletries categories under various brands such as Jui coconut oil, Meril baby products, Chaka washing powder, and Sepnil hand wash. Square Toiletries differentiates its products through features, performance, quality formulations, brand positioning, pricing, distribution channels, and extensive promotion strategies. It also differentiates through well-trained employees with strong competencies, courtesy, credibility, reliability, responsiveness, and communication skills.
The document provides instructions for students to work in groups of 3 to translate marketing terms from English to Spanish. It assigns different paragraphs from a glossary for each group to translate. The glossary contains over 100 marketing terms in English and their Spanish translations to study and practice.
This document is a submission by Zoya Haider with roll number 68 that was submitted to Mam Ayesha Aziz on May 21st 2011. The document discusses Zoya Haider's fear of public speaking.
Operations management 2 nd sem mba @ bec domsBabasab Patil
This document discusses production and operations management over 6 units. It introduces production and operations functions, the relationship between production and other functions, and the effect of time on operations management. It discusses the history of the field and contributors like Taylor who brought scientific management. It outlines the functions of production and operations management which include planning, organizing, staffing, directing, and controlling. It also describes the relationship between operations management and other functions like finance, marketing, R&D, and maintenance.
This document provides an overview of guerrilla lean management and how it can be implemented from middle management levels. It discusses how lean principles are traditionally applied from top-down in organizations, but that middle managers can take the lead as "guerrilla managers" when top management does not support change. The summary outlines key steps guerrilla managers can take to implement lean without top-level resources or authority, including establishing credibility, respecting existing power structures, and rallying support from other like-minded individuals. The goal is to gradually implement lean practices and drive operational improvements from below.
Term Paper Report on Prospects of Mobile Cloud ComputingOmar Faruk
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Introduction
Definition of SMEs: Bangladesh Perspective
Definition of SMEs: International Perspective
Definition of SMEs in some selected countries: India, Japan, Korea, Malaysia, Thailand, China and Vietnam
Contribution of SMEs in Bangladesh Economy
Contribution of SMEs: International Experience
Major constraints of SME around the globe.
Conclusion
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Company X intends to expand into baby healthcare products. It must consider the marketing mix - product, place, price and promotion. For products, it should determine the variety, quality, design, features, branding and packaging. For place, it needs to decide the distribution channels. Pricing requires considering costs, competition and discounts. Promotion involves advertising, personal selling, public relations and point of sale communication to raise awareness of the new products.
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1. The interface level involves key participants like input suppliers, distributors, facilitators, and competitors that directly interact with industrial firms in facilitating production, distribution, and purchases.
2. The publics level includes financial publics, the independent press, public interest groups, the general public, and internal publics that can help or hinder industrial firms' goals.
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This document defines marketing and discusses its key concepts. Marketing is defined as identifying and meeting needs profitably through exchange and relationships. The scope of marketing has expanded beyond traditional goods and now includes services, ideas, places and more. Fundamental concepts discussed include segmentation, targeting, positioning, the marketing mix of product, place, price and promotion. Modern marketing emphasizes a holistic approach through relationships, integration across departments and a focus on performance, value and customer satisfaction. Successful marketing management requires understanding customers, designing and delivering value, effective communication and sustaining long-term growth.
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Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
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How to find topics that algorithms love
How to get AI to mention your content and your brand
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
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2. 2
MGT 104 – Principles of Marketing
A Term paper on “Marketing mix of square toiletries LTD.”
Submitted to:
Ethica Tanjeen
Assistant professor
Department of Management
University of Dhaka
Submitted by:
(Group1)
Marketing Maestros
BBA 23rd
Batch, Sec: B
Department of Management
University of Dhaka
Group members
Sl. No. Id Name
1 111 Sara binte jamal
2 112 MD. Rasel
3 113 MD. Mahedi Hasan Akib (Leader)
4 114 MD. Saijuddin Miah
5 115 Nayan Sarkar
6 116 Mouri Rahman
7 117 Mohammad Imran
8 183 Marjahan Akter Jhumu
9 184 Kazi Yasmin Ara Bithy
10 185 Nafia Binte Salam
3. 3
Acknowledgement
We would like to express our special thanks of gratitude to our teacher Miss. Ethica Tanjeen
who has given us the golden opportunity to do this wonderful work on the topic “Marketing
mix of Square toiletries LTD.”. Which has helped us in doing a lot of research and we have
come to know about the marketing mix of the company.
We want to thank all the people who provided us necessary information about marketing mix.
They were really very helpful and friendly to us. We could not have finished our work
without their help.
