Insightera Platform Overview
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A presentation of the Insightera platform and showing the new features of Asset Tracking, Auto-Tune and the Mobile Application.
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A content strategy...
is not a single solution or a single deliverable
It is a detailed process and an aggressive mindset
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Digital Marketing Strategy
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
5 Marketing Must Haves
The presentation outlined 5 essential elements for modern digital marketing: 1) a well-crafted website with keyword-rich content and external validation, 2) search engine marketing like Google AdWords, 3) sales collateral like brochures and videos, 4) a prospecting program using look-alike analysis and outreach, and 5) ongoing customer communications. The presenter also discussed additional techniques like media relations and social media. The goal was to provide a comprehensive local solution for measurable marketing strategies.
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Crowd Hydrant
The document discusses how businesses can use content marketing and social media to drive engagement, leads, and business results by creating and sharing fresh, premium content across their website and social media platforms to attract and inform visitors while also capturing leads and proving their solutions. It provides recommendations for the types of content and assets to create, where to distribute them, and how a company called Crowd Hydrant can help businesses with their content marketing and social media strategies.
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Insightera Platform Overview
- 1. Webinar: Overview of the Insightera Platform April 2013 Mike Telem VP of Business Development & Co-founder
- 3. Webinar Overview 1. Setting up inbound campaigns 2. Understanding Buyer Personas via digital behavior 3. A review of Asset Tracking 4. Auto-Tune and campaign optimization 5. Sales intelligence and alerts 6. Mobile application 7. Questions and answers
- 4. Real-time B2B Personalization • Segments Inbound prospects in real-time based on: • Auto-engages segmented prospects with personalized content or offers while on site and in context, even if they are anonymous
- 5. Buyer Personas • Digital journey / body language • Click Stream – visitor path, pages viewed • Time on site • Tracking engagements • Learning capabilities abc.com xyz.com /finance-solutions/ /finance-solutions/HSBC-case-study /products-solutions/api /contact us/
- 6. Asset Management • Discover and tag existing digital assets and content • Deliver most relevant converting assets to prospect • Transform B2B into B2P
- 7. Auto-Tune (Relevancy and Success) • Learning and optimization tool • Automatically runs highest converting campaigns • No more guesswork • Most relevant content for top-funnel prospects
- 8. Sales Intelligence and Alerts • Daily Organization & Lead Reports • Sharing • Email Alerts
- 10. Mobile Application Bank of America Google R&D john.meyer@hsbc.com sam.davis@nyu.edu Parabis Group jenny.h@unilever.com Accenture j.len@amdocs.com mike.tow@dell.com Amdocs
- 11. Questions? Connect with us: insightera.com/blog facebook.com/insightera twitter.com/insightera Mike Telem - mike@insightera.com