The document discusses big data and how Intel technologies can help address challenges with big data. It defines big data in terms of volume, velocity, and variety of data. It then discusses how Intel Xeon processors provide benefits like improved performance, reduced costs, and support for large-scale analytics. Customer case studies show how Intel and AWS enable big data use cases in areas like life sciences, log analytics, and social networking.

1. The Disruption of Big Data
Speaker Name
Date

2. Agenda
• Big Data – what is it?
• Hardware Economics & Big Data Implications
• Benefits of Intel® Inside
• Customer Case Studies

3. Data is getting big,
but what is Big Data?

4. Data Growth Phenomenon
Photos uploaded to
750M Facebook over 2011
new year’s weekend
Data stored In
Tweets sent 966PB Manufacturing
as of 2009
200M every day in
August 2011
Video generated every
6.7PB day in a Smart City
project in China
Potential annual value
$20B+
Spent on
$60B from Big Data to US
health care acquisition of
data storage,
management,
and analysis
companies in
Value for service last 12 months
provider from global
$100B+ personal location
data Decrease in product
50% development, assembly
costs for manufacturing
Source: McKinsey Global Institute Analysis

5. What is Big Data?
Traditional Data Big Data
Volume Gigabytes to Terabytes Petabytes and beyond
Velocity Occasional Batch – Complex Event Processing Real-Time Data Analytics
Variety Centralized, Structured i.e. Database Distributed, Unstructured Multi-format

6. Why is Big Data Important?
Smart City Project: Up to 50% Decrease
Improve Public in Product
Safety, Boost Development and
Economic Growth Assembly Costs1
Online Retailer
Generate Revenue Generated 30% of
from Data Analytics Sales Due to
of B2B Sales Analytics Driven
Recomendations1
Data is the Raw Material of the Information Age
1::McKinsey Global Institute Analysis
*Other brands and names are the property of their respective owners.

7. Hardware Economics
& Big Data Implications

8. Changing Economics for Big Data Challenges
Annual Server Unit Shipments Supercomputing in 2010
1997
>500 TFLOPS ~$55K/GFLOP
~1 TFLOP <$100/GFlop
1990 2000 2000
2010 Performanc $/GFLOP
e

9. The Heart of a Next Generation Cloud
Intel® Xeon® E5: The Cloud’s primary building block
• Up to 80% performance boost vs..
prior gen1 at consistent power level
• Dramatically reduce compute time
with Intel® Advanced Vector
Extensions
• Performance when you need it with
Intel® Turbo Boost Tech 2.0
• Up to 66% reduction in total cost of
ownership1
Delivers 100X Performance Boost since 2000
Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific
computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you
in fully evaluating your contemplated purchases, including the performance of that product when combined with other products.
1 Over previous generation Intel® processors. Intel internal estimate. For more legal information on performance forecasts go to http://www.intel.com/performance
2 Intel measurements of average time for an I/O device read to local system memory under idle conditions. Improvement compares Xeon E5-2600 family vs.. Xeon 5600 series
3 Source: Intel internal analysis (backup); 2008 of 3 yr TCO. 4X power efficiency of 4 year old servers. See www.intelsalestraining.com/xeonestimator
9 4 Intel. As reported at Q1’12 Intel earnings call.

10. Benefits of Intel® Inside

11. Intel® Xeon® Processors:
Solve the Most Important Problems of Any Scale
373 of Top500*
supercomputers are
powered by
Intel® Architecture

12. Enabling a Vibrant Ecosystem
Intel Software and Services
Intel Software Network:
Engaging 7,000 ISVs via Providing resources
Software Partner Program to > 8.3M developers
Provisioning >2800 academic
institutions with curricula,
tools, training and research Support Open Source
Enabling AWS to run your choice of OS, Applications & Programming Languages

13. Amazon Web Services powered by
Intel® Xeon® processor E5-2670
Access to Supercomputing On-demand
Latest Intel® Xeon® performance enhancements
without disruption
Business Agility to Efficiently Perform Data
Intensive Tasks in Less Time

