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INSURANCE SECTOR




                   GH
INTRODUCTION TO LIC
          Formed in September 1956 by an Act of Parliament, LIC Act 1956



Network of seven zones - 100 divisions and 2,048 branches-personnel exceed seven lakhs
                         employees and over six lakhs agents


     Has crossed many milestones and has set unprecedented performance records




                                                                              GH
INTRODUCTION TO LIC
 Vision: A trans-nationally competitive financial conglomerate of significance to
                             societies and Pride of India.


Mission: To explore and enhance the quality of the life of people through financial
 security by providing products and services of aspired attributes with competitive
          returns and by rendering resources for economic development.



Objective : Maximise mobilization of people’s savings by making insurance-linked
                           savings adequately attractive.
INTRODUCTION TO ICICI
Joint venture b/w ICICI bank & prudential life insurance company. ICICI bank has 76% of
                              stake & rest is of prudential.



       Prudential is international financial service group having headquarter in U.K.



 It started its operations in December 2000, after getting approval by IRDA & today this is
                             the no. 1 co. in private sector in India.



Maintained its focus on offering a wide range of flexible products that meet the needs of the
                            Indian customer at every step in life.




                                                                                  GH
INTRODUCTION TO ICICI
• ICICI Prudential Life is all about……

    Hea            Total           alth
       lt   h                   We
                 Protection




                   Life

                                          GH
                                           GH
PEST ANALYSIS OF LIC
POLITICAL FACTORS:
INCREASED SERVICE TAX ON PREMIUM
ENDING OF GOVERNMENT MONOPOLY
INCREASE IN FDI LIMIT
FAVOURABLE REGULATIONS FOR RURAL INSURANCE




                              ECONOMICAL FACTORS:
                         INCREASE IN GROSS DOMESTIC SAVINGS
                                CONTRIBUTION TO COUNTRY’S
                            ROLE IN GOVT. SECURITIES MARKET
                  BIGGEST DOMESTIC PLAYER IN EQUITY MARKETS
                                                       GH
PEST ANALYSIS OF LIC
SOCIAL FACTORS:
LOW INSURANCE COVERAGE
INCREASE IN LIFE SPAN AND RISE IN ELDERLY POPULATION
UNCERTAINITY ABOUT LIFE
CHANGING INDIAN PERCEPTION




                             TECHNOLOGICAL FACTORS
                                     AUTOMATION OF PROCESSES
                             INTERNET DRIVEN INFORMATION ERA
                                  BUSINESS PROCESS MONITORING
                                                        GH
PEST ANALYSIS OF LIC
LEGAL FACTORS: 
REGULATORY BODIES
RENEWAL OF REGISTRATION
REQUIREMENTS AS TO CAPITAL  




                               GH
PEST ANALYSIS OF ICICI
POLITICAL FACTORS: 
•   FDI
•   CLOSE SUPERVISION AND CONTROL OF  IRDA




                                             ECONOMICAL FACTORS
                                    RISE IN GROSS DOMESTIC SAVING
                                                HIGH SALARIED JOBS


                                                           GH
PEST ANALYSIS OF ICICI
SOCIAL FACTORS: 
PERCEPTION IN THE MIND OF PUBLIC
SHORTAGE OF EARNING HANDS
 




                             TECHNOLOGICAL FACTORS
                           ONLINE INSURANCE PREMIUM PAYMENT
                           BUSINESS TIE-UPS THROUGH E-BANKING



                                                       GH
PRODUCTS & PLANS OF LIC




                     GH
LIC Plans and Benefits




                         GH
CHILDREN PLANS

Jeevan Anurag                  Komal Jeevan 
CDA Endowment Vesting at       Marriage Endowment Or
21                             Educational Annuity Plan 
CDA Endowment Vesting  18 
Jeevan Kishore                 Jeevan Chhaya
Child Career Plan              Child Future Plan
Child Fortune Plus              




