Internet is changing - how should you react? Topics include: - What's hot on the Internet 2013? - State of the Internet Usage in Finland

1. How to REACT ?
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2. ABOUT THE SPEAKER
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5. How is
performing compared
to other countries?
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6. ”We are sure, that we can
take the Scandinavian market
as fast as previous markets.”
Source: kaleva.fi - 13th Mar 2012, Robert Genz, Founder of Zalando
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7. ”We aim to become the
most used travel search
engine in Finland.”
Source: 3t.fi - 28th of Jun 2012, Director Melanko, Momondo
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8. ”Finland’s biggest
internet shoe
store"
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9. 9
Source: okv.fi

10. Q: ”Which Nordic startups
are doing more than
$10m in revenue?”
- Quora
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11. (Your) competition
sleep!
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12. Are you using
in your business ?
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14. 14

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16. WHY BOTHER?
Digital leaders:
- are 26% more profitable
- generate 9% more revenue
- have 12% higher market valuation
Source:
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17. BEGINNERS = unaware of opportunities
CONSERVATIVES = vision, slow & no investments
FASHIONISTAS = sexy tech, but no vision
DIGIRATI = vision & engagement & investments
Source:
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18. Digital maturity matters
in every industry
Source:
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19. Source:
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20. Internet
of 2013
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21. This is it. The next big bang.
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22. PC vs Smartphones = no brainer
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23. Already 12%. And growing fast!
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24. Sure, there are loads of other stuff on the radar.
- HTML5, responsive design
- Sensory devices, wearable electronics
- Augmented reality
- Bio ID
- Mobile payment
- Cloud OS
- Big data, data vizualization
- Social advertizing
- More locationing (SoLoMo)
- Targeted marketing
- More gamification
- More apps
…. 24

25. But how many can be traced back to mobility?
 HTML5, responsive design
 Sensory devices, wearable electronics
 Augmented reality
 Bio ID
 Mobile payment
 Social advertizing
 More locationing (SoLoMo)
 Targeted marketing
 More gamification
 More apps
….
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26. So my advice to you is
Do mobile. Right now.
(So your biz won’t end up like this.)
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27. transforms your organization to
a take full advantage
of internet solutions.
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28. Thank You !
Please share this presentation.
shall rise again.
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