This document outlines the integrated strategic communication services provided by JP│KOM, a German communications firm. It details JP│KOM's healthcare competencies and portfolio, which includes product communication, market access/public affairs, corporate communication, Pharma 2.0, integrated campaigning, and crisis communication. Case studies are provided for several of JP│KOM's projects in these areas. The document aims to position JP│KOM as a full-service healthcare communications partner.
Despite growing investments in and increased use of social media, many companies, non-profit organizations, governmental institutions and associations are far from utilizing the full potential of these communication channels. This is revealed by the study “Social Media Governance 2011”, a joint research project organized by the University of Leipzig, pressesprecher magazine, and Fink & Fuchs Public Relations. The study was conducted for the second time this year, following a pilot study in 2010. A total of 596 corporate communication managers in Germany, Austria and Switzerland were surveyed. The study investigated the status quo of Social Media Governance, i.e. the status of regulatory frameworks for the strategic management of social media activities in organizations, identified the parameters and prerequisites for communicating on the social web, and examined the associated changes in the daily work and the required level of expertise.
We make sure that our clients have a real presence! Strategic concepts for product/crisis/financial market PR, the dramaturgy of the measures and the selection of media are what is needed for successful opinion forming:
Print media Whether it’s the business press, special interest magazines or the trade press, we implement successful theme setting and agree media collaborations.
Online media The online editions of the print media require special tailoring of themes. FAKTUM guarantees integrated communication across all levels of publication.
New Media Social media marketing has long been a part of successful B2B communication strategies. FAKTUM makes their clients part of the community and the community part of company marketing!
Managing CEO positioning and international communication: Insights from interviews with corporate communication leaders. This follow-up study to the European Communication Monitor 2013 is based on qualitative interviews with 53 global heads of communication of major corporations based in Europe, and on quantitative data from 579 respondents heading corporate communication departments in 39 countries. The report discusses the importance of CEOs for corporate reputation, practices and trends in CEO communication, as well as the impact of international value chains for the communication function and ways to develop new organisational structures and strategic visions. The study is a joint project by an academic research team from several universities within the framework of EUPRERA and Ketchum, a leading global communications firm operating in more than 70 countries.
Despite growing investments in and increased use of social media, many companies, non-profit organizations, governmental institutions and associations are far from utilizing the full potential of these communication channels. This is revealed by the study “Social Media Governance 2011”, a joint research project organized by the University of Leipzig, pressesprecher magazine, and Fink & Fuchs Public Relations. The study was conducted for the second time this year, following a pilot study in 2010. A total of 596 corporate communication managers in Germany, Austria and Switzerland were surveyed. The study investigated the status quo of Social Media Governance, i.e. the status of regulatory frameworks for the strategic management of social media activities in organizations, identified the parameters and prerequisites for communicating on the social web, and examined the associated changes in the daily work and the required level of expertise.
We make sure that our clients have a real presence! Strategic concepts for product/crisis/financial market PR, the dramaturgy of the measures and the selection of media are what is needed for successful opinion forming:
Print media Whether it’s the business press, special interest magazines or the trade press, we implement successful theme setting and agree media collaborations.
Online media The online editions of the print media require special tailoring of themes. FAKTUM guarantees integrated communication across all levels of publication.
New Media Social media marketing has long been a part of successful B2B communication strategies. FAKTUM makes their clients part of the community and the community part of company marketing!
Managing CEO positioning and international communication: Insights from interviews with corporate communication leaders. This follow-up study to the European Communication Monitor 2013 is based on qualitative interviews with 53 global heads of communication of major corporations based in Europe, and on quantitative data from 579 respondents heading corporate communication departments in 39 countries. The report discusses the importance of CEOs for corporate reputation, practices and trends in CEO communication, as well as the impact of international value chains for the communication function and ways to develop new organisational structures and strategic visions. The study is a joint project by an academic research team from several universities within the framework of EUPRERA and Ketchum, a leading global communications firm operating in more than 70 countries.
The chapter introduces the research topic, where the topic is " A study on the impact of social media marketing on brand preferences". The chosen case study of this research is Holiday
Inn. This is grouped into a several sections. In the second section, the research background is outlined, following the research problem/rational in the third section. In the fourth section, the research aims and objectives are defined, including the research questions in section five. Finally, the significance of the research is discussed in the sixth section.
This study assesses corporate marketing and communications activity on top social media channels by 120 of Asia’s leading companies. Companies were selected from the Wall Street Journal Asia 200 Index
of Asia’s leading companies as determined by executives and professionals across Asia-Pacific. The top 10 companies per country were selected. A full list of companies surveyed is available on page 33 of this study. The countries studied were: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, The Philippines, Singapore, South Korea, Taiwan and Thailand.
Data was collected in July 2011 by Burson-Marsteller’s Asia-Pacific digital and research teams.
Communication project management approach for non govermentals by wycMarek Koziol
Publication about past project of Wrocław Youth Club Association - New communication and new technology pathways for NGO project organized with 14 different Non-Governmental Organizations from all over Europe!
Empirical study exploring leadership perceptions and practices among communication professionals and PR managers (n = 1,766) in corporations, nonprofit organizations (including governmental, political, educational) and agencies. The research led by Prof. Dr. Ansgar Zerfaß (University of Leipzig) and Prof. Dr. Ulrike Röttger (University of Münster) is part of a global research project with quantitative and qualitative methods in 8 cultural regions and 23 countries. Focus and research questions: Important issues for leaders in PR and communication management - Conditions for leadership, leadership abilities and qualities - Strategies and actions implemented by leaders to deal with important issues - Development of future leaders - Personal beliefs and perceptions about leadership.
BUILDING BRANDS AND GENERATING EXPOSURE IS A PASSION
Developing innovative methods to reach target audiences propels me through the day. Collaboration and problemsolving
skills enable me to engage with team members to develop compelling strategies that yield results.
PROFESSIONAL EXPERIENCE & SKILLS
Marketing Communication Plan Development | External & Internal Communications | Media Relations |
Brand Management | Web Content and SEO Management | Market Research | Tradeshows and Events |
Adobe Creative Suite | MS Office Suite | Constant Contact | Vocus PR | Social Media
Declaración de principios de la AMEC (Asociación internacional para la Medición y Evaluación de la Comunicación) para medir y evaluar la Comunicación. En ella se enumeran y explican los siete principios básicos que deben seguir los departamentos, agencias y profesionales de la Comunicación.
The chapter introduces the research topic, where the topic is " A study on the impact of social media marketing on brand preferences". The chosen case study of this research is Holiday
Inn. This is grouped into a several sections. In the second section, the research background is outlined, following the research problem/rational in the third section. In the fourth section, the research aims and objectives are defined, including the research questions in section five. Finally, the significance of the research is discussed in the sixth section.
