Warner Music Group is a major record label and conglomerate founded in 1958 that is part of the "big three" recording companies owned by Time Warner. It is headquartered in New York City and the third largest music company globally, signing prominent dance pop artists like Madonna, David Guetta, and Jason Derulo. Warner Music Group was created to both prevent actors from recording with rivals and capitalize on the music industry when it was growing in popularity.

1. Institutional Context
Nina Piotrowska

2. Record Label – Warner Music Group
• Conglomerate and part of the “big three”
recording companies – part of Time Warner
• Founded in 1958
• Headquarters is in New York City, USA
• Third largest in the global music industry
• CEO – Stephen Cooper

3. Artists – Dance Pop Genre
• Madonna
• David Guetta
• Jason Derulo
• Prince
• Kylie Minogue
• Charli XCX
• Coldplay
All part of
dance pop
genre

4. History
• Warner Music Group was created because
Warner Bros wanted to avoid actors recording
with rival companies but also to capitalise on
the music industry

5. Is it suitable?
• Warner music group have a large variety of
mainstream dance pop artists and mainstream
artists in general, which would support my
artist as a mainstream dance pop singer.
• There is a variety of signed groups and solo
artists which would support my solo artist.