The document discusses global management and multinational enterprises (MNEs). It defines MNEs as companies that engage in foreign direct investment and own value-adding activities in more than one country. MNEs are responsible for around 50% of world trade and finance. The document examines why MNEs expand internationally, including to seek resources, markets, efficiencies, and strategic assets. It introduces the Company-Country-Bargaining paradigm to explain the relationships between companies, countries, and their negotiations around issues like tariffs and investment incentives.
8. World’s leading Global Non-Financial MNEs Source: UNCTAD database 131,204 85,669 France Telecom, France 114,636 98,719 Total Oil, France 233,721 122,967 Toyota Motor, Japan 192,811 129,939 Royal Dutch/Shell, Neth 195,256 134,923 Exxon Mobil, USA 193,213 154,513 British Petroleum, UK 479,603 173,690 General Motors, USA 305,341 179,856 Ford Motors, USA 258,626 247,850 Vodafone, UK 750,507 448,901 General Electric, USA Total assets in US$Mn Ranked by Foreign assets in US$Mn MultiNationalEnterprise
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12. Global Resource-Based Strategy: the C-C-B Paradigm World environment Company strategy not aligned to one country See Lynch Ch 19
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