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Online survey tools ppt 30-01-2016

This document summarizes a presentation on using Google Forms for online surveys. It discusses the evolution of survey tools, how online surveys are useful compared to other methods, features of online survey tools like Google Forms, and a case study of how to conduct an online survey using Google Forms. The presentation covers steps to design, develop, host, collect data, analyze and present results from an online survey created with Google Forms. It also discusses some issues with online surveys like technological variations and low response rates.

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Online Survey Tools: A Case Study of Google Forms Paper Presented at the National Conference on “Scientific , Computational and Information Research Trends in Engineering” January 30th, 2016 at GSSS Institute of Engineering & Technology for Women, Mysore Vasantha Raju N. Librarian Government First Grade College Periyapatna vasanthrz[at]gmail.com N.S. Harinarayana Associate Professor Department of Library & Information Science, University of Mysore, Mysore ns.harinarayana[at]gmail.com
Presentation Layout • Introduction • Evolution of Modes of Survey Research Tools • How Online Survey is Useful Compared to Other Modes of Survey Research • Online Survey Tools and Their Salient Features • How Online Survey Can be Conducted on the Web: A Case Study of Google Forms • Issues Involved in Conducting Online Survey
Introduction Online Surveys or Web-Based Surveys? An online survey is a questionnaire that the target audience can complete over the Internet. Online surveys are usually created as Web forms with a database to store the answers and statistical software to provide analytics - Techopedia Source: https://www.techopedia.com/definition/27866/online-survey
Evolution of Modes of Survey Research Tools E-mail Surveys 1980s Web Based Surveys 2000 onwards Face to Face Interviews Telephonic/Fax Interviews 1970s
How Online Survey Tools Are Useful Compared to Other Survey Research Tools
How Online Survey Tools Are Useful... Conti... Factor* Mail Fax Web-Based Coverage High Low Low Speed Low High High Return cost Preaddressed/prestamped 800 return fax number No cost to the respondent Incentives Cash/Non-cash incentives can be included Coupons may be included Coupons may be included Wrong address Low Low High Labour needed High Medium Low Expertise to construct Low Medium High Variable cost/Each survey** About $1.00 About $0.50 No cost **These were the estimated costs for a 4 page survey that has a population in the U.S. *Adapted from “A comparison of mail, fax, and web based survey methods” by Cihan Cobanoglu, Bill Warde, and Patrick J. Moreo, 2001, International Journal of Market Research, 43, p. 407.
A Few Online Survey Tools
A Few Online Survey Tools and their Salient Features Survey Monkey TypeForm Google Forms Client Heartbeat Zoho Survey Features Well designed Unlimited questions Unlimited surveys Survey Follow-ups Unlimited survey Easy to use Unlimited answers Unlimited respondents Automatic remainders of non- respondents 15 Survey questions Embed surveys Data export Survey data automatically stored in Google spreadsheet Third party data for benchmarking 150 responses 10 questions Basic reporting Add images or videos Cross-tab reports 100 respondents Custom design themes Imbed survey into e-mails and websites Easy editor 15 question types 100% free Personalized survey questions Limitations Free/Paid $26/M Free/Paid $20/M Data Privacy Free/Paid $25/M Free/Paid $39/M
How Online Survey Can be Conducted on the Web: A Case Study of Google Forms • Google Forms is a component of Google Docs which provides cloud based document file management service. • Why Google Forms ? – Freely available on the web – Unlimited surveys – Unlimited respondents – Stability of the Service – Survey data automatically stored in Google Spreadsheet and many more
How Online Survey Can be Conducted on the Web: A Case Study of Google Forms Conti... Steps Involved in Web Based Survey design, developing, hosting, data collection, and data analysis in Google Forms  Step-1: Designing and Developing Web Based Surveys  Step-2: Hosting and Data Collection  Step-3: Data Response and Data Coding Sheet  Step-4: Data Analysis and Graphical Representation of Data
How Online Survey Can be Conducted on the Web: A Case Study of Google Forms Conti...  Step-1: Design and Developing Web Based Survey  Google Forms File menu New option was used to create a web based questionnaire (see the Figure below) Fig-1: Google Forms Web Survey Design Interface
• Step-1: Design and Developing Web Based Survey Final version of the web survey questionnaire designed using New option in Google Forms which was hosted on the web. Fig-2: Final Version of Web Based Survey Which was Hosted on the Web
Step-2: Hosting and Data Collection • Online Forums, Social networking sites and e-mail contacts are the major means for web based survey for data collection from the sample • A request for participating in our survey was sent via LIS forum on 30th April 2015. • Simultaneously same message was posted on the Facebook wall. Some of the Friends of MyDLIS shared the post for wider reach.
