Babson College is the #1 school for entrepreneurship in the US. It was established in 1919 as the Babson Institute and renamed Babson College in 1969. It offers MBA and undergraduate programs focused on entrepreneurship and general management. The presentation discusses trends showing increasing numbers of international applicants to Babson due to global economic growth and Babson's recognized strength in entrepreneurship. To capitalize on these trends and develop a global footprint, the OneBabson strategy proposes developing international campuses, endowing local alumni associations, and building a globally recognized brand.

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The OneBabson Project
Developing A Global Footprint For Babson College

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#1 In Entrepreneurship
 Established: Babson Institute (1919) in USA
 Renamed: Babson College (1969)
 Programs Offered: MBA, Undergraduate
 Focus: Entrepreneurship, General Management, Marketing
Presented by Naveen Venkataraman 2/7/2012

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Applicant Trends Derive From
Global Economic Growth
Presented by Naveen Venkataraman 2/7/2012

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Entrepreneurship Strength Is
Globally Recognized
Class Profile – Class of 2012
60%
50%
40%
30%
20%
10%
0%
US International
Presented by Naveen Venkataraman 2/7/2012

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Key Markets Have Strong Alumni
Networks And Word Of Mouth
# of Applicants
(International)
30%
25%
20%
15%
10%
5%
0%
Asia Latin Europe Oceania Africa
America
Presented by Naveen Venkataraman 2/7/2012

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Time To Seriously Consider Implications
Of Global Market Trends
% of Total Applications
9.00%
8.00%
7.00%
6.00%
5.00% 2009
4.00% 2010
3.00% 2011
2.00%
1.00%
0.00%
India China Thailand Japan Philippines
Presented by Naveen Venkataraman 2/7/2012

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The OneBabson Strategy
Presented by Naveen Venkataraman 2/7/2012

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Develop International Campuses
Presented by Naveen Venkataraman 2/7/2012

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Endow Local Alumni Associations
Presented by Naveen Venkataraman 2/7/2012

10. +
OneBabson Develops A Globally
Recognized, Quality Brand
Presented by Naveen Venkataraman 2/7/2012