1. INTERIOR DESIGN PORTFOLIO
LANA BATES
WINTER 2013

2. PROJECT INDEX
PROFESSIONAL PROJECTS
1
ATHEA LABORATORIES & PACKAGING............................................................MILWAUKEE, WI
2-3
BROOKDALE PLACE OF MADISON.....................................................................MADISON, WI
4-5
WATERFORD SENIOR LIVING................................................................................WATERFORD, WI
6-7
CLARE BRIDGE CROSSINGS OF HIGHLANDS RANCH.............................HIGHLANDS RANCH, CO
8-9
STERLING HOUSE OF DAVISON...........................................................................DAVISON, MI
*All images represent a collaboration of the PDC Design Group, and are property of PDC Midwest, Inc. - Hartland, WI.
STUDENT PROJECTS
10-11
ENKE ARCHITECTURE................................................................................................MADISON, WI
12-13
ICONIC BAR & RESTAURANT.................................................................................MADISON, WI
CONTACT
Lana Bates
3244 S. 114th St.
West Allis, WI 53227
C: 414.702.4151
E: Lbates2551@gmail.com

3. ATHEA LABORATORIES & PACKAGING
OFFICE/ LABORATORY
MILWAUKEE, WI
Athea Laboratories & Packaging has been a worldwide manufacturer of over 400 products including
performance specialty chemicals.
• 250,000 s.f. renovation project, relocating and combining two office branches in to one corporate
environment
• Candidate for ASID award in Commercial category, submitted Winter 2013, currently pending review
Some of my personal responsibilities included developing furniture and flooring layouts, and assisting with
furniture and finish selection/ specification.
PERCEIVED BARRIERS
The carpet layout was designed to highlight the
sharp angles of the spaces but also to create a visual
separation between public and private space.
BRANDING
The colors from the
company logo were used
as accents to support
the brand identity of the
company.
A LINE TO TIE THE SPACES
The bold carpet layout not
only accentuates the interior
architecture, but evokes a sense
of curiosity as it cuts through
each space, inviting the eye to
follow.
MISSION & VISION STATEMENTS
The company mission and vision statements
were incorporated using etched glass.
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4. BROOKDALE PLACE OF MADISON
ASSISTED LIVING
MADISON, WI
A new construction Assisted Living building designed to compete with the upscale senior housing market in Madison, WI and surrounding
suburbs. The building design sought a higher ‘hospitality’ aesthetic, with subtle Craftsman style influences.
• 67,000 s.f., 3- story building containing 67 private resident units
• Overall budget of $15M, with an FF&E budget of $400K.
• The site is currently under construction and set to be completed in Fall 2014.
Some of my personal responsibilities and experiences included:
• Coordinating with the design group and construction team from schematic design through the beginning of construction
administration.
• Assisted the Senior Designer with all aspects of interior design, including custom carpet development, elevations, finishes, furniture
layouts, and lighting.
• Worked with the project architect, draftsman, and senior interior designer to coordinate floor plans, finish plans, elevations, ceiling
plans, lighting and power plans, etc.
• Held a major role in the development of flooring layouts and interior specifications; created a series of rendered floor plans to show the
client various options.
• Created and organized presentation materials for client review, including rendered 3D models, elevations, and floor plans.
• Coordinated a complete overhaul of client-driven revisions and learned the architectural procedures necessary to properly document
the changes.
ARTS & CRAFTS ROOM
HAIR SALON
3D MODEL & RENDERING
The custom reception desk was
modeled and rendered using
Sketchup and Photoshop for the
final client presentation.
CHAPEL
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5. PUB FLOOR MOCK-UP
Constructed using hot glue
and a utility knife, the mockup provides the client a scaled
down sample of the Pub floor
layout with its herringbone
pattern and borders, designed
to achieve an old-world feel.
TWO- STORY ATRIUM, PUB ENTRANCE, & FIRESIDE LOUNGE
FLOORING PLAN
The custom carpets used throughout were the
driving force behind the rest of the design scheme.
While a challenging task to perfect the custom
coloring and pattern scale for each carpet, the final
product will successfully carry out the client’s vision
of a high-end hospitality aesthetic.
