Internal MeExternalMy Target Industries,Organizations, and.pdf

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This document outlines an individual's strategic marketing plan for their career upon graduation. It includes an internal and external analysis identifying their strengths, weaknesses, opportunities, and threats. The plan then sets goals for their desired position, focusing on target industries, organizations, and locations, as well as how their education, experience, and personality uniquely position them compared to other job applicants.

Education

Internal: Me
External:
My Target Industries,
Organizations, and
Locations
My Uniqueness
(Points of Difference)
Strategic Marketing ProcessMy Own Marketing PlanPlanning PhaseSituation Analysis
(SWOT)Location of FactorKind of FactorFavorableUnfavorable
Internal: MeCore ValuesFormal EducationJob ExperienceMotivationOther:My Strengths:My
Weaknesses:
External:EconomicTechnicalLegalOther:Opportunities for Me:Threats Affecting Me:Focus and
Goal SettingMy Goals Upon GraduationPersonal Goals:My Desired PositionJob Description:
My Target Industries,
Organizations, and
LocationsIndustries:Organizations:Geographical Areas:
My Uniqueness
(Points of Difference)Personality:Education & Experience:Other:My PositioningHow You
Compare to Other Job Applicants:

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CASE: Its daylight robbery in Murder, screamed a cult Bangladeshi rock band, and its plea has been heard, writes the Telegraph of Calcutta in its front-page story on tune-lift in the Hindi movie Murder (Telegraph, 20 May 2004). Miles, a very popular Bangladeshi music band (see box) has accused music director Anu Malik, a music-mogul of the Mumbai movie world, of committing pure piracy of one of its original compositions. On receiving messages from fans in the United States, the United Kingdom, Australia and India that their song Phiriye Dao Amar Prem (Give me back my love) had been copied in the soundtrack of Murder, Manam, Hamin and other members of Miles collected a copy of the movie and sat down to watch it themselves. When the song Jana Jane Jana was being played, the band members could hardly believe their ears. Only the language was different Hindi. Otherwise, the lyrics are a shadow of ours, the tune is the same. Even the beat break-ups, the use of guitar and filler notes are the same. How could Anu do such thing? wondered Hamin, one of the guitarists and vocalists of Miles. Even when a musician is inspired by a song, he can only copy eight measures. But this is a complete copy of Phiriye Dao, added Hamin (Bombay Times, 18 July 2004). The Bengali song Phiriye Dao was composed by Miles for its music album Prathasa (Hope) in 1993. It was released in Bangladesh and Pakistan. In 1997 this same song was included in a music album named Best of Miles, Vol. 1 released by the Asha Audio Co. of Calcutta, and it became very popular in both Bangladesh and West Bengal, India. Now the song has been used in the soundtrack of the Hindi block-buster movie Murder without, of course, the permission of its original composers. The Mumbai (previously Bombay) movie world known as Bollywood, in imitation of the United States Hollywood, earns millions of dollars by producing and exporting its films, typically including music and dance, romance and comedy, all over the world, including Bangladesh. Compared with Indias, Bangladeshs movie/music production is just a dwarf. Bangladesh runs a huge trade deficit with India, and the import of movies/music from India contributes significantly to it. Under such circumstances, copying and reproducing a Bangladeshi song without any payment of royalties is not only unethical but also a blatant violation of the intellectual property rights recognized by the World Trade Organization. It hurts, in this particular case, the business interests of the Bangladeshi rock band Miles. Just as Santana cannot leave a concert without performing Black Magic Woman, we cannot conclude a concert without performing Phiriye Dao. Our songs have a huge potential for the non- Bengali audience. We had planned to release their Hindi versions. Our plans to go Hindi are in jeopardy. We are open to singing for Hindi films too. The offer should have come to us, said Hamin in a description of how the copying of their song had hampered Miles prospects, .

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In the centre of Dubai stands the Burj Khalifa tower, the worlds tallest manmade structure. This impressive skyscraper, which reaches up to a record height of 828 m, is the focal point of the 500-acre mega-project 'Downtown Dubai' by Emaar Properties. This project redefined what is possible in the design and engineering of supertall buildings. The tower has won numerous awards, notably in the fields of innovation, engineering excellence and architectural design. Project Name: Burj Khalifa Client Emaar Properties Category: High Rise Building Period: 2004-2009 Location: Dubai, United Arab Emirates Project Website: Burj Khalifa Stakeholders: Six Construct Total Value: US$930 million External: Samsung C&T- Arabtec Height: 828 m Managing a construction project, the size of Burj Khalifa requires a series of processes and systems to be adopted to ensure that the project objectives are attained. You have been requested to submit a report to the project managers evaluating the tools and techniques that they need to consider to be aware of the potential quality issues affecting the project..

