National ownership of trade integration processes is important for least developed countries. Three case studies provide lessons on integrating trade into development strategies. Cambodia implemented a creative sector-wide approach through successive trade integration strategies aligned with its planning cycle. This helped diversify exports and build institutional capacity over time. Vanuatu established coordination mechanisms to implement its trade policy framework. Zambia faced challenges ensuring trade reforms benefited all, but stakeholder consultations improved policy coherence. Overall, demonstrating trade's development benefits and investing in human capacity are keys to effective mainstreaming.
The document discusses improving inclusiveness in trade policy making processes. It presents research on consultative mechanisms and stakeholder participation in Kenya, Malawi, Tanzania, Uganda, and Zambia. The research developed an Inclusive Trade Policy Making Index to measure inclusiveness. While inclusiveness is improving, not all stakeholders are involved and consultative forums lack mandates. Broadening participation, strengthening mechanisms, linking to outcomes, and addressing regional dimensions can maximize the benefits of inclusive trade policy making.
This chapter introduces analytical tools and data sources for analyzing trade flows. It discusses measures of a country's overall openness, trade composition, and comparative advantage. It demonstrates how to quantify these concepts using statistics on trade values and volumes from databases like UN Comtrade. Exercises guide users in calculating revealed comparative advantage (RCA) indices, analyzing geographical composition of trade, and identifying patterns of offshoring and vertical specialization.
The document discusses improving the inclusiveness of trade policy making processes in developing countries. It outlines the key stakeholders in trade policy making, including government ministries, private sector groups, and civil society organizations. It also analyzes challenges to inclusive trade policy making like limited capacities and lack of coordination between stakeholders. The document introduces an Inclusive Trade Policy Making Index to measure and compare inclusiveness across countries, identifying gaps. Main conclusions are that consultative mechanisms have been established but are irregular and not all stakeholders are represented equally. Recommendations include identifying and involving all stakeholders, improving information flows and coordination, and investing in capacity building.
Sic Group Strategic information and communication. The European management consulting company active in Public Relations, Government Relations, Marketing Strategy
The document discusses the challenges of developing competition policy in BRIC countries. It notes that while BRIC countries have come to play an important economic role globally, designing and implementing competition policy presents unique challenges given different stages of development. Key challenges discussed include balancing short-term competition with long-term incentives, reforming regulations, building institutional capacity, and ensuring benefits reach all of society. The document advocates for cooperation among BRIC countries to share experiences and best practices.
This Working Paper was published by United Nations University Maastricht Economic and social Research Institute on Innovation and Technology (UNU-MERIT). It seeks to provide insights about the main characteristics of innovative firms and to gather new evidence with regard to the nature of the innovation process in the Latin American and Caribbean region. This Paper analyses data from a number of CARICOM countries.
The document discusses perspectives on developing an industrial policy for CARICOM states. It notes that traditionally these states relied on agriculture but now face challenges from globalization. A regional industrial policy could help states pursue common objectives like cross-border cooperation, promoting competitive regional enterprises, and sustainable development. The policy should establish a framework for national industrial goals like productivity growth and employment while being guided by macroeconomic considerations and supporting key sectors through infrastructure development.
The Panel on Defining the Future of Trade was established in 2012. The Panel was mandated to: “….examine and analyse challenges to global trade opening in the 21st century” against the background of profound transformations occurring in the world economy, looking “at the drivers of today’s and tomorrow’s trade, […] at trade patterns and at what it means to open global trade in the 21st century, bearing in mind the role of trade in contributing to sustainable development, growth, jobs and poverty alleviation.” This is the Report of the Panel.
The document discusses improving inclusiveness in trade policy making processes. It presents research on consultative mechanisms and stakeholder participation in Kenya, Malawi, Tanzania, Uganda, and Zambia. The research developed an Inclusive Trade Policy Making Index to measure inclusiveness. While inclusiveness is improving, not all stakeholders are involved and consultative forums lack mandates. Broadening participation, strengthening mechanisms, linking to outcomes, and addressing regional dimensions can maximize the benefits of inclusive trade policy making.
This chapter introduces analytical tools and data sources for analyzing trade flows. It discusses measures of a country's overall openness, trade composition, and comparative advantage. It demonstrates how to quantify these concepts using statistics on trade values and volumes from databases like UN Comtrade. Exercises guide users in calculating revealed comparative advantage (RCA) indices, analyzing geographical composition of trade, and identifying patterns of offshoring and vertical specialization.
The document discusses improving the inclusiveness of trade policy making processes in developing countries. It outlines the key stakeholders in trade policy making, including government ministries, private sector groups, and civil society organizations. It also analyzes challenges to inclusive trade policy making like limited capacities and lack of coordination between stakeholders. The document introduces an Inclusive Trade Policy Making Index to measure and compare inclusiveness across countries, identifying gaps. Main conclusions are that consultative mechanisms have been established but are irregular and not all stakeholders are represented equally. Recommendations include identifying and involving all stakeholders, improving information flows and coordination, and investing in capacity building.
Sic Group Strategic information and communication. The European management consulting company active in Public Relations, Government Relations, Marketing Strategy
The document discusses the challenges of developing competition policy in BRIC countries. It notes that while BRIC countries have come to play an important economic role globally, designing and implementing competition policy presents unique challenges given different stages of development. Key challenges discussed include balancing short-term competition with long-term incentives, reforming regulations, building institutional capacity, and ensuring benefits reach all of society. The document advocates for cooperation among BRIC countries to share experiences and best practices.
This Working Paper was published by United Nations University Maastricht Economic and social Research Institute on Innovation and Technology (UNU-MERIT). It seeks to provide insights about the main characteristics of innovative firms and to gather new evidence with regard to the nature of the innovation process in the Latin American and Caribbean region. This Paper analyses data from a number of CARICOM countries.
The document discusses perspectives on developing an industrial policy for CARICOM states. It notes that traditionally these states relied on agriculture but now face challenges from globalization. A regional industrial policy could help states pursue common objectives like cross-border cooperation, promoting competitive regional enterprises, and sustainable development. The policy should establish a framework for national industrial goals like productivity growth and employment while being guided by macroeconomic considerations and supporting key sectors through infrastructure development.
The Panel on Defining the Future of Trade was established in 2012. The Panel was mandated to: “….examine and analyse challenges to global trade opening in the 21st century” against the background of profound transformations occurring in the world economy, looking “at the drivers of today’s and tomorrow’s trade, […] at trade patterns and at what it means to open global trade in the 21st century, bearing in mind the role of trade in contributing to sustainable development, growth, jobs and poverty alleviation.” This is the Report of the Panel.
The 2014 Annual Report is split into three main sections. The first contains a message from the WTO Director-General. The second section provides a brief overview of 2013 and some background information on the WTO, while the third has more in-depth information.
Aid for trade is designed to help developing countries meet the Sustainable Development Goals (SDGs) by connecting them in a sustainable manner to the global trade system. Indeed, SDG target 17.11 specifically calls for doubling the share of least developed country (LDC) exports by 2020. However, many are being left behind. Their collective share of world trade remains below one percent and export baskets tend to be concentrated in a narrow set of low value-added products.
In the lead up to the biennial Aid for Trade Global Review, which took place at the World Trade Organization on 3-5 July 2019, this series of short analytical articles explores some of the key trends and policy discussions impacting LDCs. The collection is structured along the event's themes of economic diversity, inclusive trade and emerging issues. It is intended as an impartial platform for dialogue among experts and stakeholders that adequately reflects LDC priorities.
--------
This policy series has been funded by the Australian Government through the Department of Foreign Affairs and Trade. The views expressed in this publication are the author’s alone and are not necessarily the views of the Australian Government.
Pattern and Determinants of Export Diversification in BangladeshMd. Moulude Hossain
This paper analyzes the pattern and the main determinants of
export diversification in Bangladesh. A large data set of Bangladesh export during the period of 1980-81 to 2006-07 has been used for this purpose. Three main indexes have been used to explore the trend of export concentration and these three indicators of export diversification were calculated to determine the trend of export from Bangladesh. The
Hirschman Index, the Ogive Index and the Entropy Coefficient were used to analyze the diversification pattern of export from Bangladesh. From the analyses, robust evidence has been found across the specifications and indicators that the export basket of Bangladesh has continued to remain relatively undiversified and the country has not been able to translate its
comparative advantage into competitive advantage. Further, this study reveals that the export growth and overall economic growth are highly correlated and a robust restructuring in trade policy is needed for gaining momentum in diversification of export in Bangladesh. The analyses show that exports at the intensive margin account for the most important share of
overall trade growth. At the extensive margin, geographic diversification is more important than product diversification, especially for developing countries. Taking part in free trade agreements, thereby reducing trade barrier and costs, development of infrastructure and communication, extensive financing for export and policies emphasizing the development of human capital is now the need of time for improving diversification of export.