We are really thankful to them.
Finally we want to thank all the people around who have helped us directly or indirectly and
made us capable to finish the term paper in time.
Thanks again to all who helped us.
4. 4
Letter of transmittal
To,
Ethica Tanjeen
Assistant professor
Department of Management, University of Dhaka
March 21, 2017
Sub : Submission of term paper on “Marketing mix of Square toiletries LTD.”.
Dear madam,
We are pleased to submit the term paper on “Marketing mix of Square toiletries
LTD.”, which is prepared for the purpose of knowing the marketing mix strategy of “Square
Toiletries LTD.”. This report helped us to know about the marketing mix of the company and
to enrich our knowledge on the topic. We have also experienced making a formal term paper
for the very first time .
We the members of Marketing Maestros have tried our level best to collect
information for the term paper and to make it better in every sense. We hope this will give a
fair idea on the concerned issue. Hope you will love this. And if there is any mistake please
do suggest us how we can correct it. We wish that you would be very pleased to accept our
report and oblige thereby.
Sincerely yours,
________________
MD. Mahedi Hasan Akib (Group leader)
On behalf of the group members of Marketing Maestros
5. 5
Executive summary
Square Toiletries Ltd. (STL) is one of the largest and leading "Fast Moving Consumer
Goods" company in Bangladesh. This term paper provides an in-depth analysis and
interpretation of the company's marketing mix. We have collected information about Square
toiletries LTD. and about its marketing mix. And made this term paper. Here we have tried to
represent the marketing mix strategy of the company.
At first we introduced the term “Marketing Mix”, have given detailed explanation of the
subject. We have given information about the four p's of the company. Their product ranges,
pricing strategy, distribution channel, and promotional channels are briefly explained in the
paper. And overall information about the company is also given.
After the study we have also come up with some suggestions that are noted inside.
7. 7
1.1 Origin of the study
Our honourable teacher Miss. Ethica Tanjeen assigned us to make a term paper on
marketing mix of a company. So, we have chosen “Square toiletries LTD.” and we have
made this term paper on marketing mix of the company.
1.2 Objectives of the study
The main objective of the study was to represent the marketing mix of “Square Toiletries
LTD.”. Another objective was to practically know the term “Marketing mix” and to
acquaint ourselves with professional marketing mix .
1.3 Data collection methodology
There were two types of data sources
1.3.2 Primary source
• We have gone through the interior information of the company
1.3.2 Secondary source
• We have visited Company website
• We have collected some important documents and PDF files from internet.
• We have collected information from newspaper & magazine
1.4 Limitations of the study
• Inexperience
• Don’t know how to perform these activities perfectly
• Limited time frame
• There were no available information about marketing mix of Square toiletries LTD.
9. 9
2.1 Concept of marketing mix
The set of tactical marketing tools (product, place, price, promotion) that the firm blends
to produce the response it wants in the target market.
Using a marketing mix offers an excellent way to ensure that the right product is put in
the right place. The marketing mix is a very important tool that helps businesses
understand what the product or service can provide and how successful marketing of the
product can be anchored on. This mix is generally implemented through the 4P’s of
marketing, namely Price, Product, Promotion, and Place.
Although the 4Ps have been expanded and enhanced through supplementary P’s and 4C
concepts, they serve as a wonderful place to commence planning for the launch and
marketing of new and existing products.
2.2 Components of marketing mix
• The marketing mix refers to four broad levels of marketing decision, namely: product
, price , promotion, and place.
• Marketing practice has been occurring for millennia, but marketing theory emerged in
the early twentieth century. The contemporary marketing mix, or the 4Ps, which has
become the dominant framework for marketing management decisions, was first
published in 1960.
• In services marketing, a modified and expanded marketing mix is used, typically
comprising seven Ps made up of the original 4 Ps plus process , people , physical
environment.
• Occasionally service marketers will refer to eight Ps ; comprising the 7 Ps plus
performance .
• In the 1990s, the concept of four Cs was introduced as a more customer-driven
replacement of the four Ps. There are two theories based on four Cs:
➢ Lauterborn's four Cs (consumer ,cost, communication , convenience ), and
➢ Shimizu's four Cs (commodity , cost, communication , channel).
10. 10
2.3 The 4p’s of marketing mix
The 4Ps of marketing mix is a model for enhancing the components of ‘marketing mix’ –
the way in which a marketer take a new product or service to market. It helps to define
marketing options in terms of price, product, promotion, and place so that offering meets
a specific customer need or demand.