                                                   GH
PLANS FOR HANDICAPPED DEPENDANTS


            Jeevan Aadhar 
            Jeevan Vishwas 


ENDOWMENT ASSURANCE PLANS
      The Endowment Assurance Policy 
      The Endowment Assurance Policy-Limited Payment 
      Jeevan Mitra(Double Cover Endowment Plan) 
      Jeevan Mitra(Triple Cover Endowment Plan)
      Jeevan Anand 
      New Janaraksha Plan
      Jeevan Amrit
                                                        GH
PLANS FOR HIGH WORTH INDIVIDUALS

 Jeevan Shree-I
 Jeevan Pramukh


MONEY BACK PLANS
The Money Back Policy-20 Years
The Money Back Policy-25 Years
Jeevan Surabhi-15 Years
Jeevan Surabhi-20 Years
Jeevan Surabhi-25 Years
Bima Bachat

              SPECIAL MONEY BACK PLAN FOR WOMEN
                        Jeevan Bharati-1



                                           GH
PRODUCTS & PLANS OF ICICI




                      GH
PROTECTION PLANS

 ICICI Pru iCare
 ICICI Pru Pure Protect
 ICICI Pru LifeGuard
 ICICI Pru Home Assure




                          GH
WEALTH PLANS
ULIP WEALTH PLANS
ICICI Pru LifeStage Wealth II
ICICI Pru LifeTime Premier
ICICI Pru Pinnacle Super
ICICI Pru Elite Life
ICICI Pru Elite Wealth                 TRADITIONAL WEALTH PLANS
ICICI Pru Wealth Builder               ICICI Pru iAssure Single Premium
                                ICICI Pru Guaranteed Savings Insurance
                                                                    Plan
                                                 ICICI Pru Future Secure
                                                     ICICI Pru Whole Life
                                                 ICICI Pru Save'n'Protect
                                                      ICICI Pru CashBack




                                                               GH
CHILD PLANS
TRADITIONAL CHILD PLANS
ICICI Pru SmartKid Regular Premium




                                     UNIT LINKED CHILD PLANS
                                      ICICI Pru SmartKid Premier




                                                          GH
Health Plans
HOSPITALISATION PLANS


ICICI Pru Health Saver
ICICI Pru Hospital Care II




                                      CRITICAL ILLNESS PLANS

                                            ICICI Pru Crisis Cover




                                                            GH
RESOURSE ANALYSIS




                    GH
FINANCIAL ANALYSIS OF LIC &ICICI
Year Premium of Life Insurers for the Period ended
                                                   (`crore)
mber, 2012
                                                                                             No. of lives covered under Group
                   Premium                             No. of Policies / Schemes
                                                                                             Schemes
         Insurer              Upto                                 Upto                                 Upto
                   September,            Upto           September,            Upto           September,            Upto
                              September,                           September,                           September,
                   2012                  September,2011 2012                  September,2011 2012                  September,2011
                              12                                   12                                   12
         ICICI
         Prudential
         Individual
         Single     7.82      51.90      148.53        372        2782       9649
         Premium
         Individual
         Non-
                    234.45    1218.74    1014.15       54537      421332     565554
         Single
         Premium
         Group
         Single     40.17     257.56     279.50        11         94         89             70525      740518    824137
         Premium
         Group
         Non-
                    20.00     501.62     473.41        4          11         17             5350       85490     431011
         Single
         Premium
         LIC
         Individual
         Single     1554.90   5993.77    5594.18       163212     798448     908382
         Premium
         Individual
         Non-
                    1873.95   13331.76   9823.81       2424849    12358999 12270977
         Single
         Premium
         Group
         Single     1897.33   15250.91   14980.80      17         60         9013           110793     431247    9398286
         Premium
         Group
                    122.15    765.09     6322.60       2286       10620      2653           4690197    17012717 2993181
         Non-
                                                                                                                        GH
MARKETING ANALYSIS OF LIC & ICICI

