The document outlines the five principles of Instagram engagement: having a clear brand identity; posting authentic and relatable content; maintaining an aesthetically pleasing and consistently messaged feed; posting at optimized times for visibility; and actively interacting with the Instagram community. It also recognizes an overall winner of an Instagram challenge and provides contact information for the author.

1. INSTAGRAM
ENGAGEMENT
#DRSInstaChallenge

2. The Five Principles of Instagram Engagement
1. Brand Identity
2. Post Authenticity and Relatability
3. Feed Aesthetic and Messaging
4. Consistent, Optimized Timing
5. Community Interaction
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3. 1. Brand Identity
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4. 2. Post Authenticity and Relatability
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5. 3. Feed Aesthetic and Messaging
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6. 4. Consistent, Optimized Timing
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7. 5. Community Interaction
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8. Special Commendation
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9. OVERALL #DRSInstaChallenge WINNER
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10. Q & A
instagram: @maryorton
email: mary@memorandum.com
MEMORANDUM: www.memorandum.com
TROVE: www.thetroveapp.com