This study assesses corporate marketing and communications activity on top social media channels by 120 of Asia’s leading companies. Companies were selected from the Wall Street Journal Asia 200 Index
of Asia’s leading companies as determined by executives and professionals across Asia-Pacific. The top 10 companies per country were selected. A full list of companies surveyed is available on page 33 of this study. The countries studied were: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, The Philippines, Singapore, South Korea, Taiwan and Thailand.
Data was collected in July 2011 by Burson-Marsteller’s Asia-Pacific digital and research teams.
Communication project management approach for non govermentals by wycMarek Koziol
Publication about past project of Wrocław Youth Club Association - New communication and new technology pathways for NGO project organized with 14 different Non-Governmental Organizations from all over Europe!
Empirical study exploring leadership perceptions and practices among communication professionals and PR managers (n = 1,766) in corporations, nonprofit organizations (including governmental, political, educational) and agencies. The research led by Prof. Dr. Ansgar Zerfaß (University of Leipzig) and Prof. Dr. Ulrike Röttger (University of Münster) is part of a global research project with quantitative and qualitative methods in 8 cultural regions and 23 countries. Focus and research questions: Important issues for leaders in PR and communication management - Conditions for leadership, leadership abilities and qualities - Strategies and actions implemented by leaders to deal with important issues - Development of future leaders - Personal beliefs and perceptions about leadership.
BUILDING BRANDS AND GENERATING EXPOSURE IS A PASSION
Developing innovative methods to reach target audiences propels me through the day. Collaboration and problemsolving
skills enable me to engage with team members to develop compelling strategies that yield results.
PROFESSIONAL EXPERIENCE & SKILLS
Marketing Communication Plan Development | External & Internal Communications | Media Relations |
Brand Management | Web Content and SEO Management | Market Research | Tradeshows and Events |
Adobe Creative Suite | MS Office Suite | Constant Contact | Vocus PR | Social Media
Declaración de principios de la AMEC (Asociación internacional para la Medición y Evaluación de la Comunicación) para medir y evaluar la Comunicación. En ella se enumeran y explican los siete principios básicos que deben seguir los departamentos, agencias y profesionales de la Comunicación.
Integrating Investor Relations Internally - ABF Investor Relations ConferenceKenny Ong
Integrating Investor Relations internally
*Importance of involving employees’ participation in the Investor Relations programme
*Management’s leadership and transparency in promoting and enhancing employees’ cooperation in building corporate values
*Constant interaction as continuous improvement and enforcement in creating shared corporate values
Uniplan Live Trends 2006 - German marketing managers on the trends and strategies of personal communication — results of a survey of 398 companies conducted by Uniplan and the HHL-Leipzig Graduate School of Management
Overview of the Health B2B2C Ecosystem; Use Social Media as a Market Focus Tool; Measure Your Performance; American Health Insurance Reality; Lack of Doctor Relationship; PR is the New Primary Care Facilitator; For Health Marketers – End-users Matter; Innovation drives healthcare advances; Ways to Improve Health and Make Money; Medicine Is a Team Sport; Big Data- Allowing Individual Patients to Leverage The Many; Some Examples of What Works- Equashield, EarlySense, MD Anderson, LifePoint; 3D Systems; American Association for Cancer Research,
Live Communication as value added factor in marketingDagobert Hartmann
Uniplan Live Trends 2008, German marketing managers on the trends and strategies of personal communication — results of a survey of 405 companies conducted by Uniplan and the HHL-Leipzig Graduate School of Management
coUNDco & Lithium present: DACH-Studie "Social Business Solutions" Florian Wieser
Der vernetzte Konsument verändert den Markt. Er fordert Transparenz, ist informiert und hält sein Umfeld auf dem Laufenden - und das immer mobiler und immer mehr in Echtzeit. Viel wird den Unternehmen geraten und die Dringlichkeit propagiert, «social» aktiv werden zu müssen. Wir wollten in Zusammenarbeit mit der Universität Zürich, Lithium und Wirtschaftspartnern aus Deutschland, Österreich und der Schweiz, die konkreten Herausforderungen mit dieser «Dringlichkeit» in Unternehmen besser verstehen und in Erfahrung bringen: Sind es kulturelle oder organisatorische? Sind es personelle oder geht es um fehlendes Fachwissen?
JP│KOM-Studie: Wie regionale Energieversorger ihre Social Media aktivieren kö...JP KOM GmbH
Regionale Energieunternehmen stehen unter massivem Transformationsdruck, der vollkommen neue Anforderungen in der Unternehmenskommunikation mit sich bringt. Das Problem: Regionale Energieversorger sind nicht wirklich Love-Brands, sondern mehr oder weniger Anbieter von Commodities. Sie müssen aktiv dafür sorgen, spannende und emotionale Themen zu entwickeln und zu spielen. Social-Media-Plattformen bieten hierfür hervorragende Möglichkeiten.
Die Themenführerschaft gewinnen! Mit einem leistungsfähigen Issue Management-...JP KOM GmbH
Ein aktives Themenmanagement ist die Basis für Thought Leadership (Themenführerschaft). Hier wird gezeigt, wie die Themenführerschaft auf die Unternehmensziele einzahlt, wie ihr Erfolg gemessen wird (KPIs) und mit welchen strategischen Hebel die Themenführerschaft gewonnen wird.
Das Themenmanagement (Issue Management) bringt drei Themenströme zusammen:
- die SOLL-Themen des eigenen Unternehmens/Marketings
- die Erwartungen und Interessen der Stakeholder
- die öffentliche Agenda (latente und manifeste Issues; mit positivem, neutralem oder negativem Spin)
Strategien des Issue Managements:
- Issue Setting. Setzen von neuen Themen, die bisher noch nicht auf der öffentlichen Agenda stehen und bisher keine Relevanz für die Stakeholder haben
- Issue Surfing. Das eigene Thema wird mit Issues verbunden, die bereits auf der öffentlichen Agenda stehen
- Issue Cutting. Der Versuch, ein Issue von der öffentlichen Agenda zu „tilgen“.
...
AR Onboarding App - Mitarbeiter lernen spielerisch ihr Unternehmen kennenJP KOM GmbH
Wie gut integrieren Sie neue Mitarbeiter in Ihr Unternehmen? #Onboarding ist ein riesiges Thema – aber bisher gibt es in vielen Unternehmen meist nur ein Willkommens-Geschenk, ein Einführungsseminar und Datenbanken mit Dokumenten.
Das wollen wir ändern: Mit unserer Onboarding-App lernen Mitarbeiter ihr Unternehmen spielerisch kennen – unterhaltsam und anschaulich in ihrem Arbeitsumfeld: mit Augmented Reality.
Mit seinem Smartphone geht der neue Mitarbeiter auf Entdeckungstour und macht dabei seine ganz persönliche Onboarding Experience: Das Organigramm erscheint an der Wand im Flur, der Image-Film läuft als Hologramm mitten im Büro. Die App gibt alle wichtigsten Infos, die der neue Mitarbeiter zum neuen Arbeitsplatz und zum Arbeitgeber braucht.
