Southwestern College International Logistics and Transportation Certificate/A.S. Degree Program, Knowledge Community of International Business Programs San Diego, CA, February 28, 2014, presented by, Dr. Irina Weisblat, Business Instructor - Southwestern College and with contributions from Victor Castillo, Director & Deputy Sector Navigator on Global Trade and Logistics Center for International Trade Development at Southwestern College

1. Presented by:
Dr. Irina Weisblat, Business Instructor - Southwestern College
With contributions from:
Victor Castillo, Director & Deputy Sector Navigator on Global Trade and Logistics
Center for International Trade Development -Southwestern College
Knowledge Community of International Business Programs
San Diego, CA
February 28, 2014

2. Southwestern College & Current Locations
Founded in 1961

3. Student Demographics
Enrollment, 19,944
White
Other
55%
Latino
Declined to State
45%
Pacific Islander
Black
Asian
Male
American Indian/ Alaskan Native
3% 1%
Female
1%---
6%
25%
---1%
---1%
11,504
Under 18-24
18,504
25+
52%

4. U.S. Congress set broad goals
for FY 2010 – 2012
“To increase global
competitiveness, leading to an increase
in jobs and economic development .”
Southwestern College
responded with the Program that:
-
prepares students to work in industries affected by cross-border trade
-
develops skills that can be utilized internationally
- contributes to the work force development in the San Diego region

5. SWC Responds to Regional Economic Needs
•
San Diego County is the 3rd largest provider of logistics services in
California.
•
The Otay Mesa community is the most important industrial and
manufacturing area of South San Diego County.
•
Transportation and
Warehousing
Wholesale Trade
The Otay Mesa community borders the City of
Tijuana, Mexico, along the U.S./Mexico border.
•
Otay Mesa is the nation’s second busiest commercial border crossing.
All ground trade in the western U.S. with Mexico crosses through
this major California Port of Entry.
•
Manufacturing
The highest paying industries are transportation and
warehousing, wholesale trade, and manufacturing . These three
industries comprise over one-third of all the jobs in the South San
Diego Community.
•
These are important high growth industries that drive growth in
the South San Diego County.
• These factors lead were instrumental
in the decision making process.
Source: South County EDC and SANDAG

6. Why Is the International Logistics and Transportation Program
Important to the Region?
1.
In 2010, California gateways with Mexico moved $46.9 billion in
merchandise.
2.
A total of 59,998 companies exported goods from California in 2008. 96%
of those companies (57,461) were small and medium-sized enterprises with
fewer than 500 employees
3. Exports supported 22.9% of all California manufacturing jobs in 2009.
4. If California were a country it is estimated that it would be the 12th largest
importer in the world. Having $327 billion in products being imported to
California in 2010.
5. Small and medium-sized companies generated 44% of California's total
exports of merchandise in 2008, the seventh highest percentage among the
states.

7. The curriculum/program was developed in
2009-2010
Competitive Title VI B GI-LAT grant
was funded by :
U.S. Department of Education
Business and International Education Initiative
Instructors in the Program:
• Professionals, experts in the field of
logistics, transportation, and supply chain management.
• Strong educational background, with the MBA and Ed.D
• Considerable scholarship & leadership experience

8. SWC International Logistics and Transportation Program
2013 Program Review
o Program review considered the industry needs
 An increasing demand for workers in the logistics and transportation
o Program review was aligned with SWC mission:
 Entry into the workforce
 Career advancement
 Transfer to a four-year college/university
o Self-Study illuminated:
Changes in FTES
2) Curriculum Focus
3) Curriculum Review & development
1)

9. SWC International Logistics and Transportation Program
2013 Program Review
FTES Change in 2009-2012
Business
FTES
Bus122
FTES
Bus126
FTES
Bus151
FTES
Bus173
FTES
Total LT
FTES
2009-1010
452.28
5.20
4.30
3.10
12.60
2010-2011
401.12
4.70
3.20
2.50
10.40
2011-2012
404.98
4.90
3.60
3.60
13.40
FTES change
-10.5%
1.30
6.3%

10. SWC International Logistics and Transportation Program
2013 Program Review - Curriculum Focus
 What are the skills for the 21st century ?
 Do we teach our students the right skills?
 Is the curriculum reflective of what employers in the industry need today?
Success in Logistics & Transportation industries requires:
 Solid foundation of basic skills
 Computers and New Technologies competency
 Information Technology (IT) literacy
 Cultural awareness and sensitivity
 Global perspective.