This document is a summary of the 2015 Aid for Trade at a Glance report published jointly by the OECD and WTO. It discusses how high trade costs inhibit developing countries from fully exploiting market access opportunities and integrating into the global economy. The key sources of trade costs identified are border procedures, transport infrastructure, and non-tariff measures including standards. While trade costs alone do not determine development pathways, they are a major factor in why some countries struggle to grow and diversify. Reducing trade costs is especially important for least developed countries and small and medium enterprises. The WTO Agreement on Trade Facilitation is highlighted as an important step towards lowering trade costs. Aid for trade disbursements are helping to reduce trade
Unit 1: Environmental Context of International Business, Framework for analyzing international
business environment – Domestic, foreign and global environments and their impact on
international business decisions.
Global Trading Environment: World trade in goods and services – Major trends and developments;
World trade and protectionism – Tariff and non-tariff barriers; Counter trade.
Unit 2: International Financial Environment: Foreign investments -Pattern, Structure and effects;
Movements in foreign exchange and interest rates and then impact on trade and investment flows.
Unit 3: International Economic Institutions and Agreements: WTO, IMF, World Bank UNCTAD,
Agreement on Textiles and Clothing (ATC), GSP, GSTP and other International agreements;
International commodity trading and agreements.
Unit 4: Multinational Corporations and their involvement in International Business: Issues in
foreign investments, technology transfer, pricing and regulations; International collaborative
arrangements and strategic alliances.
Unit 5: Regional Economic Groupings in Practice: Regionalism vs. multilaterallism, Structure and
functioning of EC and NAFTA; Regional economic cooperation. Emerging Developments and
Other Issues: Growing concern for ecology; Counter trade; IT and international business.
The ability to gain and to benefit from market access depends increasingly on compliance with trade regulatory measures such as sanitary requirements and goods standards. These non-tariff measures (NTMs) represent a challenge for exporters, importers and policy makers. Many NTMs have primarily non-trade objectives such as the protection of public health or the environment, while affecting trade de facto through procedural requirements. NTMs can be unintentionally discriminatory against smaller exporters and poorer countries. Appropriate trade regulatory measures in developing countries that are efficient, provide protection for consumers and support development is challenging but important.
Understanding the uses and implications of these trade policy instruments is essential for the formulation and implementation of effective development strategies.
The document discusses the role of the Ministry of Agriculture (MoA) in Malawi's trade policy making process. It outlines the various trade policy institutions in Malawi and how the MoA is involved at different stages, including consultation during policy development, formulation and implementation. However, the MoA's level of involvement varies and it often has limited ownership over the process. The document recommends strengthening coordination between government institutions and increasing the MoA's capacity to play a more active role in trade policy making.
The document discusses various topics related to international business management.
It first discusses the importance of environment scanning for international businesses and the factors that need to be scanned, such as economic, political, legal, demographic, and socio-cultural factors.
It then discusses greenfield investment, describing it as constructing new facilities from the ground up. Greenfield investments are beneficial for developing countries like India as they create new production capacity and jobs.
Finally, it discusses different types of regional integration, including preferential trading agreements, free trade areas, customs unions, and common markets, explaining how regional integration can help grow trade between countries.
This document provides information for an international business class. It outlines objectives and assignments, including a group presentation and individual essay on government intervention in trade. It discusses key terms, examples of government trade policies, and addresses questions about how trade policies impact competitive advantage, human rights, producers vs consumers, and appropriate policies for businesses to advocate for. During the global financial crisis, many countries provided subsidies to automobile producers, and there was concern increased protectionism could distort trade or further economic slowdowns.
This chapter discusses international marketing and globalization trends. It explains that national markets are becoming more international due to imports and foreign investments. Global sourcing and production sharing has increased, with companies outsourcing parts of their supply chain to other countries. Developing countries are gaining economic power and will account for a larger share of global output in the future. The chapter also outlines different levels of international orientation that companies can take, from domestic to multinational. It analyzes drivers and barriers of globalization as well as participants in the international market.
International Marketing explores the history of trade and marketing between countries. In the year 1970, with the onset of progressive trade liberalization there was a tremendous expansion of the world trade. An organization’s way of marketing in a given country is termed “International marketing”. This comes into play when an organization is part of or associated with an enterprise which also operates in other countries and there is some degree of influence or control of the organization’s marketing activities from outside the country in which it sells and or produces.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
This Slideshare is the sole Property of the Welingkar School of Distance Learning – Reproduction of this material , without prior consent, either wholly or partially will be treated as a violation of copyright.
A global marketing strategy (GMS) is a strategy
that encompasses countries from several
different regions in the world and aims at coordinating
a company’s marketing efforts in
markets in these countries.
A GMS does not necessarily cover all countries
but it should apply across several regions.
A typical regional breakdown is as follows:
Africa, Asia, and the Pacific (including Australia)
Europe and the Middle East, Latin America, and
North America. A ‘‘regional’’ marketing strategy
is one that coordinates the marketing effort in
one region.
A GMS should not be confused with a global
production strategy. Outsourcing and foreign
manufacturing subsidiaries, common features
of a global production strategy, can be used
with or without a GMS for the finished products.
As listed in Table 1, GMSs can involve one
or more of several activities.
The coordination involved in implementing
a GMS unavoidably leads to a certain level
of uniformity of branding, of packaging, of
promotional appeal, and so on (Zou and
Cavusgil, 2002). This also means that a GMS,
in some ways, goes counter to a true customer
orientation (see MARKETING PLANNING). The
product and marketing mix are not adapted
to local preferences, as a customer orientation
suggests. This is a potential weakness of GMSs,
Table 1 Components of a global marketing
strategy.
Items Listed in Order of Descending Occurrence
• Identical brand names
• Uniform packaging
• Standardized products
• Similar advertising messages
• Coordinated pricing
• Synchronized product introductions
• Coordinated sales campaigns
and leaves opportunities open for local products
and brands.
As the notion of integrated marketing
communications (see INTEGRATED MARKETING
COMMUNICATION STRATEGY) suggests,
the ensuing consistency can have positive
revenue benefits because of reinforcement of a
unique message, spillovers between countries,
and so on. But the main driving force behind
the adoption of a GMS is the scale and
scope of cost advantages from such uniform
marketing strategies. These cost advantages
include elimination of unnecessary duplication
of effort, savings on multilingual and same-size
packaging, use of the same promotional material,
quantity discounts when buying media, and so
on. The pros and cons of a GMS are given in
Table 2.
THE ORGANIZATIONAL CONTEXT
Firms typically contemplate adopting a more
coordinated GMS, once they have significant
presence in several countries and regions. Since
local markets will never be exactly the same,
a proposed global strategy will generally not be
welcomed by the country managers. The existing
local operations will have to be convinced to
adopt the new global strategy. Thus, a GMS
is always top-down, not bottom-up, and it is
easy for antiglobalization sentiments to stir even
within a multinational company.
The typical solution to this problem is to allow
country managers to be involved in th
The document summarizes the process of developing Uganda's National Trade Policy. It describes how a consultant was hired to write a background document examining existing trade policies and stakeholder views. A drafting team then developed a draft policy which underwent stakeholder consultations and revisions. The final policy aims to use trade to reduce poverty and supports private sector competitiveness and productive sectors domestically and internationally. It analyzes Uganda's trade situation and barriers and emphasizes trade linkages and complementarities with other policies.
This document provides an overview of international business. It defines international business as any business activity that crosses national borders. The scope of international business is broad, as it involves operating in foreign environments with uncertain rules and ambiguous regulations. Conducting international business requires understanding factors unique to foreign markets. A firm's guiding principles should have a global perspective to help managers identify opportunities outside their domestic economy. The document outlines various strategic choices firms face when internationalizing, such as decisions around marketing, sourcing, management, and public affairs.