Agency Management: Gaining a competitive edge in a mature marketJP KOM GmbH
Presentation held by JP | KOM's founder Joerg Pfannenberg at the International Public Relations Network's annual meeting in Beijiing, China in May, 2018.
JP│KOM News-Service 1/16: Die neue JP│KOM WebsiteJP KOM GmbH
- „Die Agentur der Zukunft“ – mit Storytelling im Web den Internetauftritt zum Erlebnis machen
- Neupositionierung der Agentur – JP│KOM: Die Agentur der Zukunft
- Geschichten aus der Fingerspitze: Wie Scrollytelling mit alten Regeln der Website-Nutzung bricht
- Projekttagebuch: Was die Toolbox nicht verrät – Schritt für Schritt zur neuen Website
16. Tagung Interne Kommunikation: Der Dialog-Diskurs – Gaming the System? JP KOM GmbH
Themenabend “Management-Fetisch Dialog?!? Jeder sagt, er will ihn – aber kaum einer nimmt teil”
Die Forderung nach Dialog gehört zum guten Ton im Management und in der Kommunikation. Und inzwischen gibt es jede Menge Formate, die ihn organisieren sollen – von Townhalls über Blogs & Foren und weiteren Formen der Social Collaboration. Doch es gibt ein Problem: die Beteiligung. Selbst die, die ihn fordern, schalten – wenn’s losgehen soll – auf Durchzug. Die Erfolgsquote von sozialen Technologien beispielweise liegt bei lediglich 10 Prozent, sagt das Marktforschungsunternehmen Gartner. Ist die Dialogkultur nur eine Scheinveranstaltung, die Forderung nach Dialog nur eine Endlos-Schleife im „Bullshit-Bingo“, der sich kein Manager entziehen kann?! Tun die Führungskräfte und die Mitarbeiter nur so, also wollen sie den Austausch – und in Wirklichkeit wollen sie in Ruhe gelassen werden? Ist die Forderung nach Dialog nur ein Schutzschild gegen die Ansprüche von oben (oder von unten) – und es geht eigentlich nur darum, die andere Seite politisch korrekt ins Leere laufen zu lassen? Wir fragen: Was ist dran am Dialog? Wer will ihn und wer will ihn nur scheinbar – und mit welchen Zielen? Wann gelingt er, wann wird er zum Rohrkrepierer? Welche Rolle spielt das Management? Und was können Kommunikationsmanager tun, um Dialog zur ermöglichen und anzuschieben?
JP│KOM News-Service 4/15: Die digitale MitarbeiterzeitungJP KOM GmbH
- Die Mitarbeiterzeitung der Zukunft: Welche Formate sind heute „State of the Art“? Wie sehen die Trends für die Entwicklung der Mitarbeiterzeitung aus?
- Mitarbeiterkommunikation 2.0: Best Practice: Das neue digitale Magazin AgroConnect des BASF-Unternehmensbereichs Crop Protection setzt
aktuelle Medientrends konsequent um.
- Werkzeuge: Die Digitalisierung bietet neue Herausforderungen und Chancen für die Gestaltung: Welche technischen und gestalterischen Werkzeuge sind für digitale Mitarbeiterzeitungen geeignet?
- Digitalisierung heißt Veränderung: Intranet vs. Mitarbeiterzeitung: Wie sieht die Zukunft der internen Kommunikation im Unternehmen aus? Auf welche neuen Aufgaben müssen sich Kommunikationsmanager vorbereiten?
JP│KOM News-Service 3/15: Auf dem Weg zur digitalen GesundheitswirtschaftJP KOM GmbH
Seit 1. Januar hat die elektronische Gesundheitskarte die alte Versichertenkarte abgelöst. Was auf den ersten Blick nur als kleine Änderung im Portemonnaie der gesetzlich Versicherten erscheint, hat für das Gesundheitssystem weitreichende Folgen.
Mit dem E-Health-Gesetz schreibt sich auch die Politik den digitalen Wandel auf die Fahnen. Die Kommunikation und die infrastrukturellen Rahmen im Gesundheitsmarkt verändern sich in einer nie dagewesenen Form.
Viel früher als die Politik hat die Industrie die Potenziale entdeckt, die E-Health-Anwendungen mit sich bringen. Fitness-Tracker, Gesundheits-Apps, Erinnerungsfunktionen für die Einnahme von Medikamenten, Videokonsultationen zwischen Arzt und Patient, all das ist schon heute alltäglich.
Die Best Practices auf den Seiten 11 und 14 zeigen
Unternehmen, die digitale Trends in die Gesundheitskommunikation überführt haben. Sie haben erkannt, dass Kommunikation künftig den entscheidenden Mehrwert des Produkts ausmacht und nehmen eine Vorreiterrolle ein.
Kommunikationsagenturen, die über fachliches Know-how im Gesundheitswesen und gleichzeitig über Digitalkompetenz verfügen, habenzukünftig gute Chancen, neue Geschäftsmodelle in diesem wachsenden Markt zu erschließen. JP | KOM stellt sich schon jetzt dafür auf.
JP│KOM News-Service 1/15: Megratrend Digitalisierung - Auf dem Weg zur "Kommu...JP KOM GmbH
In dieser Ausgabe:
Megatrend Digitalisierung I: Was bedeutet die Digitalisierung – Industrie 4.0, Smart Home, eMobility und eHealth – für die Kommunikation?
Megatrend Digitalisierung II: Kommunikation wird zum direkten Wertträger.
Storytelling: Was macht eine Geschichte zu einer guten Geschichte? Ein Beitrag von Storyteller Conrad Giller.
Materialitätsanalyse: CSR als Prozess des Stakeholder-Dialogs.
JP│KOM Kundenumfrage: Gute Noten für strategische und operative Exzellenz.
Veränderungskommunikation reloaded: Den Change durch professionelle Kommunika...JP KOM GmbH
In vielen Unternehmen ist das Geschäft längst kein langer, ruhiger Fluss mehr, der sich am Ende harmonisch ins Meer ergießt. Das Streben nach Exzellenz darf niemals aufhören, wenn man im Wettbewerb bestehen will. Dabei ist klar: Ständige Veränderung geht nicht ohne Kommunikation. Denn woher sollen die Stakeholder sonst wissen, was von Ihnen erwartet wird und wie Sie mitwirken können?!
IPRN was formed in 1995 and is now the world’s largest independent agency network. We have members all over the world covering markets in North and South America, Western and Eastern Europe, the Middle East, the Far East and Australasia. The combined fee income or our membes exceeds US$200 with staffing of over 1000 public relations professionals providing local knowledge and global reach for all our clients who require selective market PR programmes.
We’re experts at what we do. Through us you access a wealth of experience and communication knowledge.
Every year one of our members hosts the network’s Annual General Meeting attended by all members. For us it is vital that we meet each other regularly so that we can assess and probe each other’s competencies and skills.