11. SWC International Logistics and Transportation Program
2013 Program Review
Curriculum Review & Development
Study conducted through the California Community Colleges Chancellor’s Office Grant, 2011
 BUS 122 (SWC) – Principles of Importing & Exporting: “A”
 Only 2 other Imp-Exp courses in California were given an “A”
 Improvements include topics of special interest:
 OSHA requirements
 Risk Management

12. • The program includes:
• Certificate of Achievement – Basic (19 units)
• Certificate of Achievement – Intermediate (43-46 units )
• Associate in Science Degree Logistics and Transportation (44-47 units)
•
•
Requires completion of Basic and Intermediate Certificates
Includes a transfer option.
Career paths:
• 4 Year Universities:
 CalState San Marcos BS in Business Administration with an Emphasis in Global
Supply Chain Management,
 San Diego State SDSU MBA program with an emphasis in logistics and supply
chain. Excellent upward mobility options.
• Currently, there are over 150 students enrolled in the program.
• The majority of the courses are offered online.

13. International Logistics and Transportation
Certificate/A.S. Degree Program
• Basic Certificate of Achievement
▫ BUS 122 Principles of Exporting & Importing
▫ BUS 126 Intro - Business Logistics Management
▫ BUS 151 Principles of Operations Management
▫ BUS 173 Transportation Management
▫ BUS 183 Business Mathematics
▫ CIS 101 Introduction to Computers & Information Processing
Units
3
3
3
3
3
4
▫ BUS 211 Communication in Business and Industry
OR
3
▫ BUS 212 Business Communication

Total Units
22

14. International Logistics and Transportation
Certificate/A.S. Degree Program
• Intermediate Certificate of Achievement
▫
▫
▫
▫
▫
▫
▫
▫
ACCT 7
ACCT 101
BUS 142
BUS 177
GEOG 145
Basic Business Bookkeeping (3) OR
Principles of Accounting 1 (4)
Business Ethics –Corporate and Personal
Principles of International Business
Introduction to Mapping and Geographic
Information Science
LEGL 256
International Law for Business
CIS 133
Advanced Microcomputer Spreadsheets Software
BUS 290/293 Work Experience in Business I-IV (2-4)
Plus the courses required for the Logistics
And Transportation – Basic certificate

Total Units
Units
3 -4
1
3
3
3
1
2-4
22
38-41

15. International Logistics and Transportation
Certificate/A.S. Degree Program
 Associate in Science Degree
▫
▫
ACCT 7
ACCT 101
▫
▫
▫
BUS 142
BUS 177
GEOG 145
Basic Business Bookkeeping (3) OR
Principles of Accounting 1 (4)
Units
3 -4
Business Ethics –Corporate and Personal
Principles of International Business
Introduction to Mapping and Geographic
Information Science
▫ LEGL 256
International Law for Business
▫ CIS 133
Advanced Microcomputer Spreadsheets Software
▫ BUS 290/293 Work Experience in Business I-IV (2-4)
1
3
3
3
1
2-4
Plus the courses required for the Logistics and
Transportation – Basic certificate
22

Total Units
38-41

To earn an associate degree, additional general education and graduation requirements must be completed.