ECONOMIC PARTNERSHIP AGREEMENTS: COMPARATIVE ANALYSIS OF THE AGRICULTURAL PR...Ira Kristina Lumban Tobing
This document provides a comparative analysis of the agricultural provisions in Economic Partnership Agreements (EPAs) between the European Union and several African, Caribbean, and Pacific countries and regions. It finds that while the loss of EU trade preferences was a key motivation for many ACP countries to sign EPAs, the potential gains from improved market access have been limited. The analysis shows that ACP agricultural market liberalization commitments vary significantly across EPAs, with some requiring heavy frontloading of tariff cuts and others excluding many sensitive agricultural products. Implementation of EPAs' trade rules and provisions could affect current agricultural policies and special treatment in some regions. The document examines implications for regional integration efforts and agricultural development across different ACP configurations.
The document discusses Mexico's economic development and trade evolution, highlighting its role in global supply chains. It also examines Mexico's approach to trade facilitation and analyzes the medical devices industry as a case study. Some key points:
- Mexico has experienced significant growth in exports since NAFTA, now representing 33% of GDP, but remains reliant on exports to the US and in a few key industries.
- As a part of global supply chains, Mexico specializes in downstream production, importing unfinished goods and adding value before re-exporting. This limits value capture.
- Mexico has implemented initiatives to facilitate trade and ease the import-export process through programs administered by the Secretary of Economy.
Bd ites strategy_paper_final_draft_2008Fokhruz Zaman
This document provides a strategy to develop the ITES (ICT Enabled Services) sector in Bangladesh. It was produced through collaboration between sector stakeholders, the Ministry of Commerce, and the International Trade Centre. The strategy aims to strengthen the sector through four main objectives: 1) Defining new market approaches and executing them to meet international demand. 2) Increasing management capabilities and operational capacity for new markets. 3) Upgrading business and trade facilitation services. 4) Improving power utilities, technical facilities, and communication infrastructure. The strategy establishes a framework for stakeholders to work together on implementation plans to realize the strategic vision of enhancing the sector's competitiveness and contribution to the national economy.
This document discusses economic development in the Americas and its implications for marketing. It covers several topics:
1) It describes the different stages of economic development among American nations, from more developed to newly industrialized to less developed. Time zones also impact trade relationships.
2) Economic growth depends on factors like political stability, entrepreneurship, and targeted industrial policies. Infrastructure and information technology are also important for development.
3) The level of economic development affects marketing tasks - demand and distribution systems vary between more developed and less developed markets. Marketers must tailor their approach to the local conditions.
4) Marketing contributes to economic growth by connecting production to consumer demand. As countries develop, their marketing functions and
This session will review the development cooperation provisions of the EPA Agreement and examine the role of the institutions charged with the responsibility of the provision of development assistance. This discussion should emphasize the need for strategic planning when requesting assistance or cooperation and the importance of technical assistance utilized for capacity building.
Presentation by Kariyma Baltimore - Trade Officer
Global Value Chains: Challenges, Opportunities and Implications for PolicyDr Lendy Spires
Global value chains (GVCs) have increased the interconnectedness of economies. Participation in GVCs varies by country and is determined by factors like infrastructure and human capital that governments can influence through policy. Horizontal policies promoting competitiveness like education are widely embraced, while sector-specific subsidies often fail. For countries to benefit from GVCs, policy must address challenges like reducing trade costs and improving services, as well as developing strong institutions, education, and social policies to maximize gains from GVC participation, especially in developing economies.
The 2014 Annual Report is split into three main sections. The first contains a message from the WTO Director-General. The second section provides a brief overview of 2013 and some background information on the WTO, while the third has more in-depth information.
Aid for trade is designed to help developing countries meet the Sustainable Development Goals (SDGs) by connecting them in a sustainable manner to the global trade system. Indeed, SDG target 17.11 specifically calls for doubling the share of least developed country (LDC) exports by 2020. However, many are being left behind. Their collective share of world trade remains below one percent and export baskets tend to be concentrated in a narrow set of low value-added products.
In the lead up to the biennial Aid for Trade Global Review, which took place at the World Trade Organization on 3-5 July 2019, this series of short analytical articles explores some of the key trends and policy discussions impacting LDCs. The collection is structured along the event's themes of economic diversity, inclusive trade and emerging issues. It is intended as an impartial platform for dialogue among experts and stakeholders that adequately reflects LDC priorities.
--------
This policy series has been funded by the Australian Government through the Department of Foreign Affairs and Trade. The views expressed in this publication are the author’s alone and are not necessarily the views of the Australian Government.
Pattern and Determinants of Export Diversification in BangladeshMd. Moulude Hossain
This paper analyzes the pattern and the main determinants of
export diversification in Bangladesh. A large data set of Bangladesh export during the period of 1980-81 to 2006-07 has been used for this purpose. Three main indexes have been used to explore the trend of export concentration and these three indicators of export diversification were calculated to determine the trend of export from Bangladesh. The
Hirschman Index, the Ogive Index and the Entropy Coefficient were used to analyze the diversification pattern of export from Bangladesh. From the analyses, robust evidence has been found across the specifications and indicators that the export basket of Bangladesh has continued to remain relatively undiversified and the country has not been able to translate its
comparative advantage into competitive advantage. Further, this study reveals that the export growth and overall economic growth are highly correlated and a robust restructuring in trade policy is needed for gaining momentum in diversification of export in Bangladesh. The analyses show that exports at the intensive margin account for the most important share of
overall trade growth. At the extensive margin, geographic diversification is more important than product diversification, especially for developing countries. Taking part in free trade agreements, thereby reducing trade barrier and costs, development of infrastructure and communication, extensive financing for export and policies emphasizing the development of human capital is now the need of time for improving diversification of export.
This document is a summary of the 2015 Aid for Trade at a Glance report published jointly by the OECD and WTO. It discusses how high trade costs inhibit developing countries from fully exploiting market access opportunities and integrating into the global economy. The key sources of trade costs identified are border procedures, transport infrastructure, and non-tariff measures including standards. While trade costs alone do not determine development pathways, they are a major factor in why some countries struggle to grow and diversify. Reducing trade costs is especially important for least developed countries and small and medium enterprises. The WTO Agreement on Trade Facilitation is highlighted as an important step towards lowering trade costs. Aid for trade disbursements are helping to reduce trade
Unit 1: Environmental Context of International Business, Framework for analyzing international
business environment – Domestic, foreign and global environments and their impact on
international business decisions.
Global Trading Environment: World trade in goods and services – Major trends and developments;
World trade and protectionism – Tariff and non-tariff barriers; Counter trade.
Unit 2: International Financial Environment: Foreign investments -Pattern, Structure and effects;
Movements in foreign exchange and interest rates and then impact on trade and investment flows.
Unit 3: International Economic Institutions and Agreements: WTO, IMF, World Bank UNCTAD,
Agreement on Textiles and Clothing (ATC), GSP, GSTP and other International agreements;
International commodity trading and agreements.
Unit 4: Multinational Corporations and their involvement in International Business: Issues in
foreign investments, technology transfer, pricing and regulations; International collaborative
arrangements and strategic alliances.
Unit 5: Regional Economic Groupings in Practice: Regionalism vs. multilaterallism, Structure and
functioning of EC and NAFTA; Regional economic cooperation. Emerging Developments and
Other Issues: Growing concern for ecology; Counter trade; IT and international business.
The ability to gain and to benefit from market access depends increasingly on compliance with trade regulatory measures such as sanitary requirements and goods standards. These non-tariff measures (NTMs) represent a challenge for exporters, importers and policy makers. Many NTMs have primarily non-trade objectives such as the protection of public health or the environment, while affecting trade de facto through procedural requirements. NTMs can be unintentionally discriminatory against smaller exporters and poorer countries. Appropriate trade regulatory measures in developing countries that are efficient, provide protection for consumers and support development is challenging but important.
Understanding the uses and implications of these trade policy instruments is essential for the formulation and implementation of effective development strategies.
The document discusses the role of the Ministry of Agriculture (MoA) in Malawi's trade policy making process. It outlines the various trade policy institutions in Malawi and how the MoA is involved at different stages, including consultation during policy development, formulation and implementation. However, the MoA's level of involvement varies and it often has limited ownership over the process. The document recommends strengthening coordination between government institutions and increasing the MoA's capacity to play a more active role in trade policy making.
