Lowe Lintas is a well-known creative agency which has developed many popular ads and campaigns for many of its clients. "Tata Tea - Jago Re" is one of them.

1. LOWE LINTAS
A C R E A T I V E A G E N C Y
PRESENTED BY:
R A H U L TA N W A R
INTEGRATED MARKETING COMMUNICATION

2. ABOUT LOWE LINTAS
Lowe Lintas is the
advertising
division of
MullenLowe
Group
1
It gave India its
first television
commercial i.e.,
Lalitaji – ‘Surf’
2
Today, it
manages 5 out of
India’s Top 10
‘Most Trusted
Brands in India’
3
Services they
offer:
Brand Communication
Strategy
Concept Creation
Creating & Managing
Brand Campaign
Multimedia Production
4

3. CREATIVE TRANSFORMATION
Earlier
■ In their early days, the high-
value idea was epitomised by
iconic characters such as
 Lalitaji
 The Liril Girl
 The MRF Man
Now
■ Today, it is seen in high-
voltage campaigns like
 Tata Tea’s ‘Jaago Re’
 Lifebuoy’s ‘Koi Darr Nahin’
 Idea Cellular’s ‘What An Idea’
 Bajaj’s ‘Hamaara Bajaj’
 Surf Excel’s ‘Daag Acchhe
Hain’
 And many more.

4. NEW ASSOCIATIONS
■ The RP - Sanjiv Goenka Group recently
announced its foray into the FMCG
space with Guiltfree Industries Ltd. The
launch has been kicked off with
the unveiling of its packaged foods
brand – Too Yumm! for which Guiltfree
Industries Ltd has appointed Mullen
Lintas Mumbai as its creative
agency. Mullen Lintas was chosen after
a multi-agency pitch that saw the
participation of six agencies across
India.
■ Widely known as India’s no. 1 online
classifieds platform, Quikr has
appointed Mullen Lintas Bangalore as its
creative agency. Mullen Lintas was
selected after a competitive multi-agency
pitch that saw the participation of some
leading advertising agencies in India.
What began as a pitch process for two
verticals quickly went on to the entire
Quikr group portfolio and Mullen
Lintas has now been mandated to handle
all the verticals.

5. ADVERTISEMENTS

6. TATA TEA – JAAGO RE
New Advertisement with New Social Message
■ Tata Tea Jaago Re’s new film
demonstrates how simple gestures can
go a long way towards relieving the
immense pressure students undergo
when it comes to performing well
during exams. In line with their ‘Alarm
Bajne se Pehle Jaago Re’ campaign
launched earlier this year, this film
identifies the growing issue of student
depression and suicide, and urges
parents to ‘preact’ and do their bit to
prevent these avoidable tragedies.
■ Through this film, Jaago Re highlights
the growing issue of depression and
suicidal tendencies among students as
a result of the tremendous pressure to
deliver when it comes to education. As
parents, it is imperative to be
conscious of the stress children
experience and help ease their burden
before it is too late. Taking forward the
conversation on ‘Preactivism’, this film
perfectly captures how every timely
action works towards preventing a
future tragedy.

7. VIDEO

8. POPULAR CAMPAIGNS

9. VIDEO

10. MORE SUCCESSFUL CAMPAIGN
FLIPKART
TANISHQ
SWACHH
BHARAT

11. TANISHQ
O U T D O O R A D
BY
LOWE LINTAS

12. VIDEO

13. SOME
ACHIEVEMENTS
Mullen Lowe Lintas Group’s continued great run on value
and effectiveness. In the last few months, the agency has
achieved various recognitions:
The more recent ones includes Asia-Pacific effectiveness
Agency of the year at AMES and U&AP Tambuli Awards.
In Feb 2015, Mullen Lowe Lintas Group was ranked the No.1
creative agency in the world in effectiveness by the world
Advertising and Research Council’s report, WARC100.
India Wins 2 Medals At 2015 Jay Chiant; Both By Mullen Lowe
Lintas Group for Havells And Idea Cellular.
India wins 2 Medals at 2015 Jay Chiant; Ranked #1 agency in
the world by WARC100.
APAC agency of the year at AMEs and Tambuli.
Named most effective agency in India by the global Effie Index.
Won India’s only Grand Prix in ‘creative effectiveness’ at Spikes
Asia.

14. ADVERTISING AGENCY SIMPLIFIES CONTENT
MANAGEMENT,GAINS TRANSPARENCY AND COLLABORATION
WITH OPTIMIZED INTRANETPORTAL – CASE STUDY
• “Overall we anticipate substantial reductions in costs for specific
areas.But more importantly we plan to leverage the platform tounlock
the value within the system.” – Pravin Savant, Chief Technology
Officer, Lowe Lintas

15. “We soon realized that we
needed to develop an efficient
portal environment that would
enable us to share information
and collaborate easily within
and across business units,”says
Charles Cadell,CEO,Lowe
Lintas.“We wanted an intranet
that all employees could
handle easily and update
themselves, and that would
accommodate live news feeds
and other dynamic content.I
ncluding our interesting
creative work”
- It needed to serve as a
knowledge management
system that provided the
ability to easily publish
documents on the intranet,
effectively search for
information, and collaborate
and share information
among all business units.
- MOSS Server
- Database Server
- Secondary Server
Decreased Cost with
fast ROI
Enhanced Collaborative
Environment
Increased employee
productivity
Streamlined content
management
Improved
communication

16. THANK YOU