The document discusses green marketing communications and strategies. It defines green brands as those associated with environmental conservation. Green marketing incorporates product and process modifications, sustainable packaging, and environmentally-focused advertising. Winning green strategies rely on accurate communication through eco-labeling, green advertising that addresses sustainability, and presenting an image of environmental responsibility. The document outlines green advertising campaigns and recommends leveraging multiple marketing channels, both online and offline, for 360-degree integrated marketing communications to promote green brands.
Tourismusmarketing heute und 360° Customer Journey | Barcamp Südtirol 2016Martin Schobert
Die Zukunft im Tourismusmarketing ist digital UND analog. Die Customer Journey zeigt das Zusammenspiel, Schlüsselaufgaben und strategische Ziele der DMO. Die letzte Folie ist eine editierbare Visualisierung einer idealen Customer Journey für DMO-Marketingplanungen und kann frei für nicht-kommerzielle Zwecke unter Creative Commons Lizenz und Namensnennung von tourismusdesign.com frei adaptiert und weiterentwickelt werden.
Consumer's Choice: Brand Choice and Store Choice factors, Post purchase dissonance, Product use and non-use, Product disposition, Satisfaction and Dissatisfaction, Consumer Complaint Behavior, Satisfaction and Brand Loyalty, Strategic implications of post purchase behavior
Tourismusmarketing heute und 360° Customer Journey | Barcamp Südtirol 2016Martin Schobert
Die Zukunft im Tourismusmarketing ist digital UND analog. Die Customer Journey zeigt das Zusammenspiel, Schlüsselaufgaben und strategische Ziele der DMO. Die letzte Folie ist eine editierbare Visualisierung einer idealen Customer Journey für DMO-Marketingplanungen und kann frei für nicht-kommerzielle Zwecke unter Creative Commons Lizenz und Namensnennung von tourismusdesign.com frei adaptiert und weiterentwickelt werden.
Consumer's Choice: Brand Choice and Store Choice factors, Post purchase dissonance, Product use and non-use, Product disposition, Satisfaction and Dissatisfaction, Consumer Complaint Behavior, Satisfaction and Brand Loyalty, Strategic implications of post purchase behavior
Web Marketing for Fundraisers: Get Found, Get Traffic, Get AheadJonathon Colman
Originally presented at the United Jewish Communities Continuing Education Program in Philadelphia, PA on July 26, 2006. Covers basic theory of findability, an introduction to search engine optimization and search engine marketing, a walkthrough of keyword research, a primer on link solicitation, and even a bit about landing page design, testing, and online reputation management.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Responsibility of Organization towards Green Environment Campaign.pptxADITYATHAKUR373097
Over the past few decades there have been increasing environmental concerns which push organizations to consider environmental issues. The significance of Green Environment Campaign is increasing due to increasing concerns about environmental degradation and climate change. Hence, there is an urgent need to undertake diverse actions to reduce the adverse impact of businesses, households, and whole societies on the environment, and stop its degradation.
Web Marketing for Fundraisers: Get Found, Get Traffic, Get AheadJonathon Colman
Originally presented at the United Jewish Communities Continuing Education Program in Philadelphia, PA on July 26, 2006. Covers basic theory of findability, an introduction to search engine optimization and search engine marketing, a walkthrough of keyword research, a primer on link solicitation, and even a bit about landing page design, testing, and online reputation management.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Responsibility of Organization towards Green Environment Campaign.pptxADITYATHAKUR373097
Over the past few decades there have been increasing environmental concerns which push organizations to consider environmental issues. The significance of Green Environment Campaign is increasing due to increasing concerns about environmental degradation and climate change. Hence, there is an urgent need to undertake diverse actions to reduce the adverse impact of businesses, households, and whole societies on the environment, and stop its degradation.
Sustainable Marketing_ Building Brands with Purpose in 2023.pdfFirstDigiAdd3
Creating Sustainability Actions With Purpose contains parts of concepts that can boost organizations' resilience by developing a purpose-led sustainability strategy. It is intended to assist business leaders in identifying and mapping concrete challenges that might have an influence on their firm.
Unit V AMM Green Marketing, CRM & Rural MarketingDayanand Huded
The Presentation comprises of Green marketing, Customer relationship management and rural marketing.
Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising.
The term ‘green’ is indicative of purity. Green means pure in quality and fair or just in dealing. For example, green advertising means advertising without adverse impact on society. Green message means matured and neutral facts, free from exaggeration or ambiguity.
CRM: Customer Relationship Management is a comprehensive approach for creating, maintaining and expanding customer relationships.
CRM “is a business strategy that aims to understand, anticipate and manage the needs of an organisation’s current and potential customers”
It is a “comprehensive approach which provides seamless integration of every area of business that touches the customer- namely marketing, sales, customer services and field support through the integration of people, process and technology”
CRM is a shift from traditional marketing as it focuses on the retention of customers in addition to the acquisition of new customers
“The expression Customer Relationship Management (CRM) is becoming standard terminology, replacing what is widely perceived to be a misleadingly narrow term, relationship marketing (RM)”
CRM (Customer Relationship Management) is a comprehensive strategy and process of acquiring, retaining and partnering with selective customers to create superior value for the company and the customer.
The basic objective of CRM is to increase marketing efficiency and effectiveness.
Rural Marketing:
Rural marketing is a practise of assessing, persuading and converting the needs, wants, purchasing power of the customers into effective demand for products and service out for sale which would help in sufficing the requirements of people in the rural areas and thus increase the satisfaction levels as well as standard of living.
There are 600,000 villages in India. 25% of all villages account for 65% of the total rural population. So we can contact 65% of 680 million or 700 million population by simply contacting 150000 villages – which shows the huge potential of this market.
Rural marketing involves the process of developing, pricing, promoting, distributing rural specific product and a service leading to exchange between rural and urban market which satisfies consumer demand and also achieves organizational objectives.
Introduction to Green Marketing
Pro’s & Con’s
Marketing Mix of Green Marketing
Companies using Green Marketing
Green Marketing methods
Why Green Marketing ?
Greenwashing
Similar to Integrating Green Marketing Communications Am (20)
1. Integrating Green Marketing Communications A Paper Presentation by Avinash Mantri Faculty: Advertising & Brand Management SIES (Nerul) College of Arts, Science & Commerce Director: Purple Grape Promotions
![Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)