Day 2 of our Social Media Crash Course for Business.
We covered the more advanced topics of Twitter, finishing up our P.L.E.T. strategy for success. We also covered RSS and how that can turn you into a "river of content" in social media.
Whether you're launching, evolving, or repositioning your business, defining your unique brand identity is key. Who are (and aren't?) you? Are your current creative touchpoints and content elements telling your brand story —and, most importantly, engaging your target audiences — as effectively as they can?
Join Big Small Brands founder Jen Barth for an interactive session which includes tips, best practices, and real-life example/lessons learned on...
• Your Creative Identity: What does your name, logo, and creative identity say about your business today?
• Your Brand Voice: Elements to consider when selecting the tone — and type — of your content, both on and offline
• Gaining Customer Insights: Tips and low-cost tools for researching and exploring user needs — on a shoestring budget
• 5 Tips for Brilliant-Branders-to-Be: The 5 essential steps to consider when creating or growing your small business brand.
Let's face it, you need top-notch writers to create content that engages readers and keeps them coming back for more. Join ideaLaunch.com founder Byron White and guest Heather Lloyd-Martin, CEO of SEOCopyWriters.com and SuccessWorks, to learn the secrets of finding, screening, recruiting and motivating the talent you need to create great content that appeals to both readers and the search engines.
Writer, SEO specialists and Talent Recruiter or Marketing Manager will want to learn the secrets to win the war of words on the web.
SEO Writers: Recruiting | Screening | SEO Scoring | Inspiring - February 2010WriterAccess
Let's face it, you need top-notch writers to create content that engages readers and keeps them coming back for more.
Join the monthly ideaLaunch content marketing Webinar series with founder Byron White and guest Heather Lloyd-Martin, CEO of SEOcopywriting.com and SuccessWorks, to learn the secrets of finding, screening, recruiting and motivating the talent you need to create the content you need to win the war of words on the web. Join fellow content managers, writers, SEO specialists, talent recruiters and more for this live Webinar with Q & A to follow. Free PDF version of Byron's 101 Content Marketing Tips book for attendees.
Tools for increasing Credibility.
Specifically: 1) How to pre-position your credibility so prospects sell themselves, 2) How to ensure your overall brand (website, print materials, advertising and social media) create maximum credibility, 3) How to enlist "other messengers" to become advocates for you, 4) How to borrow credibility and leverage associations and relationships, 5) How to ensure maximum personal credibility (how you look, speak, and write)
Created by Michael Lovas and Pam Holloway authors of Axis of Influence - How Credibility and Likeability Intersect to Drive Success, and The Credibility Advantage - Strategies and Tools for Increasing Business Results.
With the SEO industry ever evolving and new trends constantly emerging, is content still the key to a successful strategy?
How do you make sure your content is up to the latest search standards?
Watch for an insightful webinar where Carlos Meza, President and CEO of Crowd Content, will share what it takes to form an effective content strategy, while keeping up with modern times.
You’ll learn:
- The role of content in modern SEO.
- Content strategies that used to work and now don’t.
- The different types of content you can create to capture more organic traffic.
- How to future-proof and scale your content strategy to increase organic traffic.
How can you do knowledge management on the SharePoint platform. Some of Knowledge Management is technology -- and some of it is people and process. Learn how you meld them together to get better knowledge management in your organization.
HR Webinar: Unraveling HR Investigations: They don’t have to be a mysteryAscentis
One of the core HR functions is investigating employee misconduct. We investigate harassment, employee misconduct, and even poor bathroom habits. So, what’s the best way to conduct an investigation? How do we determine who to interview? What technology should we review? Can we tell people to keep quiet about an investigation? Hear from an experienced investigator on what makes a good investigation, when to find someone else to do the investigation, and what to do after an investigation.
Young Professionals! What you should know that no one is telling youJames Hutto
Presentation for Jonesboro Young Professionals Network May 6, 2016 by James Hutto @ValeoMarketing
A bit of a different topic here as I covered 5 points that I wish someone had told me when I was early in my career.
