Keith Bradley - Mobile Innovation at ChangingWorlds

The document discusses mobile innovation at ChangingWorlds. It introduces ChangingWorlds and discusses challenges of using the mobile internet. Personalization can enhance content discovery for mobile users by reordering menus based on usage and promoting relevant content. ChangingWorlds operates an Innovation Centre to foster new ideas from employees and customers, taking ideas from initial concepts through prototypes to products. Example projects discussed include intelligent search, recommendations, and a personalized electronic program guide.