The document discusses how a movie poster uses visual elements from the trailer to help viewers recognize the brand identity. Specifically, it notes that the poster uses the same font, features a still of the house from the trailer, and depicts the same boy to connect it clearly to the trailer and establish the brand identity for viewers.

1. The use of the same font style makes it
easier for the viewer to recognize the
brand identity as they have used the
same font on the poster as they have
within the trailer.
They have used a still from the trailer of the
house to show that it is going to be in a similar
location which helps the viewer to recognize the
brand identity.
The boy on the
insidious poster is the
same one who is
shown in the trailer
which tells the viewer
that he is going to be
the film which
therefore helps the
viewer recognize the
brand identity.