The document discusses various topics related to international business management.
It first discusses the importance of environment scanning for international businesses and the factors that need to be scanned, such as economic, political, legal, demographic, and socio-cultural factors.
It then discusses greenfield investment, describing it as constructing new facilities from the ground up. Greenfield investments are beneficial for developing countries like India as they create new production capacity and jobs.
Finally, it discusses different types of regional integration, including preferential trading agreements, free trade areas, customs unions, and common markets, explaining how regional integration can help grow trade between countries.
This document provides information for an international business class. It outlines objectives and assignments, including a group presentation and individual essay on government intervention in trade. It discusses key terms, examples of government trade policies, and addresses questions about how trade policies impact competitive advantage, human rights, producers vs consumers, and appropriate policies for businesses to advocate for. During the global financial crisis, many countries provided subsidies to automobile producers, and there was concern increased protectionism could distort trade or further economic slowdowns.
This chapter discusses international marketing and globalization trends. It explains that national markets are becoming more international due to imports and foreign investments. Global sourcing and production sharing has increased, with companies outsourcing parts of their supply chain to other countries. Developing countries are gaining economic power and will account for a larger share of global output in the future. The chapter also outlines different levels of international orientation that companies can take, from domestic to multinational. It analyzes drivers and barriers of globalization as well as participants in the international market.
International Marketing explores the history of trade and marketing between countries. In the year 1970, with the onset of progressive trade liberalization there was a tremendous expansion of the world trade. An organization’s way of marketing in a given country is termed “International marketing”. This comes into play when an organization is part of or associated with an enterprise which also operates in other countries and there is some degree of influence or control of the organization’s marketing activities from outside the country in which it sells and or produces.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
This Slideshare is the sole Property of the Welingkar School of Distance Learning – Reproduction of this material , without prior consent, either wholly or partially will be treated as a violation of copyright.
A global marketing strategy (GMS) is a strategy
that encompasses countries from several
different regions in the world and aims at coordinating
a company’s marketing efforts in
markets in these countries.
A GMS does not necessarily cover all countries
but it should apply across several regions.
A typical regional breakdown is as follows:
Africa, Asia, and the Pacific (including Australia)
Europe and the Middle East, Latin America, and
North America. A ‘‘regional’’ marketing strategy
is one that coordinates the marketing effort in
one region.
A GMS should not be confused with a global
production strategy. Outsourcing and foreign
manufacturing subsidiaries, common features
of a global production strategy, can be used
with or without a GMS for the finished products.
As listed in Table 1, GMSs can involve one
or more of several activities.
The coordination involved in implementing
a GMS unavoidably leads to a certain level
of uniformity of branding, of packaging, of
promotional appeal, and so on (Zou and
Cavusgil, 2002). This also means that a GMS,
in some ways, goes counter to a true customer
orientation (see MARKETING PLANNING). The
product and marketing mix are not adapted
to local preferences, as a customer orientation
suggests. This is a potential weakness of GMSs,
Table 1 Components of a global marketing
strategy.
Items Listed in Order of Descending Occurrence
• Identical brand names
• Uniform packaging
• Standardized products
• Similar advertising messages
• Coordinated pricing
• Synchronized product introductions
• Coordinated sales campaigns
and leaves opportunities open for local products
and brands.
As the notion of integrated marketing
communications (see INTEGRATED MARKETING
COMMUNICATION STRATEGY) suggests,
the ensuing consistency can have positive
revenue benefits because of reinforcement of a
unique message, spillovers between countries,
and so on. But the main driving force behind
the adoption of a GMS is the scale and
scope of cost advantages from such uniform
marketing strategies. These cost advantages
include elimination of unnecessary duplication
of effort, savings on multilingual and same-size
packaging, use of the same promotional material,
quantity discounts when buying media, and so
on. The pros and cons of a GMS are given in
Table 2.
THE ORGANIZATIONAL CONTEXT
Firms typically contemplate adopting a more
coordinated GMS, once they have significant
presence in several countries and regions. Since
local markets will never be exactly the same,
a proposed global strategy will generally not be
welcomed by the country managers. The existing
local operations will have to be convinced to
adopt the new global strategy. Thus, a GMS
is always top-down, not bottom-up, and it is
easy for antiglobalization sentiments to stir even
within a multinational company.
The typical solution to this problem is to allow
country managers to be involved in th
The document summarizes the process of developing Uganda's National Trade Policy. It describes how a consultant was hired to write a background document examining existing trade policies and stakeholder views. A drafting team then developed a draft policy which underwent stakeholder consultations and revisions. The final policy aims to use trade to reduce poverty and supports private sector competitiveness and productive sectors domestically and internationally. It analyzes Uganda's trade situation and barriers and emphasizes trade linkages and complementarities with other policies.
This document provides an overview of international business. It defines international business as any business activity that crosses national borders. The scope of international business is broad, as it involves operating in foreign environments with uncertain rules and ambiguous regulations. Conducting international business requires understanding factors unique to foreign markets. A firm's guiding principles should have a global perspective to help managers identify opportunities outside their domestic economy. The document outlines various strategic choices firms face when internationalizing, such as decisions around marketing, sourcing, management, and public affairs.
ECONOMIC PARTNERSHIP AGREEMENTS: COMPARATIVE ANALYSIS OF THE AGRICULTURAL PR...Ira Kristina Lumban Tobing
This document provides a comparative analysis of the agricultural provisions in Economic Partnership Agreements (EPAs) between the European Union and several African, Caribbean, and Pacific countries and regions. It finds that while the loss of EU trade preferences was a key motivation for many ACP countries to sign EPAs, the potential gains from improved market access have been limited. The analysis shows that ACP agricultural market liberalization commitments vary significantly across EPAs, with some requiring heavy frontloading of tariff cuts and others excluding many sensitive agricultural products. Implementation of EPAs' trade rules and provisions could affect current agricultural policies and special treatment in some regions. The document examines implications for regional integration efforts and agricultural development across different ACP configurations.
The document discusses Mexico's economic development and trade evolution, highlighting its role in global supply chains. It also examines Mexico's approach to trade facilitation and analyzes the medical devices industry as a case study. Some key points:
- Mexico has experienced significant growth in exports since NAFTA, now representing 33% of GDP, but remains reliant on exports to the US and in a few key industries.
- As a part of global supply chains, Mexico specializes in downstream production, importing unfinished goods and adding value before re-exporting. This limits value capture.
- Mexico has implemented initiatives to facilitate trade and ease the import-export process through programs administered by the Secretary of Economy.
Bd ites strategy_paper_final_draft_2008Fokhruz Zaman
This document provides a strategy to develop the ITES (ICT Enabled Services) sector in Bangladesh. It was produced through collaboration between sector stakeholders, the Ministry of Commerce, and the International Trade Centre. The strategy aims to strengthen the sector through four main objectives: 1) Defining new market approaches and executing them to meet international demand. 2) Increasing management capabilities and operational capacity for new markets. 3) Upgrading business and trade facilitation services. 4) Improving power utilities, technical facilities, and communication infrastructure. The strategy establishes a framework for stakeholders to work together on implementation plans to realize the strategic vision of enhancing the sector's competitiveness and contribution to the national economy.
This document discusses economic development in the Americas and its implications for marketing. It covers several topics:
1) It describes the different stages of economic development among American nations, from more developed to newly industrialized to less developed. Time zones also impact trade relationships.
2) Economic growth depends on factors like political stability, entrepreneurship, and targeted industrial policies. Infrastructure and information technology are also important for development.
3) The level of economic development affects marketing tasks - demand and distribution systems vary between more developed and less developed markets. Marketers must tailor their approach to the local conditions.
4) Marketing contributes to economic growth by connecting production to consumer demand. As countries develop, their marketing functions and
This session will review the development cooperation provisions of the EPA Agreement and examine the role of the institutions charged with the responsibility of the provision of development assistance. This discussion should emphasize the need for strategic planning when requesting assistance or cooperation and the importance of technical assistance utilized for capacity building.
Presentation by Kariyma Baltimore - Trade Officer
Global Value Chains: Challenges, Opportunities and Implications for PolicyDr Lendy Spires
Global value chains (GVCs) have increased the interconnectedness of economies. Participation in GVCs varies by country and is determined by factors like infrastructure and human capital that governments can influence through policy. Horizontal policies promoting competitiveness like education are widely embraced, while sector-specific subsidies often fail. For countries to benefit from GVCs, policy must address challenges like reducing trade costs and improving services, as well as developing strong institutions, education, and social policies to maximize gains from GVC participation, especially in developing economies.