The 4P’s are
• Product
• Price
• Place
• promotion
2.4 Concept of product
Product refers to the goods and services offered by the organisation for sale. Here the
marketers have to recognise that consumers are not simply interested in the physical
features of a product but a set of tangible and intangible attributes that satisfy their wants.
For example, when a consumer buys a washing machine he is not buying simply a
machine but a gadget that helps him in washing clothes. It also needs to be noted that the
term product refers to anything that can be offered to a market for attention, acquisition,
or use. Thus, the term product is defined as “anything that can be offered to a market to
satisfy a want”. It normally includes physical objects and services.
In a broader sense, however, it not only includes physical objects and services but also the
supporting services like brand name, packaging accessories, installation, after sales
service etc.
2.5 Concept of price
Price is the consideration in terms of money paid by consumers for the bundle of benefits
he/she derives by using the product/ service. In simple terms, it is the exchange value of
goods and services in terms of money.
Pricing (determination of price to be charged) is another important element of marketing
mix and it plays a crucial role in the success of a product in the market. If the price fixed
is high, it is likely to have an adverse effect on the sales volume. If, on the other hand, it
is too low, it will adversely affect the
11. 11
profitability. Hence, it has to be fixed after taking various aspects into consideration. The
factors usually taken into account while determining the price of a product are cost,
demand, competition, market objectives etc.
2.6 Concept of Place or Distribution channel
While a manufacturer of a product is located at one place, its consumers are located at
innumerable places spread all over the country or the world. The manufacturer has to
ensure the availability of his goods to the consumers at convenient points for their
purchase. He may do so directly or, as stated earlier, through a chain of middlemen like
distributors, wholesalers and retailers. The path or route adopted by him for the purpose is
known as channel of distribution or place.
2.7 Concept of Promotion
Promotion refers to the process of informing and persuading the consumers to buy certain
product. By using this process, the marketers convey persuasive message and information
to its potential customers. The main objective of promotion is to seek buyers’ attention
towards the product with a view to:
– arouse their interest in the product;
– inform them about its availability; and
– inform them as to how is it different from others.
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3.1 Company Profile:
SQUARE Toiletries Ltd. Is a sister concern of Square group Bangladesh, started its
journey in 1988 with a single product as a separate division of SQUARE
Pharmaceuticals. In 1994. It is one of the largest and leading FMCG company in
Bangladesh with a turnover of USD 75 million. With their relentless innovation, STL
is the pioneer for bringing in new products and packaging concepts in Bangladesh.
They have gained the expertise and eagerness in fulfilling customers expectations
with their quality product ranges through utmost sincerity. STL consider people as
unique in terms of their needs, and to satisfy individual needs, they always try to
maintain consistent quality of their unique products. Only for their customers, they are
relentlessly striving to be "as unique as you".
Currently, STL is carrying out its production in its two fully automated plants at
Rupshi and Pabna. With their high-tech production facilities, most advanced
equipment, and high quality raw materials, they ensure the absolute best for their
customers. STL has product specific machinery to cater to different products,
formulation, and packaging and a group of well-trained people are always present to
ensure smooth operations of all the machines . Imported from various foreign
suppliers, the best quality raw materials are used for all STL products. Each phase of
the production process undergoes rigorous testing to meet international standards,
following the GMP (Good Manufacturing Practice) of production. Square Toiletries
Ltd. has a strong R&D department which is committed towards developing new
products and improving existing products. The international standard products of
Square Toiletries Ltd. meet the needs of Bangladeshi people as well as the people
abroad.
3.2 Vision
STL attempt to understand the unique needs of the consumer and translate the needs
into products which satisfy them in the form of quality products, high level of service
and affordable price range in a unique way
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3.3 Mission
To attain their vision, they took a strong mission into consideration which is given
below:
• To treasure consumer understanding as one of our most valued assets and
thereby exerting every effort to understand consumers' dynamic requirements
to enable us in offering maximum satisfaction.
• To offer consumer products at affordable price by strictly maintaining
uncompromising stance with quality. With continuous R&D and innovation
we strive to make our products complying with international quality standards.
• To maintain a congenial working environment to build and develop the core
asset of STL -its people. As well as to pursue for high level of employee
motivation and satisfaction.
• To sincerely uphold the responsibility towards the government and society
with utmost ethical standards as well as make every effort for a social order
devoid of malpractices, anti-environmental behaviors, unethical and corruptive
dealings.
