Corporate Innovation: Disruptive Global Strategies
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The document is a presentation by Cesar Castro for the Puerto Rico Venture Forum on December 5th, 2012 about corporate innovation strategies. It discusses traditional innovation approaches versus open innovation approaches like crowdsourcing, corporate platforms, and open innovation marketplaces. It emphasizes that open innovation requires changes to company culture, community engagement, collaboration processes, and how costs and risks are distributed. The presentation provides examples of companies that have successfully implemented open innovation and offers recommendations for how companies can design open innovation strategies and motivate participation.
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Corporate Innovation: Disruptive Global Strategies
- 1. 12/7/12 Corporate Innovation: Disruptive Global Strategies Cesar Castro PUERTO RICO VENTURE FORUM 5 December 2012 ccastro@co-inno.com @open_inno Copyright © 2012 co-innova www.co-inno.com Copyright © 2012 co-innova www.co-inno.com 1
- 2. 12/7/12 Copyright © 2012 co-innova www.co-inno.com Copyright © 2012 co-innova www.co-inno.com 2
- 3. 12/7/12 Copyright © 2012 co-innova www.co-inno.com Copyright © 2012 co-innova www.co-inno.com 3
- 4. 12/7/12 Copyright © 2012 co-innova www.co-inno.com Copyright © 2012 co-innova www.co-inno.com 4
- 5. 12/7/12 Copyright © 2012 co-innova www.co-inno.com Copyright © 2012 co-innova www.co-inno.com 5
- 6. 12/7/12 Copyright © 2012 co-innova www.co-inno.com Copyright © 2012 co-innova www.co-inno.com 6
- 7. 12/7/12 Traditional Innovation ! Copyright © 2012 co-innova www.co-inno.com Inside-Out Open Innovation * ! * Henry Chesbrough, March 2012 Copyright © 2012 co-innova www.co-inno.com 7
- 8. 12/7/12 Outside-In Open Innovation * ! * Henry Chesbrough, March 2012 Copyright © 2012 co-innova www.co-inno.com Inside-In Open Innovation * ! * co-‐innova, May 2012 Copyright © 2012 co-innova www.co-inno.com 8
- 9. 12/7/12 Open Innovation ! Copyright © 2012 co-innova www.co-inno.com Copyright © 2012 co-innova www.co-inno.com Crowd- sourcing! Corporate Getting Prizes / Platforms! Started! Competitions! Open Innovation Marketplaces! Copyright © 2012 co-innova www.co-inno.com 9
- 10. 12/7/12 CROWDSOURCING! Copyright © 2012 co-innova www.co-inno.com PATIENTS LIKE ME! Copyright © 2012 co-innova www.co-inno.com 10
- 11. 12/7/12 IKEA HACKERS! Copyright © 2012 co-innova www.co-inno.com Copyright © 2012 co-innova www.co-inno.com 11
- 12. 12/7/12 NETFLIX! Copyright © 2012 co-innova www.co-inno.com CISCO! Copyright © 2012 co-innova www.co-inno.com 12
- 13. 12/7/12 OPEN INNOVATION MARKETPLACES! Copyright © 2012 co-innova www.co-inno.com Copyright © 2012 co-innova © Copyright 2010 all rights reserved www.co-inno.com 26 13
- 14. 12/7/12 Copyright © 2012 co-innova © Copyright 2010 all rights reserved www.co-inno.com 27 Copyright © 2012 co-innova www.co-inno.com 14
- 15. 12/7/12 CORPORATE! PLATFORMS! Copyright © 2012 co-innova www.co-inno.com Copyright © 2012 co-innova www.co-inno.com 15
- 16. 12/7/12 Copyright © 2012 co-innova www.co-inno.com Copyright © 2012 co-innova www.co-inno.com 16
- 17. 12/7/12 Companies Need New Capabilites! New forms of collabora.on Asking the right ques.on Designing innova.on processes Copyright © 2012 co-innova www.co-inno.com Social Networks and Innovation! Copyright © 2012 co-innova www.co-inno.com 17
- 18. 12/7/12 Ask The Right Questions! Copyright © 2012 co-innova www.co-inno.com Contribution Spectrum! Votes Ideas Solu.ons Opinions Proposals Technologies Available Network IP / $$ Copyright © 2012 co-innova www.co-inno.com 18
- 19. 12/7/12 Design Your Strategy! Copyright ® 2012 co-‐innova Copyright © 2012 co-innova www.co-inno.com Open Innovation is a Dial! Copyright © 2012 co-innova www.co-inno.com 19
- 20. 12/7/12 4 C´s of Open Innovation! Community Collabora.on Cost Culture Distribu.on Copyright © 2012 co-innova www.co-inno.com LEVELS OF INTERACTION! Community 3 Community 2 Community 1 Copyright © 2012 co-innova www.co-inno.com 20
- 21. 12/7/12 DIVERSITY IS IMPORTANT! Copyright © 2012 co-innova www.co-inno.com 4 C´s of Open Innovation! Community Collabora.on Cost Culture Distribu.on Copyright © 2012 co-innova www.co-inno.com 21
- 22. 12/7/12 HOW TO MOTIVATE?! Copyright © 2012 co-innova www.co-inno.com Contribution Spectrum! Votes Ideas Solu.ons Opinions Proposals Technologies Available Network IP / $$ Copyright © 2012 co-innova www.co-inno.com 22
- 23. 12/7/12 4 C´s of Open Innovation! Community Collabora.on Cost Culture Distribu.on Copyright © 2012 co-innova www.co-inno.com DISTRIBUTION OF $$ RISK! Copyright © 2012 co-innova www.co-inno.com 23
- 24. 12/7/12 PROBABILITY OF SUCCESS! Copyright © 2012 co-innova www.co-inno.com 4 C´s of Open Innovation! Community Collabora.on Cost Culture Distribu.on Copyright © 2012 co-innova www.co-inno.com 24
- 25. 12/7/12 INCORPORATE COLLABORATION IN YOUR HR SYSTEMS! Copyright © 2012 co-innova Source: 3M www.co-inno.com CREATE RESOURCES FOR INNOVATION! Copyright © 2012 co-innova Source: 3M www.co-inno.com 25
- 26. 12/7/12 DONʼT TREAT INNOVATION AS A ONE TIME EVENT! Copyright © 2012 co-innova Source: D. www.co-inno.com Spradlin, InnoCenAve RISK TAKING IS ESSENTIAL! Copyright © 2012 co-innova www.co-inno.com 26
- 27. 12/7/12 SUPPORT FROM THE TOP! Copyright © 2012 co-innova www.co-inno.com Copyright © 2012 co-innova www.co-inno.com 27
- 28. 12/7/12 Copyright © 2012 co-innova www.co-inno.com Corporate Innovation: Disruptive Global Strategies Cesar Castro PUERTO RICO VENTURE FORUM 5 December 2012 ccastro@co-inno.com @open_inno Copyright © 2012 co-innova www.co-inno.com 28