I went through the reason why you SHOULDN'T focus on creating a personal brand, and why I think social is overrated for the typical professional and a complete waste of time. Just focus on creating the best product you can - meaning yourself and your work output. The rest will follow naturally if you do that one thing... just like the example I gave about Evernote.
Then I went through my top tips for becoming a more persuasive writer, since *so much* of our communication today is written. Writing is a skill that needs to be practiced, just like playing the piano. And a lot of what we were all taught in school is NOT what you should do in a business environment if you want to maximize your effectiveness. Gave the tip to check out the Hemingway app (www.hemingwayapp.com) for a low LOE way to start editing yourself with my tips.
Becoming a better presenter was also covered, and a detailed discussion about salary negotiations and how you can turn the tables and take control in those situations.
I talked at length about salary negotiations, and I've updated those slides to include the most basic points I was trying to make on each (since you can't hear me talking through this deck, obviously).
I hope you find this helpful if you happen across it. Give me a like or a share if you do!
A Practical Guide to Selecting a Marketing Automation Platform and Mapping ou...James Hutto
Presented to the Jonesboro Chamber of Commerce "Tech Talks" luncheon on 11/17/15
OVERVIEW:
Unless you live under a rock, you’ve probably heard a lot lately about Marketing Automation software and all the wonderful things it will (supposedly) do for you. In this session, James Hutto will talk you through the differences in features and how that affects pricing. You’ll also get some practical examples for how you should plan your first campaigns BEFORE you purchase any software. Last, you’ll learn more about lead scoring and how evaluate an integration between your CRM and marketing automation platform.
Whether you're launching, evolving, or repositioning your business, defining your unique brand identity is key. Who are (and aren't?) you? Are your current creative touchpoints and content elements telling your brand story —and, most importantly, engaging your target audiences — as effectively as they can?
Join Big Small Brands founder Jen Barth for an interactive session which includes tips, best practices, and real-life example/lessons learned on...
• Your Creative Identity: What does your name, logo, and creative identity say about your business today?
• Your Brand Voice: Elements to consider when selecting the tone — and type — of your content, both on and offline
• Gaining Customer Insights: Tips and low-cost tools for researching and exploring user needs — on a shoestring budget
• 5 Tips for Brilliant-Branders-to-Be: The 5 essential steps to consider when creating or growing your small business brand.
Let's face it, you need top-notch writers to create content that engages readers and keeps them coming back for more. Join ideaLaunch.com founder Byron White and guest Heather Lloyd-Martin, CEO of SEOCopyWriters.com and SuccessWorks, to learn the secrets of finding, screening, recruiting and motivating the talent you need to create great content that appeals to both readers and the search engines.
Writer, SEO specialists and Talent Recruiter or Marketing Manager will want to learn the secrets to win the war of words on the web.
SEO Writers: Recruiting | Screening | SEO Scoring | Inspiring - February 2010WriterAccess
Let's face it, you need top-notch writers to create content that engages readers and keeps them coming back for more.
Join the monthly ideaLaunch content marketing Webinar series with founder Byron White and guest Heather Lloyd-Martin, CEO of SEOcopywriting.com and SuccessWorks, to learn the secrets of finding, screening, recruiting and motivating the talent you need to create the content you need to win the war of words on the web. Join fellow content managers, writers, SEO specialists, talent recruiters and more for this live Webinar with Q & A to follow. Free PDF version of Byron's 101 Content Marketing Tips book for attendees.
Tools for increasing Credibility.
Specifically: 1) How to pre-position your credibility so prospects sell themselves, 2) How to ensure your overall brand (website, print materials, advertising and social media) create maximum credibility, 3) How to enlist "other messengers" to become advocates for you, 4) How to borrow credibility and leverage associations and relationships, 5) How to ensure maximum personal credibility (how you look, speak, and write)
Created by Michael Lovas and Pam Holloway authors of Axis of Influence - How Credibility and Likeability Intersect to Drive Success, and The Credibility Advantage - Strategies and Tools for Increasing Business Results.
With the SEO industry ever evolving and new trends constantly emerging, is content still the key to a successful strategy?
How do you make sure your content is up to the latest search standards?