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A new position in advertising was created for Vicki Talley, the niece of Jabils CEO. Talley was a senior at Southeast University, majoring in marketing. Talley was in charge of revitalizing the companys website. Talley copied images from various websites and pasted them into Jabils site. Delores Banks was a full time law student who worked as an intern for Jabil. After reviewing the new website, Banks explained to Talley that using images and text without permission violates intellectual property laws. Talley explained that she could use the images because everything on the Internet is free for people to use. Talley also suggested that Banks needed to read about the fair use doctrine that was covered in her business law class. Did Talley violate intellectual property laws?.

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In the centre of Dubai stands the Burj Khalifa tower, the worlds tallest manmade structure. This impressive skyscraper, which reaches up to a record height of 828 m, is the focal point of the 500-acre mega-project 'Downtown Dubai' by Emaar Properties. This project redefined what is possible in the design and engineering of supertall buildings. The tower has won numerous awards, notably in the fields of innovation, engineering excellence and architectural design. Project Name: Burj Khalifa Client Emaar Properties Category: High Rise Building Period: 2004-2009 Location: Dubai, United Arab Emirates Project Website: Burj Khalifa Stakeholders: Six Construct Total Value: US$930 million External: Samsung C&T- Arabtec Height: 828 m 1.1 As the lead Project Manager for the Burj Khalifa, develop a detailed project charter that you will share with all project stakeholders. Ensure that you conduct in-depth research when responding to the question. (20).

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Information Security If your organization does not have the internal expertise to deal with complex security issues, would you hire someone like Frank Abagnale as a consultant? Frank Abagnale, the criminal played by Leonardo DiCaprio in the motion picture Catch Me If You Can, ended up in prison. After he left prison, however, he worked as a consultant to many companies on matters of fraud. Why do companies hire the perpetrators (if caught) as consultants? Is this a good idea? You are the CEO of a company. Discuss the ethical implications of hiring Frank Abagnale as a consultant. Since you do not have the internal expertise, how could you be assured that the consultant does not, for example, embed a backdoor, that would allow them to access the system after they have left your employment? You would not be able to monitor them because they have knowledge that you and your people do not have..

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Here is an email chain to read for context: Research Associate: Ive caught wind of a major technical innovation from one of our biggest rivals. I cannot tell you more at this time, but I will copy everyone on any information I can share as I receive it. Chief Engineer: Im pretty skeptical. What is this about? Where are you getting your information? Research Associate: Turns out that this is much worse than I thought. If our competitor succeeds, they may be able to improve the performance of their sensors by 20 percent, reduce size by 15 percent, and reduce material cost by 10 percent. This could put us out of business! Chief Engineer: I havent heard from you in a week. You are not in trouble, but I need more information. Where did you learn of this impending innovation? Research Associate: The dangers passed, theyve given up the project. You have no idea how close they came. I learned about this because one of their engineers is part of my LinkedIn circle. Chief Engineer: Why would he tell you as much as he did, knowing that you work for a competitor? Research Associate: He never asked. You know, I just started working for the company so I havent gotten around yet to updating my credentials on LinkedIn. Chief Engineer: I do not use LinkedIn much, however, I do know that their terms of use prohibit misrepresentation or using an unfounded alter ego. I guess what Im curious about isnt so much the fact that your profile may not be up-to-date. Rather, why is our competitors innovation dead in the water? Research Associate: The engineer thought I was still in my research position at the university. He contacted me and asked me for advice. I gave him one of our material analyses, but I changed a few numbers. He bought it hook, line, and sinker! You are the chief engineer. Two months ago, one of your new research associates announced to his R&D group that he had discovered a crucial piece of competitive information. The option that we chose to go with is to have the research associate change his LinkedIn profile immediately because he is misrepresenting himself. Still consider using the innovation. The question is: What ethical philosophies impact the situation? (Egoism, Utilitarianism, Justice, Virtue Ethics, Deontology, Relativism?) in regard to the bolded information and the email chain listed above..

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Internal MeExternalMy Target Industries,Organizations, and.pdf

1. Internal: Me External: My Target Industries, Organizations, and Locations My Uniqueness (Points of Difference) Strategic Marketing ProcessMy Own Marketing PlanPlanning PhaseSituation Analysis (SWOT)Location of FactorKind of FactorFavorableUnfavorable Internal: MeCore ValuesFormal EducationJob ExperienceMotivationOther:My Strengths:My Weaknesses: External:EconomicTechnicalLegalOther:Opportunities for Me:Threats Affecting Me:Focus and Goal SettingMy Goals Upon GraduationPersonal Goals:My Desired PositionJob Description: My Target Industries, Organizations, and LocationsIndustries:Organizations:Geographical Areas: My Uniqueness (Points of Difference)Personality:Education & Experience:Other:My PositioningHow You Compare to Other Job Applicants:

Internal MeExternalMy Target Industries,Organizations, and.pdf

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