This document provides a summary of the United Nations Conference on Trade and Development (UNCTAD) Investment Policy Review of Mozambique. The review analyzes Mozambique's foreign direct investment (FDI) trends, policies, and regulatory framework to provide recommendations for improving its investment climate and maximizing the development impact of investment. Key points include:
- FDI has grown significantly but has been concentrated in a few mega-projects, with limited diversification and linkages to the broader economy.
- While mega-projects have driven growth, their impact has been limited in terms of job creation, skills transfers, and supply chain development.
- Mozambique's investment framework can be improved by modernizing
G20 Australia Presidency oecd stocktaking seminar on global value chainsDr Lendy Spires
G20 Australian Presidency-OECD Stocktaking Seminar on Global Value Chains was held in Paris on May 5, 2014 to discuss progress on measuring the impact of global value chains (GVCs) on trade, economic growth, and job creation. Participants discussed policy actions by G20 governments to raise collective GDP by 2% by 2018 through GVCs. Key points included: (1) protectionism increases costs and reduces competitiveness in GVCs; (2) reducing behind-the-border trade costs through standards harmonization could increase income by over $40 billion; and (3) ratifying the WTO Trade Facilitation Agreement and improving services sector regulations are critical to enabling GVCs and lowering trade
The International Trade Centre (ITC) Annual Report 2016-TRADE IMPACT FOR GOODMYO AUNG Myanmar
The International Trade Centre (ITC) Annual Report 2016-TRADE IMPACT FOR GOOD
http://www.intracen.org/itc/about/working-with-itc/corporate-documents/annual-report/
http://www.intracen.org/uploadedFiles/intracenorg/Content/About_ITC/Corporate_Documents/Annual_Report/Annual%20Report-2016-web(2).pdf
http://stage.intracen.org/country/myanmar/
http://www.intracen.org/itc/about/how-itc-works/
ITC is the joint agency of the World Trade Organization and the United Nations.
ITC's Annual Report provides a broad overview of what the organization accomplished in 2016. It briefly describes the work of each of ITC’s 15 programmes to help achieve the Sustainable Development Goals by leveraging the power of regional and international markets for inclusive growth and job creation. A dozen case studies illustrate how ITC projects created trade impact for good from Haiti to Myanmar.
The report will serve as the basis for discussions at the 10 July session of the ITC Joint Advisory Group, where government delegates will review the agency’s work, and make recommendations for its future operations to its parent organizations, the United Nations and the World Trade Organization.
Some highlights from 2016: Despite a complex political and financial context, ITC remained focused on delivering thought leadership, technical assistance and capacity building to make trade work for the 99%. The second edition of the SME Competitiveness Outlook, ITC’s annual flagship report, shed light on how governments could best help small and medium-sized enterprises overcome non-tariff measures and make the most of existing market access opportunities. By the end of 2016, signatories to ITC’s SheTrades had collectively pledged to connect 600,000 women entrepreneurs to markets by 2020. Internally, ITC progressed further towards its goal of gender parity at all levels.
There is no direct link between international trade and economic growth or poverty reduction - this relationship depends on coherent government policies. For trade to benefit an economy, a country must identify its trade interests and implement consistent trade policies and strategies. Successful trade also requires resources and capacity building at all levels, from trade analysis to implementing agreements, as well as participation from all relevant stakeholders.
This document provides an overview of a class on international business and trade. The class rules require students to keep their microphones muted but cameras on, and to use the chat box to greet any visitors. The objective is for students to better understand international business dimensions and opportunities in global markets, with a focus on exports and examples from local and foreign experiences. A video on the role of trade in economic growth and poverty reduction is assigned for students to watch. The document then discusses how open trade policies can promote economic growth for all.
The role of multinational business in trade has always been very important—large firms account for the majority of international trade flows, and many if not most of these large firms will have establishments in multiple countries. These firms, obviously, are not in the development assistance business (although they may be contracted by governments to implement projects financed by Aid for Trade). This does not mean, however, that private companies do not contribute to building trade capacity in developing countries. To the contrary, many enterprises that have established operations in developing countries or that trade with developing countries make a major contribution to economic upgrading and local capacity building. Such activities are not captured by the term AFT – nor would it qualify as AFT – because the origin of the funds is private and the objective is generally to benefit/support the associated investments/operations. It nonetheless serves the same purpose. Indeed, it may have
greater success as a result of the need to demonstrate results vis-à-vis the firm’s shareholders, and can generate positive spillovers.
The document recommends that G20 governments ratify and implement the WTO's Trade Facilitation Agreement to reduce trade costs and facilitate global value chains. It notes that while 159 WTO members signed the agreement, only 12 have ratified it so far, including 5 G20 members. Full implementation could boost global GDP by $1 trillion and create millions of jobs. The document calls on G20 countries to accelerate ratification, establish trade committees, commit to high-quality implementation plans, and coordinate assistance to developing countries to fully realize the agreement's benefits.
This document discusses ways the G20 could improve its impact on development and addresses it has neglected. It recommends the G20:
1. Improve accountability by transparently measuring progress on commitments and objectives like sustainability and well-being.
2. Improve development coherence by assessing how policies like financial regulation impact development.
3. Increase consultation with developing countries and civil society to better represent the poor.
4. Strengthen financial regulation to prevent future crises and speculation, and ensure finance supports productive activities.
5. Implement commitments to financial transparency, crack down on tax havens, and address corporate tax avoidance.
6. Make progress on innovative long-term climate finance sources like fossil
The Caribbean Community Regional Aid for Trade Strategy 2013-2015 aims to help CARICOM member states overcome constraints to competitiveness and trade expansion through three strategic goals: 1) Upgrading key economic infrastructure, 2) Enhancing competitiveness and trade diversification, and 3) Deepening regional integration and maximizing gains from trade agreements. The strategy identifies priority areas and "anchor" projects to achieve these goals in maritime transport, ICT, energy, trade facilitation, and private sector development. It also categorizes activities as regional, national-regional, or national to coordinate aid for trade efforts across the Caribbean.
The document summarizes the trade policy making process in Uganda and the role of civil society organizations (CSOs). It describes how the Ugandan government developed a National Trade Policy in 2007 with input from stakeholders like CSOs. CSOs participated in consultations and provided feedback to policy drafts with the aim of creating a pro-human development trade policy. However, CSO engagement was ad hoc and their influence was limited. Moving forward, the document recommends that CSOs more actively monitor implementation and strategize for participating in the next policy review.
DESA's capacity development strategy focuses on partnering with countries to integrate global development knowledge into their national development strategies. It identifies five priority areas for its capacity development work: 1) strengthening statistical capacities and MDG monitoring, 2) macroeconomic advisory services and tax cooperation, 3) social integration and inclusion of vulnerable groups, 4) sustainable development including climate change and forests, and 5) public administration and ICT. DESA provides expertise, training, knowledge sharing, and some funding to assist countries in these areas and achieve internationally agreed development goals.
Global value chains can contribute to productive
capacity development through several
mechanisms, including technology dissemination
and skills and knowledge development. They
can also open up opportunities for longer-term
industrial upgrading, especially in coordination
with other policy areas such as science, technology
and innovation policies that support technological
learning and boost competitiveness.
Aid for trade at a glance 2013 connecting to value chainsDr Lendy Spires
…increasing trade performance, as well as… Econometric analysis suggests that bilateral aid for trade is broadly correlated with increases in trade performance. This report calculates that 1 USD in aid for trade is associated with an increase of nearly 8 USD in additional exports from all developing countries, 9 USD for all low and lower-middle income countries and 20 USD for International Development Association (IDA) countries. …trade in parts and components. Econometric analysis has also found that aid for trade is even more positively and significantly associated with growth in trade of parts and components. There is no need for major refocusing of aid for trade, but…
The progressive proliferation of value chains is changing global trade flows and widening trading opportunities for developing countries’ suppliers. Aid for trade is already addressing the right set of issues to further support this process. No major refocusing of the Aid-for-Trade Initiative seems required. …import efficiency requires more attention. At the same time, improving import efficiency appears to be one area that requires additional attention. Too frequently aid-for-trade programmes fail to exhibit sufficient concerns about this dimension of competitiveness, which is nevertheless vital for connecting developing country suppliers to value chains.
