Social Media Workshop for Tennessee Publishing Association conference with Brad Wilkerson
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Bradley Wilkerson and James Hutto gave a presentation on hands-on social media. Wilkerson works at 68 Comeback in Memphis as a designer and digital strategist, and is also an expecting father. Hutto works at Valeo Marketing in Memphis and has transitioned from being an infrastructure engineer and web designer to an online marketer who plays bass on weekends. The presentation covered topics like determining target audiences and influencers for social listening strategies, using tools for high-powered listening, content moderation, scheduling, and using RSS to make content a stream. The overall message was that the future is about collaborating internally and externally to meet audience expectations by listening to one's business ecosystem.
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Social Media Workshop for Tennessee Publishing Association conference with Brad Wilkerson
- 1. Hands-on Social Media Bradley Wilkerson, 68 Comeback James Hutto, Valeo Marketing February 10, 2012
- 2. Hi, I’m James I work at Valeo in Memphis
- 3. I used to an Infrastructure Engineer
- 4. I used to an Infrastructure Engineer a web designer
- 5. I used to an Infrastructure Engineer a web designer a super computer nerd
- 6. Now I’m an online marketer who plays bass on weekends
- 7. Hi, I’m Brad I work at 68 Comeback in Memphis
- 9. I am a Designer Digital Strategist
- 10. I am a Designer Digital Strategist an expecting father
- 11. Quiz Time
- 12. Content is King
- 13. A conversation Conversation
- 14. This means listening 14
- 15. Challenges 15
- 16. The most important thing you’ll hear today The future is all about hearing what your business ecosystem (readers, subscribers, customers, business partners, employees, etc) has to say and collaborating internally and externally to meet their expectations. 16
- 17. Social Listening Strategy 1.Determine your target audience •Understand where to engage them online 2.Identify the influencers •The type of people who follow or friend you are more important than the numbers •Determine which individuals are sharing content and links, and their sentiment about it 3.Know the keywords and trends •Determine the topics that are important to your business and identify them as potential keywords 17
- 20. Tools More Tools 19
- 21. 20
- 22. Manage a Team 21
- 24. Assignment Assignments 23
- 25. Scheduling Scheduling 24
- 27. RSS - well Your content is water in a well…
- 28. Make your content a stream
- 29. So, of course, the crowd goes wild!
- 30. “If you cannot measure it, you cannot improve it” - Lord Kelvin
- 32. Thank You Brad@68CB.com / James@ValeoMarketing.com
Editor's Notes
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- JH\nWhat challenges? \nHow many are trying to get a program off the ground vs. have one and need help? \n
- BW\n
- BW\nIt is a tool to distinguish yourself. \nIt’s not just pushing content, it’s listening and responding. \nThe part that is often missed is the Listening piece of it. \n
- BW \n How do you setup your organization to both listen to and brainstorm changes based off of listening feedback? \n
- JH: Listening \n Managing a Team\n Syndication of Content \n Scheduling (or not) - how to post\n\n
- BW\n
- BW\n
- JH - now cover the “how” \nGoogle Alerts \n\n
- JH HootSuite \nRSS\nURL Shorteners\n
- JH\n
- JH Team Management \n * Multiple people. \n * Assign specific messages \n * \n\n
- JH Moderation \nHow to keep everyone on -board? \nHow to keep things from getting out of control? \n\nHootsuite has answers - \n1) Content Moderation \n2) Monitoring of everyone on your account \n
- JH Multiple people - not everyone is an expert\nAssign posts to a specific person to answer/respond to \nSee who is assigned, and see who responded (not on mobile though- d’oh) \n
- JH Scheduling \nDoing it vs. Not \nBatching\n\n
- JH\n
- JH\n
- JH Push to Facebook \nPush to Twitter\nPush to ..... Google+ \n
- JH Allowing people to easily share your content is CRUCIAL\nFlipboard, Google Reader, etc\nOther things you can do: TwitterFeed. Google Reader to.... whatever \n
- JH URL Shorteners: \nMust use to track links. Don’t necessarily have to put them ALL on Twitter. We use shortened URLs elsewhere to track clicks. \n\n
- BW\n
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