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UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
International business
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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International Business
Internal Assignment Applicable for December 2015 Examination
Q.1 One of the well-establishedIndianFMCG companyhas to decide whetherit needsto enter the
International markets, to expand its business. You as a head of the International business, make a
report on the need for the company to get engaged in international business taking example of a
specific product of the company.(Students can make assumption of any company of their choice)
Answer:International business comprises all commercial transactions (private and governmental,
sales, investments, logistics, and transportation) that take place between two or more regions,
countriesandnationsbeyondtheirpolitical boundaries.Usually, private companies undertake such
transactions for profit; governments undertake them for profit and for political reasons. The term
"international business" refers to all those business activities which involve cross-border
transactionsof goods,services, resources between two or more nations. Transactions of economic
resources include capital, skills, people etc. for international production of physical goods and
services such as finance, banking, insurance, construction etc.
A multinational enterprise (MNE) is a company that has a worldwide approach to markets and
production or one with operations in several countries.
Q.2 A pharmaceutical company was planning to enter the international market and wanted to
understand the business environment so they can successfully launch their products in the
market. As consultant help them understand the business environment factors and launch the
product in the international market.
2. Answer:Business environment is the sum total of all external and internal factors that influence a
business.Youshouldkeepinmindthatexternal factorsandinternal factorscaninfluenceeachother
and work together to affect a business. For example, a health and safety regulation is an external
factor that influencesthe internal environmentof businessoperations. Additionally, some external
factors are beyondyourcontrol.These factorsare oftencalledexternal constraints. Let's take a look
at some key environmental factors.
External Environmental Factors
Political factors are governmental activities and political conditions that may affect your business.
Examples include laws, regulations, tariffs and other trade
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