Aid effectiveness principles could better applied, and… All stakeholders emphasize that aid needs to be managed better to deliver tangible trade and development results. Governments that are working with donors to design aid-for-trade programmes with clear targets and performance indicators for each phase of the results chain are likely to have the greatest pay-off. … aid-for-trade programmes should take account of the broader policy environment. Aid-for-trade programmes also need to take into account the broader policy environment, particularly trade policy but also complementary policies.
What seems most needed now is a renewed commitment by all stakeholders to continue supporting developing countries in building the supply-side capacities and infrastructure they need to make trade an engine of growth and poverty reduction. The 4th Global Review in July 2013 and the 9th WTO Ministerial Conference in December 2013 provide important opportunities for Members to discuss how to ensure the continued relevance of the Aid-for-Trade Initiative in a changing environment for trade and development.
AIDFORTRADE AT A GLANCE 2013 CONNECTING TO VALUE CHAINS Dr Lendy Spires
- The document is a report by the OECD and WTO on Aid for Trade, focusing on connecting developing countries to global and regional value chains.
- It provides an overview of the Aid for Trade monitoring exercise and outlines the structure of the report, which examines how partner countries and donors have adapted their strategies to new trade realities, analyzes aid for trade flows and financing, and discusses barriers to integrating into value chains.
- The report aims to help ensure the Aid for Trade Initiative remains relevant in supporting developing countries to participate in and benefit from world trade.
The document is an introduction to the World Economic Forum's report "The Global Enabling Trade Report 2014". It discusses the report's focus on measuring countries' trade facilitation performance and identifying obstacles to trade. It also acknowledges the data providers that contributed to the report.
News, case studies and articles from Asian-Pacific competition authorities are welcome. If you have material that you wish to be considered for publication in this newsletter, please contact ajahn@oecdkorea.org.
The United Nations Conference on Trade and Development (UNCTAD) is the UN body dealing with trade, investment, and development issues. It was established in 1964 and has 194 member countries. UNCTAD aims to help developing countries make informed decisions to reduce global economic inequality and promote sustainable development. It undertakes research, provides a forum for discussions, and offers technical assistance on issues related to trade, investment, technology, and the specific needs of developing, landlocked, small island, and least developed nations.
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4) Overall, more support is still needed to help French-speaking African countries overcome challenges in infrastructure, standards compliance, access to markets and more to realize their trade potential.
The document outlines the goals and achievements of an organization between 2019-2021 aimed at empowering women through trade. It highlights programs to create gender-responsive trade policies, build skills of women entrepreneurs to access markets, and train over 88,000 women in value chain practices. The organization also helped adopt new technologies by 10,000 women and included women's groups in 75% of trade dialogues.
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Integrating trade in the sustainable development strategies of least developed countries
1. KEY POINTS
Least developed countries can learn from each
other’s practices.
Many LDCs have put into practice creative approaches
to integrating trade in their development planning,
suited to their own circumstances, from which there are
underutilised opportunities to learn.
National ownership of the trade integration
process is essential.
Investment in human capacity and in the mechanisms that
strengthen stakeholder dialogue and consultations across
government consolidate the implementation of trade
policy frameworks.
The purpose of integrating trade in
development planning is to sustainably
improve livelihoods.
The allocation of resources to trade depends on
evidence that trade contributes to sustainable
development and helps extricate LDCs from the
poverty trap.
POLICY BRIEF
Integrating trade
in the sustainable
development strategies of
least developed countries
International trade can be a powerful tool for least developed
countries (LDCs) to reduce poverty and achieve sustainable
development. To harness this potential, the integration of trade
in national development plans helps ensure coherence across
government activities. But LDCs have limited capacity to
mobilise resources to formulate, implement and monitor trade
policies that are articulated within development strategies.
Filling the knowledge gap on different approaches to this
“mainstreaming” of trade is important to strengthen domestic
policymaking and enhance the effectiveness of trade-related
assistance - not least in the recovery from Covid-19. This brief
gathers learnings from three LDCs who have implemented
trade mainstreaming programmes with the assistance of the
Enhanced Integrated Framework and puts forward a set of
policy options.
INTRODUCTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
CASE STUDIES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
CAMBODIA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
VANUATU . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
ZAMBIA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
POLICY OPTIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
2. Integrating trade in the sustainable development strategies of least developed countries
2
POLICY BRIEF
INTRODUCTION
Figure 1. The diagnostic trade integration study and action matrix process
Note: The DTIS is often drafted by the World Bank or UN experts and led by ministries of trade. The process includes domestic consultations with public and
private stakeholders and the engagement of development partners. The DTIS identifies constraints and opportunities to integrate the world economy, and the
resultant action matrix is a tool to mainstream priorities in national development plans and in donor country programming. The report is the end-product of a
process that starts at the initiation of a request from the LDC and culminates with the report’s validation by national stakeholders and its subsequent integration in
development planning. The DTIS process can be repeated to produce an update (DTISU).
Source: Adapted from EIF (2016).
LDC
request
Concept
note
Draft &
consultations
Approval
& release
Trade policy
roadmap
The majority of least developed countries seek to
integrate trade in their national-level development
strategies. The case for integrating trade in such
development planning stems from the recognition
that trade can help attain development objectives,
including reducing poverty and developing
sustainably, but that these benefits are not
automatic. They require complementary policies
and investments to realise this potential.
Mainstreaming trade is defined as “the process of integrating
trade into national and sectoral development planning,
policymaking, implementation and review in a coherent and
strategic manner” (UNDP-EIF 2011). It takes place at the level
of policy, institutions and international cooperation. Trade
mainstreaming allows for consideration in trade policymaking
of cross-cutting effects on an economy and of the social and
environmental dimensions of economic integration. However,
embedding trade-related polices, rules and negotiations into
development planning is a challenging process.1
Key issues involved in mainstreaming include, for example,
ensuring cross-agency coordination and assessing policy
trade-offs. Priorities are determined based on upstream
analysis and an evaluation of financing needs. This is realised
through regular, and institutionalised, dialogue across
government and with development partners, as well as
stakeholders from the private sector and civil society.2
THE ROLE OF THE ENHANCED INTEGRATED FRAMEWORK
A core mandate of the Enhanced Integrated Framework (EIF) –
a multilateral aid for trade partnership between LDCs, donors
and international agencies – is to support trade mainstreaming
in national policies and institutions and in development
initiatives (for example agricultural assistance from donors). This
is pursued by managing the development of diagnostic trade
integration studies (DTIS) with national governance bodies,
strengthening organisational and implementation capacities in
trade ministries and acting as a vehicle to leverage resources
and coordinate donor support (EIF 2019a).
The DTIS and the action matrices developed alongside the
analysis are envisioned as operational instruments in the
mainstreaming process, providing the analytical base and
prioritisation on which to develop a trade policy framework
or roadmap. The approach is designed to ensure host
governments own the process, establish trade coordination
mechanisms and take the lead in implementation (Figure 1).
INTEGRATING TRADE IN DEVELOPMENT PLANNING IS
CHALLENGING
According to the WTO (2018), mainstreaming trade:
“requires a deliberate effort to integrate trade into the
various dimensions of government activity and policy
making. It also requires public and private sector
participation, creating and establishing statistical capacity
to measure progress and many rounds of consultation
to ensure trade, alongside finance and investment,
technology and capacity building, all work towards creating
the structure to allow a country to benefit from trade and to
see social, economic and environmental improvements.”
4. Integrating trade in the sustainable development strategies of least developed countries
4
POLICY BRIEF
CAMBODIA
Cambodia has made huge
strides in reducing poverty and
achieving development objectives.
International trade and investment have played
a major part in sustaining an average growth
rate of 7.9% from 1997-2017. The main drivers
have been construction, manufacturing (mainly
garments, which account for 2/3rds of total exports),
diversification into agricultural exports and, to a
lesser extent, tourism. Before the damaging impact
of the Covid-19 pandemic, the Southeast Asian
nation was expected to meet, for the first time, two
of the three criteria (national income and human
assets) for graduation from the LDC category by 2021.
“The new set of indicators in the trade roadmap
directly connected to national development
plans and sustainable development goals is
an example of how mainstreaming should
work: the strategy must contribute to broader
development objectives.”
