- The document describes a communications consultancy firm founded in 2007 that provides full-service media production and concept-to-product services through a team of 20 consultants and associates experienced in areas like public health, trade policy, and the environment. - The firm has expertise in behaviour change communication, branding, and generating public awareness for development and non-profit organizations. - Services offered include communication consultancy, public relations, special events, design, printing, concept development, public relations and media management, media monitoring, and publications. Samples of past projects are provided in areas such as education, economic policy, child protection, and public health.

2. • Founded in 2007
• Providing full-service media production
• Offering concept-to-product services
• A team of 20 full-time consultants and
associates steeled in various project areas –
trade policy, child protection, public health,
commercial promotion, environment…
• Strong relationships with various members of
the press in various categories – health,
society, economy, education…
• Effective network of leading event/workshop
and media production service providers

3. We are tagged in areas of expertise:
Behaviour change
communication in
development and
not-for-profit
programs
Building and
generating
awareness on
brands and
corporate image

5. Our services
Communication
Consutancy
Public
Relations
SpecialEvents
Design &
Printing

6. Concept & idea development
• Objectives identifying
• Target audience
segmenting
• Strategies setting up
• Target media snatching
• Key messages polishing
• Storylines developing
• Action plan arranging

7. Public relations and Media management
• Crisis management: crisis management planning, consultation
on crisis handling and crisis control
• Media Relation Services: strategic media relations
counseling, media and market monitoring, analysis and
reporting, all press activities handling.
• Corporate & Marketing Communications : media
relations, company/spoke person profiling,
corporate & marketing collateral; customers and
internal newsletter

8. Media monitoring & news digest service
• Daily reading, scanning, and translation of print and online articles
• Daily e-mail updates and reporting of print and online articles. This
includes the scanned/digitized news and a summary report.
• Daily TV channels monitoring and recording
• Reporting of TV news/segments/specials – within 3-5 days
• Delivery of month-end reports. All will be downloaded onto CDs - (1)
VCD (TV news) & (1) CD-ROM (print & online news), and will be
forwarded to you.
Service components:
• Pack 1: Press (print and online)
clippings service
• Pack 2: Daily News Digest
• Pack 3: TV broadcast news monitoring
service
• Pack 4: Comprehensive media
(nationwide print, online and TV
broadcast news) monitoring service
Or the combination of above 4 packages

9. Media review and analysis
• This service is fully customised
to provide our customers with in-
depth evaluation of their media
exposure by:
– Tracking and measuring the
perception of target audience, the
value of communication efforts
– Comparing with similar activities
implemented by other
organizations or competitors in the
industry
– Post-campaign analysis and
evaluation

10. Special events
• Launching ceremony
• Press conference
and briefing
• Seminars and
conferences
• Corporate and
Business
Ceremonies
• Promotion and Sales
activities
• Community activities

11. Design and productions
• Corporate logo and identity
• Campaign identity
• Company Brochure (flyers,
brochures, leaflets)
• Newspapers, books, newsletters
• Calendars, notepads, catalogues
• Gift sets
• CDs, audio and visual products
etc…

12. Publications
• Production and management of
publications from concept to
design, from design to
production and development

13. • Tran Lan Anh – Managing Director
– Overall Strategic Directions
– Strategy
– Planning
– Team Supervision
• Doan Thanh Huong – Press Relations Manager
– Media relations
– Media implementation
• Le Thuy Chi – Production Project Manager
– Project activity management
– Project leader
• Tank of technical advisors in comprehensive areas
• High profile advisors in government relations, media relations
• Other press team members: PR executives and Media monitoring
executive
• Account team: Team leader and executives
• Plus executive and administrative support

14. Sample works
• VEF Interview Mission 2009 (higher education
area)
• Raising public awareness on Anti-competitive
practices (economic policy area)
• Learn Without Fear launching (child protection
area)
• Cigarettes are eating you alive (public health
area)
• Providing information on HIV and AIDS
prevention and treatment via public buses (public
health area)

15. VEF Interview Mission 2009
Developing a publicity plan and organizing a press conference for
Vietnam Education Foundation (VEF – an independent federal agency
created by the U.S. Congress and funded annually by the U.S.
Government) on the event of Interview Mission August 2009
• developed and executed a successful PR plan
• guaranteed of the attendance of the country’s
key media outlets to the press conference
• releasing news, feature articles
• coordinating fruitful interviews between VEF
spokespeople and local long-lead newspapers
• organizing talkshow at national TV station studio

16. Raising public awareness on
Anti-competitive practices
Developing a publicity plan and organizing a press conference for EU – Vietnam
Multilateral Trade Assistance Project (MUTRAP III – a project established from an
agreement between European Union and Vietnam Ministry of Industry and Trade) on
the event of Raising awareness on Anti-competitive practices campaign (September
2009)
• A detailed PR plan has been developed to
ensure press coverage of 5 workshops in 5
cities
• a final press conference to recap the
campaign in Hanoi
• The press conference, chaired by the Vice
Minister of Industry and Trade and other
experts took place as planned with the
attendance of 25 journalists, 5 TV crews. 46
special articles, 40 brief news were monitored
from key publications of the country, 9 TV
news and 3 TV features were broadcasted to
make this campaign of MUTRAP III reach
much more audience than expected

17. Learn Without Fear launching
Developing PR and event plan for PLAN International in Vietnam on the
Launching of Learn Without Fear in consistency with PLAN’s global campaign
• Danson Media played the role as both
the event organizer and the PR
implementer
• An outdoor event for 400 primary
school children was held and attended
by high level government officers and
the media
• Danson Media also designed and
produced all the thematic Information,
Education and Communication
materials based on the core concept
“learn without fear”
• Together with print IEC materials, a
campaign song was also produced by
Danson Media

18. Cigarettes are eating you alive
Developing PR campaign for World Lung Foundation and
Ministry of Health on the Launching of Cigarettes are eating you
alive mass media campaign
• Danson Media provided public relations services to promote the
launch of the ad campaign in Vietnam and coordinate press and
media agencies to ensure their attention, participation and
information dissemination. A full and comprehensive package
was provided including pre-launch, launching and post-launch
activities. Technical guidance on tobacco control was supported
by World Lung Foundation and MOH, VINACOSH and Health
Bridge

19. • Providing information on HIV and AIDS prevention and treatment via public
buses project in Hanoi supported by PEPFAR (U.S. President's Emergency Plan
for AIDS Relief) (2008)
• This project contributed an effective action to achieve overall objectives to
combat HIV/AIDS and associated stigmas, and to increase awareness of
prevention, and treatment in Vietnam.
• Public buses were used to send information on HIV/AIDS prevention to young
people in Hanoi.
• Thousands of people from target groups were reached each day.
• Though media was not a target of the project, it attracted many news agencies
and was broadcasted in 01 television program (VTV 1 – national television) and
08 online newspapers
Providing information on HIV and
AIDS prevention and treatment via
public buses

21. Thank you!