You can trust us to deliver results, whether we work individually or as an international team.
So what makes us different?
The IPRN member you contact is the person in charge of that business – the owner or senior director – the one who makes decisions for his or her business. So you can be sure that your business matters to us personally. When you choose an IPRN member you are guaranteed integrity and professionalism.
Go to Find a PR Agency to locate your country’s IPRN member or to locate a member in a geographical market you want to target.
www.iprn.com
JP│KOM News-Service 5/14: Kampagnen & Integrierte Kommunikation im Healthcar...JP KOM GmbH
Drei Jahre sind seit Einführung des AMNOG vergangen. Fast jeder in der Arzneimittelbranche ist inzwischen mit dem Thema Market-Access in Berührung gekommen. Das ganze System wurde auf den Kopf gestellt.
Schwer zu überblickende Stakeholder-Konstellationen und hoher Informationsbedarf stellen große Anforderungen an die Kommunikationspolitik der Unternehmen. Die Hersteller müssen nun verstärkt die Legitimität ihrer Marktaktivitätbegründen: Bringt das Produkt wirklich Vorteile? Stehen die in einem Verhältnis zu den Kosten? Gibt es Belege dafür? Die gesellschaftspolitische Positionierung ist für Arzneimittelhersteller zu einem kritischen Erfolgsfaktor geworden.
Doch bei vielen Unternehmen spielt Market-Access immer noch eine Sonderrolle. Ganzheitliche Konzepte, die Unternehmens-, Produkt- und Market-Access-Kommunikation in einer übergreifenden Strategie integrieren, kommen nurlangsam voran. Politische Prozesse und gesundheitsökonomische Fragestellungen sind eben weit vom Tagesgeschäft entfernt.
Doch gerade dort liegen heute die Inhalte für die Kommunikation! Market-Access muss bei jeder Kommunikationsmaßnahme mitgedacht und in die Kommunikationsstrategie integriert werden.
Pharmaunternehmen müssen sich langfristig als solide Partner im Gesundheitssystem aufstellen. Mut und Ehrlichkeit zahlen sich am Ende aus.
JP│KOM News-Service 4/14: Werttreibende Issues erkennen und aktivierenJP KOM GmbH
In dieser Ausgabe:
- Aufbau des Reputationsmanagements:Mit professionellem Reputationsmanagement erreichen Unternehmen ihre strategischen Kommunikationsziele.
- Erweitertes Portfolio von JP│KOM Healthcare: Mit größerem Leistungsspektrum stellt sich die Healthcare-Unit für integrierte Healthcare-Kommunikation auf.
- Sportliche Mitarbeiter: Nach Feierabend und im Urlaub begeistern sich die Mitarbeiter der Agentur auch für ganz ausgefallene Sportarten.
- 2. Auflage: Handbuch Unternehmenskommunikation: Das Standardwerk mit 70 Beiträgen von Wissenschaftlern und Experten im Bereich Unternehmenskommunikation ist nicht nur inhaltlich schwerwiegend.
"Alles so schön bunt hier?!?" - Digitales Storytelling in der internen Kommun...JP KOM GmbH
Storytelling kann auch für die Mitarbeiterkommunikation einen wertvollen Beitrag leisten. Medien und Formate, die Mitarbeiter emotional packen und komplexe Themen wie Unternehmensstrategie o. ä. anschaulich vermitteln; Bewegtbild, Infografiken und Storify-Strecken. Wir zeigen Ihnen, wie Sie diese Tools einfach und unkompliziert für Ihre interne Kommunikation selbst erstellen können.
Barcamp DIRK-Konferenz 2014: Investor Relations 2.0JP KOM GmbH
Wer hat eigentlich behauptet, dass man über Geld nicht spricht? Immer mehr Investoren diskutieren im Social Web über Aktien und Anleihen von Unternehmen. Wer als IR-Manager die Message Control auch in den neuen Meinungsmärkten behalten will, braucht eine klare Strategie. Gemeinsam mit dem Deutschen Investor Relations Verband (DIRK) haben wir die Toolbox für die IR 2.0 gefüllt.
India Clinical Trials Market: Industry Size and Growth Trends [2030] Analyzed...Kumar Satyam
According to TechSci Research report, "India Clinical Trials Market- By Region, Competition, Forecast & Opportunities, 2030F," the India Clinical Trials Market was valued at USD 2.05 billion in 2024 and is projected to grow at a compound annual growth rate (CAGR) of 8.64% through 2030. The market is driven by a variety of factors, making India an attractive destination for pharmaceutical companies and researchers. India's vast and diverse patient population, cost-effective operational environment, and a large pool of skilled medical professionals contribute significantly to the market's growth. Additionally, increasing government support in streamlining regulations and the growing prevalence of lifestyle diseases further propel the clinical trials market.
Growing Prevalence of Lifestyle Diseases
The rising incidence of lifestyle diseases such as diabetes, cardiovascular diseases, and cancer is a major trend driving the clinical trials market in India. These conditions necessitate the development and testing of new treatment methods, creating a robust demand for clinical trials. The increasing burden of these diseases highlights the need for innovative therapies and underscores the importance of India as a key player in global clinical research.
Global launch of the Healthy Ageing and Prevention Index 2nd wave – alongside...ILC- UK
The Healthy Ageing and Prevention Index is an online tool created by ILC that ranks countries on six metrics including, life span, health span, work span, income, environmental performance, and happiness. The Index helps us understand how well countries have adapted to longevity and inform decision makers on what must be done to maximise the economic benefits that comes with living well for longer.
Alongside the 77th World Health Assembly in Geneva on 28 May 2024, we launched the second version of our Index, allowing us to track progress and give new insights into what needs to be done to keep populations healthier for longer.
The speakers included:
Professor Orazio Schillaci, Minister of Health, Italy
Dr Hans Groth, Chairman of the Board, World Demographic & Ageing Forum
Professor Ilona Kickbusch, Founder and Chair, Global Health Centre, Geneva Graduate Institute and co-chair, World Health Summit Council
Dr Natasha Azzopardi Muscat, Director, Country Health Policies and Systems Division, World Health Organisation EURO
Dr Marta Lomazzi, Executive Manager, World Federation of Public Health Associations
Dr Shyam Bishen, Head, Centre for Health and Healthcare and Member of the Executive Committee, World Economic Forum
Dr Karin Tegmark Wisell, Director General, Public Health Agency of Sweden
CHAPTER 1 SEMESTER V PREVENTIVE-PEDIATRICS.pdfSachin Sharma
This content provides an overview of preventive pediatrics. It defines preventive pediatrics as preventing disease and promoting children's physical, mental, and social well-being to achieve positive health. It discusses antenatal, postnatal, and social preventive pediatrics. It also covers various child health programs like immunization, breastfeeding, ICDS, and the roles of organizations like WHO, UNICEF, and nurses in preventive pediatrics.
