This document outlines 3 strategies for effectively marketing on Facebook as a real estate agent: 1) Engage others by asking questions and posting photos to increase visibility, 2) Leverage your profile to build relationships and find leads, and 3) Check in at listings to generate content for buyers and make sellers happy. Engagement is key as it rewards visibility in the News Feed. The profile should be used to connect with others without overt selling. Checking in at listings creates stories that appear on visitors' profiles.

1. 3 Proven Strategies to
Effectively Farm on Facebook
Presented by:
Stacey Harmon
Harmon Enterprises
stacey@harmonenterprises.com
@staceyharmon
www.HarmonEnterprises.com
@staceyharmon

2. Hello…my name is:
@staceyharmon
@staceyharmon

3. Facebook’s Marketing Product Line
This chart with full explanation available at:
www.PixelCoaching.com
“Facebook Foundations: Facebook’s Marketing Tools Explained”
@staceyharmon

4. Strategy #1: Engage
Profile Pages Groups Ads
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5. Why does engagement work?
Visibility
@staceyharmon

6. What Facebook Marketers MUST Understand:
Facebook
rewards
engagement
with more visibility.
Likes | Comments | Shares
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7. News Feed
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8. Lisa is engaging on Facebook
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9. News Feed
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10. What Should Your Engagement Look Like?
STOP DOING THIS!
@staceyharmon

11. Create Engagement: Ask Questions
@staceyharmon

12. Create Engagement: Ask Questions
• Don’t forget to ask questions:
– About real estate
– About lifestyle
– About community
– That demonstrate local knowledge
– About your properties
@staceyharmon

13. Create Engagement: Post Photos
@staceyharmon

14. Power Tip: Post photos with your questions
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15. Strategy #1 Engage
• Engagement ---> Visibility
• Ask questions
• Post photos
@staceyharmon

16. Strategy #2: Use Your Profile
The most powerful business development tool on Facebook
@staceyharmon

17. Why?
• Sphere of influence
• Relational
• People get to know/like/trust you
• DIRECT MESSEGING
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18. Leads
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19. Profile Marketing Common Theme: Don’t Sell
“I do more “The less you talk
business by not about
talking business, the more
business” business you’ll do.”
“78 sides in 2010.
30% of my business came from Facebook.”
@staceyharmon

20. Can People Find Your Contact Information?
“If people find you interesting, they
will seek you out and find out what
you do.”
@staceyharmon

21. Profile Info Tab
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22. Proven Profile Strategies
1. Post engaging content
2. Use lists
– Touch 10 people via posts every day
– Connect to agents
@staceyharmon

23. Proven Profile Strategies
1. Post engaging content
2. Use lists
– Touch 10 people via posts every day
– Connect to agents
3. Use privacy settings to control content visibility
@staceyharmon

24. Proven Profile Strategies
1. Post engaging content
2. Use lists
– Touch 10 people via posts every day
– Connect to agents
3. Use privacy settings to control content visibility
4. Birthdays
– Display your birthday
– Wish people happy birthday
@staceyharmon

25. Strategy #3: Check-In
Facebook Places
@staceyharmon

26. Facebook Places
@staceyharmon

27. Create a Place At Your Listing
@staceyharmon

28. At Broker Preview & Open Houses:
“In-lieu of signing in,
the sellers have requested that you check in
on Facebook places.”
@staceyharmon

29. Check-in Stories Are Created
@staceyharmon

30. Those Stories Appear on Visitors Profile
@staceyharmon

31. Check in at Showings
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32. Benefits of Checking-In
• Happy sellers
• Real estate content on your profile
@staceyharmon

33. 3 Proven Strategies:
1. Engage
2. Use Your Profile
3. Listings Check In
@staceyharmon

34. Resources
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35. Free Profile Optimization Checklist
www.facebook.com/HarmonEnterprises
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36. www.facebook.com/HarmonEnterprises
@staceyharmon

37. Facebook Marketing for Real Estate
www.HarmonEnterprises.com
www.facebook.com/HarmonEnterprises
949.891.1140 | @staceyharmon
@staceyharmon