Sven Callebaut
Senior Adviser to the Government of Vietnam
and CTISU (2019-2023) team leader
Creative sector-wide approach
Cambodia has been creative in mainstreaming trade into
its development planning. It transformed the action matrix
of its second DTIS in 2007 into an integrated trade sector
roadmap. The strategy, backed by high-level political
commitment and developed by the Cambodian Ministry of
Commerce with donor support, is termed the trade sector-wide
approach (Trade SWAp).3
The framework, and the institutional
restructuring that came with it through the establishment of
technical and coordinating bodies, is considered an example of
good practice.
The fourth and latest iteration of the DTIS – the Cambodia
Trade Integration Strategy (CTISU) 2019-2023 –amplifies the
link between the trade strategy and the country’s broader
development agenda, including by exploring new sources
of growth like the digital transformation. A new set of goals
and indicators are included in the action matrix that are
connected to the mid-term objectives in the National Strategic
Development Plan 2019-2023 and Rectangular Strategy
2019-2023,4
as well as the long-term vision supporting
LDC graduation and the achievement of the Sustainable
Development Goals.
Consultation mechanisms
In formulating its trade strategy, the Cambodian government
has endeavoured to be inclusive, with different perspectives
given voice in stakeholder consultations. For the latest CTISU,
consultations were conducted through 12 thematic focus
groups (for example agri-business value chains or education
and skills) chaired by the Ministry of Commerce and involving
over 250 stakeholders from the private sector, civil society,
3 The Trade SWAp is a mechanism to plan and coordinate the human, institutional
and financial resources of the Cambodian government, national stakeholders and
development partners for the purpose of strengthening trade sector development. The
mechanism is based on a single strategy (the DTIS) and a set of shared objectives (three
pillars) consisting of reforms and cross-cutting issues, sector-specific export promotion
and capacity building. The SWAp is guided and monitored by the Sub-Steering
Committee on Trade Development and Trade-Related Investment under the leadership of
the Ministry of Commerce.
4 The Rectangular Strategy frames the direction of Cambodia’s national development
plan. It is a dynamic document centred around governance reform that responds to
socio-economic challenges identified as relevant to the planning cycle.
CASE STUDIES
The experiences of Cambodia, Vanuatu and Zambia offer cross-learning opportunities.
All three LDCs have elaborated trade policy frameworks or roadmaps based on
relatively recent DTIS updates and action matrices developed with EIF support.
To evaluate the effectiveness of trade mainstreaming efforts in LDCs, UNCTAD
(2016) suggests a useful set of three questions. Have they led to the development
of a coherent trade policy framework? Have they fostered productive capacity
development and transformation? Have they enhanced local ownership of the trade
policy and development process? An added question in the context of this brief is
whether they have led to trade development that is sustainable and inclusive.
6. Integrating trade in the sustainable development strategies of least developed countries
6
POLICY BRIEF
VANUATU
A majority of the population in the
archipelagic nation of Vanuatu live
in rural areas where subsistence
farming, fishing and cash crops are the main
sources of livelihood. The traditional (kastom)
economy, based on principles of egalitarianism
and joint ownership of productive assets, plays
an important role. Prior to the Covid-19 pandemic,
tourism and tourism-related services were the
mainstay of the formal economy. The Pacific
nation reached an important milestone in 2020 by
graduating from LDC status. Vanuatu, however, is
one of the most at-risk countries in the world to the
effects of climate change and natural disasters.5
“Consistency in policy development and
implementation creates a narrative where
trade becomes an important topic for national
development that is visible for domestic
stakeholders and donors.”
Andrea Giacomelli
Adviser at the Permanent Delegation of the Pacific Islands
Forum in Geneva and TPF (2019-2025) team leader
5 The country’s economic and environmental vulnerability indicator is far higher than
the maximum threshold for LDC graduation (see Table 1).
Governance dimension and sustainability
The policy and institutional frameworks that guide Vanuatu’s
approach to mainstreaming were endorsed by the Council of
Ministers in 2012. The council ensures that trade is properly
considered in national development planning.
Vanuatu’s Trade Policy Framework 2019-2025 – updated from
a 2012 version that replaced the DTIS – contributes towards
achieving the goals contained in the National Sustainable
Development Plan (NSDP) 2016-2030. The policy is
complemented by an Implementation Matrix that is monitored
three times per year by the National Trade Development
Committee (NTDC) – the body established under the Ministry
of Tourism, Trade, Commerce and Ni-Vanuatu Business to
coordinate trade policy decision-making.6
Vanuatu’s trade policy ecosystem has reached a considerable
degree of maturity. The TPF 2019-2025 takes a multi-sectoral
approach to mainstreaming. It distils across departments
the trade-related aspects of sectoral issues to help ensure
that the trade division’s robust monitoring mechanism can
serve the needs of the whole government and enhance joint
implementation of the framework over the seven-year policy
cycle.
The latest TPF brings a creative approach to sustainability
by including a section on the relationship between trade
development and the kastom economy – a critical aspect of
resilience in Vanuatu. The Implementation Matrix uses seven
criteria to evaluate the positive or negative impacts of TPF
recommendations.7
The TPF 2019-2025 is also the first to include a chapter
dedicated to trade and sustainable development. Its starting
point is to ask what sustainable trade means in the context of
Vanuatu and to identify how sustainability concepts can benefit
6 The NTDC is chaired by the Minister of Trade (who is usually also the deputy Prime
Minister) and brings together ministries, the private sector, civil society and donors. The
committee develops policy recommendations for government and informs development
cooperation decisions.
7 Criteria-setting was subject to consultation and includes, among others, the potential
to generate dispute within the community around the ownership of land, impacts on
income inequality and the effect on traditional conservation areas.
8. Integrating trade in the sustainable development strategies of least developed countries
8
POLICY BRIEF
ZAMBIA
Zambia is a landlocked LDC with
stubbornly high levels of poverty.
Agriculture provides a livelihood to
over two-thirds of the population. To sustain growth,
its economy is largely reliant on copper production,
which constitutes over 70% of export earnings.
This dependence on a single commodity has led
successive governments to prioritise diversification
in order to attain the objectives outlined in
Vision 2030 – the country’s long-term national
development agenda.
“The integration of trade in development
planning does not guarantee effective
mainstreaming unless domestic and external
resources are committed to the implementation
of trade-related policies and programmes.”
Griffin Nyirongo
EIF Coordinator at the Zambia Ministry of Commerce,
Trade and Industry
Industrialisation agenda
Vision 2030 is operationalised through mid-term development
plans, the latest being the Seventh National Development
Plan 2017-2021, in which trade is embedded across various
strategic areas and centred on economic diversification and
job creation.
Zambia’s trade policy framework is outlined in various
documents that include the National Trade Policy 2018
and National Industrial Policy 2018, led by the Ministry of
Commerce, Trade and Industry.8
The underlying focus of the
trade policy and its implementation plan is to support the
industrialisation agenda. Zambia’s DTISU in 2014 noted that the
country had made good progress with mainstreaming trade
into national policies, with a number of elements in the 2005
action matrix included in subsequent mid-term development
plans.
Following ratification of the WTO Trade Facilitation Agreement,
Zambia set up a National Trade Facilitation Committee in 2018.
The committee provides a forum to apply for funding with
development partners for implementation of the agreement. To
avoid duplication of efforts, the committee has also taken the
lead in identifying gaps and coordinating financing needs for
the 2014 DTISU action matrix.9
National dialogue and demonstration of trade benefits
Inadequate coordination between the central and the
provincial levels is one of the issues identified in the 2014
DTISU as having undercut efforts to more effectively integrate
trade into Zambian policymaking. Zambia has a mechanism
in place to deepen the policy dialogue, with stakeholder
consultations around trade undertaken at the national level and
also at the provincial and district level, especially in the context
of the formulation of the National Development Plan.
8 With trade and industry housed under a joint ministry, synergies can be developed
between policy domains. The African Continental Free Trade Area provides an example:
complementarities can be found between the Department of Foreign Trade responsible
for negotiations and that of industry, which seeks to identify opportunities and provide
support for the private sector to participate effectively in the regional agreement.
9 The committee is enacted under the 2018 Border Management Act and chaired at a
high level by the Secretary to the Cabinet.