3.4 Brands and products
Square Toiletries Limited (STL) believes in the importance of uniqueness both at
national and international level. The company is marketing 21 brands in two different
segments. The segments are given below:
1. Health and hygiene
No Brands Products
1 Senora Regular, Confidence & Ultra Sanitary Napkin
2 Supermom Diaper
15. 15
2. Cosmetics
No Brands Products
1 Jui Coconut Oil, Hair Care Oil
2 Meril protective care Petroleum Jelly, Chap Stick, Lip Gel,
Glycerin,
Olive Oil
3 Meril baby Lotion, Shampoo, Powder, Olive Oil, Tooth
Paste
4 Meril splash Beauty Soap, Belly Soap, Xtra Fresh Soap
5 Revive Perfect Fairness, Perfect Freshness body lotion
6 Chaka Washing Powder, Laundry Bar, Ball Soap
7 Chamak Chamak nil
8 Fresh gel Green Mint & Cool Mint Tooth Paste
9 White plus Tooth paste
10 Magic Tooth Powder, Advance Ghamachi Powder
11 Cool Shaving Foam, After Shave Gel & lotion,
Body
Spray
12 Xpel Aerosol
13 Spring Air freshner
14 Sepnil Hand Wash, Hand Sanitizer
15 Zero cal Zerocal Tablet, Zerocal Sachet
16 Select plus Shampoo
17 Shakti Liquid toilet cleaner
18 Saaf Dish Washing Liquid
19 Madina Madina atar
Major Brands of the company are Jui, Chaka, Senora, Magic, Meril Protective Care &
Meril Baby.
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3.5 Values and principles of STL.
Well-being of consumer, employee and society are the three foundation pillars of the
values and principles of Square Toiletries Limited (STL). It believes that it is their
obligation to work for the welfare of society. In spite of being a commercial
organization STL doesn't always opt for profit, rather it tries to be even more focused
towards the fulfillment of its commitments to society and hence has an intense sense
of responsibility to its customer, its people and its society as a whole. From the dayto
day business operation to quality policy, in every single activity of STL these core
values and principals are reflected.
To achieve their vision, STL has some of their quality policies given below:
• Dedicated to make every effort to understand consumer needs to provide
maximum satisfaction and to achieve market leadership.
• Strive to continuously upgrade manufacturing technology and to maintain
optimum level of quality measures in conformity with the international
standard – ISO 9001: 2008.
• Committed to achieve quality objective through continuous employee training
and maintaining congenial working environment.
Square Group aims towards providing the best possible compensation to all the people
working with the company through a package consisting of basic salary, bonus,
allowances, leave salary and various retirement benefits
Apart from maintaining their quality policy to ensure healthy well-being of their
consumers and employees, they have made tremendous contribution for the welfare of
the society. It also embraced the society & its people with different initiatives.
Besides core business functions, STL has long been taking active part in different
philanthropic activities like employment generation program for vulnerable
community, financial aid to disadvantaged and natural disaster affected people,
helping acid victims, tree plantation, creating mass awareness on health and hygiene
issues, supporting in education and various local community programs and many
more.
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Some of their corporate social responsibilities are:
• As a part to show great care to Bangladeshi girls through Senora; 1 million
girls have been educated to enjoy a hygienic life.
• Being conscious about baby & its wellbeing, STL has introduced a service
“supermom” where any mother can call at the number: 01678737666 to get
expert doctor’s advice absolutely free. Under this service in the year 2012, 1
lac mothers have been communicated about the importance of breast feeding.
• Starting from 1998, every year through Meril-Prothom Alo Award, country’s
largest, most prestigious and fun-filled ceremony, STL are rewarding
performance in cultural area.
• On 7th April, STL brought up a campaign titled "Zerocal" World Health Day
Rally", to spread the information on the importance of regular exercise,
apposite calorie and healthy diet intake and regular health check-up.
• To stop violence on women, this year on valentine's day, STL came out with a
bold concept which says "Only the cowards hurt, be a REAL man, treat every
woman with respect."
3.6 Award
Square Toiletries Limited has achieved gold award in the SAARC country category
for industrial excellence in 2006. The Ceylon National Chamber of Industries (CNCI),
the premier chamber of Sri Lanka, offers this award to appreciate the best industrial
practices.
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4.1 Product Mix
STL. Has two ranges of products.
1. Health and hygiene
This range includes
• Baby diaper
• Sanitary napkin
2. Cosmetics
This range includes
• Hair oil
• Baby cosmetic product (lotion, shampoo, powder)
• Beauty soap
• Body lotion
• Moisturizers
• Tooth paste
• Shaving foam
• Deodorant sprays
• Aerosol
• Air freshener
• Hand wash
• Shampoo
• Toilet cleaner
• Dish washing liquid
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4.2 Price mix
STL. Has various products. STL. Follows cost based pricing. The company designs
what it considers to be good product, adds up the costs of making the product, and
sets the price that covers costs as well as the target profit.