Watch for an insightful webinar where Carlos Meza, President and CEO of Crowd Content, will share what it takes to form an effective content strategy, while keeping up with modern times.
You’ll learn:
- The role of content in modern SEO.
- Content strategies that used to work and now don’t.
- The different types of content you can create to capture more organic traffic.
- How to future-proof and scale your content strategy to increase organic traffic.
How can you do knowledge management on the SharePoint platform. Some of Knowledge Management is technology -- and some of it is people and process. Learn how you meld them together to get better knowledge management in your organization.
HR Webinar: Unraveling HR Investigations: They don’t have to be a mysteryAscentis
One of the core HR functions is investigating employee misconduct. We investigate harassment, employee misconduct, and even poor bathroom habits. So, what’s the best way to conduct an investigation? How do we determine who to interview? What technology should we review? Can we tell people to keep quiet about an investigation? Hear from an experienced investigator on what makes a good investigation, when to find someone else to do the investigation, and what to do after an investigation.
Young Professionals! What you should know that no one is telling youJames Hutto
Presentation for Jonesboro Young Professionals Network May 6, 2016 by James Hutto @ValeoMarketing
A bit of a different topic here as I covered 5 points that I wish someone had told me when I was early in my career.
I went through the reason why you SHOULDN'T focus on creating a personal brand, and why I think social is overrated for the typical professional and a complete waste of time. Just focus on creating the best product you can - meaning yourself and your work output. The rest will follow naturally if you do that one thing... just like the example I gave about Evernote.
Then I went through my top tips for becoming a more persuasive writer, since *so much* of our communication today is written. Writing is a skill that needs to be practiced, just like playing the piano. And a lot of what we were all taught in school is NOT what you should do in a business environment if you want to maximize your effectiveness. Gave the tip to check out the Hemingway app (www.hemingwayapp.com) for a low LOE way to start editing yourself with my tips.
Becoming a better presenter was also covered, and a detailed discussion about salary negotiations and how you can turn the tables and take control in those situations.
I talked at length about salary negotiations, and I've updated those slides to include the most basic points I was trying to make on each (since you can't hear me talking through this deck, obviously).
I hope you find this helpful if you happen across it. Give me a like or a share if you do!
A Practical Guide to Selecting a Marketing Automation Platform and Mapping ou...James Hutto
Presented to the Jonesboro Chamber of Commerce "Tech Talks" luncheon on 11/17/15
OVERVIEW:
Unless you live under a rock, you’ve probably heard a lot lately about Marketing Automation software and all the wonderful things it will (supposedly) do for you. In this session, James Hutto will talk you through the differences in features and how that affects pricing. You’ll also get some practical examples for how you should plan your first campaigns BEFORE you purchase any software. Last, you’ll learn more about lead scoring and how evaluate an integration between your CRM and marketing automation platform.
Two Online Tools Your Lodging Property Should Implement in 2016: Retargeting ...James Hutto
Presentation on 11/2/15 to the Wisconsin Hotel & Lodging Association.
The goal of this session is to give you more leverage - the ability to do more with less effort. Have you seen the banner ads that “follow” you around the Internet? If you’ve ever wondered how that works, or how it can work for your business, then you won’t want to miss this session. Especially considering that retargeting ads can improve your conversion rates up to 600%.
We’ll also cover the difference between email marketing and email nurturing, and why you need to re-think the way you do email messaging to your audiences. Email nurturing can be highly automated, and the goal is to send the right information to the right person, at the right time.
AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet ...James Hutto
Presentation to the American Marketing Association Nonprofit conference in Washington, D.C. - July 15th, 2013 #AMANP
A 3-hour workshop titled "Your Nonprofit is Using the Internet Wrong (and what to do about it)"
We started with a analysis of each attendees' digital marketing efforts and outline some basic goals for the workshop.
Then we dug into an analysis of each nonprofit website:
- Calls to Action
- Funnels
- Conversion rate
- Blog
We did a complete SEO site audit of all sites and walked through those with attendees, and then we spent a good bit of time talking about email marketing best practices and answering questions.
