This document discusses how to create effective eTwinning project trailers. It defines an eTwinning project trailer as a short film that advertises an eTwinning project by previewing its goals and activities. Producing a trailer can help promote the project, recruit partners, and educate others. The document provides tips for when to create a trailer and stresses the importance of planning, collaboration, clear objectives, and design. Effective trailers result from skills like analyzing needs, coordinating, editing, and assessing effectiveness. Examples of techniques include using video clips, slideshows, and narration.

1. Inspiring eTwinning Project Trailers Your presenter: Daniela Arghir, Romanian eTwinning Ambassador

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5. What is an eTwinning project trailer? = a short advertisement for an eTwinning project, in film form = a preview of the project = a tool to organise and/or show

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8. Why produce an eTwinning project trailer? (1/2) communicate the goal of the project + promote the project , the partners , eTwinning

9. Why produce an eTwinning project trailer? (2/2) -to inform about the project’s main aims -to educate -to mobilise and organise -to advertise a major event -to recruit more partners -to fundraise

10. When to produce an eTwinning project trailer? Planning phase On the outset During its life After it has ended

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14. Planning Creativity Specific skills Resources STRATEGY Effective eTwinning project trailers (2/9)

15. STRATEGY = plan for achieving the project aims STRATEGY -> TRAILER PLAN -> IMPLEMENTATION PLANS -> RESPONSIBILITIES and DEADLINES Effective eTwinning project trailers (3/9)

16. Who do we want to communicate with? Why do we want to communicate with them? Where can we reach them? By when do we need to reach them? What are our key messages? Why is this the best way to communicate? How will we measure effectiveness? When will we create our trailers? What resources will we need? Who and how will do the distribution? Effective eTwinning project trailers (4/9)

17. Skills: Analysing needs Planning Coordinating Writing Reviewing Giving feedback Editing, sub-editing, proof-reading Effective eTwinning project trailers (5/9)

18. Skills: Photographing Filming Drawing and scanning Production Presentation Distribution Assessing effectiveness … Effective eTwinning project trailers (6/9)

19. PRACTISE, PRACTISE, PRACTISE! PROMOTION! Effective eTwinning project trailers (7/9)

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23. Effective eTwinning project trailers (9/9) T HINK – GET YOUR IDEA R EALLY BIG PICTURES and/or CLEAR CLIPS A DD NARRATION I MPROVE – EDIT and ENHANCE L AY DOWN THE SOUNDTRACK E VALUATE and REDO R ENDER YOUR ETWINNING PROJECT TRAILER

24. Inspiring eTwinning Project Trailers Daniela Arghir, [email_address]