Navigating Challenges: Mental Health, Legislation, and the Prison System in B...Guillermo Rivera
This conference will delve into the intricate intersections between mental health, legal frameworks, and the prison system in Bolivia. It aims to provide a comprehensive overview of the current challenges faced by mental health professionals working within the legislative and correctional landscapes. Topics of discussion will include the prevalence and impact of mental health issues among the incarcerated population, the effectiveness of existing mental health policies and legislation, and potential reforms to enhance the mental health support system within prisons.
The dimensions of healthcare quality refer to various attributes or aspects that define the standard of healthcare services. These dimensions are used to evaluate, measure, and improve the quality of care provided to patients. A comprehensive understanding of these dimensions ensures that healthcare systems can address various aspects of patient care effectively and holistically. Dimensions of Healthcare Quality and Performance of care include the following; Appropriateness, Availability, Competence, Continuity, Effectiveness, Efficiency, Efficacy, Prevention, Respect and Care, Safety as well as Timeliness.
CHAPTER 1 SEMESTER V - ROLE OF PEADIATRIC NURSE.pdfSachin Sharma
Pediatric nurses play a vital role in the health and well-being of children. Their responsibilities are wide-ranging, and their objectives can be categorized into several key areas:
1. Direct Patient Care:
Objective: Provide comprehensive and compassionate care to infants, children, and adolescents in various healthcare settings (hospitals, clinics, etc.).
This includes tasks like:
Monitoring vital signs and physical condition.
Administering medications and treatments.
Performing procedures as directed by doctors.
Assisting with daily living activities (bathing, feeding).
Providing emotional support and pain management.
2. Health Promotion and Education:
Objective: Promote healthy behaviors and educate children, families, and communities about preventive healthcare.
This includes tasks like:
Administering vaccinations.
Providing education on nutrition, hygiene, and development.
Offering breastfeeding and childbirth support.
Counseling families on safety and injury prevention.
3. Collaboration and Advocacy:
Objective: Collaborate effectively with doctors, social workers, therapists, and other healthcare professionals to ensure coordinated care for children.
Objective: Advocate for the rights and best interests of their patients, especially when children cannot speak for themselves.
This includes tasks like:
Communicating effectively with healthcare teams.
Identifying and addressing potential risks to child welfare.
Educating families about their child's condition and treatment options.
4. Professional Development and Research:
Objective: Stay up-to-date on the latest advancements in pediatric healthcare through continuing education and research.
Objective: Contribute to improving the quality of care for children by participating in research initiatives.
This includes tasks like:
Attending workshops and conferences on pediatric nursing.
Participating in clinical trials related to child health.
Implementing evidence-based practices into their daily routines.
By fulfilling these objectives, pediatric nurses play a crucial role in ensuring the optimal health and well-being of children throughout all stages of their development.
R3 Stem Cells and Kidney Repair A New Horizon in Nephrology.pptxR3 Stem Cell
R3 Stem Cells and Kidney Repair: A New Horizon in Nephrology" explores groundbreaking advancements in the use of R3 stem cells for kidney disease treatment. This insightful piece delves into the potential of these cells to regenerate damaged kidney tissue, offering new hope for patients and reshaping the future of nephrology.
Health Education on prevention of hypertensionRadhika kulvi
Hypertension is a chronic condition of concern due to its role in the causation of coronary heart diseases. Hypertension is a worldwide epidemic and important risk factor for coronary artery disease, stroke and renal diseases. Blood pressure is the force exerted by the blood against the walls of the blood vessels and is sufficient to maintain tissue perfusion during activity and rest. Hypertension is sustained elevation of BP. In adults, HTN exists when systolic blood pressure is equal to or greater than 140mmHg or diastolic BP is equal to or greater than 90mmHg. The
2. Strategy and implementation
JP│KOM: Facts & Figures
JP│KOM stands for an integrated all-
encompassing service, from communication
consultancy to realization.
We promise on this every day.
2
is the founding year of
JP│KOM
employees are working in
Duesseldorf and Frankfurt
million euros gross turnover
in 2014
clients are currently working
with JP│KOM
3. Duesseldorf office Frankfurt office
As a member of the International
Public Relations Network (IPRN),
JP│KOM works with over 40 partner
agencies around the world.
In the midst of Germany – with an international
network
JP│KOM: Facts & Figures
3
4. 4
JP│KOM Healthcare
Press work
Print publications
Corp. communication
Executive communication
2013-2015
Staff communication
Corp. communication
Annual reports
2004-2013
Specialized press and public
press work
2012-2014*
Press work
Print and online publications
Corp. communication
VKF - support of sales
promotions
1995-2013
Change communication
Internal communication
Press work
2009-2010
Issue management
Info event/roadshow
Press work (planned)
2014
Trainings
Political communication
2013-2014
Media trainings
2013-2014
Press work
Support of congressional
activities
KOL events
Practice materials
2013
Stakeholder mapping
Issue management
Press work
2012-2014
Stakeholder mapping
Public affairs
2013-2014
Our accumulated experience in healthcare
communication
Market access communication
2012
Boehringer Ingelheim
*
*
*
*
*
* Healthcare-experience Stephanie Hörner
Medical education
Medical publishing
Specialized press work
Comm. for product groups
Field service materials
Online strategy
Corp. communication
2012-2014
Comm. towards docs, nurses &
patients
Disease awareness
Medical & corporate publishing
Marketing
Website & social media
Education programs
2012-2014
Specialized press and
public press work
Disease awareness
KOL management
Media trainings
2010-2012
Branding & positioning
Stakeholder mapping
Integrated comm. concept
2012-2014
Specialized press and public
press work
DTC communication
Disease awareness
Target group profiling
2012-2014
Specialized press and public
press work
Disease awareness
Social media
2008-2011*
2014-2015
Financial communication
CSR communication
Press work
since 2013
Specialized press work
Corporate publishing
Issue management
2008 - today
Public affairs
KOL events
2012-2013
Specialized press and public
press work*
Brochures for patients*
Field service materials*
Medical education*
Disease awareness*
Adherence program*
Congressional activities*
2008-2012*
B2B communication
Corporate publishing
since 2005
Specialized press
Round-tables
Conception of field service
meetings
*
Specialized press and
public press work
Radio press
Social media
2012-2014
*
Specialized press work
Medical publishing
2010-2012
*
Launch communication
Staff communication
Conception and realization of
events
2009-2010
Specialized press work
Congressional activities
Round-tables
2012-2014
* *
*
Launch communication
Business unit communication
2009-2010
Launch communication
Specialized press
Medical writing
Sales force marketing
Change communication
2007-2009
*
Specialized press and
public press work
Disease awareness
Round-tables
Roadshows
Journalists/press tours
2012-2014
*
5. 5
JP│KOM Healthcare
Our competencies
Product
communication
Field analysis/
stakeholder mapping
Strategy/consulting
Storyline/messages
Networking
Events
Discussions
Accompanying comm.