THE TARGET AUDIENCE
CREATIVE STRATEGY
THE CREATIVE EXECUTION – through tv channels and press
OTHER COMMUNICATIONS




                                                         GH
STRATEGIES ADOPTED BY LIC

•   LIC started intense, systematic and well focused on public relation and publicity
    activity both at corporate and operational level

•   LIC upped its ad to spend to tackle competition

•   LIC has lauched its SATELLITE SAMPARK office

•   LIC has established state of art machinery




                                                                                GH
STRATEGIES ADOPTED BY ICICI

•   ICICI Prudential launched the “TruLife Club” for its high-value policy holders as a
    part of its marketing strategy

•   Pragati Ki Anokhi Paathsaala or PKAP
    PKAP aims to bring out inherent creative skills amongst children

•   ICICI Prudential Life has also partner with e-governance Kiosks in Andhra
    Pradesh- aponline.com and Rajasthan- emitra.com, to enable consumers renew their
    policies in their kiosks




                                                                                GH
SWOT ANALYSIS OF LIC




                       GH
SWOT ANALYSIS OF ICICI




                     GH
FUTURE PROSPECTS OF ICICI
•   Understanding the needs of customers and offering them superior
    products and service
•   Developing and implementing superior risk management and
    investment
•   strategies to offer sustainable and stable returns to policy holders