16. Careers in Logistics and Transportation















Dispatcher
Cargo and Freight Agents
Material-Moving Supervisor
Production, Planning, Expediting Clerks
Transportation Supervisor
Compliance Officer
Logistician
Distribution Manager
Global Transportation Manager
U.S. Customs Specialist
Freight Forwarders
Export/Import Trade Specialist
Warehouse/Inventory Clerk
Warehouse/Inventory Manager
Logistics Office Support Staff

17. Careers in Logistics and Transportation
Source: CALIFORNIA EMPLOYMENT DEVELOPMENT DEPARTMENT
*2006 – 2016 LABOR MARKET INFO. SAN DIEGO COUNTY MSA (1st Qtr 2010)
 Cargo and Freight Agents
 (SOC Code: 43-5011)
 $13 to $24/Hr.
 Yearly Job Growth: 11.5%
 Job Market: 610 – 680
Positions

18. Careers in Logistics and Transportation
Source: CALIFORNIA EMPLOYMENT DEVELOPMENT DEPARTMENT
*2006 – 2016 LABOR MARKET INFO. SAN DIEGO COUNTY MSA (1st Qtr 2010)
 Helpers, Laborers, Material-
Moving Supervisors
 (SOC Code: 53-1021)
 $17 to $26/Hr.
 Yearly Job Growth: 18.1%
 Job Market: 1,600 – 1,890
Positions

19. Careers in Logistics and Transportation
Source: CALIFORNIA EMPLOYMENT DEVELOPMENT DEPARTMENT
*2006 – 2016 LABOR MARKET INFO. SAN DIEGO COUNTY MSA (1st Qtr 2010)
 Production, Planning,
Expediting Clerks
 (SOC Code: 43-5061)
 $17 to $30/Hr.
 Yearly Job Growth: 8.5%
 Job Market: 7,430 to 8060
Positions

20. Careers in Logistics and Transportation
Source: CALIFORNIA EMPLOYMENT DEVELOPMENT DEPARTMENT
*2006 – 2016 LABOR MARKET INFO. SAN DIEGO COUNTY MSA (1st Qtr 2010)
 Transportation & Material-
Moving Supervisors
 (SOC Code: 53-1031)
 $20 to $31/Hr.
 Yearly Job Growth: 14.4%
 Job Market: 1,460 to 1,670
Positions

21. Careers in Logistics and Transportation
Source: CALIFORNIA EMPLOYMENT DEVELOPMENT DEPARTMENT
*2006 – 2016 LABOR MARKET INFO. SAN DIEGO COUNTY MSA (1st Qtr 2010)
 Compliance Officers, Except
Agriculture
 (SOC Code: 13-1041)
 $20 to $35/Hr.
 Yearly Job Growth: 7.4%
 Job Market: 4,080 – 4,380
Positions

22. Careers in Logistics and Transportation
Source: CALIFORNIA EMPLOYMENT DEVELOPMENT DEPARTMENT
*2006 – 2016 LABOR MARKET INFO. SAN DIEGO COUNTY MSA (1st Qtr 2010)
 Logistician*
 (SOC Code: 13-1081)
 $29 to $46/Hr.
 Yearly Job Growth: 20%
 Job Market: 1,490 – 1,790
Positions
* Professional logisticians are often certified by
professional associations.

23. Income Potential for Supply Chain Management Professionals
Article in Logistics Management 2011
Supply Chain Management
$129,395
Distribution/Logistics
$155,777
Fleet Operations
$99,887
Traffic Transportation
$90,228
Planning
$114,610
Import/Export Operations
$74,879
Warehousing
$94,587
Purchasing
$89,540
Inventory Control
$84,755
Materials Handling
$94,131

24. Public and private entities will automatically
think of Southwestern College as the place to:
 Send their employees for training in
Logistics and Transportation
 Hire an employee who is highly trained in
Logistics and Transportation

25. We strive to make Southwestern College Logistics and
Transportation Certificate/A.S. Degree Program stellar by
asking businesses and government entities the specific skill
set they need from their employees
Where education and business meet for
improvement of common goals

26. Enhancement
•
•
•
•
•
Roundtables
Faculty Training
Conferences
In-Classroom Training
Improvement of Internship
Program including Protocols
Institutionalization
•
•
•
•
•
•
•
•
•
Site Visits to Businesses
Website: www.swc-logisticstransportation.org
Brochure
Advertisements
Presentations
Receptions
Luncheons
E-Mail Blasts
Enrollment is up!

27. What was the thinking
behind the development of
our need?
 How can you replicate this so that you can obtain
funding that leads to economic development for your
region?

