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Uploaded byInsightera - B2B Personalization
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Marketing Chutes and Ladders Infographic

The document outlines various marketing strategies and pitfalls, highlighting issues like high unsubscribe rates, lack of mobile-friendliness, and ineffective content promotion. It emphasizes the importance of aligning marketing and sales, personalizing calls to action, and utilizing big data for targeted marketing. Additionally, it provides tips for improving lead scoring and maximizing content engagement.

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MARKETING Chutes & Ladders REQUIRED: DICE & BEER 63 61 59 58 57 50 51 52 54 55 48 47 45 44 42 33 35 37 3839 40 31 28 26 18 20 21 22 24 16 14 13 11 9 1 2 4 6 8 marketing master ?! 10% unsubscribe from your mailing list in the last blast. Your website is still not mobile-friendly. HELLO 2.0.1.4. Eeeek. You created a beautiful and useful slideshare. 100,000 views! Marketing and Sales are aligned. Say whhhhat?! Generic messaging on product page. Blah. Gate content too early - lose 90% of your visitors Targeted ads to high priority accounts draw top visitors Broad keyword targeting for PPC. There goes the bank. Didn't measure content success before creating more content Leverage big data and predictive analytics to recommend best content Deliver your financial ebook to financial industry site visitors. They eat it up. Define your target accounts to set up Account-Based Marketing START HERE Give your sales team better sales intelligence on qualified leads $ Publish crappy content, keep promoting Personalize your CTAs onsite. 42% better conversion. Booya! $ $ $ Webinar goes over 30-minute time slot into the 45-minute mark Your PR goes nowhere. Oh wait, it's an advertisement. Write a kick-ass blog post Spend $40,000 on attending a conference. Result: 1 possible lead. $$ "What's all this big data fuss about?!" No time for content creation! Gotta get these emails out! 12 Effectively score leads, your sales team's all smiles Map your content, discover your assets 536 tweets on your ebook status Your infographic shows up first in organic search for your targeted keyword.