PRESENTATION BOARD- PUB & TWO-STORY ATRIUM
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6. WATERFORD SENIOR LIVING
MEMORY CARE
WATERFORD, WI
SENSORY ARTWORK
Alzheimer’s research has shown that memories
are most successfully retreived through
activating sensory stimuli, such as the smell of
fresh baked cookies or a familiar song. Artwork
can also be a great tool to target the senses of
sight and touch.
A new construction memory care project representing the most advanced industry developments for dementia care.
• 29,500 s.f. community, 29 private resident units
• Candidate for ASID award in Senior Living category, submitted Winter 2013, currently pending review
Some of my personal responsibilities and experiences included:
• Planning and selecting of artwork throughout. The selection included a variety of framed prints with a fresh, up-to-date feel, as well as
sensory art such as tapestries and 3D tactile art, intended to engage the residents through the sense of touch.
• Assisting in the furniture specification process including: space planning, frame selection, fabric selection, bidding, and
procurement.
• Assisting with the professional photography shoot, staging the spaces and learning lighting techniques.
• Preparing presentation documents for client review.
Metal Art- Selected for its 3D tactile quality
Tapestry- Selected for its soft texture
and reminiscent quality of the changing
seasons of WI.
DESIGNING THE DINING ROOM
There are many considerations when designing a dining room in a memory care
community, some examples include:
• Understanding the psychological effects of colors to promote and stimulate a healthy
appetite.
• Utilizing a mixture of natural and artificial lighting to reach adequate light levels for
the aging eye.
• Using durable finishes with ease of cleanability and maintenance.
• Providing ample space for residents to dine comfortably and staff to have adequate
circulation space to assist the residents with ease.
A TRANQUIL EXPERIENCE
A state-of-the-art spa room promotes healthy grooming and personal care. Designed with
controlled stimuli, the spa provides tactile and aromatic stimulation along with sound and
acoustic control while encouraging a relaxing resident experience.
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7. FEELS LIKE HOME
When designing a memory care community, it is important to create a home-like quality
to help reduce agitation, increase comfort, and initiate recognition of memories and
personal identity.
A-10
You Knew Me When
28.5”w x 24.5”h
A-11
The Edge
44.5”w x 32.5”h
ARTWORK PLAN
Each piece of artwork was purposefully selected for the completion
of each space, coordinating its size, shape, colors, and content with
its surroundings. An artwork schedule and coded plan were created
for owner approval and installation.
A-12
A Bowl of Apples
36.5”w x 31”h
THE VESTIBULE
Due to the tendency for memory care residents to wander, the locked vestibule is
monitored by staff to keep the residents safe inside and control access of visitors. Upon
entrance to the building, the windows and sidelights provide a welcoming peak into the
living and dining spaces.
5

8. CLARE BRIDGE CROSSINGS OF HIGHLANDS RANCH
EARLY MEMORY CARE
HIGHLANDS RANCH, CO
A new construction early memory care project, designed to maintain the active lifestyles of seniors in the mountainous town of
Highlands Ranch, Colorado. This facility type allows residents to maintain a level of independence, while receiving care for early stages
of dementia, in hopes to slow the progression of the disease as well as provide a more comfortable transition.
Some of my personal responsibilities and experiences included:
• Coordinating with the design group and construction team from design development through construction administration.
• Preparing construction documents including interior finish specifications and flooring layouts.
• Preparing and packaging FF&E specification, and furniture layouts.
• Developing presentation boards and documents for client review.
• Coordinating with construction and shop drawings to select and specify appliances and equipment throughout.
THE FOYER
A welcoming space on its own, the Foyer’s window view to the Great Room fireplace leaves a
lasting impression.
MOUNTAIN LANDSCAPE
The dining room windows feature a grand
view to the surrounding mountains and
provide plenty of natural daylight. The
interior was designed with a rustic charm
that blends seamlessly with the outdoors.
PRESENTATION BOARD
Dining Room and adjacent spaces
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9. THE GREAT ROOM
Centrally located, this room
features tall coffered ceilings,
furniture groupings to foster
social interaction, and a rustic
fireplace to bring warmth during
the cold Colorado winter.