                                                                    GH

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Insurance mdp

  • 2. INTRODUCTION TO LIC Formed in September 1956 by an Act of Parliament, LIC Act 1956 Network of seven zones - 100 divisions and 2,048 branches-personnel exceed seven lakhs employees and over six lakhs agents Has crossed many milestones and has set unprecedented performance records GH
  • 3. INTRODUCTION TO LIC Vision: A trans-nationally competitive financial conglomerate of significance to societies and Pride of India. Mission: To explore and enhance the quality of the life of people through financial security by providing products and services of aspired attributes with competitive returns and by rendering resources for economic development. Objective : Maximise mobilization of people’s savings by making insurance-linked savings adequately attractive.
  • 4. INTRODUCTION TO ICICI Joint venture b/w ICICI bank & prudential life insurance company. ICICI bank has 76% of stake & rest is of prudential. Prudential is international financial service group having headquarter in U.K. It started its operations in December 2000, after getting approval by IRDA & today this is the no. 1 co. in private sector in India. Maintained its focus on offering a wide range of flexible products that meet the needs of the Indian customer at every step in life. GH
  • 5. INTRODUCTION TO ICICI • ICICI Prudential Life is all about…… Hea Total alth lt h We Protection Life GH GH
  • 6. PEST ANALYSIS OF LIC POLITICAL FACTORS: INCREASED SERVICE TAX ON PREMIUM ENDING OF GOVERNMENT MONOPOLY INCREASE IN FDI LIMIT FAVOURABLE REGULATIONS FOR RURAL INSURANCE ECONOMICAL FACTORS: INCREASE IN GROSS DOMESTIC SAVINGS CONTRIBUTION TO COUNTRY’S ROLE IN GOVT. SECURITIES MARKET BIGGEST DOMESTIC PLAYER IN EQUITY MARKETS GH
  • 7. PEST ANALYSIS OF LIC SOCIAL FACTORS: LOW INSURANCE COVERAGE INCREASE IN LIFE SPAN AND RISE IN ELDERLY POPULATION UNCERTAINITY ABOUT LIFE CHANGING INDIAN PERCEPTION TECHNOLOGICAL FACTORS AUTOMATION OF PROCESSES INTERNET DRIVEN INFORMATION ERA BUSINESS PROCESS MONITORING GH
  • 8. PEST ANALYSIS OF LIC LEGAL FACTORS:  REGULATORY BODIES RENEWAL OF REGISTRATION REQUIREMENTS AS TO CAPITAL   GH
  • 9. PEST ANALYSIS OF ICICI POLITICAL FACTORS:  • FDI • CLOSE SUPERVISION AND CONTROL OF  IRDA ECONOMICAL FACTORS RISE IN GROSS DOMESTIC SAVING HIGH SALARIED JOBS GH
  • 10. PEST ANALYSIS OF ICICI SOCIAL FACTORS:  PERCEPTION IN THE MIND OF PUBLIC SHORTAGE OF EARNING HANDS   TECHNOLOGICAL FACTORS ONLINE INSURANCE PREMIUM PAYMENT BUSINESS TIE-UPS THROUGH E-BANKING GH
  • 11. PRODUCTS & PLANS OF LIC GH
  • 12. LIC Plans and Benefits GH
  • 13. CHILDREN PLANS Jeevan Anurag Komal Jeevan  CDA Endowment Vesting at  Marriage Endowment Or 21 Educational Annuity Plan  CDA Endowment Vesting  18  Jeevan Kishore Jeevan Chhaya Child Career Plan Child Future Plan Child Fortune Plus      GH
  • 14. PLANS FOR HANDICAPPED DEPENDANTS Jeevan Aadhar  Jeevan Vishwas  ENDOWMENT ASSURANCE PLANS The Endowment Assurance Policy  The Endowment Assurance Policy-Limited Payment  Jeevan Mitra(Double Cover Endowment Plan)  Jeevan Mitra(Triple Cover Endowment Plan) Jeevan Anand  New Janaraksha Plan Jeevan Amrit GH
