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Institution Research

Our chosen genre that we are studying isHorror.




As you can see from the table above, Horror is the 7th top grossing genre between 1995
and 2011, with a total gross of $9,025,988,866 and a market share of 4.80%. This tells us
that in summary, although it may not be the most popular chosen sub-genre it is still
more successful than the Film Noir genre which is more likely to come under multiple
genres or Unknown genres. The comedy genre comes in at top with 1722 movies
released and a total grossing of $44,517,094,860. The reason for this may be that
comedy films have more well-known actors in them compared to Horror, where there
isn’t many well-known actors associated with horror films.

                                                                 Looking into the
                                                                 genre of Horror
                                                                 further, the top
                                                                 grossing sub-
                                                                 genre is
                                                                 Supernatural (e.g.
                                                                 Sixth sense being
                                                                 the number one
                                                                 picture). This
helps us into deciding the sub-genre for our horror opening sequence as
Supernatural is the one which is most likely to be successful. Other sub-genres,
such as Horror Anthology, were not as successful with only grossing $29.5m. It
also has the lowest amount of movie releases in this sub-genre which tells us that
choosing Horror Anthology may not be the best idea as it is the sub-genre the
most likely to be unsuccessful.
The chart above shows the amount of tickets sold in the Horror category over the
past decade and a half. There are a few anomalies where there weren’t as many
tickets sold compared to other years. Examples of this are 1996 and 2008.
However, there are also dramatic increases in ticket sales in other years, one of
them being 2007. 2007 brought the release of iconic horror movies such as 1408,
Saw IV and Halloween, which were all successful in the film industry (their 2007
gross ranging from $58m to $71m).

The horror genre also has many successful distributors, including Universal
(responsible for top horror movie of all time: Jaws), Warner Bros. and Miramax.
However, each of these distributors have not produced many horror films and
are more focused on other genres such as action or comedy, which could
conclude that horror may not be the most popular choice of film amongst others.

Summary




In conclusion, by looking at the most recent successful horror films in the last year
(Paranormal Activity 3 coming in at top with 13,066,310 tickets sold in the films
existence), we have decided to stick with a supernatural sub-genre as this comes out
as the most popular and is likely to be the most successful. We have decided to take
some ideas from a mixture of films, including Paranormal Activity 3 (as it has a lot of
supernatural happenings), 1408 (a very successful release in earlier years or the
horror movie industry) and Insidious (as there is a scary woman ghost character and
we want to reflect on this idea and expand on it and make it better). This planning of
institution will hopefully make our horror movie successful and will help it meet our
target audience.

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Institution Research

  • 1. Institution Research Our chosen genre that we are studying isHorror. As you can see from the table above, Horror is the 7th top grossing genre between 1995 and 2011, with a total gross of $9,025,988,866 and a market share of 4.80%. This tells us that in summary, although it may not be the most popular chosen sub-genre it is still more successful than the Film Noir genre which is more likely to come under multiple genres or Unknown genres. The comedy genre comes in at top with 1722 movies released and a total grossing of $44,517,094,860. The reason for this may be that comedy films have more well-known actors in them compared to Horror, where there isn’t many well-known actors associated with horror films. Looking into the genre of Horror further, the top grossing sub- genre is Supernatural (e.g. Sixth sense being the number one picture). This helps us into deciding the sub-genre for our horror opening sequence as Supernatural is the one which is most likely to be successful. Other sub-genres, such as Horror Anthology, were not as successful with only grossing $29.5m. It also has the lowest amount of movie releases in this sub-genre which tells us that choosing Horror Anthology may not be the best idea as it is the sub-genre the most likely to be unsuccessful.
  • 2. The chart above shows the amount of tickets sold in the Horror category over the past decade and a half. There are a few anomalies where there weren’t as many tickets sold compared to other years. Examples of this are 1996 and 2008. However, there are also dramatic increases in ticket sales in other years, one of them being 2007. 2007 brought the release of iconic horror movies such as 1408, Saw IV and Halloween, which were all successful in the film industry (their 2007 gross ranging from $58m to $71m). The horror genre also has many successful distributors, including Universal (responsible for top horror movie of all time: Jaws), Warner Bros. and Miramax. However, each of these distributors have not produced many horror films and are more focused on other genres such as action or comedy, which could conclude that horror may not be the most popular choice of film amongst others. Summary In conclusion, by looking at the most recent successful horror films in the last year (Paranormal Activity 3 coming in at top with 13,066,310 tickets sold in the films existence), we have decided to stick with a supernatural sub-genre as this comes out as the most popular and is likely to be the most successful. We have decided to take some ideas from a mixture of films, including Paranormal Activity 3 (as it has a lot of supernatural happenings), 1408 (a very successful release in earlier years or the horror movie industry) and Insidious (as there is a scary woman ghost character and we want to reflect on this idea and expand on it and make it better). This planning of institution will hopefully make our horror movie successful and will help it meet our target audience.