Issue monitoring
Market access/
Public affairs
Corporate
communication
Strategy
− Analysis/target
profiling
− Consulting
− Conception
Implementation
− Media relations
− Conferences/fairs/
events
Monitoring
− Media analysis
− Analysis of input &
output
Pharma 2.0
Web 2.0 strategy
Social media policy
− Resources
− Guidelines
− Responsibilities
− Conception of
effective measures
− Wikis, forums, blogs,
communities u. a.
− Social media
channels
Realization, controlling
Social media monitoring
Integrated campaigning
■ Storyline
■ Development/dramaturgy
■ Design (logo/pictorial world)
■ Integrated controlling
■ Internet/web 2.0
■ Public affairs
■ Videos/vodcasts
■ Evaluation
■ Ads/promotion
■ Events
■ Press work
■ Print publications
Monitoring
Analysis of crisis
potential
Scenario analysis
Crisis management
guidelines
Trainings and crisis
simulation
Questions & answers
Darksites/media stand-
by
Consulting
Crisis squad/stand-by
duty
Crisis
communication
Analysis/target profiling
Conception/strategy
Storyline/messages
Press work
Press events
Congress comm.
Scientific relations
Media relations
Marketing solutions
Awareness
campaigning
Evaluation
6. 6
JP│KOM Healthcare
Our competencies: Market access and public affairs
Product
communication
Field analysis/
stakeholder mapping
Strategy/consulting
Storyline/messages
Networking
Events
Discussions
Accompanying comm.
Issue monitoring
Market access/
Public affairs
Corporate
communication
Strategy
− Analysis/target
profiling
− Consulting
− Conception
Implementation
− Media relations
− Conferences/fairs/
events
Monitoring
− Media analysis
− Analysis of input &
output
Pharma 2.0
Web 2.0 strategy
Social media policy
− Resources
− Guidelines
− Responsibilities
− Conception of
effective measures
− Wikis, forums, blogs,
communities u. a.
− Social media
channels
Realization, controlling
Social media monitoring
Integrated campaigning
■ Storyline
■ Development/dramaturgy
■ Design (logo/pictorial world)
■ Integrated controlling
■ Internet/web 2.0
■ Public affairs
■ Videos/vodcasts
■ Evaluation
■ Ads/promotion
■ Events
■ Press work
■ Print publications
Monitoring
Analysis of crisis
potential
Scenario analysis
Crisis management
guidelines
Trainings and crisis
simulation
Questions & answers
Darksites/media stand-
by
Consulting
Crisis squad/stand-by
duty
Crisis
communication
Analysis/target profiling
Conception/strategy
Storyline/messages
Press work
Press events
Congress comm.
Scientific relations
Media relations
Marketing solutions
Awareness
campaigning
Evaluation
7. Market access/Public affairs – case study
Pfizer: „Integrated Care“ in the clinic market
7
Targets
Initiate cooperation amongst experts in order to develop treatment
options within the clinic market under new market conditions: “How
can we provide fair supply structures?“
Ensure access to the clinic market, attract the experts‘ attention
Strategy
Conception and implementation of a think tank
Issue setting within the professional public and political parquet
Implemantation
Partner research and development of a think tank,
under the patronage of Prof. Dr. med. Axel Ekkernkamp
Workshops
Brochure „Klinik 2025“
Positioning at conventions and lectures
Press work, exclusive reports in specialized press
Outcome
Increasing the share-of-voice
Permanent and continuing implementation of think tank
8. 8
JP│KOM Healthcare
Our competencies: Product communication
Product
communication
Field analysis/
stakeholder mapping
Strategy/consulting
Storyline/messages
Networking
Events
Discussions
Accompanying comm.
Issue monitoring
Market access/
Public affairs
Corporate
communication
Strategy
− Analysis/target
profiling
− Consulting
− Conception
Implementation
− Media relations
− Conferences/fairs/
events
Monitoring
− Media analysis
− Analysis of input &
output
Pharma 2.0
Web 2.0 strategy
Social media policy
− Resources
− Guidelines
− Responsibilities
− Conception of
effective measures
− Wikis, forums, blogs,
communities u. a.
− Social media
channels
Realization, controlling
Social media monitoring
Integrated campaigning
■ Storyline
■ Development/dramaturgy
■ Design (logo/pictorial world)
■ Integrated controlling
■ Internet/web 2.0
■ Public affairs
■ Videos/vodcasts
■ Evaluation
■ Ads/promotion
■ Events
■ Press work
■ Print publications
Monitoring
Analysis of crisis
potential
Scenario analysis
Crisis management
guidelines
Trainings and crisis
simulation
Questions & answers
Darksites/media stand-
by
Consulting
Crisis squad/stand-by
duty
Crisis
communication
Analysis/target profiling
Conception/strategy
Storyline/messages
Press work
Press events
Congress comm.
Scientific relations
Media relations
Marketing solutions
Awareness
campaigning
Evaluation
9. Targets
Sensitize affected people and general public for the widespread
disease of stroke and its risks
Increase disease awareness: provide help for recognizing typical
symptoms and explain how to act in emergency situations
Encourage a lasting healthy life style
Point out therapeutical options
Generate continuous awareness of the disease in target group and
general public
Strategy
Story development with strategic focus on connecting issues and
target groups cross-medially
Explain and visualize medical correlations even for laymen
Arouse positive connotations/emotions
Product communication/Disease awareness – case study
Increasing awareness
9
10. Implementation: Topic-related connecting of target groups and
media
Product communication/Disease awareness – case study
10
Platform for
professional
circles
Disease
awareness
site
General
press
Blogs &
forums
Corp. social
media
Specialized
press
Professional
societies &
forums
External Media
Internal MediaCorp.
website
Issue
11. Highlights
Press event as kick-off – with high-ranking speakers
(experts, patients' mandatories, politicians)
Roadshow by bus through Germany
− More than 100 cities
− Medicals and self-help groups give advice on the spot, plus
demonstrations how to measure blood pressure and glucose
as well as cholesterol level
Website for patients as “information hub“ with high
usability
Video-statements of acclaimed experts
Web 1.0: disease awareness site & e-mail newsletter
Web 2.0: facebook, twitter, youtube etc.
Press work
− Press releases with photographs on daily basis, up-to-date
information about events, comprehensive service articles,
fact sheets, infographics
− Mediation of interview partners
Product communication/Disease awareness – case study
Implementation: Interacting with target groups
11
12. Maximum attention in general press and specialized
press
Gaining of top-class experts for frequent interviews
Consistently high level of attention/visibility on the
internet
− At least 17 tweets/month
− At least 8 facebook posts/month
− At least 5 website articles/month
Continuously increasing number of users on patients‘
website
− Users in January 2014: 5.552
− Users in January 2015: 17.093
Continuously increasing number of subscribers for
monthly e-mail newsletter
− January 2014: 214
− January 2015: 269
Product communication/Disease awareness – case study
Outcome: Campaign ensured long lasting attention
12
13. 13
JP│KOM Healthcare
Our competencies: Pharma 2.0
Product
communication
Field analysis/
stakeholder mapping
Strategy/consulting
Storyline/messages
Networking
Events
Discussions
Accompanying comm.
