Business case study on Elderly support community

1. EDUELDERS
UNDERTAKING DEVELOPMENT

2. T H E T E A M
• Research, Finance
and Graphics Design.
Sachi Kashyap
•Marketing and
Sales
Pursottam Choudhary
• Management and
Administration
Payal Kumari

3. TRENDSAND GRAPHS
Digital Literacy in India
Age 12-29 Age 30-45 45 and Above
Need of Technological Self dependence felt by elders
Need of technologial dependance No need of tech no logial dependance

4. 4
PROBLEMS:

5. 5

6. MAINLY AN EDTECH
LEGAL ENTITY
EDUELDERS is a Community building, Educational, Eldercare platform.
It aims to bridge the gap between elders and technology. we provide the 40+ age
group an environment where they can connect to and interact with peers who share
similar hurdles in learning technology.
Founders/ Core Team: Sachi Kashyap, Payal Kumari, Pursottam Choudhary
Employees: <10
Medium of operation: Online
Headquarters: Kolkata, West Bengal

7. 7
U N D E R S TA N D I N G E D U E L D E R S

8. We aspire to become a comprehensive solution to all the
problems faced by elder generation globally.
Our quest is to promote digital literacy among senior citizens,
and empower them digitally.
Hence, Bridging the gap.
VISION

9. 1. Creation of community
2. Spreading awareness
3. Healthy work environment
4. Incentive for employees
5. Incentive for customers
MISSION

10. COURSES
PLANS
1.WEEKLY
2.MONTHLY
3.BI ANNUALLY
4. ANNUALLY
Conduction of classes through Zoom calls and occasional
webinars/seminars

11. TACTICS FOR EXECUTION.
1. Organizing and inviting 40+ age
citizens to near by seminars.
2. Conduction of webinars.
3. Well planned digital marketing.
4. Getting revenue through affiliate
marketing by building a site.
5. Charging for detailed courses.
6. Expansion through Shelp a software
base program for elderly to get every
content they want.

12. 12
12

13. 13
Tech Sahayak and Easy
Hai, are our closest
competitors in the
market,
However we surpass
them with our
additional services and
incentives.
COMPETITION

14. 14
WE WILL TEACH AND TRAIN THE ORPHANAGE CHILDREN BETWEEN THE
AGE GROUP OF 14-15 YRS.
4908 OUT OF EVERY 10000 CHILDREN ARE THERE IN INDIA ITSELF
WHO DON'T GET ADOPTED AFTER A CERTAIN AGE AND ARE EITHER
THROWN OUT OF THE ORPHANAGE OR THEY GET ANY JOB.
AFTER TRAINING PERIOD, WE ENROLL THEM AS TEACHING
STAFF FOR A CERTAIN PERIOD.
WE ENSURE THE BEHAVIOUR OF THE TEACHING STAFF IS
POLITE AND HELPFUL.
ELDERLY PEOPLE FEEL COMFORTABLE AROUND CHILDREN AND
WHEN THEY TEACH TECHNOLOGY IN THE WAY THEY EVER WANTED.
FREQUENT INTERACTION WITH PEOPLE IN FORM OF MORNING
EXERCISES , DRILLS AND OTHER ACTIVITIES.
Here is how we
stand out.

15. 15

16. M A R K E T S I Z E
Holding a CAGR (Compound Annual Growth Rate) of
7.3% during 2023-2028
A research done among
different age groups, turns out
that 72.3% of people wanted
to learn the use of
smartphones. Out of which
47.7% interested were the
people from 55 and above age
group.
YES NO

17. Less Competition
Cost Effective
More personal
reach
Lack of product
differentiation
Partnership
Diverse Market
Growth of elderly
Govt. Policies
Existing Myths of
Society
S w O T
SWOT Analysis.

18. 18
●E Mail Marketing
● SEO
●Free webinars
● Performance marketing
●Direct outreach
●Influencer Marketing
MARKETING
(we went to various grounds, seminar halls, organized
webinars, kavi sammelans etc)

19. 19
M A R K E T I N G I N V E S T M E N T
21% 39%
20% 20%
1. Email
Marketing
2. SEO
3. Webinars
4. Video
editing
1. Influencer
marketing
2. Platform
Marketing
1. Direct
Outreach.
2. Donation.
3. Publicity
Stunts
1. Flyers
2. Graphics
3. Creatives
4. Social media
management

20. T H E P E O P L E P L A N
A very minimal work force is required.
INTERNSHIPS
Recruiting the
workforce through
internships FOR 2
MONTHS.
CORE TEAM
Core team will be
handling the major
function in the 1st
year
TRAINING
PROGRAMS
Hiring Workforce
through corporate
programs and NGO
collaborations

21. R E V E N U E S O U R C E S
COURSES
AFFILIATE MARKETING
SEMINARS
BRAND COLLABORATIONS
DIVERSIFICATION
GOVERNMENT FUND

22. KEY TIMELINE GOALS
4 QUARTER MILESTONES
MILESTONE
Selling 100 units in the
first qtr ultimately
making
100(2000)
Q1 20YY
01
MILESTONE
Selling 100 units in
the first qtr
ultimately making
150(2000)
Q2 20YY
02
MILESTONE
Selling 100 units in
the first qtr
ultimately making
200(2000)
Q3 20YY
03
MILESTONE
Selling 100 units in
the first qtr
ultimately making
250(2000)
Q4 20YY
04
March JUne Sept Dec

23. C A S H F L O W S TAT E M E N T
Particulars 1st Yr 2nd Yr
Rec from Sales 14,00,000 24,00,000
Direct Expenses (4,00,000) (1,00,000)
Net Cash Flow from
Operating Activities
10,00,000 23,00,000
Indirect Income
(Affiliate marketing
and seminars)
1,60,000 2,00,000
Indirect Expenses (80,000) (80,000)
NET PROFIT 10,80,000 24,20,000
1560000
2900000
480000
180000
1454000
2420000
0
500000
1000000
1500000
2000000
2500000
3000000
3500000
1st Yr 2nd Yr
TRACTION
Income Expenditure Profit

24. 24
24
SHELP
Software designed for helping seniors with their major
problems and interests.

25. 25

26. INVESTMENT DISTRIBUTION
20%
30%
10%
15%
20%
5%
Training
Salary and
incentives
Office and centers
Miscellaneous Costs
Expansion
Marketing

27. T E S T I M O N I A L :