The document discusses integrating the Magnolia CMS with e-commerce platforms. It outlines several common integration patterns ("no" integration, "all-in-one" integration, "import" integration, and "remote" integration) and their pitfalls. It also provides a demonstration of how Magnolia can be used to build dynamic online store templates, landing pages, and other e-commerce features. The presentation emphasizes that every integration is unique and there is no single best approach, but reusing integration patterns can help speed up the process. It encourages attendees to provide feedback and participate in the unconference session the following day.

1. INTEGRATING MAGNOLIA
WITH E-COMMERCE
PLATFORMS
JUNE 25, 2014 - #MCONF14 #ECOM
“Falling Woman

2. GRÉGORY JOSEPH
@HPESOJG
SAMUEL SCHMITT
@SAMUELSCHMITT
#MCONF14 #ECOM

3. OUR PATH
WHY WE ARE HERE
TODAY

4. RISE OF
INTEGRATION NEEDS
FROM CLIENTS AND PARTNERS

5. PARTNERS INTERVIEWS

6. ABOUT ECOMMERCE
NOT DEVELOPER FRIENDLY
NOT USER FRIENDLY
NO EASE OF USE
ABOUT INTEGRATION
ALWAYS DIFFERENT
PARTNERS ARE LOOKING FOR THE BEST APPROACH

7. GET
THE INTEGRATION FEELING

8. INTEGRATING MAGNOLIA
WITH E-COMMERCE
PLATFORMS
WHY ECOMMERCE NEEDS CMS
DEMO
PATTERNS AND PITFALLS
“Falling Woman

9. WHY DOES
E-COMMERCE
NEED
CMS?

10. E-COMMERCE
IS GREAT FOR

14. PITFALLS OF
ONLINE SHOPS

15. “[MOST BRANDS] CREATE
SHELVES IN WHICH THEY PUT
RANDOM PRODUCTS” @BAEKDAL 2013

16. ONLINE SHOPS
BEHAVE
LIKE
SUPERMARKETS

17. BUT YOU AS A SHOPPER
EXPECT MORE

18. INSPIRE

19. SHOP FROM YOUR MOBILE

20. PERSONALIZED EXPERIENCE

21. PROVIDING A
GREAT USER
EXPERIENCE
THIS IS WHY
E-COMMERCE
NEEDS CMS

22. HOW TO MAKE YOUR
CUSTOMERS HAPPY
ABOUT USER
EXPERIENCE

23. DIGITAL MARKETING
TEAM
E-COMMERCE
TEAM

24. DIGITAL MARKETING
TEAM
TO PROVIDE A GOOD
USER EXPERIENCE
YOU NEED THE
RIGHT TOOL

25. DIGITAL MARKETING
TEAM
MARKETING CAMPAIGN
LANDING PAGE
ENHANCED PRODUCT PAGE
PERSONALIZED EXPERIENCE
ON MULTIPLE CHANNELS
EASE OF CREATION

28. WE BUILD, LICENSE, SERVICE
& MARKET MAGNOLIA CMS
DEMO

29. WE BUILD, LICENSE, SERVICE
& MARKET MAGNOLIA CMS
DEMO
WHAT YOU
WILL SEE IN
THE DEMO
DYNAMIC TEMPLATES
LANDING PAGE
CAMPAIGN PAGE
SHOPPING CART COMPONENT

30. WE BUILD, LICENSE, SERVICE
& MARKET MAGNOLIA CMS
DEMO
WHAT YOU
WILL SEE IN
THE DEMO
CAROUSEL
CURRENCIES
LANGUAGES
CATALOG PREVIEW
CAMPAIGNS APP

31. WE BUILD, LICENSE, SERVICE
& MARKET MAGNOLIA CMS
DEMO
WHAT YOU
WON’T SEE IN
THE DEMO
A FULL INTEGRATION
USER MANAGEMENT
… MANY OTHER MISSING
PIECES

32. FOUR MAIN
PATTERNS
AND THEIR PITFALLS

33. “NO” INTEGRATION
Magnolia Public
Magnolia Public
Magnolia Public
Magnolia Author
E-Commerce
Publish
AKA IF IT WORKS, IT WORKS …

34. Magnolia Public
Magnolia Public
Magnolia Public
Magnolia Author
E-Commerce
Publish
“NO” INTEGRATION
Easy
Two tools for editors
Redundancy (CSS, HTML, Navigation, …)
Sharing assets might be a pain
Not likely to provide good UX
But… if it works for you, it works for me.
AKA IF IT WORKS, IT WORKS …

35. “ALL-IN-ONE” INTEGRATION
Magnolia Author
E-Commerce
Magnolia Public
E-Commerce
Publish

36. Magnolia Author
E-Commerce
Magnolia Public
E-Commerce
Publish
“ALL-IN-ONE” INTEGRATION
Classpath hell
Uptime, scaling, upgrade problems (TCO)
Java only
Transparent, direct API usage
One tool for editors

37. “IMPORT”
E-Commerce
Magnolia Author
JCR
Magnolia Public
Magnolia Public
Publish

38. E-Commerce
Magnolia Author
JCR
Magnolia Public
Magnolia Public
Publish
“IMPORT” INTEGRATION
Data redundancy
Sync problems, catalog choice, …
Where to draw the line ?
Remodel data for the CMS
One tool for editors

39. “REMOTE” INTEGRATION
Magnolia Public
Magnolia Public
Magnolia Author Magnolia Public
E-Commerce
REST API
REST Client REST Client
Publish

40. “REMOTE” INTEGRATION
Magnolia Public
Magnolia Public
Magnolia Author Magnolia Public
E-Commerce
REST API
REST Client REST Client
Publish

41. Magnolia Public
Magnolia Public
Magnolia Author Magnolia Public
E-Commerce
REST API
REST Client REST Client
Publish
“REMOTE” INTEGRATION
More work ?
Decoupling, SOA
Uptime, scaling and updates
Clearer SoC in tools
One tool for editors

42. “IDEAL”
INTEGRATION ?

43. SOME OTHER
CONCERNS

44. REST + CACHE

45. USER INFORMATION

46. SESSIONS, PROCESSES
AND FLOWS

47. CONCLUSION
NO MATHEMATICAL FORMULA TO DEFINE THE BEST APPROACH
ALWAYS ANALYZE THE BUSINESS REQUIREMENTS
EACH INTEGRATION IS UNIQUE
RE-USE PATTERNS TO SPEED UP YOUR INTEGRATION

48. MAGNOLIA
INTEGRATION
PATTERNS

49. STAY TUNED ON
WWW.MAGNOLIA-
CMS.COM/ECOMMERCE

50. TOMORROW
UNCONFERENCE
11:00 > 11:45

51. TECHNOLOGY ALLIANCES
AND MORE TO COME….

52. THANK
YOU!

53. QUESTIONS?