This document discusses using instructor-created surveys in online classes and provides guidance on creating effective surveys. It outlines the goals of understanding the purpose of surveys, learning how to create survey questions and tools for survey deployment. It then provides examples of survey questions from actual online courses and tips for creating surveys at the beginning, middle and end of a course. Finally, it discusses online survey tools like Blackboard, Survey Monkey and Zoomerang that can be used to create and deploy surveys.

1. Instructor-created Surveys
in Online Classes
Carla Bradley bradleyc@otc.edu
https://twitter.com/carlabradley1
Rebecca Waldo
waldor@otc.edu
https://twitter.com/beccawaldo

2. Goals
1. Understand purpose of surveys at
beginning of course/during course.
2. Learn hints for creating surveys and
survey questions.
3. Preview tools for survey creation and
deployment.
4. Create survey questions for use this
semester.
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3. ITC Awards for Outstanding Fully
Online Course

4. OTC Online Course Delivery

5. Information on Surveys
• Surveys help determine present facts
(e.g., how many hours per week do you
study?).
• Surveys are limiting for 1) self-reporting of
past behavior, 2) predicting future
behavior, 3) determining why and how a
person does what he or she does.
http://www.theglobeandmail.com/report-on-business/small-business/sb-marketing/customer-service/the-good-and-bad-of-
customer-surveys/article2297292/?cmpid=tgc
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6. Survey at Beginning of Course
• Identify needs and goals.
• Set expectations.
• Guide to resources for online learning.
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7. Excerpts from Online Chinese
Course Pre-course Survey
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8. Excerpts from Online Chinese
Course Pre-course Survey
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9. Survey at Midterm/During Course
• Identify areas to adjust for student
learning/pacing.
• Encourage self-assessment by students of
progress.
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10. Bb Survey Student Instructions
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11. Student Time Commitment
(Multiple Choice)
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12. Student Feedback
(Opinion/Likert Scale)
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13. Student Feedback
(Essay Question)
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14. Student Feedback
(Essay Question)
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15. Excerpts from Online Chinese
Course Survey (Multiple Answer)
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16. Excerpts from Online Chinese
Course Survey
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17. Survey at End of Course
• Created and deployed through OTC Office
of Strategic Research and Planning.
• Previously created and deployed through
OTC Online.
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18. Bb Survey Tool-
Creating Survey
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19. Bb Survey Tool-
Deploying Survey
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20. Survey Monkey
• Create your survey in many languages.
• Create live charts and graphs.
• Save results as PDF file.
• Free- 10 questions and 100 responses per
survey with 15 template limit.
Jingfang Satow- Coastline Community College
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21. Zoomerang
• Extremely easy to navigate and set
up, information needed for sign-up is
minimal.
• Free – Unlimited surveys and polls, 12
questions per survey up to 100 responses.
• Real time results
• Easily export results to Excel
• Ability to create a new survey based on
old ones.
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22. Question Tips
• Avoid using “I” – Example: “I want to know if you
want weekday or weekend assignments.” vs.
“Would you prefer assignments that are due on
weekdays or weekends?”
• Keep questions positive – Example: “What do
you not like…” vs. “How can I improve…”
• Create questions that are short and simple,
when possible.
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23. Closing Hints
• Proofread, read aloud, take a break
between creating survey and deploying
survey.
• Keep surveys short.
• Consider assigning points.
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