  • 15. PLANS FOR HIGH WORTH INDIVIDUALS Jeevan Shree-I Jeevan Pramukh MONEY BACK PLANS The Money Back Policy-20 Years The Money Back Policy-25 Years Jeevan Surabhi-15 Years Jeevan Surabhi-20 Years Jeevan Surabhi-25 Years Bima Bachat SPECIAL MONEY BACK PLAN FOR WOMEN Jeevan Bharati-1 GH
  • 16. PRODUCTS & PLANS OF ICICI GH
  • 17. PROTECTION PLANS ICICI Pru iCare ICICI Pru Pure Protect ICICI Pru LifeGuard ICICI Pru Home Assure GH
  • 18. WEALTH PLANS ULIP WEALTH PLANS ICICI Pru LifeStage Wealth II ICICI Pru LifeTime Premier ICICI Pru Pinnacle Super ICICI Pru Elite Life ICICI Pru Elite Wealth TRADITIONAL WEALTH PLANS ICICI Pru Wealth Builder ICICI Pru iAssure Single Premium ICICI Pru Guaranteed Savings Insurance Plan ICICI Pru Future Secure ICICI Pru Whole Life ICICI Pru Save'n'Protect ICICI Pru CashBack GH
  • 19. CHILD PLANS TRADITIONAL CHILD PLANS ICICI Pru SmartKid Regular Premium UNIT LINKED CHILD PLANS ICICI Pru SmartKid Premier GH
  • 20. Health Plans HOSPITALISATION PLANS ICICI Pru Health Saver ICICI Pru Hospital Care II CRITICAL ILLNESS PLANS ICICI Pru Crisis Cover GH
  • 22. FINANCIAL ANALYSIS OF LIC &ICICI Year Premium of Life Insurers for the Period ended (`crore) mber, 2012 No. of lives covered under Group Premium No. of Policies / Schemes Schemes Insurer Upto Upto Upto September, Upto September, Upto September, Upto September, September, September, 2012 September,2011 2012 September,2011 2012 September,2011 12 12 12 ICICI Prudential Individual Single 7.82 51.90 148.53 372 2782 9649 Premium Individual Non- 234.45 1218.74 1014.15 54537 421332 565554 Single Premium Group Single 40.17 257.56 279.50 11 94 89 70525 740518 824137 Premium Group Non- 20.00 501.62 473.41 4 11 17 5350 85490 431011 Single Premium LIC Individual Single 1554.90 5993.77 5594.18 163212 798448 908382 Premium Individual Non- 1873.95 13331.76 9823.81 2424849 12358999 12270977 Single Premium Group Single 1897.33 15250.91 14980.80 17 60 9013 110793 431247 9398286 Premium Group 122.15 765.09 6322.60 2286 10620 2653 4690197 17012717 2993181 Non- GH
  • 23. MARKETING ANALYSIS OF LIC & ICICI THE TARGET AUDIENCE CREATIVE STRATEGY THE CREATIVE EXECUTION – through tv channels and press OTHER COMMUNICATIONS GH
  • 24. STRATEGIES ADOPTED BY LIC • LIC started intense, systematic and well focused on public relation and publicity activity both at corporate and operational level • LIC upped its ad to spend to tackle competition • LIC has lauched its SATELLITE SAMPARK office • LIC has established state of art machinery GH
  • 25. STRATEGIES ADOPTED BY ICICI • ICICI Prudential launched the “TruLife Club” for its high-value policy holders as a part of its marketing strategy • Pragati Ki Anokhi Paathsaala or PKAP PKAP aims to bring out inherent creative skills amongst children • ICICI Prudential Life has also partner with e-governance Kiosks in Andhra Pradesh- aponline.com and Rajasthan- emitra.com, to enable consumers renew their policies in their kiosks GH
  • 27. SWOT ANALYSIS OF ICICI GH
  • 28. FUTURE PROSPECTS OF ICICI • Understanding the needs of customers and offering them superior products and service • Developing and implementing superior risk management and investment • strategies to offer sustainable and stable returns to policy holders GH