Issue monitoring
Market access/
Public affairs
Corporate
communication
Strategy
− Analysis/target
profiling
− Consulting
− Conception
Implementation
− Media relations
− Conferences/fairs/
events
Monitoring
− Media analysis
− Analysis of input &
output
Pharma 2.0
Web 2.0 strategy
Social media policy
− Resources
− Guidelines
− Responsibilities
− Conception of
effective measures
− Wikis, forums, blogs,
communities u. a.
− Social media
channels
Realization, controlling
Social media monitoring
Integrated campaigning
■ Storyline
■ Development/dramaturgy
■ Design (logo/pictorial world)
■ Integrated controlling
■ Internet/web 2.0
■ Public affairs
■ Videos/vodcasts
■ Evaluation
■ Ads/promotion
■ Events
■ Press work
■ Print publications
Monitoring
Analysis of crisis
potential
Scenario analysis
Crisis management
guidelines
Trainings and crisis
simulation
Questions & answers
Darksites/media stand-
by
Consulting
Crisis squad/stand-by
duty
Crisis
communication
Analysis/target profiling
Conception/strategy
Storyline/messages
Press work
Press events
Congress comm.
Scientific relations
Media relations
Marketing solutions
Awareness
campaigning
Evaluation
14. Communication 2.0 – various cases
Websites, social media and interactive newsletters
14
Interactive PDF magazinesInternet/intranet Web 2.0
Apps and responsive design
15. Communication 2.0 – various cases
Interactive publishing formats
15
Visualizing the focus issues of the
website with interactive infographics.
Users will get further information by
mouseover. A modular code allows
media platforms or bloggers to pick up
the graphics as well.
News-
letter
„Monthly Number“
Patient friendly
communication with
explanatory graphics
16. 16
JP│KOM Healthcare
Our competencies: Crisis communication
Product
communication
Field analysis/
stakeholder mapping
Strategy/consulting
Storyline/messages
Networking
Events
Discussions
Accompanying comm.
Issue monitoring
Market access/
Public affairs
Corporate
communication
Strategy
− Analysis/target
profiling
− Consulting
− Conception
Implementation
− Media relations
− Conferences/fairs/
events
Monitoring
− Media analysis
− Analysis of input &
output
Pharma 2.0
Web 2.0 strategy
Social media policy
− Resources
− Guidelines
− Responsibilities
− Conception of
effective measures
− Wikis, forums, blogs,
communities u. a.
− Social media
channels
Realization, controlling
Social media monitoring
Integrated campaigning
■ Storyline
■ Development/dramaturgy
■ Design (logo/pictorial world)
■ Integrated controlling
■ Internet/web 2.0
■ Public affairs
■ Videos/vodcasts
■ Evaluation
■ Ads/promotion
■ Events
■ Press work
■ Print publications
Monitoring
Analysis of crisis
potential
Scenario analysis
Crisis management
guidelines
Trainings and crisis
simulation
Questions & answers
Darksites/media stand-
by
Consulting
Crisis squad/stand-by
duty
Crisis
communication
Analysis/target profiling
Conception/strategy
Storyline/messages
Press work
Press events
Congress comm.
Scientific relations
Media relations
Marketing solutions
Awareness
campaigning
Evaluation
17. Crisis communication – case study
MedTec company
17
Target
Crisis prevention in the case of a high-selling medical product with a
component that was classified as “mutagenic/toxic“ by the European
Chemicals Bureau (ECB)
Implementation
Scenario-workshop with CEOs and 15 experts of the customer
− Stakeholder analysis (interests and potential of scandal)
− Potential escalation levels and course of action
Q&As as well as PPT for sales and press works
Preparation of darksite
Press release, monitoring
Mailings to medicals and trading partners
Outcome
Crisis prevented
Bridging the time until relaunch with new formulation without losses in
sale
18. 18
JP│KOM Healthcare
Our competencies: Corporate communication
Product
communication
Field analysis/
stakeholder mapping
Strategy/consulting
Storyline/messages
Networking
Events
Discussions
Accompanying comm.
Issue monitoring
Market access/
public affairs
Corporate
communication
Strategy
− Analysis/target
profiling
− Consulting
− Conception
Implementation
− Media relations
− Conferences/fairs/
events
Monitoring
− Media analysis
− Analysis of input &
output
Pharma 2.0
Web 2.0 strategy
Social media policy
− Resources
− Guidelines
− Responsibilities
− Conception of
effective measures
− Wikis, forums, blogs,
communities u. a.
− Social media
channels
Realization, controlling
Social media monitoring
Integrated campaigning
■ Storyline
■ Development/dramaturgy
■ Design (logo/pictorial world)
■ Integrated controlling
■ Internet/web 2.0
■ Public affairs
■ Videos/vodcasts
■ Evaluation
■ Ads/promotion
■ Events
■ Press work
■ Print publications
Monitoring
Analysis of crisis
potential
Scenario analysis
Crisis management
guidelines
Trainings and crisis
simulation
Questions & answers
Darksites/media stand-
by
Consulting
crisis squad/stand-by
duty
Crisis
communication
Analysis/target profiling
Conception/strategy
Storyline/messages
Press work
Press events
Congress comm.
Scientific relations
Media relations
Marketing solutions
Awareness
campaigning
Evaluation
19. Corporate communication – case study
Takeda: Strategic repositioning
19
Targets
Strategic repositioning of Takeda Germany due to
acquisition of Nycomed
Strategy
Integrated in- and external communication
Change communication
Repositioning of the company
Corporate communication
Supporting political communication, market access &
experts communication
Implementation (selection)
Management conference and focus groups
Development of a storyline
Corporate publishing
Press work
20. Corporate communication – case study
Takeda: Strategic repositioning
20
Implemantation: Corporate storytelling
Realign Takeda and develop a new corporate
strategy
Starting point: personalization
(Jean-Luc Delay, CEO Germany)
and regionalization (e. g. focus on Berlin and
locations)
CHEManager 3-4/2015
rbb, 3.4.2014
Implemantation: Story on stage
Visualizing the storyline with animated
presentations („Prezi“)
21. Corporate communication – case study
Outcome: Established press contacts lead to a high publishing rate
Takeda: Strategic repositioning
Märkische Allgemeine,
2014/05/28
Specialized press General press Influencer press
Spiegel Online, 2013/10/09
Handelsblatt,
2014/12/16
Ärztezeitung,
2014/04/11
Apotheke adhoc,
2014/05/28
Pharmazeutische
Zeitung Online,
2014/06/14
Der Tagesspiegel,
June 2014
21
22. 22
JP│KOM Healthcare
Our competencies: Integrated campaigning
Product
communication
Field analysis/
stakeholder mapping
Strategy/consulting
Storyline/messages
Networking
Events
Discussions
Accompanying comm.