Finally, as I started to run out of time, we talked about retargeting ad campaigns and then went back to the original "grade" from the beginning of the class and I had everyone develop an action plan for the priorities that they need to focus on for their site.
Helen Brett Show, presentation on Facebook MarketingJames Hutto
Presentation on 4/20/13 for the Helen Brett Jewelry and Gift show in Memphis, TN.
I decided to stay away from "setting up a Facebook" for this audience, and instead went over the best ways for small businesses with an existing Facebook presence to better utilize it.
Get moving: Presentation on Mobile technology for Tennessee Publishing Associ...James Hutto
Increasingly, newspapers are looking to mobile devices as a way not only to build readership, but also to generate subscription revenue. Mobile applications for iPhones, Android-based phones, and BlackBerrys are becoming more common, as are mobile-optimized websites. But what are the costs involved with building and maintaining a mobile presence? Can smaller papers afford the cost and time to build a mobile presence?
Social News: Presentation on Social Media & Newspapers for Tennessee Publishi...James Hutto
A look at how newspapers are using social media to build readership and extend their brands. In a constantly changing online environment, newspapers need to understand how best to use Facebook, Twitter and other social media outlets to build traffic, follow stories, and reach readers and sources they otherwise wouldn’t find.
Facebook Tips and Tricks for Business Users, presented to Emerge Memphis on 3...James Hutto
Presentation to Emerge Memphis on Facebook Tips and Tricks for Business Users. We covered some of the tips and tricks to help you better utilize Facebook for your business. We covered separating personal and professional, recent changes to the Fan Pages and how that will impact Page Managers, and more.
I was asked to give a quick talk to a marketing agency in Jonesboro and one of their clients (a hospital) on what's next in technology, marketing, etc.
The P.L.E.T. method to understanding and successfully using social media mark...James Hutto
Let’s face it, there is a LOT of buzz about social media, but how can it really benefit the average business that may not have a team of geeks to throw at it?
Social media has tremendous potential if you understand how to harness it, so this 4-step strategy will teach you the concepts to effectively use these cost-effective new tools that cost you nothing but time. Build influence for your organization and effectively spreading your message where enormous audiences are spending billions of minutes online every day.
Social Media Marketing for Recruiters - presentation to NPA Worldwide, March ...James Hutto
Presentation on March 5, 2010 to NPA Worldwide, the global organization for Recruiters and Personnel Professionals. This seminar covered my PLET method for successfully using social media for business.
The PLET method for understanding and successfully using TwitterJames Hutto
Workshop for the Sales & Marketing Society of the Midsouth on January 27, 2010 titled "The PLET method for understanding and successfully using Twitter"
This workshop covered everything from tips on setting up a Twitter profile to how to post and lingo, to the more intermediate areas of listening effectively to filter through the chatter, and tracking with analytics and URLs.
The Word of Web: using social media to create 'WOW' for fundraising and cause...James Hutto
Presentation to the Memphis Association for Fundraising Professionals (AFP) on January 14, 2010 discussing how to use social media tools to create Word-of-Web "WOW" for cause marketing and fundraising.
Day 4 of our Social Media Crash Course for Business - Facebook 102!
We covered the differences between Groups & Fan pages, a good method for properly using your fan page, as well as some examples of what other brands are doing effectively.
We also talked about Facebook advertising: some of the rules for success, as well as the 11 different factors that you can use to target your ads.
Day 3 of our Social Media Crash Course for Business was an intro to Facebook. We covered how to separate your personal and professional life by using lists and security settings.
Twitter 101 is the first in a week-long series of crash courses that we developed to help businesses get up to speed... FAST.
Social media is changing quick, so if you don't jump in soon and understand if there is opportunity for your organization- you may miss out!
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
7. • Who are you?
• What do you offer?
• Am I in the right place?
• What’s your secret sauce?
People form opinions based on what you show them
from your words and actions online
15. • Searches and Filters
• Bit.ly integration
• Also manages others Social Media accounts
(Facebook, MySpace, and now ‐ LinkedIn, too!)
• Ability to do RTs the new or old way
• Support for Twitter Lists
• iPhone app will sync! (Supposedly)