Beyond 140 Characters: The New Rules of Twitter

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3 likes•1,126 views

The Media Kitchen

The document discusses Twitter's promoted tweets and targeting options, including interest, followers, contextual and search keyword targeting as well as remarketing. It also covers Twitter cards like web, video and app cards which can increase user engagement. Finally, it mentions pricing and measurement for promoted tweets, including post-view attribution.

TWITTER: TWO TENETS

TWITTER: TWO TENETS

TWITTER: TWO TENETS

O BRAVE NEW TWITTER WORLD

O BRAVE NEW TWITTER WORLD

O BRAVE NEW TWITTER WORLD

TWITTER: TWO TENETS

IMAGE CARDS

VIDEO CARDS

O BRAVE NEW TWITTER WORLD

O BRAVE NEW TWITTER WORLD

PROMOTED TWEETS

PROMOTED TWEETS
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LIVE VS. DARK TWEETS
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TARGETING SPECTRUM

INTEREST TARGETING
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FOLLOWERS TARGETING
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KEYWORD CONTEXTUAL TARGETING

KEYWORD IN SEARCH TARGETING
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REMARKETING

TWITTER CARDS: INTRODUCTION
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TWITTER CARDS: INTRODUCTION
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CARD UNITS CAN SEE UP TO 5X USER ENGAGEMENT!

TWITTER CARDS: WEB CARD

THE ANATOMY OF A WEB CARD

TWITTER CARDS: LEAD GENERATION CARD

TWITTER CARDS: VIDEO PLAYER CARD

TWITTER CARDS: APP CARD

THE BUY CARD: COMING SOON

THE BUY CARD: COMING SOON

PRICING & MEASUREMENT
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PRICING & MEASUREMENT
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INCLUDES POST- VIEW ATTRIBUTION!

Beyond 140 Characters: The New Rules of Twitter

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2. TWITTER: TWO TENETS

3. TWITTER: TWO TENETS

4. TWITTER: TWO TENETS

5. O BRAVE NEW TWITTER WORLD

6. O BRAVE NEW TWITTER WORLD

7. O BRAVE NEW TWITTER WORLD

8. TWITTER: TWO TENETS

10. VIDEO CARDS

11. O BRAVE NEW TWITTER WORLD

12. O BRAVE NEW TWITTER WORLD

13.

14. PROMOTED TWEETS

15. PROMOTED TWEETS • • •

16. LIVE VS. DARK TWEETS • •

17.

18. TARGETING SPECTRUM

19. INTEREST TARGETING • •

20. FOLLOWERS TARGETING • •

21. KEYWORD CONTEXTUAL TARGETING

22. KEYWORD IN SEARCH TARGETING • •

23. REMARKETING

24.

25. TWITTER CARDS: INTRODUCTION • • • •

26. TWITTER CARDS: INTRODUCTION • • • • CARD UNITS CAN SEE UP TO 5X USER ENGAGEMENT!

27. TWITTER CARDS: WEB CARD

28. THE ANATOMY OF A WEB CARD

29. TWITTER CARDS: LEAD GENERATION CARD

30. TWITTER CARDS: VIDEO PLAYER CARD

31. TWITTER CARDS: APP CARD

32. THE BUY CARD: COMING SOON

33. THE BUY CARD: COMING SOON

34.

35. PRICING & MEASUREMENT • •

36. PRICING & MEASUREMENT • • • INCLUDES POST- VIEW ATTRIBUTION!