WAYFINDING
Each corridor wing is accented
with a different color within
the resident room alcoves. This
helps the resident in finding
their way back to their private
suite.
LIFE SKILL STATIONS
Throughout the building, life skill stations such as a
writing desk, a tool bench, a gardening table, etc.,
provide a chance for residents to exercise their motor
skills but also serve as a reminiscent experience.
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10. STERLING HOUSE OF DAVISON
ASSISTED LIVING
DAVISON, MI
FURNITURE LAYOUT
When planning furniture in
senior living communities, it
is important to maintain a
36” clearance to meet ADA
accessibility guidelines.
A renovation of an existing Assisted Living building, along with a new addition to double its square footage, designed to reposition the community in the
local market. This facility type allows residents to maintain a level of independence, with assistance from staff as needed.
Some of my personal responsibilities and experiences included:
• Coordinating with the design group and construction team from design development through construction administration.
• Preparing construction documents including interior finish specifications and flooring layouts.
• Preparing and packaging FF&E specification and furniture layouts.
• Assisting the client with procurement and installation documents.
• Developing presentation documents for client review.
SALON
Besides providing a convenient in-house service to the residents,
the salon functions as a weekly social gathering space.
The following revisions have been made:
1. Sofa Table in Waiting Area
PROVIDING OPTIONS
2. Layout in Existing Day Room (Option 1 or 2)
Providing multiple
3. 16 Chairs in Dining/ Activity Roomsolutions may take more time
initially, but allows the client to make a quick
decision because they can plainly see the best
choice.
Dayroom Option #2
BREAKING UP CORRIDORS
It is important to provide small seating
niches in long corridors because as people
age, they typically lose the ability to walk
long distances without rest.
FRONT OF THE HOUSE REMODEL
The existing building received a full remodel along
with the construction of the addition. The most notable
improvement was the main living and activity spaces
that received all new finishes and lighting.
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11. BEFORE AND AFTER
A rich wood grain vinyl floor,
layers of lighting, architectural
details, and new furniture,
brings the new dining room
to life, a drastic improvement
from the existing dining room,
pictured right.
BORDERS WITH PURPOSE
Flooring borders are utilized to further define the spaces, typically coordinating with the
features of the ceiling. Here, borders help bring visual interest to the dining space, and carpet
insets and borders mark the entrances to the dining room, serving as a wayfinding tool to
residents as they walk down the corridors by providing a cue that they are approaching a hub of
activity.
9

12. ENKE ARCHITECTS
ARCHITECTURE FIRM
MADISON, WI
Flad Architects in Madison, WI assisted the 3rd year interior design students in a semester long commercial project. They served as our
hypothetical client, relocating their office along with a renaming and rebranding of their company.
• The third story of an actual office space in Madison, which was vacant but recently finished, was selected as our site for the client’s
relocation. We were able to tour the space, take measurements, photos, and notes to use for design development.
• Employees at Flad allowed us to interview them and take photos of their workspaces, in order to collect thorough programming
information. Several months were spent solely on developing an extensive programming and schematic design report.
BREAK ROOM ENTRANCE
The extensive programming phase concluded three major goals for the build-out of their new office:
• Providing a combination of work collaborative, social collaborative, and independent work spaces.
• Maximizing natural daylight for employee’s well-being and productivity, as well as energy efficiency.
• Establishing a new brand identity to reposition the company as a market leader in architecture and design.
RECEPTION/ CONFERENCE ROOMS RCP
Recessed ceilings, soffits, and light coves
provide architectural interest.
RECEPTION
Initial view and first impression as guests step off the elevator,
this space embodies the new brand of the company. Sleek,
modern, punchy- Enke Architects are a leader in the industry,
displaying their work on the gallery wall, along with a window
view to their state-of-the-art seminar space and roof-top
garden.
BREAK ROOM/ CONFERENCE RCP
Ceiling height gradually increases, with
its highest ceiling height at the point.
BREAK ROOM
A triangular space with a curved water feature wall and
two glazed curtain walls, employees can take a break
from their busy work day to socialize, or enjoy the sun and
third story view of the bustling streets below.
