An automated parking guidance system (APGS) uses sensors to monitor parking availability in real-time and communicates this information to drivers through dynamic messaging signs. There are varying levels of APGS technology depending on what is monitored - from just displaying overall facility availability to providing availability by individual parking space. APGS can help reduce traffic and emissions by decreasing drivers' time spent searching for parking. While the technology provides benefits, drivers must see, believe, and follow the guidance for the systems to work effectively.