BBC3 is a channel for young audiences aged 16-34 that produces documentaries featuring this age group. It has a variety of programming including comedy, entertainment, drama, and factual documentaries. The channel has branded itself as "fun and funky" with a "business meets pleasure" experience. As part of a rebranding effort called "Three World," the channel aims to create a seamless experience across TV, internet, and mobile platforms including user generated content. This rebranding was successful, as BBC3 became the fastest growing channel for 16-34 year olds in digital homes within three months.

1. Branding
Anna Skelding

2. • BBC 3 is a mixed genre channel for young audiences. (16-34)
• It produces documentaries that feature 16-34 years olds. The
channel also has its own website and social media sites
(Facebook and Twitter). This shows that the programme are
innovative and have an active audience.
• Key Programme Areas of BBC3: Comedy, Entertainment, Drama,
Current Affairs/and Factual Documentaries
• My documentary would come under the genre of Factual
Documentaries as it provides various statistics and facts about
underage drinking and shows the truths of what really happens at
festivals. However, it may also come under the genre of
„Entertainment‟ as some of the audience may find parts amusing.
• My documentary would suit BBC3 as similar programmes such as
„Sun Sex & Suspicious Parents‟ are broadcasted on the channel.
It also suits the channel as it focuses on the lives of young adults
and looks at the problem of binge drinking.

3. BBC3 Branding
The channel identify themselves as “fun and funky”
with a “business meets pleasure” experience.
The marketing team tried to define a brand strategy,
personality and tone of voice to separate it from other
channels.
They did this by creating a new look called
“Threeworld” http://www.redbeemedia.com/work/bbc-
three

4. Three World
(Rebranding)
Three world is a new look for the channel which
captures the spirit of the brand – “a bizarre landscape
of weird places and quirky characters”
The aim of three world was to create a “seamless
experience across TV, Internet and mobile”. A range
of user generated options were also produced.
After rebranding: Within three months BBC3 was the
fasted growing channel amongst 16-34 year olds in
digital homes and the channel now reaches 4 million
on a weekly basis. It is the first mainstream channel
to pioneer viewer created content.

6. • Similar to my programme
• It does not have its own brand identity – instead its brand is the channel
of which it is broadcasted on (BBC3).
• However, the programme promotes itself through the social media as it
has its own Facebook and Twitter Page – active audience, interacts with
the viewers.
• https://twitter.com/sunsexBBCTHREE
• https://www.facebook.com/ssaspbbc3