Web Survey Posted in LIS Forum and Facebook Wall Dear Sir/Madam/Friends I have taken up a small survey on “What Are They Now? A Survey of University of Mysore Library and Information Science (MyDLIS) Graduates of 2000 to 2014” to understand the employability status of graduates, usefulness of LISc skills in employment and also to obtain on-field MyDLIS graduates feedback on MLISc Course and its future perspective. The University of Mysore MLISc graduates who have passed out from 2000 to 2014 can participate in this survey. Through this forum I kindly request those who have completed their MLISc degree from the University of Mysore from 2000 to 2014 to participate in this survey. Participation in this survey is anonymous. Following link will lead you to the survey: http://goo.gl/forms/RrwO9gQU9j This survey is very brief and takes 5 to 10 minutes to complete. If you have any questions about the survey, please contact me at: vasanthrz@gmail.com Please complete the survey by May 8, 2015. Your assistance in providing invaluable information about this topic is much appreciated. Fig-3: Web Survey Posted in LIS Forum and Facebook Wall
Step-3: Data Response and Data Coding Sheet • Once request is sent for participation intended participation click the web URL and fill the survey. • After posting our web survey via LIS Forum and Facebook, those who have graduated from DLISc, University of Mysore from 2004-2014 participated in the survey. • Almost 71 graduates filled the web survey. • Figure 4 shows the day-wise data response for survey hosted on the web.
Day-Wise Response for the Web Survey “What are they Know? A survey of University of Mysore Library and Information Science (MyDLIS) graduates of 2000-2014 2 13 8 4 10 13 5 4 5 2 1 1 1 1 0 2 4 6 8 10 12 14 NumberofRespondents Date Day-Wise Data Response Rate
Step-3: Data Response and Data Coding Sheet • One of the major advantage of online survey tools are storing responses automatically in a database in anyzable format. • Google Forms also allows automatic storage of response data in its spreadsheet application.
Step-4: Data Analysis and Graphical Representation of Data • Google Forms allows for analyzing the data that is collected through the web survey. • One can generate graphical presentation of data easily along with descriptive analysis of the results. • Users data stored in Spreadsheet can be saved and downloadable in various formats (MS Excel, CSV, TSV and PDF, etc.)
Graphical Presentation of Samples in Google Forms
Issues involved in Web Based Surveys – Technological variations – Computer literacy – Internet penetration rate – Low-response rate – Privacy and security issues – Sample selections...
References • Cobanoglu, C., Warde, B., & Moreo, P.J. (2001). A comparison of mail, fax and web based survey methods, International Journal of Market Research, 43, 405-10. • Evans, J.R., & Mathur, A. (2005). The value of online surveys. Internet Research, 15 (2), 195-219. • Fleming, L.M., & Bowden, M. (2009). Web based surveys as an alternative methods traditional mail methods, Journal of Environmental Management, 90, 284-292. • Kaye B.K. & Johnson T.J. (1999). Research Methodology: Taming the Cyber Frontier. Social Science Computer Review, 17, 323-337. • Wright, K.B. (2006). Researching Internet based populations: Advantages and disadvantages of online survey research, online questionnaire authoring software packages, and web survey services. Journal of Computer-Mediated Communication, 10(3). Retrieved from http://onlinelibrary.wiley.com/doi/10.1111/j.1083- 6101.2005.tb00259.x/full • Zhang, Y. (1999). Using the Internet for survey research: A case study. Journal of the American Society for Information Science and Technology, 51(1), 57-68.
Thank You ? Image Courtesy: OCLC