28. Observe Economic Factors of
Your Region – San Diego County.





What are the Industrial Clusters?
Uniqueness of our region: Border Crossings – Mexico
Where are the High Wages?
What are the Challenges?
What are the economic needs of our region?

29. Created a Survey to Test our
Assumptions:
1.
2.
3.
Sent the survey to businesses seeking confirmation of our
assumptions. Used Constant Contact.
Validate the need for this project to the U.S. Department of
Education.
Confirmation was obtained documented and presented in the
grant application.
A need for the project must be substantiated; a survey
is a good way to prove your need.

30. Surveyed Employers
All logistics and transportation companies were surveyed in Otay Mesa,
said they knew nothing about Southwestern College Logistics and Transportation Program.
Now:




62.5 % know about the logistics and Transportation Program at Southwestern College
62% Know who to contact for more information
50% Know about the Logistics and Transportation Website
62% said they see Southwestern College Logistics and Transportation Program as graduates as
a source for qualified interns
 62.5 % Think of Southwestern College as a partner in employee training
Plus:
A 50% increase in enrollment for the program
Education and Business Collaborating for the Success of the Region!

31. Best Practices for Program
Development and Implementation
 Create links with businesses
 Create links with Trade Associations
 Create/improve internships
 Tie your idea to an academic program
 Develop your relationships with faculty.
 Create advisory board
 Create updated marketing material and use social
media.

32. Create Links with Businesses
Visited businesses:
I.
I.
II.
III.
I.
II.
III.
Made appointments
Made cold calls – went to their place of business
Told them about the Program and the benefits for their business and their
employee.
We were welcomed with “open arms.”
Held Roundtables:
Elicited information from businesses – presented the program in detail and asked for their
specific, direct, concrete feedback.
They were thrilled and eager to participate.
Result- Incorporated business feedback into curriculum. Major changes to curriculum is now at
board for approval.
Further, they provided us with insights that are leading to application for other grants.
Created a conversation between the business community and the community college.
They call us; we have started a dialogue!
Business and Education are now linked together with common goals!

33. Create Links with Associations
 Ask their opinion about underlying tenants of grant.
 Obtain a letter of support and participation.
 Speak at their events and vice versa.
 Ask to liaison with their members directly or
indirectly.
 Help with publicity about the grant.

34. Link Your Idea to an Academic Program
 Furthers relationship with your host institution.
 Builds presence in the community
 Creates upward mobility options for people who are
underemployed.
 Serves the educational needs of your business
community.

35. 1. Invite them to speak at events.
2. Invite them to trainings
3. Send them to conferences, enhance their knowledge.
Result: Internationalization of their curriculum;
helps region, leads to further economic development

36. Create or Improve Internship
Programs
Ask businesses if they are in need of interns.
2. Publicize internship opportunities directly to faculty
and students.
3. Create protocols for:
1.
Interns
2. Employees
1.

37. Create and Enhance Marketing
Materials
 Create Brochures
 Use Social Media: Facebook, Twitter
 Create a website:
http://www.swc-logistics-transportation.org

38. Example of Marketing Materials

39. Invite
Administration
Faculty
Associations
Businesses
Meet regularly

40. Summary Action Steps
 Observe your region.
 What is unique about your region?
 Look at the statistics.
 Back it up with a survey to businesses.
 Link with Businesses
 Link with Associations.
 Link your idea to enhancement of an academic program.
 Involve Faculty
 Improve Internships
 Create and enhance marketing materials including social
media.
 Create an Advisory Board

41. Thank you!
Please let us know if you have any questions, comments, or
suggestions
Irina Weisblat, Ed.D
Business Instructor
(858) 314-0338
iweisblat@swccd.edu
Victor Castillo M.A., Director CITD &
Deputy Sector Navigator on Global Trade & Logistics
Southwestern College
900 Otay Lakes Road, Building 660
Chula Vista, CA 91910
(619) 482-6393
vcastillo@swccd.edu
http://www.swclogisticstransportation.org/
http://www.sandiegocitd.org/
http://doingwhatmatters.cccco.edu/