10. Integrating trade in the sustainable development strategies of least developed countries
10
POLICY BRIEF
POLICY OPTIONS
Building on the discussion of trade mainstreaming
experiences in Cambodia, Vanuatu and Zambia,
a set of policy options for consideration by LDC
governments and the international community
are presented in this section. The options, which
should not be seen as supporting generalised
policy conclusions, are mutually reinforcing and
sensitive to country specificity – i.e. options may
not be applicable in the same form to all LDCs.
They are grouped into three categories: knowledge,
ownership and sustainability.
ENHANCING KNOWLEDGE
Option 1. Create a repository of trade mainstreaming
practices
A knowledge bank could centralise fragmented information
on LDC approaches to trade mainstreaming and help nurture
South-South learning and cooperation. A regional dimension to
this initiative could also be considered. As seen in the example
countries, LDCs bring creative ideas (at the level of policy,
institutions and resourcing) to the process of mainstreaming
trade that can provide valuable insights for policymakers,
donors and researchers. The repository could be hosted by
EIF, a partner agency and/or a regional entity.
Option 2. Encourage data-driven analysis of trade policy
reforms
Digital technologies can support an evidence-based approach
to trade and development policymaking. The example of
agriculture in Zambia shows that data-driven market analysis
performed in LDCs could strengthen mainstreaming processes
by identifying comparative advantages, chokepoints, priority
areas of intervention, policy inconsistencies and potential
misalignments between trade and other policy objectives.
Solid and up-to-date analytics also bolster monitoring efforts.
Partnerships between LDCs, development partners and
domestic and international research institutions can lead this
effort, which could initially focus on key sectors like agriculture.
PROMOTING NATIONAL OWNERSHIP
Option 3. Lay emphasis on investment in human capacity
Gradual investment in human capacity, including supporting
teams to service government agencies, is key to the long-term
success of mainstreaming efforts. Many LDCs have invested
in the creation of formal trade units with full-time employees
complimented by donor-funded staff. Cambodia and Vanuatu,
in particular, demonstrate the value of such investment to
build national institutions that are consistent in their approach,
sustainable over time and endowed with growing technical
capabilities to manage the complexity that arises with
integration and economic diversification. This option underlines
the importance for LDC governments and donors of sustaining
programmes focused on acquiring technical knowledge and
investing in people.
Option 4. Strengthen mechanisms designed to engage
stakeholders
Any trade strategy must stem from a nation’s goals regarding
its development path and the type of society its citizens wish to
create. While approaches can differ depending on governance
structures, domestic political economy and culture, most LDC
governments, like the three case countries, have mechanisms
in place that allow for stakeholder dialogues to facilitate the
formation of consensus around trade priorities. Implementation
Figure 2. Schematic overview of the mainstreaming process
National
Development
Strategy
Trade
Strategy
TRADE MAINSTREAMING
MONITORING
SUSTAINABLE
& INCLUSIVE
PRODUCTIVE
CAPACITY
DEVELOPMENT
LOCAL
OWNERSHIP
EVALUATION
Trade Policy
Implementation
Trade &
Development
Results
Diagnostics
Data-driven analysis
Impact assessments
Capacity & resource needs
National institutions
- Trade ministry
- Coordinating bodies
- Technical bodies
Consultations
- Across government
- Private sector & civil society
- Donor community
Sustainability criteria
Resource allocation
- National budget
- Development assistance
- Donor coordination
Source: Author
11. 11
POLICY BRIEF
can be a challenge, however. This option involves continued
investment on the part of LDCs and development partners into
consultation mechanisms and dedicated bodies built around
the objective of stakeholder dialogue.
Option 5. Foster a cross-government approach to trade
policy development
There is often a gap between the diagnostic phase of trade
mainstreaming and implementation. Well-structured inter-
agency consultations in government can reduce this gap
by generating ownership among line ministries, enhancing
sectoral coordination, strengthening monitoring mechanisms
and avoiding inconsistent regulations. It also ensures that trade
is financially supported in the national budget. As seen in the
three cases, creating and anchoring the institutional processes
to put this approach into operation takes time and resources.
Consistency in the mainstreaming programme’s goals,
professional management in the lead agency and high-level
government linkages above that of trade minister are among
the factors that drive this option.
REALISING SUSTAINABLE DEVELOPMENT
Option 6. Build bridges between policy communities
Reconciling trade and sustainable development perspectives
involves building bridges between different policy communities
if the integration of trade in development planning is to
assimilate the social and environmental dimensions of
sustainability. As briefly described in the case of Cambodia
(gender), Vanuatu (traditional economy) and Zambia
(decentralisation), mechanisms will differ depending on local
contexts but the guiding principle is to bring trade policy closer
to communities. LDC governments and development partners
could look into options that enhance interaction among various
policymaking bodies and further embed sustainability concepts
in the diagnostic process. Tools could include environmental
and other impact assessments that inform the validation of
action matrices and trade policy roadmaps.
Option 7. Monitor the impacts of trade-related policy
recommendations
LDCs can and should bring their own approaches to the
inclusion of sustainability criteria in mainstreaming processes.
Criteria-setting should be established through domestic
consultation (discussed for example in relation to Vanuatu’s
traditional economy) and grounded in an evaluation of the
potential risks and benefits to nature and society at large,
especially the most vulnerable. The subsequent inclusion
and monitoring of indicators related to these criteria in
trade policy implementation frameworks can serve valuable
functions like validating ex ante assessments, ensuring policy
consistency and integrating sustainability in aid for trade. LDC
governments and donor agencies can partner with domestic
and international research institutions for criteria-setting and the
development of monitoring frameworks.
Option 8. Maintain the focus on outcomes
Integrating trade in development planning is about lifting
constraints to the transformation of economies in order to
sustainably improve livelihoods. Mainstreaming has a cost
which needs to be met by commitments in public spending.
The allocation of scarce domestic and external funding to
trade depends on evidence regarding its potential to help
extricate LDCs from the poverty trap and embark on a path to
sustainable development. All three country cases underscore
that the political capital consumed in institutional and policy
reform must be backed by demonstrable results.10
This option
is the shared responsibility of all the national stakeholders
and external partners engaged in the integration of trade in
development planning.
10 This is recognised in the latest EIF (2019b) Strategic Plan 2019-2020 with
a focus on productive support projects that are tied to specific goals and
indicators.
REFERENCES AND ADDITIONAL RESOURCES
References
• EIF. 2016. Guidelines for the DTIS and DTISU Under the
EIF Phase Two.
• EIF. 2019a. Annual Report 2019 – Inclusive Trade for
Better Lives.
• EIF. 2019b. Strategic Plan 2019-2020 – Forging New
Paths for the LDCs in Global and Regional Value Chains.
• UNCTAD. 2009. Developing a Trade Policy Framework to
Mainstream Trade in National Development Plans.
• UNCTAD. 2016. Making Trade Work for Least Developed
Countries: A Handbook on Mainstreaming Trade.
• UNDP-EIF. 2011. Trade and Human Development: A
Practical Guide to Mainstreaming Trade.
• WTO. 2018. Mainstreaming Trade to Attain the
Sustainable Development Goals.
Additional resources
• EIF least developed country information platform
• OECD Aid for Trade portal
• UNCTAD Trade and Development Report series
• UN Department of Economic and Social Affairs
• WTO Aid for Trade portal
• WTO E-Learning Technical Assistance programme
• WTO Trade Policy Reviews portal
ACKNOWLEDGEMENTS
Fabrice Lehmann is the author of this policy brief. He thanks
Sven Callebaut (Cambodia), Andrea Giacomelli (Vanuatu)
and Griffin Nyirongo (Zambia) who provided valuable inputs
and reviews of the country case studies. He extends his
gratitude to Christophe Bellman for his review of the brief
and helpful feedback as well as to the following members
of the EIF Secretariat for their comments on a previous
draft: Ratnakar Adhikari, Annette Ssemuwemba, Simon
Hess, Violeta Gonzalez, Hang T.T. Tran, and Peter Donelan.
Deanna Ramsay edited the report. Jim O’Neill provided
graphic design.
Policy options
12. The Enhanced Integrated Framework brings together
partners and resources to support the Least Developed
Countries in using trade for poverty reduction, inclusive
growth and sustainable development.
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EIF’s series of policy briefs aims to promote knowledge-sharing from aid
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policy that fosters sustainable development in LDCs.