Integrated marketing communication (IMC) is a planning process that links all forms of brand communications to ensure customers receive relevant and consistent messaging across media channels. IMC aims to coordinate different media types, both within and across channels, and personal and nonpersonal outlets to maximize impact. When implemented effectively, IMC can build brand equity, increase sales, strengthen message consistency, and enhance the ability to reach targeted customers at the right place and time.

1. INTEGRATED
MARKETING COMMUNICATION
All forms of COMMUNICATIONS
Carefully LINKED together

2. Integrated
Marketing Communication
Is a planning process which
assures that Customer receives
Relevant & Consistent contact of
a Brand

4. COORDINATING MEDIA

5. Coordination Across and within media type
COORDINATING MEDIA

6. Combine personal/nonpersonal channels to achieve
maximum impact
COORDINATING MEDIA

7. IMPLEMENTING IMC

8. IMC Can Build Brand Equity
Create Greater Sales Impact
IMPLEMENTING IMC

9. Produce Stronger Message Consistency
IMPLEMENTING IMC

10. Increase The Ability To Reach The Right Customer
At Right Place & Time
IMPLEMENTING IMC