Issue monitoring
Market access/
Public affairs
Corporate
communication
Strategy
− Analysis/target
profiling
− Consulting
− Conception
Implementation
− Media relations
− Conferences/fairs/
events
Monitoring
− Media analysis
− Analysis of input &
output
Pharma 2.0
Web 2.0 strategy
Social media policy
− Resources
− Guidelines
− Responsibilities
− Conception of
effective measures
− Wikis, forums, blogs,
communities u. a.
− Social media
channels
Realization, controlling
Social media monitoring
Integrated campaigning
■ Storyline
■ Development/dramaturgy
■ Design (logo/pictorial world)
■ Integrated controlling
■ Internet/web 2.0
■ Public affairs
■ Videos/vodcasts
■ Evaluation
■ Ads/promotion
■ Events
■ Press work
■ Print publications
Monitoring
Analysis of crisis
potential
Scenario analysis
Crisis management
guidelines
Trainings and crisis
simulation
Questions & answers
Darksites/media stand-
by
Consulting
Crisis squad/stand-by
duty
Crisis
communication
Analysis/target profiling
Conception/strategy
Storyline/messages
Press work
Press events
Congress comm.
Scientific relations
Media relations
Marketing solutions
Awareness
campaigning
Evaluation
23. Targets
The BVMed is the general association of MedTec companies in
Germany. One of its main topics: modern wound management.
Evidence of moist treatment in managing chronic wounds is dicussed
controversially. The additional benefit in comparison to traditional wound
medications should be proven with the help of a new meta analysis.
Strategy
Place messages by a coherent storyline and engage opinion leaders
Developing an emotional pictorial world, which emphasizes the
storyline
Implemenatation
Press work and public relations
Creation: design of pictorial world
Events
Outcome
Catchy claim and key visuals
Reports in leading specialized press
Messages reach high level of market penetration
Initiation of dialogue with health insurance companies, MDS (Medical
service of the federal association of health insurance) and the
industry
BVMed: Media campaign „Modern wound management“
Integrated campaigns – case study 1
23
24. BVMed: Storyline, design and implementation – from one hand
Integrated campaigns – case study 1
Print Online
Brochures,
flyers
Articles online,
infographics available for
download
Media relations
Press releases,
exclusive reports
KOL events
Exclusive fireside chat,
press conference
24
25. Integrated campaigns – case study 2
Heraeus Kulzer: Corporate communication and
specialized press work
25
Target
Positioning of Heraeus Kulzer within the German market as
a world leading dental company
Establishing distinguishing features
Strategy
Long-standing market expertise as basic positioning feature
Efficient cooperation of marketing managers, product
managers, external authors/opinion leaders, editors and
PR agency
Increase close and frequent collaboration with editors and
produce attractive content in order to pick up trends of the
dental industry and specialized press
Fields of communication
Corporate communication/strategic communication
Corporate design
Product communication
Marketing communication
Internal sales communication
Commerce communication
26. Integrated campaigns – case study 2
Heraeus Kulzer: Corporate publishing
26
Implementation
Own media
Mailings
Q&As/introducing a common language
CEO-interviews in customer magazines
Outcome
By creating a coherent corporate design
and merging relevant topics for
the dental industry with reliable
user experiences, the
publications increase the
proximity to the customers and
their loyalty.
27. Integrated campaigns – case 2
Heraeus Kulzer: Specialized press
27
Implementation
Product-related press releases
Exclusive reports in specialized press magazines
Accompanying fairs and conferences
Press work for KOL and customer events
Web editing
Brochures
Newsletters, mailings
Reference books
Outcome
Increasing the share-of-voice
Heraeus Kulzer is the leading company concerning
turnover of dental laboratory products in Germany
(GfK).
29. 29
Stephanie Hörner (1/2)
Head of Healthcare
Experience: joined JP│KOM in 2015
before that: self-employed, WEFRA PR, SanCom CCS, fischerAppelt relations
Expertise: strategy development, specialized press work and public communication, multi-channel-
awareness-campaigns, medical education programs, adherence programs, sales communication,
corporate communication, crisis management
References: Abbott Diabetes Care, Allergan, Aristo, Bauerfeind, Bayer, CareFusion, CSL Behring,
Hartmann, Heel, Heraeus Kulzer, Medice, Orion Pharma, Pfizer, Steigerwald, Teva, Trommsdorff, UCB,
Wyeth and other pharmaceutical companies with a focus on research and production
Contact
phone: +49 69 921019-46
e-mail: stephanie.hoerner@jp-kom.de
JP│KOM Healthcare Team
Your Contact
29
30. 30
Stephanie Hörner (2/2)
Head of Healthcare
Experiences Rx indications
Endocrinology: hyperthyreosis
Gastroenterology : CED, pancreatitis
Gynaecology: contraceptives
Hemostaseology: hemophilia A & B
Cardiology
Nephrology: anemia, hypoferremia, metabolic acidosis,
hyperkalemia, hyperphosphatemia
Neurology/psychiatry : ADHD, Alzheimer‘s disease,
depression, multiple sclerosis, parkinson disease
Oncology/hematology: CLL, mammary carcinoma, MCL,
Melanoma, multiple myeloma, mRCC, etc.
Orthopedics
Pneumology: COPD
Urology
JP│KOM Healthcare Team
Your Contact
30
Experiences OTC indications
Oropharyngeal inflammations
Vitamine deficiencies
Diarrhea
Dermatosis
Pain
Experiences wellbeing products
Dietary supplements for cardiac diseases, muscular function,
energy metabolism, back problems
Experiences MedTec
Diabetes diagnostics
Infection prevention in surgery
Various medical and hygiene products
Orthopedic compression
Dental products
31. Jörg Pfannenberg
Managing Partner
Experience: founded JP│KOM in 1994
before that: Koob & Partner, MS&L Public Relations,
Kohtes & Klewes Kommunikation
Expertise in the healthcare sector: strategic consulting,
issue management, crisis communication, stakeholder
management, reputation management,
communication controlling
References in the healthcare sector: Takeda, Bristol-
Myers Squibb, Alliance Healthcare Deutschland, BVMed,
MSD, Heraeus Kulzer and other pharmaceutical
companies with a focus on research and production
Contact
phone: +49 211 687835-12
e-mail: joerg.pfannenberg@jp-kom.de
JP│KOM Healthcare Team
Your Contact
31
Manuel Wecker
Digital Strategies/Media
Experience: joined JP│KOM in 2014
before that: Conversion Champions
Expertise: intranet, web strategy/social media, corporate
publishing, online/performance marketing
References in the healthcare sector: on request
Contact
phone: +49 211 687835-44
e-mail: manuel.wecker@jp-kom.de
32. We are looking forward to our
collaboration!
Stephanie Hörner and the whole JP│KOM Team
www.jp-kom.de