Editor's Notes

  1. Life Insurance Corporation of India (LIC) was formed in September 1956 by an Act of Parliament, LIC Act 1956 with a contribution of Rs. 50 million. Presently the LIC has a network of seven zones….. From then to now, LIC has crossed many milestones and has set unprecedented performance records in various aspects of life insurance business
  2. ICICI bank is India’s 2 nd largest bank. ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank, a premier financial powerhouse, and Prudential plc, a leading international financial services group headquartered in the United Kingdom. ICICI Prudential was amongst the first private sector insurance companies to begin operations in December 2000 after receiving approval from Insurance Regulatory Development Authority (IRDA). ICICI Prudential Life's capital stands at Rs. 4,793 crores (as of June 30, 2012) with ICICI Bank and Prudential plc holding 74% and 26% stake respectively ICICI Prudential Life Insurance has maintained its focus on offering a wide range of flexible products that meet the needs of the Indian customer at every step in life.
  3. 1. The imposition of service taxon the services provided by the insurers has been increased significantlyover past few years by the government.   2. A great revolution in theinsurance sector came in the year 1999 when IRDA passed the bill, liftingall entry restrictions for private players and allowing foreign players to enter the market with some limits on direct foreign ownership. 3. The hike in the insurance foreign direct investment (FDI) limit to 49 per cent from 26 per cent has proved to be very beneficial for the insurance industry in India. It has encouraged foreigninvestors to invest in Indian insurance industry. 4. To encourage insurance sector to increase its spread in rural India, government has made regulations more favourable for rural people by decreasing the amount of premiums, introducing new group insurance plans and various other special plans for farmers. ECONNOMIC 1.   INCREASE IN GROSS DOMESTIC SAVINGS : The gross domestic savings of people in India have increased significantly, due to which they are moving towards new ways of investing money for the future benefits including various insurance plans. As compared to previous year i.e.2007, the insurance industry thus expected to grow by about 40% during this fiscal year, i.e.2008.   2.CONTRIBUTION TO COUNTRY’S G.D.P : According to governmentsources, the insurance and banking services’ contribution to the country’sgross domestic product is 7% out of which the gross premium collection by various insurance companies forms a significant part.   3.ROLE IN GOVT. SECURITIES MARKET : Insurance companies are fest emerging as one of the most prominent players in the govt. securities market. The share of insurance companies in overall investment in the G-sec market has more than doubled to 23% during 2007-08 from 9%during the previous fiscal year. 4. BIGGEST DOMESTIC PLAYER IN EQUITY MARKETS : Accordingto RBI’s annual report for 2007-08, the insurance companies invested Rs.35880 crore in the G-sec market, which is over 173.06% higher than theRs.13880 crore they invested in 2006-07. Thus insurers have emerged as the biggest domestic institutional players in the equity markets.  
  4. SOCIAL FACTORS:   1.LOW INSURANCE COVERAGE : In India insurance is considered as which is pushed upon the customers to buy. People are unwilling to buy insurance due to lack of awareness.   2.INCREASE IN LIFE SPAN AND RISE IN ELDERLY POPULATION : In India lifespan has increased over past few years due to which the elderly population in India isrising day by day. To live a happy and independent life, more no. of educated peoples is moving towards investing in insurance to ensure a respectful andindependent life even in old age.   3.UNCERTAINITY ABOUT LIFE : Due to increasing no. of events of terrorist attacksin various parts of the country, people have started viewing life as more uncertain. Ithas developed a kind of fear factor in the minds of people leaving them more worriedabout their family and kids. Due to this reason they are moving more and moretowards buying insurance policies in order to secure their family’s future.   4.CHANGING INDIAN PERCEPTION : In India earlier people used to viewinsurance as a tax saving device or as a method of investment. But, nowadays a greatchange in the perception has come. People have started realizing the importance of getting insured. Now more no. of people is viewing it as a transfer of risk for a goodfuture.   5.CHANGE IN FAMILY SYSTEM
  5. SOCIAL FACTORS:   1.LOW INSURANCE COVERAGE : In India insurance is considered as which is pushed upon the customers to buy. People are unwilling to buy insurance due to lack of awareness.   2.INCREASE IN LIFE SPAN AND RISE IN ELDERLY POPULATION : In India lifespan has increased over past few years due to which the elderly population in India isrising day by day. To live a happy and independent life, more no. of educated peoples is moving towards investing in insurance to ensure a respectful andindependent life even in old age.   3.UNCERTAINITY ABOUT LIFE : Due to increasing no. of events of terrorist attacksin various parts of the country, people have started viewing life as more uncertain. Ithas developed a kind of fear factor in the minds of people leaving them more worriedabout their family and kids. Due to this reason they are moving more and moretowards buying insurance policies in order to secure their family’s future.   4.CHANGING INDIAN PERCEPTION : In India earlier people used to viewinsurance as a tax saving device or as a method of investment. But, nowadays a greatchange in the perception has come. People have started realizing the importance of getting insured. Now more no. of people is viewing it as a transfer of risk for a goodfuture.   5.CHANGE IN FAMILY SYSTEM
  6. SOCIAL FACTORS:   1.LOW INSURANCE COVERAGE : In India insurance is considered as which is pushed upon the customers to buy. People are unwilling to buy insurance due to lack of awareness.   2.INCREASE IN LIFE SPAN AND RISE IN ELDERLY POPULATION : In India lifespan has increased over past few years due to which the elderly population in India isrising day by day. To live a happy and independent life, more no. of educated peoples is moving towards investing in insurance to ensure a respectful andindependent life even in old age.   3.UNCERTAINITY ABOUT LIFE : Due to increasing no. of events of terrorist attacksin various parts of the country, people have started viewing life as more uncertain. Ithas developed a kind of fear factor in the minds of people leaving them more worriedabout their family and kids. Due to this reason they are moving more and moretowards buying insurance policies in order to secure their family’s future.   4.CHANGING INDIAN PERCEPTION : In India earlier people used to viewinsurance as a tax saving device or as a method of investment. But, nowadays a greatchange in the perception has come. People have started realizing the importance of getting insured. Now more no. of people is viewing it as a transfer of risk for a goodfuture.   5.CHANGE IN FAMILY SYSTEM