STL follows Market penetration pricing when innovating or inventing a new product
in the market place.
The strategy for setting a products price often has to be changed when the product is a
part of a product mix. In this case STL looks for a set of prices that maximizes its
profits on the total product mix.
Square toiletries support product line pricing method.
4.3 Distribution (Place mix) strategy
Square toiletries products are distributed by their own marketing employees who go to
the retailers shop and tell them about their products which are manufactured and are
ready to sell. Then the retailers order specific amount of goods that STL is willing to
sell at maximum retail price. Then within two days the goods are delivered to the
retailers by STL employees.
So, we find that STL follows indirect marketing channel.
STL is also exporting its finished goods to 13 countries- UAE, Germany, UK,
Australia, Malaysia etc.
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4.4 Promotional mix
Square toiletries Advertising tools:
Square toiletries use different types of media to acquire different types of objectives.
To select media depend on the target audience, product characteristics, message
characteristics and cost. The advertising tools that Square toiletries use as a media to
communicate with the existing and potential customers are:
Newspapers
Newspaper covers all sorts of information about Square Toiletries ‘product. It mainly
covers the informative and reminder advertising.
Its target audiences are literate people.
Television
Target audience: All types of people but teenagers are influenced more
Message characteristics: High attention, high reach, high clutter
Duration: Long life
Cost: High
Radio
Within a lower cost, Square toiletries broadcast their massage through radio. It is a
better way for persuasive advertisement.
Target audience: All types of people but teenagers influences more
Message characteristics: Audio presentation only but usage mass and cover high
geographical area.
Duration: Relatively short life
Cost: Lower
22. 22
Magazines
An effective media that Square toiletries uses as a promotional tool to achieve the
customer‘s awareness about Square toiletries and its product. It is an effective media
for informative and persuasive advertisement.
Target audience: Middle and Upper-income audience.
Message characteristics: High-quality reproduction, credibility and prestige
Duration: Long life
Cost: Medium
Internet
Internet performs effective promotional tools for Square toiletries advertising. It
gathers all sort of information about Square toiletries.
Target audience: Internet browser
Message characteristics: High selectivity, interactive possibilities
Duration: Long time, still update
Cost: Relatively low cost
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5.1 Recommendations
From the research on Square Toiletries Company, our group has come up with some
recommendations. These recommendations are given below-
1) Square Toiletries Company can maintain a strategy to keep price in level so that
people belonging from lower middle class can afford these products.
2) Some transporting vehicles can be bought to minimize the expenses. Although
Square Toiletries Company has transporting vehicles but they are not enough. Most
often they rely on hire vehicles. That is really very expensive for the company. So if
this company can increase their vehicles, they will reduce expense in the long run.
3) Square Toiletries Company has many competitors in the market. But compared to
all of them Square Toiletries Company has good market share. But in present business
world a little mistake from a company can be a large strength for its competitors. So
Square Toiletries Company can think about it. In the same time this company needs to
come up with some innovative ideas identifies the company from its competitors.
5.2 Conclusion:
Finally we would like to say that Square is a concept which refers to change. Square
Toiletries is really contributing a lot to the development of our country. Along with its
products, this company serves our country in many ways like creating job facility,
providing money to farmers, providing money to medical sector etc. Our Group has
worked on many important tools of Square Toiletries Company. According to our
research, we can say that Square is the most leading company in this country. If we
compare Square Toiletries to its competitors, we can see that Square Toiletries holds
almost half of the market share. Besides Square Toiletries Company has been able to
distribute their products for many countries. But that does not say that task of Square
Toiletries Company is over. They have many more things to do. If proper steps can
betaken, one day they will find Square to be the worldwide company
25. 25
Bibliography
Square toiletries LTD. Retrieved: March 1, 2017 From: http://squaretoiletries.com
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http://dspace.bracu.ac.bd:8080/xmlui/bitstream/handle/10361/4144/Square%2520Toiletri
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Fatima Momin, "General Financial Management and Performance Evaluation of Square
Toiletries Limited" Retrieved: March 12, 2017, From:
www.termpaperwarehouse.com/essay-on-Of-Square-Toiletries-Ltd/295072&ved=0ahUKE
Mithun Biswas, Marketing mix final, Retrived: march 19, 2017, From:
https://www.scribd.com/doc/88987536