WATER FEATURE
Transparent glass with water
running down each side allows
sunlight to pass through, but
provides partial privacy.
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13. MAXIMIZING DAYLIGHT
To maximize daylight throughout the
third floor, all enclosed spaces such
as private offices and conference
rooms are clustered at the core of
the building, leaving the expanse of
windows around the perimeter open
for employee workstations.
PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT
SOLID VS. VOID
ADJACENCY
CIRCULATION
PUBLIC VS. PRIVATE
PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT
WORK VS. SOCIAL
CORPORATE CULTURE & ADAPTABILITY
The corporate culture of Enke Architecture is one of
collaboration; therefore the design of their work place
required a variety of independent and collaborative work
spaces to maximize employee productivity. The ability to
adapt the spaces to changes in the company over time, such
as schuffling teams for a new project, was essential .
11

14. ICONIC BAR & GRILL
HOTEL LOBBY, BAR, & RESTAURANT
MADISON, WI
Inn at the Park- Best Western Hotel in downtown Madison, WI assisted the 4th year interior design students in a semester long hospitality project. They
served as our hypothetical client, however the owner was actually interested in remodeling the hotel lobby, bar, and restaurant spaces in the near future.
Therefore as a class, we were able to provide over 30 distinct design concepts to help her start shaping her vision.
• The outdated hotel restaurant had a prime location on the capital square, but struggled to compete with the surrounding night life geared towards
young professionals. The hotel owner requested a full rebranding of the hotel, driven by an initial remodeling project of the hotel lobby and its bar and
restaurant.
Major goals of the remodel project included:
• Establishing a new brand identity to compete with the surrounding night life on the capital square, through the development of a strong design concept
that would carry through from front door to back, down to the smallest details.
• To create a complete and original design concept that would provide guests with an unforgetable sensory experience. Besides the interior design, the
concept development included the planning all sensory stimuli of sight, sound, touch, taste, and scent.
THE HOTEL RECEPTION
AMERICAN POP ART
The concept for
ICONIC was derived
from the American
Pop Arts movement
of the 1960s and the
cultural ideologies it
represented. Art from
this period was used as
inspiration throughout
and in some spaces,
such as the reception
desk and bar area,
a direct reference to
specific pieces.
‘SUNRISE -ROY LICHTENSTEIN
‘DROWNING GIRL’ -ROY LICHTENSTEIN
THE BAR
With a service window
to the outdoor patio.
RESTAURANT ELEVATION
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15. A NEW BRAND
The new brand carries through the
logo, tagline, sensory development,
interior architecture, and materials.
ICONIC
PARKING
GARAGE
SENSORY EXPERIENCE PACKAGE
Sight: Interior spaces, People
Sound: Music, Conversations
Touch: Forms, Textures, Food
Taste: Food, Drinks
Scent: Food, Incense
STOR.
OFFICE
BELL HOP
OFFICE
INTERNET
CAFE
OFFICE
HOTEL
ENTRANCE
HOTEL
RECEPTION
“A PLACE TO SEE, & BE SEEN”
GRAND
STAIRCASE
REST
ROOM
WALL COVERING
STAIRS
STOR.
HOTEL LOBBY
STAIRS
ELEVATORS
REST
ROOM
KITCHEN
BAR
OUTDOOR
BAR
RESTAURANT
RECEPTION
DANCE FLOOR
LOUNGE
FLOOR
UPHOLSTERY
BAR & RESTAURANT
ENTRANCE
UPHOLSTERY
“The artist’s job is
to be a witness to
his time in history.“
– Robert
Rauschenberg
MEANDERING PATHWAYS
The meandering pathways
leading from the hotel lobby to
the dance floor and bar, provide
an energetic experience as the
light bounces off the 3D metal
relief and dances to the beat of
the music. Inspiration Image:
Mister Important Design, Vanity
Night Club- Las Vegas
ACOUSTICS
The heavy drapery on the walls
and ceiling provide acoustic
control to prevent the loud music
from spilling to adjacent, quieter
spaces such as the Lounge.
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