The Digital Tattoo Project aims to help students manage their online identities through various resources and education. It established in 2008 at UBC to increase awareness of digital citizenship and how to positively shape one's digital identity over time. The project uses a website, blog, wiki, videos and workshops to discuss topics like protecting oneself online, connecting responsibly with others, learning about online risks and opportunities, using the internet for work or publishing purposes. Its goal is to promote self-reflection on managing one's highly visible digital tattoo, or online presence, now and in the future.