14. Intel® Powered Supercomputer at AWS
AWS built the 42nd fastest supercomputer in the world
1,064 Amazon EC2 CC2 instances with17,024 cores
240 teraflops cluster (240 trillion calculations per second)
Less than $1,000 per hour
Based on Intel® Xeon® processor E5-2670
Supercomputers by the Hour … for Everyone

15. Intel® & AWS deliver scale that lowers your cost
AWS Scale & Innovation… … Drives Customer’s Costs Down
Attract More Invest in
Customers Capital
Reduce Invest in
Prices Technology
19 AWS Price Reductions
Improve
Efficiency
Fueling Innovation in the Cloud

16. Business Agility
Experiment Often & Fail Quickly with AWS on Intel
Cost of failure falls
  
dramatically
People are free to try out
  
new ideas
More risk taking, more
  

innovation
 

17. Customer Case Studies

18. Example use cases:
Life Science
Log analytics
Social Networking

19. With Nimbus Discovery, looking at a cancer drug
target:
• Completed 12.55 Compute Years of Work
• Analyzed ~21 Million Ligands
• In only 3 hours, at a cost of $4828.85 / hour
• Instead of $20+ Million in infrastructure
Intel & AWS make impossible Big Science, possible

20. Weblog Analysis Suggests What You Are Searching For
Better consumer experience through Big Data analysis
20

21. Power and Simplicity of AWS on Intel® Xeon® Processors:
Speeds your Time to Market

22. BACKUP
22

23. Intel® Xeon® Processor E5-2600 Product Family
HPC Performance Summary
Relative Geometric Mean Scores by segment
Actual performance will vary by workload
Higher is better
Synthetic Technical Computing Real-world applications
2,1
Higher is
better
1,7
1,5 1,5
1,4
1,3
1,0
Intel® Xeon® Processor E5 Family (8C, 2.7 GHz)
X5690 Maxtrix Life CAE Energy FSI Numerical Weather
Baseline Multiplication Sciences
(3.46GHz, 6C) (Linpack)
Increased Application Performance by up to 1.7X
Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems,
components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated
purchases, including the performance of that product when combined with other products. Configurations: Intel Internal measurements October 2011, See backup for configuration details. For more information go to
23 http://www.intel.com/performance . Any difference in system hardware or software design or configuration may affect actual pe rformance. Copyright © 2010, Intel Corporation.

24. Tick-Tock Development Model
Sustained Xeon® Microprocessor Leadership
Tick Tock Tick Tock Tick Tock Tick Tock
65nm 45nm 32nm 22nm
Intel® Core™ Nehalem Sandy Bridge
Microarchitecture Microarchitecture Microarchitecture
First high-volume Up to 6 cores Up to 8 cores
server Quad-Core and 12MB Cache and 20MB Cache
CPUs
Integrated memory controller Integrated PCI Express
Dedicated high-speed with DDR3 support
bus per CPU Turbo Boost 2.0
Turbo Boost, Intel HT, AES-
HW-assisted NI1 Intel Advanced Vector
virtualization (VT-x) Extensions (AVX)
End-to-end HW-assisted
virtualization (VT-x, -d, -c)

25. APPROVED FOR PUBLIC USE
Intel® Xeon® Processor E5-2600 Product Family
Historical 2S Integer Throughput Performance
Integer Throughput Performance
Single Core
100X
Dual Core
Quad Core
Six Core
Eight Core
Baseline Score
Higher is better
Xeon 1.00 Xeon 1.26 Xeon 2.20 Xeon 3.06 Xeon 3.20 Xeon 3.60 Xeon 3.80 Xeon 3.00 Xeon 3.00 Xeon 3.33 Xeon 2.93 Xeon 3.46 Xeon 2.9
256KB L2 512KB L2 512KB L2 1M L3 2M L3 1M L2 2M L2 4M L2 DC 8M L2 QC 12M L2 8ML3 QC 12ML3 6C 20ML3 8C
(2000) (2001) (2002) (2003) (2004) (2004) (2005) (2006) (2007) QC (2008) (2009) 6.4 GT/s 8.0 GT/s
QPI (2010)QPI (2012)
Intel® Xeon® Delivers 100X Boost in 2S Integer Throughput Performance since 2000
Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using
specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance
tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. Source: Intel Internal Assessment and Estimates.
For more information go to http://www.intel.com/performance
25